2014 digital marketing predictions
DESCRIPTION
S2 Agency's 2014 Digital Marketing Predictions for Businesses and OrganizationsTRANSCRIPT
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DIGITAL MARKETING ENCOMPASSES…
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IN 2013, WE SAW…
• The growth of content marketing
• An emphasis on mobile marketing
• An increase in data gathering and research
• An increase in infographic use
• Personalization in email marketing
• An increase in social media marketing across the board
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FOR 2014, WE EXPECT…
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2014 WILL BRING:•More graphic content
•More audio content
•More data mining
•New RTC methods
• Less advertising on Facebook for most marketers
•More interactions
•More personalization
•More LinkedIn networking, connections and business building
Available in Part 2 of this
presentation when you email: [email protected]
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LET’S LOOK AT EACH OF THESE AREAS.
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MORE GRAPHIC CONTENT
WHY?
• Less time to read
• More information available everywhere
• Faster to “digest” graphic content
• Posts with graphics attract 3 times more inbound links than plain text posts. (Source: SEOmoz)
90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.
(Sources: 3M Corporation and Zabisco)
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MORE AUDIO CONTENTWHY?
• My advice, especially if you are going to create an information product, is consider using the slide presentation model.
• Take a recording and release it as a video, an MP3 audio file, a text transcript of what you said and a copy of the slides.
• This means you effectively create four different content resources using all three mediums (audio, video, text).
EASIER TO CREATE MORE CONTENT RESOURCES FOR MARKETERS!
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MORE DATA MININGWHY?
• In 2013, 30% of companies had deployed Big Data projects.
• Big Data can help to:
• enhance the customer experience (54% cited this as their driving motivation)
• improve process efficiency (42%)
• launch new products or business models (39%).
The problem for many of these same enterprises is that they struggle to understand what Big Data is all about, and how to make it work.
Source: Matt Asay - ReadWrite
Lesson Learned: Start Small Projects with Specific Goals
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NEW RTC METHODSWHY?
• RTC is becoming more and more important as consumers utilize more choices in which to make real-time purchases and real-time purchase decisions.
• In this context, the term "real-time" is synonymous with "live.”
• Example: a person scans a barcode for an item at her favorite retail store. She price compares with an app. A web rep from a competitor pops up and says, “How about a 15% immediate discount on that item?”
RTC = “REAL TIME COMMUNICATIONS”
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DIGITAL MEDIASOCIAL MEDIA
ANALYTICSEXPERTISE.
Get the remainder of our 2014 predictions by shooting us an email at [email protected] with the Subject Line: Part 2.