#digitalbites @digital_bites

A review of the year’s

digital marketing milestones

Tom GillmanHead of Sales and Marketing

Vicki ColeMarketing Manager

Emma KempBusiness Development Manager

What did we predict?

Rise of wearable techNike+ Fuelband

Popularity of video marketing

Growth of social TV and dual screening

#imaceleb

#doctorwho

#granddesigns

#scd

100% not provided expands

Keyword Visits

1. (not provided) 10,023

Google to expand Knowledge Graph

The rise of paid search

UX goesmainstream

2014 in review

January

January February March April May June July August September October November

Google unveils prescription frames for Glass

telegraph.co.uk/technology/google/10601307/Google-unveils-prescription-frames-for-Glass.html

google.co.uk/glass/help/frames/

January February March April May June July August September October November

Google adds a Knowledge Graphpop-up to search results

searchengineland.com/google-adds-a-knowledge-graph-popup-to-search-results -but-is-it-good-for-site-owners-182408

January February March April May June July August September October November

Instant messaging overtakes texting in the UK

telegraph.co.uk/technology/news/10568395/Instant-messaging-overtakes-texting-in-the-UK.html

January February March April May June July August September October November

Apple Mac turns 30thedrum.com/stuff/2014/01/24/apple-macs-30th-birthday-celebrations-begin-30-years-innovation-video

February

Mobile now drives 80% of Twitter traffic

brandrepublic.com/go/news/article/1282074/mobile-driving-80-twitter-traffic

January February March April May June July August September October November

Crafted and Generator finalists in European Search Awards

January February March April May June July August September October November

Gmail made it easier to unsubscribe from marketing emailseconsultancy.com/blog/64410-gmail-offers-unsubscribe-link

-and-the-world-of-email-marketing-comes-to-an-end

January February March April May June July August September October November

Annoying Mailing List

<annoyingmailinglist@example.com>

Unsubscribe

Facebook turns 10theguardian.com/technology/2014/feb/04/facebook-10-years-mark-zuckerberg

January February March April May June July August September October November

January February March April May June July August September October November

25,000 sign plus-size Disney princess online petition

thedrum.com/news/2014/02/07/25000-disney-fans-sign-plus-size-princess-petition

March

January February March April May June July August September October November

Google = mobile search will overtake desktop in 2014

searchengineland.com/matt-cutts-mobile-queries-may-surpass-pc-year-186816

Credit: google.co.uk/mobile/

Crafted launches website for Wivenhoe House

January February March April May June July August September October November

January February March April May June July August September October November

Google ‘takes action’ against major guest blog network

econsultancy.com/blog/64552-google-takes-action-against-major-guest-blog-network

Crafted’s TaxAssist infographic ranked in position 3 on Google

January February March April May June July August September October November

January February March April May June July August September October November

UK internet users make over a billion visits a month to video sites

thedrum.com/news/2013/03/26/uk-internet-users-make-over-billion-visits-month-video-sites

January February March April May June July August September October November

‘Charlie Bit My Finger’ YouTube hit given Hollywood makeover

thedrum.com/news/2014/03/05/charlie-bit-my-finger-youtube-hit-given-hollywood-makeover

Credit: youtube.com/watch?v=GHfg6apNWcA

April

January February March April May June July August September October November

Twitter redesign looks like Facebook

bbc.co.uk/news/technology-26942625

January February March April May June July August September October November

Paid search grew 25% in Q1 searchengineland.com/strong-start-paid-search-grew-25-percent-q1

-mobile-shot-135-percent-yoy-covario-188617

££

January February March April May June July August September October November

[not provided] comes to PPC searchengineland.com/official-google-brings-provided-ads-will-withhold-search-query-data

-paid-clicks-188750

May

January February March April May June July August September October November

LinkedIn’s 200m international users will now see tailored ads

mashable.com/2014/05/06/linkedin-international-targeting

January February March April May June July August September October November

Twitter ads get language targeting bbc.co.uk/news/technology-27321142

Credit: blog.twitter.com/2014/introducing-language-targeting

January February March April May June July August September October November

Google Panda gets an update searchengineland.com/google-begins-rolling-panda-4-0-now-192043

Credit: flickr.com/photos/gzlu/7708851288

January February March April May June July August September October November

Facebook launches mobile ads Audience Network

bbc.co.uk/news/technology-27230468

Credit: youtube.com/watch?v=Q_CmbnS4SKc

June

January February March April May June July August September October November

Google begins removing ‘right to be forgotten’ links

www.thedrum.com/news/2014/06/26/google-begins-removing-search-engine-links -under-right-be-forgotten-eu-ruling

Crafted launches community platform my.greenpark

January February March April May June July August September October November

January February March April May June July August September October November

Amazon launches new music streaming service

thedrum.com/news/2014/06/12/amazon-go-head-head-spotify-new-music-streaming-service

Credit: amazon.com/gp/dmusic/promotions/prime.html

January February March April May June July August September October November

Rights for online shoppers improvethedrum.com/news/2014/06/13/rights-online-shoppers-change

-digital-products-being-covered-first-time

Credit: firebox.com

January February March April May June July August September October November

Google buys Skybox Imagingforbes.com/sites/ellenhuet/2014/06/10/google-buys-skybox-imaging-not-just-for-its-satellites

Credit: skyboximaging.com

January February March April May June July August September October November

Sephora launches ‘world-first’ 3D augmented reality mirror

thedrum.com/news/2014/06/02/sephora-launches-world-first-3d-augmented-reality-mirror

Credit: youtube.com/watch?v=wwBO4PU9EXI

Business on a Bike returns

January February March April May June July August September October November

July

January February March April May June July August September October November

Three offers free wi-fi on London Underground

thedrum.com/news/2014/07/18/three-offers-free-wi-fi-london-underground

Credit: ee.co.uk/ee-and-me/network/wifi-calling/wifi-london-underground

January February March April May June July August September October November

18-24 year olds ‘not bothered’ about how much data they

share with brandsthedrum.com/news/2014/07/24/68-18-24-year-olds-not-bothered

-about-how-much-data-they-share-brands

Credit: flickr.com/photos/sonofgroucho/4670303464

January February March April May June July August September October November

British firms lose £46,815 per year due to negative online content

thedrum.com/news/2014/07/04/british-firms-lose-46815-year-due-negative-online-content

Crafted carry out full UX audit for Lay & Wheeler

January February March April May June July August September October November

August

January February March April May June July August September October November

Google starts giving a ranking boost to secure HTTPS/SSL sites

searchengineland.com/google-starts-giving-ranking-boost-secure-httpsssl-sites-199446

Crafted Classique attracts 500 cyclists

January February March April May June July August September October November

January February March April May June July August September October November

YouTube stars outshine Hollywood A-Listers

newsmax.com/Hirsen/YouTube/2014/08/11/id/588016

Zoella PointlessBlog TheSlowMoGuys

CasparLeeJacksGapBlueXephos

January February March April May June July August September October November

1 in 10 Brits shop on the loo

January February March April May June July August September October November

Google Now suggests alternative flights when yours is delayed

searchengineland.com/google-now-offers-alternative-flights-delayed-cancelled-flights-200814

January February March April May June July August September October November

Facebook moves IM to Messenger app

thedrum.com/news/2014/07/30/facebook-discontinues-mobile-chat-feature -directing-users-download-messenger-app

Credit: facebook.com/mobile/messenger

Google’s Matt Cutts retweets our search team

January February March April May June July August September October November

Crafted’s Brad and Martin cycle 800 miles for charity

January February March April May June July August September October November

September

January February March April May June July August September October November

Google ends Authorship for search results

marketingland.com/google-officially-dropped-authorship-98066

Crafted present on BrightonSEO main stage

January February March April May June July August September October November

January February March April May June July August September October November

Waitrose, Starbucks and Cadbury among first advertisers on Instagrambrandrepublic.com/news/1313613/waitrose-starbucks-cadbury-among-first-advertisers-instagram

January February March April May June July August September October November

Apple Watch unveiled, alongside Apple Pay

thedrum.com/news/2014/09/09/apple-watch-revealed-alongside-iphone-6-and-revolutionary-mobile-wallet

Credit: apple.com/watch

January February March April May June July August September October November

Google hires Quantum Computing expert

spectrum.ieee.org/tech-talk/computing/hardware/google-hires-quantum-computing-expert -john-martinis-to-build-new-hardware

Credit: flickr.com/photos/quintanomedia/13607388294

Crafted expands into London!

January February March April May June July August September October November

October

Ad-free social network Ello dubbed Facebook-killer

dailymail.co.uk/sciencetech/article-2805486/A-golden-Ello-Ad-free-Facebook-killer -social-network-raises-5-5m.html

January February March April May June July August September October November

Credit: ello.co

November

Facebook steps on Yelp’s toes with new ‘Places’ directory

thedrum.com/news/2014/11/13/facebook-steps-yelps-toes-new-places-directory

January February March April May June July August September October November

Credit: facebook.com/places

Crafted launches refreshed website for The East of England Co-op

January February March April May June July August September October November

Crafted and Notcutts win at UK Search Awards

(and we were up against Argos, HP and Oasis!)

January February March April May June July August September October November

John Lewis ad airs on social media before TV

internetretailing.net/2014/11/retailers-harness-the-power-of-social-media-in-promoting-christmas-ads

January February March April May June July August September October November

Credit: johnlewis.com/christmas-advert-2014-montys-christmas

What’s in store for 2015?

Content is kingContext

Expansion of the Google ecosystem

Driverless cars to hit UK roads in 2015

Google’s biggest competitor will be Amazon

Think customers before channels

Mobile will take over

Credit: flickr.com/photos/janitors/10575811506

3D printing hits the high street

Everything everywhere

New interactions

Leap Motion Apple Watch

Amazon EchoOculus Rift

What’s next for Crafted?

A new HQ

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