2014 - 2015 marketing accomplishments
TRANSCRIPT
- 1. MARKETING THE LIVING DESERT
- 2. 2014/15 Another Record Year
- 3. AWARD WINNING MARKETING 2014 Capella Award; Media Relations 2014 TripAdvisor; Travelers Choice Award 2014 Davey Award; "Discover Your Zoo" Billboard Campaign 2015 ADDY Award: Elements of Advertising 2015 ADDY Award: Collateral Material 2015 ADDY Award: Best of Print - What's New at the Zoo? 2015 ADDY Award: Outdoor Campaign - What's New at The Zoo? 2015 ADDY Award: Campaign - Social Media 2015 ADDY Award: Integrated Campaigns Zoorassic Park 2015 Palm Spring Life; Best Place to Take Children
- 4. WHATS NEW AT THE ZOO? Zoorassic Park Birds of the Australian Outback Camel Rides La Grande Fiesta Princess & the Frog Day Howl on Saturday & Sunday Howl at Night 10 More Nights of WildLights Go Native Day Cheetah Day Train Day Brew at the Zoo Multiple Animal Births Eggstravaganza Annual Plant Sale Starry Safari Park After Dark ZooCamp Birthdays Private Functions Me & You at the Zoo Wildlife on Wheels Gala Mardi Paws Giraffe Feeding Gerald Ford 5 K Run Ronald McDonald House 5K Run United Way 5K Run JazzZoo Desert Garden community Day Members Breakfast Adoption Appreciation Party Sneak Peaks And More
- 5. KEEP IN MIND LAST YEAR WAS A RECORD BREAKING YEAR IN ATTENDANCE & REVENUE THIS YEAR IS BLOWING IT AWAY!
- 6. DAYTIME FRONTGATE ADMISSIONS* Y-T-D COMPARATIVE 2015 vs. 2014 Full Paid Admission: Up 17% 100,448 compared to 86,023 Member Visits: Up 18% 72,844 compared to 61,535 Discounted: Down 64% 6,103 compared to 17,159 Free (Giveaways): Down 64% 2,676 compared to 7437 Total Attendance: Up 12% 265,450 compared to 238,329 *Does not include Special/Private Events, Educational Programs.
- 7. SPECIAL EVENT ATTENDANCE COMPARATIVE 2015 vs. 2014 La Grande Fiesta: Up 6% 1,308 compared to 1,237 Howl-O-Ween: Up 14% 4,469 compared to 3,937 Howl Night: Up 154% 1,564 compared to 616 WildLights: Up 63% 31,670 compared to 19,472 Fairytales & Frogs: Up 45% 2,824 compared to 1954
- 8. ADMISSIONS REVENUES* Y-T-D COMPARATIVE 2015 vs. 2014 Total Admissions Revenues: Up 12% $2,773,328 compared to $2,480,312 *Includes Special/Private Events, Educational Programs.
- 9. SPECIAL EVENT REVENUE COMPARATIVE 2015 vs. 2014 La Grande Fiesta: Up 6% $10,071 Howl-O-Ween: Up 27% $27,951 Howl Night: Up 385% $3,640 WildLights: Up 62% $256,114 Fairytales & Frogs: Up 45% $19,789
- 10. WE GREATLY APPRECIATE YOUR SUPPORT AND LOOK FORWARD TO ANOTHER RECORD YEAR IN 2016!