2013 one sotheby's photo upgrades

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Stopping power. The ONE Sotheby’s International Realty property marketing system is a key advantage of your aliation with our company. This collection of proven marketing “best practices” provides unprecedented exposure for properties at a dramatic cost and time savings.

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2013 Marketing Photo options for upgrades!

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Page 1: 2013 ONE Sotheby's Photo Upgrades

Stopping power.

The ONE Sotheby’s International Realty property marketing system is a key advantage of your a!liation

with our company. This collection of proven marketing “best practices” provides unprecedented exposure for properties

at a dramatic cost and time savings.

Page 2: 2013 ONE Sotheby's Photo Upgrades

PROFESSIONAL PHOTOGRAPHY The entire ONE Sotheby’s International Realty marketing system revolves around professional photography - showcasing the elegance and beauty of our exclusive inventory in everything that we do. Professional photography includes a virtual tour, video walk through and placement on ONE SIR’s YouTube Channel.

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ONLINE LISTINGDISTRIBUTION

Instead of putitng your listings everywhere, the online distribution resources of Sotheby’s International Realty position properties in the world’s finest real estate sites. In addition to providing listing content to 17 major websites, that power hundreds more, online reports will be available to show how much exposure each property is receiving from each online channel.

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q Property visits over the last 4 weeks

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11/07/2009 11/14/2009 11/21/2009 11/28/2009q Inquiry

Your property has received 1 inquiry.q Top Cities

CityVisits LeadsMiddleburg, VA 2 0Norfolk, VA2 0Alexandria, VA 1 1

q Ter� s �se�Cli�k�Throu�h �visits� – occurs ��en a consu�er is redirected

to t�e �ro�erty �age for t�at listing �for exa��le t�e List�ub��osted �ro�erty �age or �ro�erty �age on t�e brokerage � eb site���ea�s – an e�ent ��ere t�e consuber starts an interaction �it�

t�e broker or agent using one of t�e inks on t�e List�ub �osted

�ro�erty �age or by using a link on t�e c�annel � eb site� ��is

�ould result in t�e broker�agent rece�ing an e�ail �it� a return

e�ail address�Top Cities – dis�lays ��ere t�e consu�ers li�e ��o are looking

at your listing�

q �e � sites That Provi�e ��iews� � ��isits� �ata�e� sites Property�iews

Cli�k�Throu�h��isit��ot�ads 1� 1�o�e�inder�co� 2� 2�n�estorLoft 2 0T�T��

4� � q � e� sites That �nly Provi�e ��isits� �ata

�e� sites Cli�k�Throu�h��isit��a�oo� �eal �state ��oogle Ma�s

��rulia ��illo� 2�ront�oor 1Cyber�o�es 1�odle 2VA�� 1�o�es�co� 1T�T�� 18

q �our �istin� Is �isplaye� �nA�L �eal �stateCL��earc��co�Lake�o�es��A�co�My��AL���co��ro��ot�nor�o�econd ��ace��en�ouse�co���erstock�co�e�eal�n�estor�o�es�atabase�co�

Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Each Office Is Independently Owned And Operated.

POWERED BY

Steve DuBrueler158 Front Royal PikeWinchester, VA 22601540-667-7071stevedubrueler�premiermove.com

30 Day Online Marketing Summary��r�l ��� ������� �RA��O�� �RAI� �I���ES�ER� �A �������S � ��������� � ��������

Page 3: 2013 ONE Sotheby's Photo Upgrades

PROFESSIONAL PHOTOGRAPHY - AVAILABLE UPGRADES The base level ($200) of our Retail Marketing program includes photography by Obeo. We have developed several additional upgrades to the program for those looking for higher quality images. These are strongly encouraged particularly for high-end properties. All professional photography options (base level + upgrades) include a virtual tour and placement on ONE SIR’s YouTube Channel.

upgrade 1: Planomatic instead of Obeo for photography. This choice would include an additional option for extra features such as a floor plan of the property. - Retail Marketing program cost with upgrade 1 = $325

premium upgrade: Photography by Blue Ocean instead of Obeo. Blue Ocean stages each individual photo and retouches every image extensively so each shot is of the highest possible quality. Cost for this upgrade varies based on the total square footage of the listing: - Retail Marketing program cost with premium upgrade (up to 5,000 sf home) = $800 - Retail Marketing program cost with premium upgrade (5,000-8,000 sf home) = $1,100 * pricing for over 8,000 sf home available upon request

1Photo by Blue Ocean (premium upgrade)

Photo by Planomatic (upgrade 1) Photo by Obeo

Page 4: 2013 ONE Sotheby's Photo Upgrades

RESPECTFUL EMAILA weekly digest of new listings and price reductions sent to Dade and Broward’s top brokers without spamming inboxes.

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PHOTOGRAPHY SHOWCASE

LOCAL INFORMATION

REALTOR.COM SHOWCASE LISTINGS

Showcase listings with up to 25 photos, a virtual tour, tra! c reports and open house ads on the world’s #1 real estate website

4SIR SIGN & INSTALLATION

Sotheby’s International Realty’s iconic hanging post sign, displayed at over 26,000 distinctive homes around the world.

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GOING SOCIAL

Promotion across ONE SIR’s social media outlets on Facebook, Twitter, and LinkedIn - reaching thousands of our customers online.

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SINGLE PROPERTY WEBSITE

A custom website dedicated to a single property, complete with high-resolution photo gallery and an individual domain name. This powerul online marketing tool impresses sellers and, when advertised in print or online, gets interested buyers to the information they want faster.

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