2013 listing brochure
TRANSCRIPT
2013 Listing Brochure
by Jeff Edmisten and Ruthie Buck
If we could give The Edmisten/Buck Team an award, it would say, “Through your sincerity, hard work and dedication towards your work you have proven that you are the TOP Realtors in the Fredericksburg area.” Thank you for taking the time to sell our home. We were most impressed by the personal attention given to us.
Marty and Shawn JonesSpotsylvania, Virginia
LOCAL EXPERTISE
Jeff Edmisten & Ruthie Buck
We want to thank you for taking a few minutes to review this brochure. We appreciate the opportunity to earn your business, and realize that selecting a REALTOR to sell your home is a very important decision.
Our mission is help homeowners sell their home FOR ALL IT’S WORTH! That is the way we embrace every day and every client, with a willingness to fight to protect every dollar of our client’s investment.
Our promise to you is that we will provide an uncompromising commitment to exceptional personal service.
Local Expertise
When it is condensed down to the most essential elements, real estate sales is a local issue. True, the national economy has an impact. But the local economy, the local real estate market, and the expertise of local real estate agents is what is most critical to you during the sale of your home.
We highly recommend that as your seek out the REALTOR whom you will hire to sell your home, that you ask them to demonstrate their knowledge of the local real estate market. If they cannot, I would suggest they are not the agent for you.
Local Expertise
Sounds simple right? Wouldn’t any real estate agent be able to demonstrate their knowledge of the local market? You might be surprised. Ask that they show you real data that reflects the local market as a whole, and in each relevant element of the market.
That is exactly what we will demonstrate to you when we have the opportunity to meet with you to discuss the sale of your home.
GLOBAL NETWORK
•Global presence: 49 countries/3,300 offices•Over 100 years of real estate experience•$169 billion in sales volume globally in 2009
Real Trends Top 500 Report*(in Billions)
*According to the 2012 REAL Trends Top 500 report among brokers with greater than 500 closed sales.
$119B
$62B$52B $49B
$119B
$62B$52B $49B
9 Offices/Divisions To Serve You!
• Stafford• Prince William• Spotsylvania• Massaponax• Locust Grove• King George• Fredericksburg / Commercial• Relocation• Property Management
• #1 Coldwell Banker Affiliate in Virginia• Coldwell Banker Chairman's Circle• Cartus Platinum Award• Founded in 1982• 175 Associates
The reach of our global network can help make your move seamless. We have nine offices/divisions to assist you in a move across the Northern Virginia region.
Moving farther away? No problem! We are part of the Cartus Relocation Network. That means if your move is taking you across the state, the country or the world… you are in good hands with our global network of real estate professionals.
Coldwell Banker Elite is one of the very few companies that demonstrates the necessary excellence in relocation services to consistently win the Cartus Platinum Award.
PREPARING FOR THE SALE
Ready. Set. Go.
There are a lot of elements that go into preparing to enter the market and in maintaining your home in “show shape.” Our mission is to help every client sell their home FOR ALL IT’S WORTH!
We will show you exactly what steps you need to take to help us accomplish this goal. A little work now can mean thousands of dollars more in your pocket at the closing table.
Important preparation items…• De-Clutter
• Organize
• Clean
• Brighten
• Maintain the exterior
• Make repairs
• Manage pets
• Disclose material defects
Don’t worry. We will advise you on what needs to be done to prepare for the market
©2010 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.
Marketing Your Property
Source: The 2012 National Association of Realtors® Profile of Home Buyers and Sellers.
Information Sources Used in the Home Search(% of Home Buyers)
How do buyers find the homes they buy?
Marketing Your Property Online
The standard way that many agents use of marketing your home online is to put your home on the MLS and whatever websites it automatically goes to from there. Then they hope to get a buyer to show the home to!
A much better way is to create a buyer lead generation platform around your listing to literally drive hundreds of interested buyers for your home to us.
The MORE buyer leads we generate for your home, the more buyers we talk to and show your property to!
Leveraging the internet
We integrate your listing into the strongest Real Estate website network including…
Because of our relationship with MRIS, ListHub, Coldwell Banker and other partners, outside of IDX, we estimate that our listings are distributed to 600 real estate websites and aggregators, including Realtor.com, Zillow.com, Trulia.com and many, many more.
Additionally we work to ensure that information and the property descriptions are enhanced to reach maximize search engine optimization.
The result of leveraging technology is that our Internet marketing reaches over 90% of buyers every day
Virtual Tours are favorites for buyers! Our Virtual Tours capture more buyers for your home!
YouTube.com is a powerful way to tell a home’s story and let people get to know the home from the inside out. We’ve created a branded YouTube channel to host our listings online. These videos will be posted with agent and company branding and link in back to the listing’s website.
Craigslist.com is a well trafficked online resource. We create a posting for your listing that is visually stimulating and will get the attention of buyers looking online. This posting acts like an interactive website on the Craigslist platform.
Our listing distribution system will also create a single listing website specifically for your property, with interactive links to various resources about the listing.
QR codes are a great way to get mobile device users to check out your site. Our marketing venues are mobile ready. The National Association of REALTORS® reports that 63% of buyers use mobile devices when searching for homes. Don’t forget to download our Coldwell Banker Elite Mobile App
Text "KP9" to 87778 to get the Coldwell Banker Elite Home and Lifestyle App. This is an AWESOME way to search homes for sale from you mobile device. Share it with your friends. Coldwell Banker Elite Home and Lifestyle App
To take our efforts even further, we enhance our listings on a Coldwell Banker Elite WordPress Blog.
Google loves indexing WordPress blogs and we utilize this method to help the property get found online and to also provide the buyer with more resources once they’ve found the listing information.
Since Google loves indexing blogs and it is a proven fact that this method creates heavy exposure to our listings, we also place our listings on our personal blogs…
• FredericksburgRealEstateBlog.com• FredericksburgRealEstateBlog.org• Realtown.com
Realtor.com was one of the first online listing distribution websites and sports a tremendous number of daily buyer views. We leverage the power of Realtor.com with every listing being an upgraded, premium listing on their system. The upgraded listings really set our listings apart from the competition.
According to Realtor.com: REALTOR.com® is real estate’s most viewed site with real estate’s most accurate database of homes for sale available anywhere.
Zillow.com is one of most buyer’s favorite sites to visit. We are a proud Premier partner with Zillow and we have had great success with engaging consumers on their platform.
We have setup a partnership with Zillow that allows for a rapid response to buyers and tremendous exposure for our seller’s listings
Social MediaA lot of agents “say” they market homes via social media. We LEVERAGE Social Media!
Not only do we post your listings to Facebook, Twitter & YouTube, but we PROMOTE your listing through paid Facebook advertising and reader contests!
Even though the vast majority of buyers use the Internet to find their next home
We try to leave no stone unturned.
We get your home Exposure in The Free Lance Star’s Real Estate Showcase
Elite Talking HouseOur Elite Talking House sign in your yard gives buyers instant access to information about your home!
A Brief Overview of Jeff and Ruthie’s Marketing Plan
Conduct Home Audit
Post Video to YouTube & OnLocation
DevelopPricing Strategy
Post Video Across Social Media Outlets
Install Coldwell Banker Elite
Sign
Showcase listing on
REALTOR.COM
Professional Photographer/Videographer
Showcase listing on Zillow
Post Coming Soon Promos
Listing is pushed out to
100+ Web Partners
Share Property Info with all Company
Agents
Create Professional
Property Flyer
Post Property in MLS System
Hold Open Houses as
Appropriate
Post Just Listed Blog & Social Media Articles
Obtain and share feedback from showings
Schedule and manage showings
Evaluate your needs & goals
Market Analysis
Schedule Print Advertising in
Showcase
Property sold
All of that marketing means that we sell a LOT of homes!
Rapid Response
Our lead management system notifies us immediately
When homebuyers inquire about your house, they want a rapid response
But all of that marketing is wasted if the buyers are not managed properly…
Track leads automatically
We are notified via mobile within minutes of inquiry
We respond and schedule meetings and showings with the potential buyers
PRICING CONSIDERATIONS
A price that’s too high may keep buyers and other real estate agents away because they don’t want to waste their time. To set the “right” price, you and a knowledgeable REALTOR® need to review current market conditions, the competition, and the condition of your home.
Setting the Right Price
The Property Appeals To:
15% Over Market Value
10% Over Market Value
Fair Market Value
75% Of The Market
If The Asking Price Is:
10% Of The Market
30% Of The Market
60% Of The Market
10% Under Market Value
Before we move on too quickly here though, pay close attention to what we said earlier…To set the “right” price, you and a knowledgeable REALTOR® need to review current market conditions, the competition, and the condition of your home.
Most agents only pay critical attention to one of those items… the competition. They may pay a small degree of attention to the condition of the property. But virtually NONE pay attention to the current market conditions and know how to apply that information to your pricing strategy.
Most agents do NOT monitor and evaluate hyper local market statistics on their own. They rely on other entities to feed them data. That data most often is NOT local, and often means nothing to you about your home and your pricing strategy.
We constantly monitor the local and hyper local market conditions AND we can educate you on what this means to your timing and pricing strategy. No more guessing at setting your price!
A Few More Words from Some of Our Previous Clients
Having a personal and professional history with Ruthie Buck for years, prompted us to not blink an eye when it came to looking for representation to sell our house. The team of Jeff Edmisten and Ruthie Buck are heart felt, personable, professional and continue to show their clients the "above and beyond" service that is expected in real estate transactions (which are trying at times). I could and would go forward with recommendations for this team and would not ever hesitate to contact them first when services are needed. Kudos to you both!
Leigh UithovenSpotsylvania, Virginia
A friend recommended Jeff to me as we searched for a home in Virginia while still living in California. Jeff did all of the legwork for us as we house hunted from across the country. He responded immediately to questions, was very thorough in his responses, and demonstrated respect for our needs and wants in a home.
When we fell in love with a house that we saw online, Jeff went to the house the very next morning to check it out for us. Jeff felt that the house was going to sell very quickly, so we took a very big risk and put a bid on it without actually seeing it. While some thought we were crazy, we had enough faith in Jeff’s assessment of the house and the market to trust his judgment.
He ended up being exactly right. There were multiple offers on the house within days, and Jeff went to bat for us when it came down to one other offer vs. ours. We had given up hope, but Jeff pushed the sellers and their agent, and they ended up accepting our offer.
I am writing this recommendation from the home that we are in thanks in large part to Jeff and Ruthie. I cannot recommend them highly enough. Their hard work, knowledge, expertise, courtesy, and respect for their clients and their needs is invaluable to anyone wishing to buy or sell a home.
Kerry McSheaStafford, Virginia
Jeff is definitely a "fire and forget" Real Estate Agent, just give him the target market that you are after, whether buying or selling, and he will take care of the rest. Good person to know in the Real Estate business!
Raul ClaudioFredericksburg, Virginia
THANK YOU FOR THEOPPORTUNITY TO HELPJeff Edmisten & Ruthie Buck
Coldwell Banker Elite990 Bragg Rd.Fredericksburg, VA 22407
(540) 538-7222 Jeff cell(540) 455-8374 Ruthie cell
[email protected] Jeff [email protected] Ruthie email
©2013 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Each agent and broker is responsible for complying with any consumer disclosure laws or regulations.