THE BRANDThe year is 1976. Sotheby’s recognizes that the firm can

serve its auction clients in a valuable new way with a

complete package of estate disposition services. Founded

on the same commitment to exceptional service that

characterized the firm’s dealings for more than two

centuries, the Sotheby’s International Realty brand is

born and soon becomes known around the world for the

distinctive properties it represents. Today we continue

that focus by employing our brand’s vision of artfully

uniting extraordinary homes with extraordinary lives.

Each Office is Independently Owned and Operated.

OUR MISSION The agents, management and staff of Ewing and Associates

Sotheby’s International Realty are innovative leaders in the

real estate industry, conducting business with genuine care and

respect. Every day we strive to establish a unique environment

of teamwork. Together, we ensure the collective success of our

Estate Agents by providing the professional support necessary

to exceed our clients’ expectations. By seeking creative print

and digital marketing opportunities, we remain on the cutting

edge of the full service home buying and selling experience.

Our primary focus is to establish a client-centric framework,

with effective communication and a commitment to take the

“high road” as the foundation of every business relationship.

Each Office is Independently Owned and Operated.

AUCTION HOUSE

A celebration of extraordinary art and objects on the

international art market. Sotheby’s at Auction showcases the

full range of Sothebys offerings around the world. It unites the

most important pieces of fine and decorative art and precious

objects offered at each of Sotheby’s auction locations, New

York, London, Hong Kong, Milan, Tel Aviv, Geneca, Doha, and

Amsterdam. Each issue of Sotheby’s at Auction also features

an exclusive and dedicated real estate advertising section

designed to provide essential reach and precise marketing

to some of the most affluent, educated and international

audiences available today.

Each Office is Independently Owned and Operated.

MARKET SHARE

SALES VOLUME BY LISTING BROKERAGECALABASAS • CALABASAS HIGHLANDS • HIDDEN HILLS

#1 Ewing Sothebys International Realty - $73,594,450

#2 Prudential California Realty - $62,198,000

#3 Rodeo Realty - $55,508,000

#4 Coldwell Banker - $44,663,000

$70,000,000

$80,000,000

$40,000,000

$50,000,000

$60,000,000

Ewing SothebysInternational Realty

Prudential California Realty

Rodeo Realty Coldwell Banker

INTERNET90% of all Real Estate Transactions begin online. By offering

the most effective digital solutions, we ensure your property

is exposed on the most important medium. Search engine

marketing, social media, video and digital reach are just a few

of the tools we leverage to conquer the digital frontier.

Each Office is Independently Owned and Operated.

EwingSIR .com

EwingSIR.com is the result of extensive research into

designing an optimized website that is unrivaled in the real

estate industry.

Website presence alone is not enough. We have ensured

that our properties appear at the forefront of nearly every

community real estate search on the web.

Each Office is Independently Owned and Operated.

DIGITAL REACH

When 90% of real estate searches begin online, your home’s

internet exposure is paramount. EwingSIR syndicates to

37 websites, generating the maximum digital exposure for

your listings.

Each Office is Independently Owned and Operated.

DIGITAL MARKETING

The National Association of Realtors reports 90% of all real

estate transactions begin online.

• 36%of Sotheby Realty website viewers were from outside

of the US in the past year.

• Our properties alone, in the past year, have had over 1.1

million viewers.

• This amounts to an average of 3,100views per property

listed.

Each Office is Independently Owned and Operated.

VIDEO

YouTube: Because YouTube is the second largest search engine in

the world, EwingSIR creates a YouTube video for every home we

represent, optimizing your listing for the ultimate internet expo-

sure. Each complimentary video is paired with customized music

that best represents your property.

Property Website URL: Take your marketing to the next level by

dedicating a URL to your property. We create beautifully designed

custom websites to highlight the outstanding features of your home.

Each Office is Independently Owned and Operated.

SOCIAL MEDIA

Social networking consumes twice as much of online time as any

other Internet activity. Online relationships are equally as important

as face to face relationships. Here are a few ways your property will

obtain further digital exposure.

• Blogging: There are over 71 billion blog viewers. Blogging is

proven to increase internet traffic, driving more attention to

your property. EwingSIR helps with every step of the blogging

process, creating more online content and thereby more views

for your property.

• Facebook: With over 800 million members, Facebook has

become a premier platform to advertise listings. Our diverse

Social Media relationships help us spread the word on every

property we market.

• Twitter: Thirty-four percent of marketers who use Twitter

have generated inquiries from its use. Of those, 20% resulted

in closed sales. That’s why every listing we take, we also Tweet.

With Twitter, your home is entirely searchable and seen by

another demographic that many other real estate marketing

campaigns ignore.

Each Office is Independently Owned and Operated.

SothebysRealty .com

Sothebysrealty.com was meticulously designed to provide an

exceptional real estate web site experience for your home

that is unlike any other. As the leader in luxury online space,

sothebysrealty.com will showcase your property in a light consistent

with the beauty and distinction it deserves. Superior photography,

state of the art functionality and enhanced property profiles make

this a premiere luxury real estate experience for those seeking

extraordinary homes around the corner or around the world.

PRINTMARKETING

Print is the root of all marketing initiatives. We pride

ourselves on maintaining an in-house graphic design studio

to customize every advertising piece we distribute.

Each Office is Independently Owned and Operated.

PRESENTING YOUR HOME

Typically, the greatest interest in a property occurs within the

first few weeks it is on the market. To effectively capitalize

on this, we create a customized campaign to ignite interest

in your local neighborhood and surrounding community. By

employing a unique print campaign, we will skillfully market

your home to reach the appropriate audience.

Each Office is Independently Owned and Operated.

LOCALADS

While national and international influence is important,

community reach is central to a successful transaction. An

individually researched marketing plan will be created and

executed to ensure the sale of your home.

Each Office is Independently Owned and Operated.

PHOTOGRAPHYThe first experience a buyer has with your home is through

photography. This is the key to influencing buyers. We understand

this crucial experience can make all the difference in selling your

home.

Each Office is Independently Owned and Operated.

RELOCATIONDIVISION

Ewing & Associates Sotheby’s Int’l Realty is dedicated to

making the relocation process smooth and trouble free

We understand the stress a major move causes for your

employee’s entire family. We know how to help. Whether

moving across town, across the countr y or around the

world our network of preferred brokers and professional

affiliations can help make their transfer the smoothest ever.

We offer the following services:

• A single point of contact.

• A full time, SPHR & CRP designated, relocation director.

• Area tour/orientation

• Advanced Marketing Assistance

• Homefinding Assistance

• Rental Assistance

TECHNICALSOLUTIONS

Reaching beyond the typical scope of technology is the motor

of our marketing vehicle. Solving intimidating technical issues

and harnessing the power of the latest tools is our forte. With

unique iPad marketing, tailored real estate programs and highly

informative research, we have all the innovation to deliver

unmatched results.

Each Office is Independently Owned and Operated.

LEADROUTER

90 percent of home buyers feel an agent’s response time

is very important – second only to their knowledge of the

buying process.* Response time to buyer inquiries is greatly

enhanced given our firm participates in LeadRouter. Buyers

interested in your home reaching out via the internet, phone

or by visiting our office will be immediately connected at

any time of the day, even after normal business hours, which

means we can save valuable time and drive interest to your

home quickly.

*National Association of Realtors® Profile of Home Buyers & Sellers

Each Office is Independently Owned and Operated.

ALTOSRESEARCH

You don’t have time to wait. The housing market is changing

day to day. You need to know what the market is doing based

on real-time data. Unlike other sources that take months to

gather market data, Altos Research analyzes current real estate

activity. Only Altos helps you get the up-to-date information

you need, today.

Each Office is Independently Owned and Operated.

LISTINGBOOK

Listingbook is your destination for real estate information

yourway. Unlike other real estate search sites, Listingbook

provides accurate and timely information about listings in your

local real estate market. More than just a property search,

Listingbook presents unique data about individual properties

or an entire market that you can’t get anywhere else.

Each Office is Independently Owned and Operated.

IPADMARKETING

Being a good Real Estate agent means constantly being on the

move. From showing buyers your property photos, to emailing

you about new offers the second they come through, the iPad is

the best tool for making sure you’re getting a full-service agent.

OURPROMISE

We understand that selling a home is a complicated

and sometimes emotional process. EwingSIR is with you

from the time we list your property all the way through

closing,.

Each Office is Independently Owned and Operated.

THE SALES PROCESS

Showing Appointments

One of the most important aspects of selling your home is allowing

potential buyers to view it. As simple a task as this may seem, there

are many things a skilled agent can do to ensure a buyer has the

best possible experience in your home. We are experts at staging a

showing that will present your home in the most positive light.

Skillful Negotiation

When offers are presented, we will advise and help you obtain the

best possible price and terms. Understanding the various contract

forms and vast array of contractual issues is key to negotiating the

best terms to meet your individual needs.

Transaction Management

In addition to the marketing, staging and pricing of the home, there

are many more details that go into the transaction before the sale

becomes final. At Ewing Sotheby’s International Realty, we pride

ourselves on operating a full-service real estate brokerage.

Each Office is Independently Owned and Operated.

SELLING YOUR HOME

Factors within your control:

• The price and terms of sale

• Your property’s distinctive and compelling attributes

• The physical condition of your property (home and

grounds)

• Available access of your property for showing

• The selection of the real estate sales professional you

choose

Factors not within your control:

• Your property’s location

• Recent comparable market values

• Expired listings with multiple price revisions

• Economic and housing market conditions

• Rate at which properties are sold over time

Each Office is Independently Owned and Operated.

EXCLUSIVEPARTNERS

Our exclusive relationship with WSJ, Departures, BBC and

Conde Nast Traveler create a cumulative effect that delivers

over 400 million media impressions, building our brand

awareness and driving leads to our global network of offices.

Each Office is Independently Owned and Operated.

CLOSINGPROCESS• Deliver fully-executed contracts to you and the buyers.

• Confirm initial deposit monies received.

• Verify funds through applicable parties.

• Keep you informed of events as they occur.

• Confirm loan application has been completed.

• Notify you of, and attend, all inspections.

• Confirm additional deposit monies have been received.

• Check on status of purchaser’s mortgage loan.

• Assist appraisers by providing recent comparable sales.

• Check that all contingencies of sale have been met within the

proper time periods.

• Confirm receipt of written loan commitment.

• Confirm that all title reports have been ordered.

• Forward copies of applicable certifications, inspections and

disclosures.

• Schedule date and time for final buyer walk-through.

• Remove sign. Confirm keys, garage door openers, etc are

available.

• Follow up to ensure the “Sotheby’s International Realty

Experience” has been completed.

• Provide CD to our clients with copies of all sales documents

and tax information at close of escrow.