2013 Category Selling Presentation

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2013 Marketing Update

2013 Programming

Agenda

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In the Enhanced shelf space, functional brands are driving growth in 2012

Functional Brands Drive Growth in Grocery

NIELSEN TOTAL US GROCERY DATA ENDING 9/1/12

TOTAL NEURO TOTAL ZICO TOTAL VITA COCO

TOTAL GVW TOTAL GVW ZERO

SLW TOTAL

-30%

-20%

-10%

0%

10%

20%

30%

40%

50%

Chart Title

2013 Neuro Trade CalendarThe 2013 calendar is broken in to trimesters, each with an anchor activation and 2 functional focuses

Movie tie-in to attend a Hollywood** Movie Premier and Party. Film is RUNNER RUNNER, a drama set in the world of high-stakes gambling, starringAcademyAward® WinnerBen Affleckand Justin Timberlake.

Legendary star and philanthropist, Elton John, hosts the exclusive Academy Awards® party for the hottest stars in movies, television and music while raising money for the Elton John Aids Foundation.neuro will host this star-studded eventand will give away aGrand Prize Trip to attend this posh party!

2013 Neuro Calendar – Anchors

*Event not associated with the Academy of Motion Arts and Sciences**Premier location has not yet been determined by Studio

WHAT

CONSUMER/ DISTRIBUTOR

Giveaway/Incentive: WIN a Tickets to the Elton John AIDS Foundation Academy Awards® Viewing Party*Promoted in-store and online

- $0.50 Coupon- POS

Giveaway/Incentive: Walk the Red Carpet! WIN a Trip to Hollywood** to attend a Movie Premier, walk the red carpet and attend the after-party

- HULU Plus and Movie passes- POS

RETAIL SUPPORT

Concert Tour tie-in or venue partnership in development to showcase newer, up & coming bands or artists.More details soon.

Giveaway/Incentive: neuro travel pass to see the newest music LIVE and up close

- iTunes Cards- POS

2013 Anchor Activations of Entertainment, Movies, and Music are the core of our retail programing

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Anchor Activation and Retail MarketingNeuro would like work with CVS immediately to activate Anchor Programing and other retail marketing drivers

• Sampling

• Print Ads

• Display programs

• Cold-serve opportunities

• Cross promotions/affinities

• Partnership with Runner Runner, the blockbuster release staring Ben Affleck and Justin Timberlake

• National and Regional promotion by Neuro, Fox Studios, & Ceasars Entertainment on-air, online, and in the trade

• Consumer giveaways, retail incentives, full suite of POS tying in to the film

Retail Marketing Initiatives

Tri II Anchor Programing

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Neuro 2013 Calendar & Pricing

CVS Pricing & Promo Calendar

Neuro recommends the following calendar for maximum profit opportunity in 2013

• 36 weeks every day value at $2.69

• 12 weeks in promo at $2/5

POS Trim Sleep Sun Passion Sonic

2013 January February March April May June July August Sept. October Nov. Dec.

Suggestedretail

$2.69  

$2.69  

$2.69  

2/$5 $2.69  

$2.69  

2/$5 $2.69  

$2.69  

2/$5 $2.69  

$2.69  

Cost of goods

$19.25 $19.25 $19.25$18.0

0$19.25

$19.25

$18.00 $19.25 $19.25 $18.00 $19.25$19.2

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neuro custom Program for CVS February, 2013

To: Area #3 Store ManagersRe: neuro coupon with case stacker for your stores! Time: April 2013________________________________________________________________________________________________________________

attaches to vault with zip tie or to a rack or shipper with adhesive on the back of the

coupon pad

SAVE $1.00 When you buy two

– Availability• Each store will carry neuro• Cold vault set to POG

• Supported with tear pad of $1 off when you buy two neuro

• Passion, Sonic, Sleep, Sun, Bliss & Trim

– EDLP • $18 case price • Retail at 2/$5 (40% margin)

– Display Resource • Case Stacker

• Tear pad coupons $1 off when you buy two neuro