category review july 2013 ua

1. 2013

2. , : 2013 SKU Stock Keeping Unit SNU Shopper Need Unit - 1- SKU (, , ..) - MAT (moving annual total) 12 ( 2012 2013) YTD (year to date) HiperCom - 2007 . 61 11 (, , DIY, , ..). ( ). . , C 12 20% , 10% . Auchan , , 30%, . , . - 1 2013. 12% 2012.

3. (SNU * M2) 2013 .12 .13 , 13, .- . 2012 .- . 2013 , .11 .12 .12 .13 , 93,40% 93,90% 0,5 93,10% 94,50% 1,4 93,20% 93,50% 0,3 2,00% 4,10% 2 1,80% 3,00% 1,2 2,00% 3,20% 1,2 , 1,00% 1,40% 0,3 0,90% 0,60% -0,3 0,90% 0,50% -0,5 1,00% 0,30% -0,7 1,60% 0,70% -0,9 1,30% 1,10% -0,3 2,60% 0,30% -2,2 2,60% 1,20% -1,4 2,60% 1,80% -0,7 , 2013 93,9% . YTD MAT.

4. (SNU * M2) 2013 10 - SNU , SNU - SKU , SKU - , 294 50,00% 317 55,39% 89 21,92% 35 84,20% 39 105,30% 7 40,00% 27 80,00% 36 125,00% 4 100,00% BILLA 24 166,70% 24 166,70% 6 100,00% 16 33,30% 19 26,70% 4 -20,00% - 15 15,40% 15 15,40% 4 -33,30% 15 - 15 - 2 - NOVUS 14 75,00% 15 66,70% 3 -25,00% 14 - 14 - 2 - 12 - 12 - 3 - 11 - 11 - 4 - 111 -7,50% 117 -4,88% 50 4,17% ; 31,20% ; 21,90% - ; 7,30% ; 7,10% -; 5,50% BILLA; 3,60% NOVUS; 3,10% ; 3,00% /555; 2,10% ; 1,90% ; 13,20%

5. 2013 (SNU * M2) 10 - SNU , SNU - SKU , SKU - , 319 45,00% 348 50,00% 216 39,35% 93 52,50% 97 59,00% 51 37,80% CARLSBERG GROUP 59 - 59 - 35 - 46 84,00% 48 92,00% 33 94,10% PILSNER 19 11,80% 28 40,00% 11 -31,30% " " 18 200,00% 18 200,00% 15 150,00% " " 13 -7,10% 13 -7,10% 13 18,20% 7 40,00% 8 60,00% 6 200,00% 7 -12,50% 7 -12,50% 5 -37,50% 4 300,00% 4 100,00% 4 300,00% 3 50,00% 4 100,00% 3 200,00% 25 4,17% 31 10,71% 20 25,00% " "; 28,20% CARLSBERG GROUP; 22,90% ; 10,90% PILSNER ; 8,90% ; 4,40% " "; 3,80% -; 3,70% " "; 3,00% ; 1,70% ; 1,40% ; 11,10%

6. 20 YTD 2012 - YTD 2013 (SNU) 2013 23,20% 7,20% 6,20% 0,30% 3,10% 8,90% 1,70% 2,10% 2,40% 4,40% 1,20% 2,60% 2,10% 1,10% 2,30% 3,50% 28,10% 16,70% 8,20% 7,30% 4,10% 4,00% 3,70% 3,30% 3,30% 3,30% 3,20% 3,10% 2,90% 2,90% 2,60% 2,60% 2,50% 2,40% 2,30% 2,30% 2,10% 17,10% YTD Jul12 YTDJul13

7. YTD 2012 YTD 2013 (SNU) 2013 30,00% 26,40% 10,70% 9,60% 4,40% 2,60% 3,50% 2,70% 0,30% 0,70% 0,30% 0,80% 0,20% 0,10% 0,10% 0,50% 0,70% 6,40% 36,40% 18,80% 15,90% 7,00% 4,30% 3,60% 2,30% 1,90% 1,20% 0,90% 0,60% 0,50% 0,30% 0,30% 0,30% 0,30% 0,20% 0,20% 0,10% 4,90% YTD Jul12 YTDJul13

8. (SNU*M2) 2013 20,00%19,40% 100,00% 33,30% 52,80% 26,90% 46,80% 21,40% 33,30% 91,30% 67,00% 12,50% 75,00% 80,00% 33,30% 19,70% 75,00% 12,50% 50,00% 18,20% 49,90% 27,30% 20,00% 50,00% 25,00% 50,00% 57,10% 3,80% 66,70% 17,70% 31,30% 33,30% 17,70% 21,40% 25,00% 4,30% 37,50% 22,20% 19,80% 37,50% 36,40% 37,50% 2,90% 19,10% 5,70% 6,70% 16,70% 34,80% 11,10% 30,00% 11,40% 3,80% 50,00% 50,00% 35,70% 25,00% 11,60% 20,00% 25,00% 25,00% 20,00% 11,10% 33,10% 25,00% 92,80% 45,50% 100,00% 9,10% 50,00% 25,00% 12,50%2,90% 11,50% 6,10% 10,50% 3,80% 4,30% 11,10% 40,00% 12,00% 7,10% 8,30% 22,10% 12,50% 6,40% 12,50% 9,10% 25,00% 8,00% 5,70% 6,70% 17,70% 14,30% 8,30% 6,50% 12,50% 11,10% 14,00% 12,50% 18,20% 10,00% 3,80% 2,90% 3,80% 6,70% 5,30% 3,80% 9,10% 50,10% 3,80% 8,20% 50,00% 7,20% 17,70%6,70% 7,00% 25,00% 9,10% 2,90% 15,30% 50,00% 6,70% 15,80% 6,50% 18,20% 25,00% 100,00% CARLSBERG GROUP PILSNER " " - METRO C& ROYAL FRUIT GARDEN - "" "" -

9. 2013 2013 : , : : 50% : TSINGTAO, Classic : : 50% : , : Billa : 50% : STAROPRAMEN : Billa : 50% : Gold Mine Beer : Billa : 50% : WOLTERS : - : 49%

10. - 2013 2013 1) : , 1 . 0,5 : : 15 2) : ,1 . 0.5 . : : 10 3) : 1 . 0.5 . : " " : 10 4) : STAROPRAMEN,1 . 1.0 . : " " : 10 : STAROPRAMEN, 4 0.5 . : 9 5) : STARE MISTO , 1 . 1.0 . : : 7

11. Hiperom Monitoring Ukraine . , 13/2, , 3, Hiperom Monitoring : , , , , , , , A3D HIPERCOM : ! .: +38(044)522 86 94 .: +38(050)017 54 57 [email protected] http://www.hiper-com.com http://www.hiperkinetic.com 2013

category review july 2013 ua

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