2012 urisa track, creating jobs with gis, wayne kocina
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Creating Jobs
with
GIS
By
Wayne Kocina
GeoWize, LLC
Establishment StagesUnited States 1995- 2009
Stage 1 (2-9 employees)
Self-employed (1 employee)
Stage 2 (10-99 employees)
Stage 3 (100-499)
Stage 4
(500+)
Average percentage
of establishments
Average percentage
of jobs represented
0.1
0.6
10.9
29.1
59.3
15.1
15.4
35.7
4.7
29.1
Source: YourEconomy.org (Edward Lowe Foundation)
My “Personal” Mission
Make the world a better place
by
Helping businesses create JOBS!
How?
I help business select locations that are “right” for their business success
by helping them
know their market,
their competition,
understand their customers,
and find LOTS more like them.
Three Types of Businesses
Business to Business(B2B)
Business to Consumer(B2C)
Hybrid(B2B/B2C)
Common Factors:
Market
Competition
Customers
Market
All of the RELEVANT Characteristics of their TRADE AREA
Demographics
Trade Area – Drive Time
Trade Area - Ring
Trade Area – Custom
Trade Area Profiles
Visually in Maps
Target Market Expenditures
Market
All of the RELEVANT Characteristics of their TRADE AREA
Data in Reports,Charts, & Graphs
Demographics
Profiles
Supply & Demand
Industry Specific
B2B Strategic Analysis
Competition
Competitive analysis varies with certain industries
Maps & Reports,
Competitor Locations
Competitor Intelligence
Customers
What are they like & where do I find more?
Maps, Reports,&
Prospect Lists
Customer Profiling Map
Customer Profile Analysis
Customer Profiles
Prospect Lists
The Bottom Line
I what I do!
I’m helping people get jobs!
I’m making the A better place!
