2012 uf capabilities
TRANSCRIPT
![Page 1: 2012 uf capabilities](https://reader038.vdocuments.mx/reader038/viewer/2022110120/557c327bd8b42aad418b5020/html5/thumbnails/1.jpg)
2012 CAPABILITIES
Sunday, January 1, 2012
![Page 2: 2012 uf capabilities](https://reader038.vdocuments.mx/reader038/viewer/2022110120/557c327bd8b42aad418b5020/html5/thumbnails/2.jpg)
We create experiences that compel
people to act and believe.
2
Sunday, January 1, 2012
![Page 3: 2012 uf capabilities](https://reader038.vdocuments.mx/reader038/viewer/2022110120/557c327bd8b42aad418b5020/html5/thumbnails/3.jpg)
3
VALUES
Sunday, January 1, 2012
![Page 4: 2012 uf capabilities](https://reader038.vdocuments.mx/reader038/viewer/2022110120/557c327bd8b42aad418b5020/html5/thumbnails/4.jpg)
We don’t wait for change, we
direct it
4
CATALYSTS1. 2. 3. COLLABORATORS INNOVATORSWith our clients and ourselves In our products and each other
√
WE ARE
Sunday, January 1, 2012
![Page 5: 2012 uf capabilities](https://reader038.vdocuments.mx/reader038/viewer/2022110120/557c327bd8b42aad418b5020/html5/thumbnails/5.jpg)
WHAT WE DO
5
Sunday, January 1, 2012
![Page 6: 2012 uf capabilities](https://reader038.vdocuments.mx/reader038/viewer/2022110120/557c327bd8b42aad418b5020/html5/thumbnails/6.jpg)
6
We create trans-media experiences using our core
capabilities, analytics, experience design and
product development.
WEB MOBILE BROADCAST DIGITAL RETAIL SOCIAL MEDIA
Sunday, January 1, 2012
![Page 7: 2012 uf capabilities](https://reader038.vdocuments.mx/reader038/viewer/2022110120/557c327bd8b42aad418b5020/html5/thumbnails/7.jpg)
JAGUAR USAWEBSITE REDESIGN
7
Compel
With the redesign of the Jaguar USA brand site we compelled users to fully interact with the new product line through exciting and useful shopping tools, detailed product information and a sneak peak of their future vehicles.
ActUsers were given the full Jaguar experience online by providing them the ability to comparison-shop, customize their own vehicle and schedule a test drive from the new product line.
BelieveYou better believe it.
Sunday, January 1, 2012
![Page 8: 2012 uf capabilities](https://reader038.vdocuments.mx/reader038/viewer/2022110120/557c327bd8b42aad418b5020/html5/thumbnails/8.jpg)
YOKOHAMA TIRE COMPANYCOMMUNITY-CENTRIC WEBSITE
8
Compel
For the Yokohama Tire brand site redesign, we compelled consumers to interact with the brand in new ways via lifestyle search, User-Generated Content (UGC), social channels, and exciting video content of their enthusiasts at a ride-and-drive events. And that was only the beginning…
ActSince launch there has been elevated engagement by their users. The lifestyle search is a key driver from the homepage, and the UGC galleries have received tremendous response. All social and brand channels have exceeded their 2011 goals!
BelieveWith such success in all areas of the website and social media we are continuing to create believers of the Yokohama brand and allowing our core enthusiasts to spread the word about Yokohama.
Sunday, January 1, 2012
![Page 9: 2012 uf capabilities](https://reader038.vdocuments.mx/reader038/viewer/2022110120/557c327bd8b42aad418b5020/html5/thumbnails/9.jpg)
ENGADGETWINDOWS PHONE APP
9
For several years, our team has partnered with Microsoft’s consumer-
facing design teams to create innovative concepts, executions and
prototype experiences.
Sunday, January 1, 2012
![Page 10: 2012 uf capabilities](https://reader038.vdocuments.mx/reader038/viewer/2022110120/557c327bd8b42aad418b5020/html5/thumbnails/10.jpg)
VIZIOAUGMENTED REALITY MOBILE APP
10
As a new client, we have been
working with Vizio to digitize
product packaging, define
advertising for product launch
and place digital experiences
within the hands of their
consumer base.
Sunday, January 1, 2012
![Page 11: 2012 uf capabilities](https://reader038.vdocuments.mx/reader038/viewer/2022110120/557c327bd8b42aad418b5020/html5/thumbnails/11.jpg)
T-MOBILED3O PRODUCT VIDEO
11
Our agency has worked with T-
Mobile for several years as the
Retail AOR. Most recently, United
Future has been increasing the
value we add by producing digital
signage, retail store video, and
other in-store solutions.
Our design team has worked with
T-Mobile for several years
defining their web experience, e-
commerce, and product
interaction design.
Sunday, January 1, 2012
![Page 12: 2012 uf capabilities](https://reader038.vdocuments.mx/reader038/viewer/2022110120/557c327bd8b42aad418b5020/html5/thumbnails/12.jpg)
12
YOKOHAMA TIRE COMPANYLA AUTO SHOW TOUCH SCREEN
As Yokohama’s Digital AOR, we
recently created a multitouch,
digital immersion experience for
their LA Auto Show booth.
The requirement was to create a
unique experience that was not
similar to their web or iPad
application. It also needed to
engage users with a purpose of
educating them about tire care.
We delivered a kiosk experience
integrating social media and an
iPad giveaway sweepstakes. You
can check it out by searching
@Yokohamatc and #laautoshow.
Sunday, January 1, 2012
![Page 13: 2012 uf capabilities](https://reader038.vdocuments.mx/reader038/viewer/2022110120/557c327bd8b42aad418b5020/html5/thumbnails/13.jpg)
13
BOSEIN-STORE TOUCH SCREEN
We were recently chosen by Bose
to create an interactive storefront
to attract shoppers and entice
them into the store with
headphones, home stereo car
audio products.
The content is specified by
season, promotions and what
inventory exists in-store. We
coordinate the digital experience
both with the product and
employees to create a truly
integrated approach to retail.
Sunday, January 1, 2012
![Page 14: 2012 uf capabilities](https://reader038.vdocuments.mx/reader038/viewer/2022110120/557c327bd8b42aad418b5020/html5/thumbnails/14.jpg)
14
ALASKA AIRLINESNUTS FOR HAWAII FACEBOOK CAMPAIGN
Alaska Airlines added over 300
flights to Hawaii from the West
Coast. Wanting to promote the
route, we proposed the idea of
digitally cracking coconuts for a
chance to win airfare - and doing
it all over Facebook to increase
visibility and distribution.
The campaign launched with a
goal of attaining 100,000 fans in
twelve weeks. We accomplished
the goal in less than six weeks!
Sunday, January 1, 2012
![Page 15: 2012 uf capabilities](https://reader038.vdocuments.mx/reader038/viewer/2022110120/557c327bd8b42aad418b5020/html5/thumbnails/15.jpg)
15
ESPN COLLEGE GAME DAYMASCOT HEAD GENERATOR FACEBOOK APP
CompelFor the ESPN Mascot Head Generator Facebook app we compelled users to interact with College GameDay not only on Saturdays, but any day of the week by integrating college football traditions, high-profile coaches and insights that fans could only get from College GameDay.
ActFans created photos of themselves and/or friends with their school's mascot head replacing their own. They voted on their favorite photo for a chance to get their school's mascot head on a College GameDay TV spot!
BelieveWith almost 7K photo uploads and thousands more votes, we continue to engage college football fans and create believers of College GameDay, sharing their brand experiences online.
Sunday, January 1, 2012
![Page 16: 2012 uf capabilities](https://reader038.vdocuments.mx/reader038/viewer/2022110120/557c327bd8b42aad418b5020/html5/thumbnails/16.jpg)
16
WHO WE DO IT FOR
Sunday, January 1, 2012
![Page 17: 2012 uf capabilities](https://reader038.vdocuments.mx/reader038/viewer/2022110120/557c327bd8b42aad418b5020/html5/thumbnails/17.jpg)
17
GREAT BRANDS, GREAT PARTNERSOur primary clients are consumer facing brands that
need trans-media solutions and value long-term
agency relationships.
Sunday, January 1, 2012
![Page 18: 2012 uf capabilities](https://reader038.vdocuments.mx/reader038/viewer/2022110120/557c327bd8b42aad418b5020/html5/thumbnails/18.jpg)
18
WHAT THEY ARE SAYINGRecent quotes from publications featuring our work and
company.
“It’s Steven Spielberg’s futuristic ‘Minority Report’ come to life.”
- The Wall Street Journal
“Client dream.”
- Los Angeles Business Journal
“Best Places to Work.”
- Advertising Age
“Tightly-integrated web and TC agency.”
- Communication Arts
“Using each new technological development as a fresh entry point for potential clients.”
- Ernst & Young
BEST EMERGING WEST COAST DIGITAL AGENCY
Sunday, January 1, 2012
![Page 19: 2012 uf capabilities](https://reader038.vdocuments.mx/reader038/viewer/2022110120/557c327bd8b42aad418b5020/html5/thumbnails/19.jpg)
19
THANK YOUWe appreciate your time and consideration of us with
your digital brand experiences.
Contact us for next steps at:
ANTHONY BROWNDIRECTOR, CLIENT [email protected]
425.891.2414
@AWBROWN
UNITED FUTURESEATTLE AND LOS [email protected]
206.624.5435 OR 310.280.7778
FB/@ UNITEDFUTURE
Sunday, January 1, 2012