february 2012

2012 Corolla vs. 2012 Chevrolet Cruze

Top Corolla Advantages Over Cruze

While the Chevrolet Cruze is relatively new to the U.S. market, General Motors has actually been selling the car in markets such as Asia, Europe and Africa since 2009, so it’s not as new as it seems. Here, the Cruze replaces the Chevrolet Cobalt with a larger, more powerful and more refined vehicle that promises to be a more formidable competitor for Toyota’s venerable Corolla.

This Edge compares the two vehicles and highlights Corolla’s many strong points. And after reviewing the data, you will come to understand why Corolla has been the best-selling subcompact in America for the last nine years.

Look inside for detailed info about this summary, important safety information and disclaimers.

•Proven engine design Corolla has an engine that has been refined and improved over decades. Cruze uses a much smaller engine that requires turbocharging to achieve comparable performance. Corolla’s bigger engine is less complex and doesn’t suffer from turbo lag.

� COmfOrT And COnvenienCeCorolla drivers and passengers will appreciate its well-designed interior and generous slate of comfort and convenience features.

•Ample interior room Cruze is bigger on the outside, but Corolla still has the advantage in several key measurements on the inside. This contributes to passenger comfort in both the front and rear seats.

•Available navigation and entune™ On the Chevy Cruze, GPS navigation is only offered on the far more expensive models. And Cruze doesn’t offer a feature like Entune™ at any price. And this means Cruze drivers won’t have three years of complimentary smartphone access to apps like Bing™, iHeartRadio, MovieTickets.com, Open Table® and Pandora®—or data services like fuel guide, sports scores, stocks, traffic and weather.

� exCePTiOnAl vAlueAt a time when every dollar counts, Corolla delivers—at the point of purchase and over the long haul.

•lower cost at purchase Corolla LE’s MSRP1 runs about $1,500 less than that of the Cruze 1LT, leaving real money in the customer’s pocket.

•lower cost down the road Based on 2011 data for both vehicles, Intellichoice predicts that Corolla LE could have a much lower five-year ownership cost when compared with Cruze 1LT—thousands less.

•Complimentary maintenance program It’s a simple sales pitch: Corolla has one, and Cruze doesn’t. Toyota Care is a real win for owners.

� effiCienT PerfOrmAnCeCorolla’s tried-and-true normally aspirated powertrain offers an optimum balance of performance and efficiency.

•Better power-to-weight ratio Cruze’s slight edge in horsepower is more than offset by its 300 pounds of additional weight. Weight is the enemy of efficiency and performance.

Updated 2/2/12

Top Corolla Advantages Over Cruze

•CePTiOnAl vAl vAl v lue

At a time when every dollar counts, Corolla

2012 Chevrolet Cruze LS

2012 Corolla LE

20 I2 COROLLA vs.  20 I2 CHEVROLET CRUZE

2

The Cruze is offered in five grades. The entry-level LS is powered by a normally aspirated 1.8-liter four-cylinder engine, while all other models are available with the turbocharged 1.4-liter four-cylinder. Both power plants generate comparable horsepower, but the turbo makes 25 lb.-ft. more torque at a low 1,850 rpm.

Also of note: The ECO model comes fitted with body panels that, among other features, contribute to the top EPA fuel economy rating in the Cruze line.

Here’s a look at some of the major features in the range.

Cruze at a Glance

lSEngine

1.8-liter DOHC 16-valve 4-cylinder

Transmissions

6-speed manual6-speed automatic

Driveline

Front-wheel drive

Standard Features

Driver and front-passenger airbagsFront and rear side and side curtain airbagsDriver and passenger knee airbagsPower outside mirrorsPower door locks with RKE Anti-lock brake systemVehicle stability controlTraction controlManual air conditioning60/40 split-folding rear seatbackTilt and telescopic steering columnAM/FM/MP3/AUX/Sat radio/CD with six speakers and 7” color display Floor matsChrome belt mouldingDaytime Running LightsColor-keyed door handlesAuto headlampsPower windows with one-touch downVariable intermittent windshield wipersOnStar® telematics system16-inch steel wheels

Compare to

Corolla l

1lT

The 1LT differs from the LS by adding:

Engine

1.4-liter DOHC 16-valve turbocharged 4-cylinder with variable valve timing

Standard Features

Leather-wrapped steering wheel and shift knobMetallic interior trimBluetooth™ hands-free phone technologyUSB port16-inch alloy wheelsCruise controlSteering-wheel-mounted audio controls Power one-touch down/up windowsDual power body-colored outside mirrors

Compare to

Corolla le

2lT

The 2LT differs from the 1LT by adding:

Standard Features

Four-wheel disc brakes

Sport-tuned suspension

Power-adjustable heated driver’s seat

Manually adjustable heated front-passenger’s seat

Leather-trimmed seating

17-inch alloy wheels

Compare to

Corolla S

2012 Chevrolet Cruze LS

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20 I2 COROLLA vs.  20 I2 CHEVROLET CRUZE

Cruze at a Glance

eCO

The ECO differs from the LS and 1LT by adding:

Transmission

6-speed manualEco overdrive gear

Standard Features

8-way-adjustable driver’s seat

Unique grille

Rear spoiler

17-inch forged alloy wheels

Ultra-low-rolling-resistance tires

Compare to

Corolla S

lTZ

The LTZ differs from the 2LT by adding:

Transmission

6-speed automatic

Standard Features

Fog lamps

Heated outside mirrors

ECO shift indicator

Auto-dimming rearview mirror

Uplevel instrument cluster

Ultrasonic rear park assist

Keyless entry with keyless start

Automatic climate control

Chrome door handles

18-inch alloy wheels

Compare to

Corolla S

2012 Chevrolet Cruze LS2012 Chevrolet Cruze LS

20 I2 COROLLA vs.  20 I2 CHEVROLET CRUZE

4

Corolla AdvantagesA Closer Look

� exCePTiOnAl vAlue

2011 Corolla LE

2012 Cruze 1LT

Toyota Advantage

MSRP1 $18,670 $20,220 $1550

Lower five-year Ownership Cost

When considering things like depreciation, maintenance, repairs and fuel, IntelliChoice 2 estimates that Corolla will be more than $3,000 less expensive to own than Cruze over five years of ownership. The most recent data are for 2011 models, but Corolla’s advantage may get even better because Cruze prices have gone up significantly for 2012.

Lower cost at purchase

Both models come well equipped in standard configuration, including automatic transmission. But Corolla LE’s many comfort and convenience features are offered at a lower MSRP1 than Cruze 1LT. This means real money in the customer’s pocket at the time of purchase.

IntelliChoice2 2011 Corolla LE 2011 Cruze LT

Depreciation $7,933 $11,549

Financing $1,917 $2,110

Insurance $7,040 $6,280

State fees $400 $401

Fuel $7,568 $7,638

Maintenance $1,345 $1,397

Repairs $587 $468

Total 5 year cost $26,790 $28,356

Value rating Above averageBelow average

� effiCienT PerfOrmAnCe

better power-to-weight ratio

Cruze has a bit more power than Corolla, but its engine is always pulling around an extra 300 pounds—the same as carrying two extra adult passengers—at all times!

Corolla LE Cruze 1LTToyota Advantage

Horsepower @ rpm 132@6000 138@4900 --

Curb weight (lbs.) 2800 3126 326

Power-to-weight ratio 21.2:1 22.6:1 1.4:1

Proven Drivetrain

Corolla uses an engine and transmission that have been proven and refined over many years. Cruze 1LT uses a very small engine that requires a turbocharger and six-speed transmission to achieve comparable performance. Corolla’s traditional technology and lack of turbo lag will be reassuring for many consumers.

Corolla LE Engine Cruze 1LT Engine

Size 1.8 liters 1.4 liters

Intake system Conventional Turbocharger

Automatic transmission

Four speed Six speed

ToyotaCare and roadside assistance4

Corolla includes a complimentary two-year or 25,000-mile worry-free factory scheduled maintenance plan that Cruze doesn’t offer. And Corolla drivers also get roadside assistance for two years, unlimited mileage.

2-years or 25,000 miles Corolla Cruze

Maintenance

Engine oil and filter Covered Not covered

Tire rotation Covered Not covered

Multi-point inspection Covered Not covered

5

20 I2 COROLLA vs.  20 I2 CHEVROLET CRUZE

Corolla AdvantagesA Closer Look

5

� COmfOrT & COnvenienCe

ample interior room

While Cruze is slightly bigger on the outside, Corolla still has the advantage in several key measurements on the inside. This contributes directly to passenger comfort.

Corolla LE Cruze 1LTToyotaAdvantage

Length 180.0 181.0 --

Width 69.4 70.7 --

Leg room, rear (in.)

36.3 35.4 0.9

Shoulder room, rear (in.)

54.7 53.9 0.8

Corolla Cruze

Available Satellite Navigation

In order to get satellite navigation in Cruze you have to step up to the more expensive 2LT model— which starts at $22,540 with automatic, but without navigation.1 Plus Cruze doesn’t offer the array of apps that are available via smart phone with Entune™, which means Cruze owners won’t have three years of complimentary smartphone access to apps like Bing™, iHeartRadio, MovieTickets.com, Open Table® and Pandora®—or data services like fuel guide, sports scores, stocks, traffic and weather.

Corolla LE Cruze 1LT

Satellite navigation

Available Not available

Entune™ Available Not available

Corolla Cruze

2012 Cruze

2011 Corolla shown (Clock position has changed

on 2012 Corolla)

AD-11288-11

1 MSRP includes delivery, processing and handling fee. Excludes taxes, license, title and available or regionally required equipment. Actual dealer price may vary. 2 Copyright 2011 www.IntelliChoice.com 3 Covers normal factory scheduled service. Plan is 2 years or 25K miles, whichever comes first. The new Toyota vehicle cannot be part of a rental or commercial fleet, or a livery or taxi vehicle. See plan for complete coverage details. See participating Toyota dealer for details. Roadside assistance does not include parts and fluids.

©2012 TOYOTA MOTOR SALES, U.S.A., INC. ALL RIGHTS RESERVED. COPYING OR ANY OTHER REPRODUCTION, IN WHOLE OR IN PART, WITHOUT THE EXPRESS WRITTEN PERMISSION OF TOYOTA MOTOR SALES, U.S.A. IS STRICTLY PROHIBITED. Toyota Motor Sales, U.S.A., Inc., by the publication and/or dissemination of this publication does not create any warranties, either expressed or implied, as to Toyota products. The information contained herein was up-to-date at the time of publication, but may subsequently be changed or added to without notice and without incurring any obligation. Reliance on this information creates no

liability for Toyota. This publication is produced for use as an information sales aid. Toyota Motor Sales, U.S.A., Inc., its employees, representatives, and/or agents shall not be held liable for any omission of data or inclusion of erroneous data even where said omission is alleged to have been relied upon by a buyer of Toyota Products.

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For more information about Corolla, check out the Corolla sections in eSource and Pocket Source.

What’S neW For 2010Feature

2009

2010

Vehicle stability control†

Available as Stand-Alone Option

Standard on All Models

automatic climate control

Not Available

Available on XLE with A/T

S shown with available Sport Package and moonroof

20

2 0 1 0 C o r o l l A i t o y o t A e s o u r C e B o o K

10corolla

†PleaSe See “cautionS” Section For imPortant additional inFormation on thiS Feature.

5

2010 corolla The world’s best-selling vehicle just keeps getting better, with the tenth-generation Toyota Corolla adding Vehicle Stability Control† and Traction Control as standard equipment – with no price increase for the 2010 model year. Corolla has long been synonymous with Toyota’s reputation for quality, durability, reliability (QDR) and value. And with additional safety features as standard equipment on more trim levels, new options packages, low suggested retail prices and a proven record of high resale value, there’s never been a better time to buy a Toyota Corolla.

1

2

3

4

Great reputation as a smart buy Toyota has built the Corolla for more than 40 years and today’s Corolla, the 10th

generation, continues the tradition of improvement and value. The 2010 Corolla delivers

more power, more efficiency, more standard safety features, more comfort, more style

and more standard convenience features than any previous generation. In fact, Corolla

was named as a 2009 Intellichoice™ SmartChoice Award Winner as An Excellent

Value and Highest Retained Value1. Corolla proves once again that affordable quality,

durability and reliability never go out of style.outstanding fuel economy Corolla customers love the fact that it combines a fun-to-drive experience with

impressive fuel economy ratings. The 1.8-liter four-cylinder engine with Dual VVT-i,

featured on Corolla, LE, XLE and S models, has a 26/35/30 MPG rating (city/hwy/

combined, M/T)*. The Corolla XRS 2.4-liter four-cylinder engine with VVT-i has a

22/30/25 MPG rating*. All Corollas run on regular grade gasoline and qualify as Ultra

Low Emission Vehicles (ULEV II).a history of high resale value Corolla has better predicted resale value than many competitors throughout the

ownership cycle. As winner of the 2009 Kelley Blue Book Best Resale Value Award2,

Corolla offers owners a solid value through the years.

comprehensive list of safety features

Corolla offers more standard safety features than ever for 2010, with Vehicle Stability

Control† and Traction Control now standard on all trims. Those features, along with Anti-

lock Braking System, Brake Assist† and Electronic Brake-force Distribution, complete

the Star Safety System™, now standard on all Corollas. Corolla’s standard safety

features also include front active headrests† and a Tire Pressure Monitor System†.

Wide range of trim and option choices

The choices start with five trims – Corolla, S, LE, XLE and XRS – and two 4-cylinder

engines – the 132-horsepower, 1.8-liter and the 158-horsepower, 2.4-liter (XRS). Then

pick from a long list of popular options. Technology fans can consider the available

DVD-based navigation system†, JBL® premium audio, XM Satellite Radio† system,

NavTraffic®† and Bluetooth®†. How about upscale luxuries such as available leather-

trimmed interior or available power moonroof? Or sporty touches such as 17" wheels

on XRS? Customers will find it easy to complement Corolla’s well-equipped trims with

additional features that enhance ownership.

1 2009 IntelliChoice® Inc., www.IntelliChoice.com; Compact

2 Vehicle’s projected resale value is specific to the 2009 model year. For more information, go to Kelley Blue

Book’s kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

*2010 EPA MPG Estimates. Actual mileage will vary.

5 reaSonS to BuY a corolla

Welcome to corolla

2009Available as Stand-Alone OptionNot Available

2 0 1 0 C o r o l l A i t o y o tt o y o t

1010ccorollaorolla

S” Section For imPortant additional inFormation on thiS

5555

2010 corollaThe world’s best-selling vehicle just keeps getting better, with the tenth-generation Toyota Corolla adding Vehicle Stability Control†and Traction Control as standard equipment – with no price increase for the 2010 model year. Corolla has long been synonymous with Toyota’s reputation for quality, durability, reliability (QDR) and value. And with additional safety features as standard equipment on more trim levels, new options packages, low suggested retail prices and a proven record of high resale value, there’s never been a better time to buy a Toyota Corolla.

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engines – the 132-horsepower, 1.pick from a long list of popDVD-based navigation systemNavTraffictrimmed interior or available po

on XRS? Customers will find itadditional features that enhance o

1 2009 IntelliChoice2 Vehicle’s projected Book’s kbb.com. Kelley Blue*2010 EPA MPG Estima

T O Y O T A p O c k e T S O U R c e

CO 1

10 c

or

olla

2010 corolla

in tHis section

• 2010 corolla 1

• models & colors 3

• Features

4

• options & packages 10

• speciFications 13

• competitive

comparison 15

5 Reasons To Buy a CoRolla

Great reputation as a smart buy

outstanding fuel economy ratings

a history of high resale value

comprehensive list of safety features

Wide range of models and option choices

12345

wHat’s new For 2010

• star safety system™ now standard on all models

- VSC† now standard on all models

• new automatic climate control {ao} now available

on XlE with automatic transmission

• blu logic® Hands free system† now available {b3}

Look for this icon and red typeface to easily identify nEW

features or changes for 2010.

† Please see “Cautions” section in the back of this book for important information on this feature.

For hands-on feature comparisons, be sure to watch the Edge Live videos on eShowroom.

Log onto www.Toyota-eShowroom.com, then click “Resources”

Select Edge Series. View and/or print this document—as well as any Edge or Hot Sheet from the University of Toyota.