Use Your Camera. Add New Friends.

Getting to

know people

is hard

Finding interesting people

through life is rare

And you often end up

loosing contacts, paper,

cards, phone numbers

You loose opportunities!

Tom Hall

FACED.me

• Use the camera

• Recognize a person

• Add or Tag them to

your networks

• INSTANTLY!

• Keep them in the cloud

Huge Market in Social

Networks and Smartphones

• Only in 2Q11, 107 million

smartphones were sold

worldwide

• Facebook alone has 800

million registered users (>20

million in Brazil and growing)

• Sale of apps and in-app

purchases across

smartphones & tablets will be

$7.3 billion in 2011 rising to

$36.7 billion by 2015

Source: TAT -http://www.visionmobile.com/blog/2011/01/rim-a-leap-ahead-in-user-experience-but-can-it-execute/

Canalys http://www.canalys.com/newsroom/app-stores-direct-revenue-exceed-14-billion-next-year-and-reach-close-37-billion-2015

Show me the money!

Users download the

application with 50

free FacedPoints

Each time the that

the application is

used, 1

FacedPoint is

consumed

Every week, the user

gets 5 more

FacedPoints to use

(max of 50 allowed)

Wh

at u

se

rs g

et?

Pre-paid

FacedPoints

Professional

Package

100

2,000 / month

$10

$25 / month

Wh

at u

se

rs c

an

ge

t? # FacedPoints Price

Proprietary IP creates barriers to

new entrants

Real time - Less than 1 second to recognize

Registration integrated with Facebook,

Linkedin and Twitter

Both local and international patents

filled through the PCT

Fast

Precise

Patented

Identify different facial points

Works with different light

levels & background

condition

Direct Competitors? Not really.

Potential new entrants Potential(?) Competitors

Announced in Feb/2010 a similar

product in development

Product was not launched yet (dead?) Research In Motion

Source: TAT -http://www.visionmobile.com/blog/2011/01/rim-a-leap-ahead-in-user-experience-but-can-it-execute/, Crunchbase

Faced.me

Advantages

Connected to multiple social networks

Do not depend on business card

Easy and simple to use

Linkedin exclusive and Business card centric

Cost before acquisition ($2.99 download +

$0.25/card)

Business card - OCR – less accurate

High price (300 cards = $79.95)

Focused on one

single social network

Time to develop face

recognition technology

Small

players

Marketing

Plan

How do we get users:

Viral/Referral (recommend and earn points)

Integration with social networks

Incubator contacts

Tech Blogs/Bloggers

Looking for a partner, not an investor!

Investment needed: USD 100k (for R&D)

3,321

2,5622,070

919

200

1,6601,281

932

20

2012 2013 2014 2015 2016

276

EBIT

Revenue Revenue vs. EBIT (US$‘000)

Post-money valuation: USD 1,000k

# Faced.me users('000) 1,000 2,000 3,200 3,500 4,100

# Premium users('000) 20 65 130 140 170 US$ / premium user 10 14 16 18 20

Potential Exits

Acquired by Research in Motion for nearly

$130M, with an impressive 5.5x multiplier over

2009 revenues of $23.6M

Acquired in January/2011 after 1.8M business

card scanned

$130M

$2.4M

Acquired

Context

Deal Value

Acquirer

Pittsburgh-based face recognition technology

N/A

Algorithms that improve people's online social

interaction

Founded a little over a year before the acquisition

N/A

Social networking service - organizes social media

data, filters and analyzes information, and presents

it in a way that is consumable and relevant.

$10.0M

NON-EXHAUSTIVE

Social networking aggregator - Aimed to be a one

stop shop for all your social networking updates

and news items

$47.5M

Source: Crunchbase, Blogs

Experienced Team: Engineering, Design,

Strategy and Business development

Thiago Teodoro Manager in the Corporate Strategy at HP in

Palo Alto, CA

Over 6 years of Strategy Consulting

experience at Accenture

MBA from Tuck at Dartmouth and BsC in

Computer Science from Unicamp

Thalis Antunes Over 9 years of experience in IT

Workingin Embedded systems

Undergrad in Computer Engineering

Marco Vanossi Founder of ClickPick, app for image

recognition based check-in’s

Founded one of the first search engines in

Brazil, called RadarWeb at the age of 14

Based in Mountain View, CA

Pedro Saad Owner and Publishing Manager at Editora

Brasileira and Produtora Brasileira

Contract to license Pelé image until 2016 (after

World Cup and Olympic Games in Brazil)

Masters in Management, BsC in Law, PUC-

SP and MBA, FGV

Fernando Pauer Owner Pauer Solutions, consulting of Web and

SAP (clients Suzano, Volkswagen, FEMSA)

12 years of experience in IT

Graduate studies in Game Development

Alexandre Rezende 8 years of experience in IT, 2 in Tech Sales in

the Mobility Market

1 year working in Europe

BsC in Computer Engineering from Unicamp

Investors: Your face here