2011 november/december on premise
DESCRIPTION
Official bi-monthy publication of the Tavern League of Wisconsin - the largest and most powerful organization of its kind in the nationTRANSCRIPT
OFFICIAL PUBLICATION OF THE TAVERN LEAGUE OF WISCONSIN
t lw.org
2011 Fall Convention Summary
t lw.org
NOVEMBER • DECEMBER 2011
Viva Vodka!
Glasses. Ice. Coasters. Society.It’s what you need to do business.No matter how friendly the bartender, how tempting the drink specials
or how diverse the jukebox, a tavern just isn’t complete without TRIM
coverage from Society® Insurance. At Society we proudly serve up some
of the broadest property/liability coverages available. And, best of all,
our TRIM program was concocted specifically for tavern owners like you.
If you’re thirsty for coverage made for your business, swing over
to societyinsurance.com and check out what we’ve got on tap.
Society Insurance is a corporate sponsor
of the Tavern League of Wisconsin:
150 Camelot Drive P.O. Box 1029Fond du Lac, WI 54936888-5-SOCIETY
(888-576-2438)societyinsurance.com
™
™
dc.8036-3 TRIM_OnPremise.indd 1 5/6/09 11:55:43 AM
3Tavern League of Wisconsin 2011 November/December On Premise
Langlade COUNTY
COVER STORY
Viva Vodka!With more than 30% of the market share in the U.S., Vodka rules!
FEATURES
NOV/DEC 2011VOLUME 29, NO. 6
In this issue: Fall Convention Summary
16
Glasses. Ice. Coasters. Society.It’s what you need to do business.No matter how friendly the bartender, how tempting the drink specials
or how diverse the jukebox, a tavern just isn’t complete without TRIM
coverage from Society® Insurance. At Society we proudly serve up some
of the broadest property/liability coverages available. And, best of all,
our TRIM program was concocted specifically for tavern owners like you.
If you’re thirsty for coverage made for your business, swing over
to societyinsurance.com and check out what we’ve got on tap.
Society Insurance is a corporate sponsor
of the Tavern League of Wisconsin:
150 Camelot Drive P.O. Box 1029Fond du Lac, WI 54936888-5-SOCIETY
(888-576-2438)societyinsurance.com
™
™
dc.8036-3 TRIM_OnPremise.indd 1 5/6/09 11:55:43 AM
4 PRESIDENT’S PERSPECTIVE
5 CORPORATE SPONSORS
8 FRONT RAIL
28 CORPORATE SPOTLIGHT
30 FEATURED AFFILIATES
32 NEW MEMBERS
34 AFFILIATE MEMBERS
35 LOCAL LEAGUE UPDATES
36 ACCOUNTING HELP
38 LEGISLATIVE NOTES
41 PROMO PUB
42 ADVERTISER INDEX
DEPARTMENT
22 Langlade County Tavern League League Profi le
24 Thirsty Bear Pub Business Spotlight
26 Boys & Girls Club of Langlade County Charity Spotlight
LEAGUE SPOTLIGHT
10 Fall Convention Summary
It was a great time to “Come Together”
20 SafeRide Report
SafeRide Program continues to grow
SOCIAL NETWORK
twitter.com/TavernLeaguefacebook.comwww.tlw.org
On Premise 2011 November/December4 www.tlw.org
PRESIDENT’S PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
As I write this article we have just con-cluded our 76th Annual Fall Convention and Tradeshow in Appleton. As in the
past, the Radisson Paper Valley Hotel provided a great venue for our event. Congratulations Brad Schinke and the Outagamie Tavern League for hosting another great TLW gathering.
It was my honor to announce Pat Purtell from Terry’s Bar in Oshkosh as TLW “Member of the Year”. Pat has been President of his local league for 20 years. His involvement with local offi-cials and politics as well as raising monies for charities made him an easy choice for this year’s winner. Many thanks to Jake and the Oshkosh League for making the nomination.
Our theme “Come Together” was a fine choice for this event as the TLW Membership remains united both as industry partners and as com-munity friends through our continued charity efforts. We invited John Niekrash and Larry Mc-Ginn from Children of Restaurant Employees (CORE) to give the attendees a background presentation of the new TLW charity. Emotions ran high as six year old Arthur Schinke and his family were granted a request of a Disney cruise by CORE. Thank you TLW/CORE for helping one of our own right here in Wisconsin.
In addition to CORE the TLW has partnered with Leinenkugels to help fund Fisher House Wisconsin. Dan Buttery and Dick Leinenkugel energized the convention with an explanation of the planned Fisher House in Milwaukee. The new facility will give veterans and their families a place to stay while being treated. The TLW “Medal of Honor” placard program will wrap up by the end of the year. However, any league or individual member that wants to continue con-
tributing should feel free as this is a very worthy cause. Let’s do our part to help Fisher House.
Once again Rick Berman from the American Beverage Institute provided a great keynote ad-dress to our group. Despite the fact that indus-try news is not always positive, Rick’s approach was well received. Ignition interlocks should continue to be on everyone’s front burner, espe-cially as research and technology get more ad-vanced. Rick left all of us with several messages to bring home. It’s clear we need to work to change public opinion about returning normal-ization to consuming alcohol beverages, among other things.
TLW elections in Appleton have brought a few changes and new faces to your Board. Barb Mercer has stepped down from the Senior Vice President position. I have had the pleasure of working with Barb for several years. I respect her for all that she has done for the TLW, the Madison/Dane League, 2nd District as well as her continued involvement in Madison politics. I will miss her passion and support as she has always had the best interest of the TLW at heart. Congratulations Barb and Bob on your retire-ment from Pitcher’s Pub. Best of luck!
I am excited to announce that Terry Harvath from the Outagamie League in Appleton has been elected and will now serve as your new Se-nior Vice President. Terry is no stranger to poli-tics as he has certainly had his share of issues in the Valley. Congratulations on your new position Terry; welcome to the TLW Executive Board!
It is also my pleasure to announce the TLW 6th District has elected Brad Schinke as their new Director. In addition, the 1st District has met
their membership goal. As a result they have elected Rich Karrasch from Twin Lakes in Keno-sha County to serve as the new 1-year Director. Congratulations 1st District on a job well done! Welcome aboard Brad and Rich—we look for-ward to your input.
As for myself, I am embarking on my third and potentially final term as your President. This job has been a challenge at times. However, it has been made easier because of working with people like Pete Madland, Scott Stenger, the of-fice staff and the TLW Board. Most of all, the job has been easy because of the high level of support you, the members, have given me over the past four years. It is my promise to you that I will continue to represent the TLW with the same passion as I have in the past. Thank you all for your confidence.
As 2011 comes to a close, Terry Harvath, Pete Madland, Scott Stenger, the TLW staff and I would like to extend best wishes to the entire TLW membership and a very prosperous 2012. Just a reminder we are only a phone call away as we remain readily available to the membership.
Cheers, Happy Holidays!
Rob
CORE™, Fisher House, demonstrate how big the TLW heart can be in 2011
By Robert SwearingenTLW President
5Tavern League of Wisconsin 2011 November/December On Premise
Make sure and thank these groups for their support, and encourage others not on the list to participate. Any business interested in joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support us.”
Anheuser-Busch
PLATINuM SPONSORS $50,000+ PER YEAR
GOLD SPONSORS $25,000+ PER YEAR
SILVER SPONSORS $10,000+ PER YEAR
BRONzE SPONSORS $5,000+ PER YEAR
PRESIDENT’S PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
Support thoSe who Support our aSSociation
Wisconsin Amusement & Music Operators, Inc.
On Premise 2011 November/December6 www.tlw.org
President: Rob Swearingen
Senior Vice President: Terry Harvath
Secretary: Sue Bonte Lee
Treasurer: Tom Dahlen
Southern Zone Vice Presidents:Chris Marsicano, Jim Pickett
Eastern Zone Vice Presidents:Gene Loose, Dale VandenLangenberg
Central Zone Vice Presidents:Lori Frommgen, Robert “Bubba” Sprenger
Northern Zone Vice Presidents:Dan Corbin, Pete Olson
Editor: Pete Madland, Executive DirectorTavern League of Wisconsin
Publisher: Barbara Slack Slack Attack Communications
Advertising Sales: Heidi KochSlack Attack [email protected]
Art Director: Ann ChristiansonSlack Attack Communications
Contributing Writers:Pete Madland, Kimberly Ruef, Rob Swearingen, Scott Stenger, Amanda Wegner, Kelly Slack Wolf
Printed By: Reindl Printing, Inc.Merrill,Wisconsin
On Premise (ISSN #1051-4562) is a bi-monthly publication of the Tavern League of Wisconsin, Inc., 2817 Fish Hatchery Road, Fitchburg, WI 53713, phone: (800) 445-9221.
Published by Slack Attack Communications, 5113 Monona Drive, Madison,WI 53716, phone: (608) 222-7630.
Printing is by Reindl Printing, Inc., Merrill,WI 54452. For advertising information, contact Slack Attack Communications.Subscriptions included in TLW membership dues; non-member subscriptions: $15 per year.Address corrections should be sent to the Tavern League of Wisconsin Offi ce, 2817 Fish Hatchery Rd., Fitchburg, WI 53713-5005.
Second class postage paid at Madison, WI and other additional offi ces.
© Copyright 2011 by the Tavern League of Wisconsin, Inc.Permission to reprint must be secured in advance of publication and credit given to author and On Premise
Editor: Pete Madland,
Aeroliners • Anti-Fatigue Mats • AppetizersAprons • Baskets
Beverage Napkins • BratsBurgers • Can Liners
Cleaning SuppliesCocktail MiCocktail Mixes • Cocktail
Strainers • CoffeesCoffee Creamers • Cups
Dairy Items • Dining FurnitureDinnerware • French Fries
Flatware • Freezers • FryersFrozen Fruit Purees • Garnishes GlassGlassware • Juice & Drink Bases
Portion Cups • Munchie Containers Onion Rings • Pizza • Poultry • Pourers
Produce • Seafood • Seasonings & SpicesSnack Foods • Sodas • Stirrers • Straws • Sword &
Arrow Picks • Tissue • Toothpicks • Towels
Warewashing Service and so much more.
With over 12,000 choices, you’re boundto find what you need.
Sysco-Baraboo has it all!
Food, GlasswareSupply & Equipment& Disposables
The Works
7Tavern League of Wisconsin 2011 November/December On Premise
Hosts of the World’s Largest Dart Tournament & the Nation’s Largest Pool Tournament
TAVERN LEAGUE OF WISCONSIN• Co-sponsor of TLW Legislative Day
• Underwriter of TLW Video on Jobs & Employment
• Provider of Coin-Operated Games at TLW Conferences & Shows to Benefit PAC
• Sponsor of the TLW Trip Give-away at TLW Fall Convention & Show
• Donor of Large Screen TV at TLW Spring Conference & Show
LOCAL TAVERN LEAGUE PROGRAMS
(SafeRide, Golf, Others)• Contributions & support from individual
WAMO members
• Matching Funds from WAMO to Tavern League Locals
• Contributions to SafeRide Program, Golf & Others
• Active Participation & Attendance
PARTNERSIN PROGRESS
MAJOR SUPPORTER OF STATE AND LOCAL TAVERN LEAGUES
Wisconsin Amusement & Music Operators PO Box 250, Poynette, WI 53955-0250
T: 608.635.4316F: 608.635.4327
A complete list of WAMO members can be found
on the web site. Visit us at www.WAMO.net
On Premise 2011 November/December8 www.tlw.org
The New Prohibition
Over the years I have written and spoken of
the ever growing threat of the anti-alcohol
movement taking place in our country. The
neo-prohibitionists are systematically demon-
izing the very product you sell, legally, on
a daily basis and it is taking a toll on your
livelihoods. Make no mistake, these people are
against alcohol consumption; period.
Sarah Longwell of the American Beverage
Institute (of which we are members) wrote a
great article on the new prohibition move-
ment. Her article brings to light several issues
that when combined, add up to the neo-prohi-
bitionists agenda. While only one issue may
not be considered a dangerous threat…
well, read on:
By Sarah Longwell
Ken Burns’ new documentary, “Prohibi-tion,” is a big hit for PBS - almost four million viewers tuned in last week to see
America’s premier documentarian tell the tale of a time when Americans had to know a secret knock just to get an after-work cocktail.
What viewers might not realize is that prohibition-ists are alive and well today. Decades after the re-peal of the 18th Amendment, busybody activists are pursuing policies to make it more difficult for con-sumers to drink socially and urging governments to use every tool in their sheds to cut down on casual alcohol consumption.
Groups like the Robert Wood Johnson Foundation, Mothers Against Drunk Driving, Alcohol Justice, and the Center for Science in the Public Interest (CSPI), among others, are all pursuing misguided policies to make it more difficult for you - the law-abiding grownup - to responsibly enjoy alcoholic beverages.
Policies such as higher alcohol taxes, sobri-ety checkpoints, lower legal drunken-driving thresholds, restrictions on Sunday sales, alcohol advertising bans, and initiatives to put alcohol-sensing devices in all cars as original equipment are touted as solutions to problems such as un-derage drinking, alcoholism and drunken driving.
But in reality these laws aren’t about curbing al-cohol abuses; they’re part of a neo-prohibitionist effort to restrict the consumption of alcohol no matter how moderate.
Responsible use of alcohol remains an integral part of American culture. According to annual polls conducted by Gallup, between 62 and 66 percent of American adults consume at least a moderate amount of alcohol every year. Yet de-spite the popularity and reported health benefits of moderate and responsible alcohol consump-tion, these activist groups wish to marginalize so-cial drinkers and treat alcohol as an illegal drug.
As Burns points out in his documentary, anti-alcohol hysteria created many disastrous, unin-tended consequences during the Prohibition era. Modern prohibitionists aren’t faring any better.
Take sobriety checkpoints, for example, where po-lice officers set up random roadblocks and check every driver who comes through to see if they’ve been drinking. Groups such as MADD claim that roadblocks promote traffic safety, but they may actually be making our streets more danger-ous. Ask any police officer standing at a sobriety roadblock which catches more drunken drivers, checkpoints or roving police patrols. The cop will tell you, perhaps grudgingly, patrols are far and away the best means of getting dangerous drunks off the road, not costly and intrusive checkpoints.
Then there’s the ever-popular alcohol tax, a favor-ite of revenue-starved state legislatures. We know two things about alcohol tax increases: They do nothing to deter problem drinking (the National Institute on Alcohol Abuse and Alcoholism re-ported tax increases have no effect on the heaviest five percent of drinkers) and they cost Americans in the already vulnerable hospitality industry jobs.
Last year, representatives from around the world voted to endorse the World Health Organiza-tion’s “global strategy to reduce the harmful use of alcohol,” including a recommendation that governments ban alcohol advertisements. under the smokescreen that these advertisements are designed to appeal to teens, they want to get all ads off the airwaves, despite the fact that the Department of Health and Human Services found that alcohol ads have no effect on con-sumption. Market research has shown that lim-its on alcohol advertisements don’t affect overall alcohol use, just the brands and types of alcohol consumers choose to drink.
There is not room enough in these pages to outline all of the problems with the very-much-under-way efforts to install all new cars with so-phisticated alcohol-detection devices that would likely prevent the car from starting if the driver has had even a small amount of alcohol.
By repealing Prohibition, Americans chose to reverse the only constitutional amendment ever enacted that restricted our individual rights. Yet activists continue to look for new ways to limit or ban alcohol consumption. While they may be unable to ban the production and sale of alcohol outright, the new prohibitionists want to make it harder to enjoy social drinking.
Ken Burns’ new documentary is a must-see for those who believe the adage that “those who for-get history are doomed to repeat it.”
Sarah Longwell is the managing director of the American Beverage Institute in Washington, D.C., an association of restaurants committed to the responsible serving of adult beverages. Contact her at [email protected]
By Pete MadlandTLW Executive Director
PRESIDENT’S PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
The 76th Annual Fall Convention and Tradeshow provided a great forum for TLW Members to “Come Together”. The theme “The Industry Unites” was fi tting as Members, Affi liates and others all gathered to learn, socialize and vote at this years gathering at the Radisson Paper Valley, in Apple-ton, WI. The Board of Directors got an early start on Monday morning. Food Service Sanitation Course and Exam was underway as well. The day ended at Waverly Beach. Outgamie County threw a great welcome party. It was a beautiful night to be enjoying the lakefront. Band Vic Ferrari rocked the dance fl oor as well.
Tuesday morning’s general session provided Members with an inspirational speech by Rick Berman of ABI and also a very touching CORE
donation to the family of Brad Schinke. This was CORE’s fi rst Wisconsin donation, sending the
family on a Disney Cruise. The meeting ended with a parade of candidates. The afternoon was
jam-packed with the Tradeshow and Seminars. Tuesday Night’s Auction and cocktail party
welcomed lots of groovy characters. Members were very generous in their bids, raising dollars
for the TIPAC fund. The String Benders band wrapped up the party.
Wednesday morning’s General Session included Scott Stenger who spoke about the Concealed Carry Law, which included a question and answer session. Dan Buttery and Dick Leinenkugel gave a presentation about the Fisher House; a home for families of patients receiving care at a military or VA medical center. Next, Representative Dan Knodl spoke about politics. That evening, President Swearingen hosted the Presidents Reception which raises money for the TLW TIPAC fund.
On Thursday morning the Membership was treated to entertainment by stand-up
comedian, Steve Hartman. He had the whole group laughing for nearly an hour. A great way to end the week. The votes
were also tallied and the new offi cers sworn in.
Finally Outgamie County President’s Recep-tion was held at Brad Schinke’s Kamps Bar.
Tradeshow Exhibitors
Chambers Travel
Lamers Bus LinesGreen Bay 7-Up Bottling Co. Hidden Bay Graphics
Modern Cash Register Systems
B&K Bar & Restaurant Supplies
Precision Pours
Bromak Sales
Sanimax Tricky Dick & Joyce Specialty
Riverside Foods
Tri-Mart Corporation
Tradeshow Exhibitors Election ResultsHere are the election results from October 2011 vot-ing. All offi ces are for 2 years unless otherwise noted:
Senior Vice PresidentTerry Harvath 191Chris Marsicano 100
First District Director (1 year)
Rich Karrasch 18JJ McAuliffe 13
Second District DirectorTerrie Boehnen 11Dick Story 18
Fifth District Director (1 year)
Tom Dorsey 35Harlon Wright 9
Eighth District Director (1 year)
Jim Seliger 39Paul Werner 6
Resolution ChangesYes 264No 29
The following ran unopposed:President
Rob Swearingen
SecretarySue Bonte Lee
TreasurerTom Dahlen
Southern Zone Vice PresidentChris Marsicano
Southern Zone Vice President (1 year)
Jim Pickett
Eastern Zone Vice President (1 year)
Dale VandenLangenberg
Central Zone Vice President Robert Sprenger
Central Zone Vice President (1 year)
Lori Frommgen
Northern Zone Vice President (1 year)
Dan Corbin
1st District DirectorDennis Salverson
2nd District Director (1 year)Steve Hepp
3rd District DirectorDan “Tuna” Frisch
3rd District Director (1 year)Todd Giraud
4th DistrictJim Klabechek
5th District DirectorRay “Bear” Bruch
6th District DirectorJudy Vandenhouten
6th District Director (1 year)Brad Schinke
7th District Director Sally Jo Birtzer
7th District Director (1 year)Rob Summerfi eld
8th District DirectorErin Farrar
9th District DirectorRobert Grosch
Congratulations to our Member of the Year for 2011, Pat Purtell of Terry’s Bar in Oshkosh
On Premise 2011 November/December16 www.tlw.org
on the coVer
By Amanda N. Wegner Viva Vodka!
With more than 30% of the
market share in the US,
Vodka Rules.
“No matter how much buzz we might
be seeing for tequilas or single malts, at the
end of the day, vodka is the real workhorse for
the industry and that isn’t going to change anytime
soon,” says Andrea Conzonato, Chief Marketing
Offi cer of Gruppo Campari, which owns SKYY Spirits.
“Vodka is an equal opportunist. No matter what
consumer segment you are in, vodka can play a role in
your life. Vodka is the Swiss Army knife of spirits.”
Across the globe, vodka is one of the biggest spirits
categories in the world and has seen constant growth
over the past ten years, particularly in the premium
and fl avored categories. Today, consumers have a
strong desire for unique, innovative and bold-fl avored
cocktails and they are more willing to experiment with
new fl avors and new cocktail twists. The growing
brands in the segment, says Conzonato, “appear to be
ones that draw upon lifestyle and other consumption
trends.” With all this growth, a strong vodka showing
on your back bar is important. Here are some updates
in vodka trends, as well as tips for maximizing your
vodka offerings from pros that know.
17Tavern League of Wisconsin 2011 November/December On Premise
a selection of 100 different vodkas to choose from because calling for a drink should be a quick and easy process when you stop by your favorite bar.”
He recommends that taverns carry a diverse but smart vodka line that speaks to consumer interests. The choices should be relevant,
unique and offer a great quality vs. price ratio. SKYY fi ts that bill.
“It’s in the tavern owner’s best inter-est to offer a wide variety of vodka fl avors in order to keep up with con-sumer demand and stay relevant in the ever-changing market landscape. However, having too many vodka brands can actually be a detriment in some cases. Bars don’t have unlimited shelf space and bartenders don’t want to hunt for a brand every time they are making a drink. So we recommend having a broad assortment of fl avors, like we do with All Natural SKYY In-fusions, which give consumers that choice, without overwhelming them or the bartender.”
smirnoFFSince the word “vodka” is said to be derived from the Russian word for “water,” it only makes sense that good vodka should mimic its namesake.
“Smirnoff 80 proof vodka meets the true criteria of vodka — tasteless, odorless, colorless — which means
it’s perfect for any drink, given you will taste the fl avor of the mixers and the vodka will not over-power the drink,” says Jerry zavorka, General Manager — Crown Division of Capitol-Husting Co., Inc. Capitol-Husting, a TLW corporate spon-sor, is a Milwaukee-based wine and liquor dis-tributor. “If your vodka has a poor taste, that will translate to the mixed drink — nothing masks a poor-quality vodka!”
Capitol-Husting distributesseveral other vodka brands as well, including Grey Goose, Rehorst Vodka, Van Gogh Vodka, Godiva Chocolate Vodka, Moon Mountain “Organic” Vodka and Rokk Vodka, new from Sweden.Even with the No. 1 selling vodka in the world, Smirnoff isn’t one to rest on its laurels. Just last month, the company added two more fl avored vodkas to its lineup: Fluffed Marshmallow and Whipped Cream.
three oliVes, proximo“Consumers are constantly pushing the bounds on what is expected…” says John Niekrash.
So let them drink cake.
Niekrash is Vice President-On Premise at Proximo Spirits, a TLW Corporate Spon-sor, which carries a number of vodka lines, including Three Olives Vodka, an import-ed English vodka that recently rolled out an innovative fl avored vodka that tastes like birthday cake.
“Three Olives is best known for its remarkable innovations in fl avored vodka. These stunningly delicious fl avors — Bubble, Rangtang, Cherry and Grape — have made Three Olives one of the top-selling fl avored vodkas in the u.S. The newest innovation is Three Olives Cake, which combines imported English vodka with the delicious taste of
birthday cake.”
As consumers search for new taste experiences, they’re driving a lot of growth in the fl avored vodka segment. Tavern owners can and are re-sponding to this by in-creasing their offerings in regards to increased fl avor
choices and unique ways to enjoy the new creations.
Like many of our pros, Niekrash r e c o m m e n d s keeping a bar stocked with an array of vodkas.
“Vodka represents more than 35 per-cent of the total spirits market; it moves and turns fast. A diverse line of vodkas helps taverns keep their inven-tory moving and productive by giv-ing people what they want… A broad line allows them to offer a va-riety of creations
with a brand they know and trust.”
Because many of the new vodkas are fl avors that people haven’t heard of or don’t expect, it might take a little education. Niekrash recom-mends drink menus using new and different fl avors to help consumers understand how best to enjoy a new fl avor. Additionally, spe-cials and sampling will help patrons get past any initial doubts they may have about a new fl avor or specialty drink.”
sKyy VoDKaWhile the company’s fl ag-ship SKYY Vodka just scored a 94 rating in Wine Enthusi-ast, SKYY Vodka, a TLW Cor-porate Sponsor, is continu-ing on its quest to be one of the most innovative and trendsetting vodka brands in the world. The company offers its line of all-natural Natural SKYY Infusions, which boasts nine fl avors: Citrus, Raspberry, Grape, Cherry, Passion Fruit, Pine-apple, Ginger and the re-cently released Dragon Fruit and Blood Orange.
“We are extremely happy with the positive reaction we’ve seen in the marketplace for our new SKYY Infusions Dragon Fruit and Blood Orange, which were launched earlier this year,” says An-drea Conzonato, Chief Marketing Offi cer with Gruppo Campany, SKYY’s parent company. “We have always prided ourselves on introducing innovative fl avors that are both relevant and trendsetting. Rather than simply chasing new fl avors, we created an all-natural vodka that gives bartenders a new reason to recommend SKYY Vodka. Blood Orange and Dragon Fruit are perfect examples of this innovation and our success in the market with this approach.”When consumers go to a bar, they are happy to experiment when it comes to fl avors, but they are much more hesitant to experiment when it comes to brands, says Conzonato.
“They want to know that their hard-earned money is going to buy something of quality which is why they might shy away from brands they have never heard of before. They also don’t necessarily want ...continued on next page
PRESIDENT’S PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
PRESIDENT’S PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
On Premise 2011 November/December18 www.tlw.org
...continued from page 17
ViVa VoDKa!
Smirnoff has a diverse line of more than 20 fl avored vodkas, perfect for martinis and bomb drinks. Smirnoff Cherry Vodka is on fi re, reports zavorka, light-ing up bomb shots. Citrus and Orange fl avored vodka are on an upward trend and perfect for martinis, as is the line’s Pomegranate fl avor. Smirnoff’s Vanilla fl avored vodka is hot as well and makes for a good chocolate martini base.
A diverse vodka line, says zavorka, is good for taverns, but it’s important to strike a balance that’s good for your bottom line.
“You need a bit of a diverse selection based on price and fl avors to meet the demands of consumers. However, own-ers are also conscious about inventory control, so having a large selection can have some disadvantages.”
Additionally, having too many vodkas can often be diffi cult for the staff to fully understand and thus can hurt their ability to sell if they don’t know enough about them or cannot readily recommend them to customers.
For instance, don’t stock six or seven citrus and raspberry fl avored vodkas; instead, pick a few based on price and quality and educate
staff on those brands. Premium, su-per premium and well pricing tiers will help set selection that is diverse enough to suit patrons’ needs while
keeping inventory under controlBecause vodka is such a key ingre-
dient in so many mixed drinks, zavorka suggests bars use a premium vodka on the rail.
“Premium vodkas only cost a few more cents per ounce, but often retailers can charge $0.25 to $.50 or a little higher based on having a quality pre-mium vodka like Smirnoff in the rail versus low-quality, low-priced vodka,” says zavorka. “… it also sends customers a quality message about your drinks, which also implies qual-ity food, too. If all you pour is cheap vodka, what kind of food do you offer?”
tito’s hanDmaDe VoDKaWhen you’re on to something good, why change it?
Such is the case with Tito’s Handmade Vodka. Hailing from the Lone Star State, this vodka has been handmade by Tito Bev-
eridge, a geophysicist, for 15 years. It is distilled six times from corn in copper pot stills Beveridge built himself at the state’s fi rst legal dis-tillery in Austin, Texas. It has won countless awards
like the Double Gold Medal unanimous Judge’s De-cision at the World Spirits Competition.
Vodka can be made from many different bases, in-
cluding wheat, potatoes, even grapes. Tito’s Hand-made Vodka is made from 100% corn, so it’s naturally gluten-free and a good choice for drinkers with al-lergies or sensitivities to gluten, a common allergen.While the company sees fl avored vodkas trend in and out, Tito’s prefers to educate tavern own-ers and patrons on infusing Tito’s Handmade Vodka to be sure that fl avors and colors are purely natural and fresh. In fact, Tito himself shows you how to make some infusions with his vodka at www.titosvodka.com/drinks.
“Tito’s Handmade Vodka can hold up warm and straight against any vodka. Most people like it so much, they don’t mix it with anything fl avored, so Tito’s and soda, Tito’s and tonic, or a Tito’s Martini are wildly popular,” says Beth Bellanti-Walker, Marketing/Creative, Tito’s Handmade Vodka. “Infusing Tito’s vodka will bring in natural fl avor combinations to build mixology cocktails on.”
“Tito’s Vodka is a world-class vodka at an afford-able price,” says Bellanti-Walker. “Tito puts all his investment into the vodka and not a fancy bottle and passes on the savings to consumers.”
But you have to have bartenders who know their stuff; a bartender who knows vodkas’ qualities is the best selling tool.
“Tito himself has an incredible story of how he got into the business and how he makes his vodka. It inspires people daily and comforts people to know that a real person is taste-testing the vodka every day to make sure it’s always as smooth as can be.”
Source list:Capitol-Husting Co., Inc.Jerry ZavorkaGeneral Manager-Crown Division12001 W. Carmen AvenueMilwaukee, WI 53225414-353-1000 • www.capitol-husting.com
Proximo [email protected] • www.proximo.com
SKYY SpiritsErik Schultek, Division Manager,Wisconsin/Minnesota608-291-2344 • [email protected]
Tito’s Handmade Vodkawww.titosvodka.com
“Premium vodkas only cost a few more
cents per ounce, but often retailers can charge
$0.25 to $0.50 or a little higher based on having
a quality premium vodka like Smirnoff.
… It also sends customers a quality message
about your drinks, which also implies quality
food, too. If all you pour is cheap vodka,
what kind of food do you offer?”
— Jerry Zavorka
19Tavern League of Wisconsin 2011 November/December On Premise
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1TLW Celebrating 75 years. 2010 November/December On Premise On Premise 2010 November/December2 www.tlw.org
The Tavern League of Wisconsin is pleased to announce that participation in its SafeRide Program continues to grow. The new numbers show 65,042 free SafeRides were given last year, up 2,684 from
the previous year. The increase is in despite of a decline in business being experienced throughout the state at on-premise establishments.
The Tavern League of Wisconsin works with the Department of Transportation to administer the SafeRide Program. It exists to provide free rides home to tavern customers who may feel too impaired
to drive. Currently 54 local tavern leagues maintain programs in their communities. The program originated in 1985 and began to receive state funding in 1999. Usage by patrons has increased every
year. Last year, over 1600 Tavern League members participated in the program.
The cost of the program last year, which is funded by a surcharge on all OWI convictions and fundraising efforts of local tavern leagues, was $748,563. “The work our people do to administer and
maintain this program is phenomenal”, says Tavern League of Wisconsin President, Rob Swearingen.
“It is not safe to drive while impaired and SafeRide is a tool to prevent that from happening”, says TLW Executive Director Pete Madland. “We are proud to claim ownership of the premiere
SafeRide Program in the country.”
For more information go to www.tlw.org
The Tavern League of Wisconsin is pleased to announce that participation in its SafeRide Program
TAVERN LEAGUE SAFERIDE PROGRAM CONTINUES TO GROW
TAVERN LEAGUE OF WISCONSIN SURVEY 2010-2011
“The work our people do to administer and maintain this program is phenomenal.
We acknowledge and appreciate their efforts.” —Rob Swearingen, Tavern League President
League/Group No. of Riders Cost of Rides Average Cost Participation % of Membership Total Cost
Adams 364 3,074.50 8.45 20 40% 7,116.57
Ashland/Bayfield 409 2,810.25 6.87 15 24% 3,779.25
Barron 1012 7,114.00 7.03 8 13% 8,460.10
Brown 625 11,148.00 17.84 75 45% 14,348.00
Burnett 794 11,353.00 14.30 6 8% 15,000.00
Clark 21 407.00 19.38 6 10% 407.00
Columbia 717 5,035.60 7.02 12 35% 6,235.60
Dodge 63 936.00 14.86 15 15% 2,111.00
Door 657 3,471.50 5.28 21 33% 6,750.50
Dunn 758 7,270.00 9.59 3 11% 9,580.00
Eau Claire 2506 19,054.00 7.60 27 40% 22,220.00
Elkhart Lake 33 311.00 9.42 8 100% 1,511.00
Fond du Lac 258 1,842.00 7.14 10 33% 2,097.06
Grant/Iowa 1368 12,436.00 9.09 27 22% 19,490.85
Greater Northwoods 475 2,968.50 6.25 30 50% 6,937.91
Green Lake Area 41 579.00 14.12 13 41% 3,668.00
Jackson 306 2,133.50 6.97 7 16% 2,408.50
Jefferson 184 613.50 3.33 9 11% 3,368.76
Juneau 151 2,712.13 17.96 17 26% 3,687.70
Kenosha City 1360 12,240.00 9.00 34 40% 14,694.00
Kenosha County 349 10,143.00 29.06 44 70% 20,143.00
Kewaunee 38 514.00 13.53 18 47% 614.00
La Crosse 6790 46,506.90 6.85 166 100% 54,558.46
Lakeland 503 4,900.25 9.74 18 39% 4,912.25
Langlade 549 5,440.00 9.91 21 40% 7,995.00
Madison/Dane 4171 48,684.07 11.67 65 40% 53,840.39
Manitowoc 933 7,944.00 8.51 35 35% 8,644.00
Marathon 8234 69,231.75 8.41 80 70% 74,253.75
Marinette 1018 10,440.00 10.26 20 35% 12,900.11
Marquette 519 6,395.07 12.32 28 62% 7,595.07
Milwaukee 200 2,333.25 11.67 50 22% 8,101.72
Monroe 5858 27,882.90 4.76 24 46% 53,953.46
Oconto 23 420.50 18.28 6 5% 2,450.84
Oneida 3222 18,340.69 5.69 28 44% 38,251.43
Oshkosh 2201 22,101.79 10.04 35 45% 27,101.79
Ozaukee 3 50.00 16.67 14 7% 1,550.00
Pepin 378 3,018.00 7.98 14 75% 7,768.00
Pierce 18 97.00 5.39 7 18% 497.00
Polk 2236 5,136.00 2.30 55 100% 6,062.00
Portage 1037 12,877.25 12.42 77 70% 14,577.25
Racine City 1095 21,475.00 19.61 44 55% 24,116.57
Racine County 107 2,522.00 23.57 15 33% 3,522.00
Rock 346 8,675.00 25.07 27 33% 11,175.00
Shawano 226 2,005.00 8.87 20 33% 2,755.00
Sheboygan 1059 4,590.00 4.33 36 50% 5,552.88
Superior/Douglas 1544 18,712.80 12.12 32 39% 29,299.86
Tomahawk/Merrill 4056 40,560.00 10.00 60 75% 61,035.64
Trempealeau/Buffalo 1683 19,492.55 11.58 70 79% 21,094.17
Walworth 452 7,354.75 16.27 91 87% 7,354.75
Washington County 39 478.00 12.26 5 7% 578.81
Waukesha 222 4,219.50 19.01 10 9% 4,299.50
Waupaca County 23 628.50 27.33 5 7% 1,528.50
Waushara 100 1,135.00 11.35 8 6% 1,769.75
Wood 3708 11,121.45 3.00 67 79% 14,840.20
Total 65,042 $552,935.45 $8.50 avg 1,658 40% avg $748,563.95
On Premise 2011 November/December20 www.tlw.org
1TLW Celebrating 75 years. 2010 November/December On Premise On Premise 2010 November/December2 www.tlw.org
The Tavern League of Wisconsin is pleased to announce that participation in its SafeRide Program continues to grow. The new numbers show 65,042 free SafeRides were given last year, up 2,684 from
the previous year. The increase is in despite of a decline in business being experienced throughout the state at on-premise establishments.
The Tavern League of Wisconsin works with the Department of Transportation to administer the SafeRide Program. It exists to provide free rides home to tavern customers who may feel too impaired
to drive. Currently 54 local tavern leagues maintain programs in their communities. The program originated in 1985 and began to receive state funding in 1999. Usage by patrons has increased every
year. Last year, over 1600 Tavern League members participated in the program.
The cost of the program last year, which is funded by a surcharge on all OWI convictions and fundraising efforts of local tavern leagues, was $748,563. “The work our people do to administer and
maintain this program is phenomenal”, says Tavern League of Wisconsin President, Rob Swearingen.
“It is not safe to drive while impaired and SafeRide is a tool to prevent that from happening”, says TLW Executive Director Pete Madland. “We are proud to claim ownership of the premiere
SafeRide Program in the country.”
For more information go to www.tlw.org
The Tavern League of Wisconsin is pleased to announce that participation in its SafeRide Program
TAVERN LEAGUE SAFERIDE PROGRAM CONTINUES TO GROW
TAVERN LEAGUE OF WISCONSIN SURVEY 2010-2011
“The work our people do to administer and maintain this program is phenomenal.
We acknowledge and appreciate their efforts.” —Rob Swearingen, Tavern League President
League/Group No. of Riders Cost of Rides Average Cost Participation % of Membership Total Cost
Adams 364 3,074.50 8.45 20 40% 7,116.57
Ashland/Bayfield 409 2,810.25 6.87 15 24% 3,779.25
Barron 1012 7,114.00 7.03 8 13% 8,460.10
Brown 625 11,148.00 17.84 75 45% 14,348.00
Burnett 794 11,353.00 14.30 6 8% 15,000.00
Clark 21 407.00 19.38 6 10% 407.00
Columbia 717 5,035.60 7.02 12 35% 6,235.60
Dodge 63 936.00 14.86 15 15% 2,111.00
Door 657 3,471.50 5.28 21 33% 6,750.50
Dunn 758 7,270.00 9.59 3 11% 9,580.00
Eau Claire 2506 19,054.00 7.60 27 40% 22,220.00
Elkhart Lake 33 311.00 9.42 8 100% 1,511.00
Fond du Lac 258 1,842.00 7.14 10 33% 2,097.06
Grant/Iowa 1368 12,436.00 9.09 27 22% 19,490.85
Greater Northwoods 475 2,968.50 6.25 30 50% 6,937.91
Green Lake Area 41 579.00 14.12 13 41% 3,668.00
Jackson 306 2,133.50 6.97 7 16% 2,408.50
Jefferson 184 613.50 3.33 9 11% 3,368.76
Juneau 151 2,712.13 17.96 17 26% 3,687.70
Kenosha City 1360 12,240.00 9.00 34 40% 14,694.00
Kenosha County 349 10,143.00 29.06 44 70% 20,143.00
Kewaunee 38 514.00 13.53 18 47% 614.00
La Crosse 6790 46,506.90 6.85 166 100% 54,558.46
Lakeland 503 4,900.25 9.74 18 39% 4,912.25
Langlade 549 5,440.00 9.91 21 40% 7,995.00
Madison/Dane 4171 48,684.07 11.67 65 40% 53,840.39
Manitowoc 933 7,944.00 8.51 35 35% 8,644.00
Marathon 8234 69,231.75 8.41 80 70% 74,253.75
Marinette 1018 10,440.00 10.26 20 35% 12,900.11
Marquette 519 6,395.07 12.32 28 62% 7,595.07
Milwaukee 200 2,333.25 11.67 50 22% 8,101.72
Monroe 5858 27,882.90 4.76 24 46% 53,953.46
Oconto 23 420.50 18.28 6 5% 2,450.84
Oneida 3222 18,340.69 5.69 28 44% 38,251.43
Oshkosh 2201 22,101.79 10.04 35 45% 27,101.79
Ozaukee 3 50.00 16.67 14 7% 1,550.00
Pepin 378 3,018.00 7.98 14 75% 7,768.00
Pierce 18 97.00 5.39 7 18% 497.00
Polk 2236 5,136.00 2.30 55 100% 6,062.00
Portage 1037 12,877.25 12.42 77 70% 14,577.25
Racine City 1095 21,475.00 19.61 44 55% 24,116.57
Racine County 107 2,522.00 23.57 15 33% 3,522.00
Rock 346 8,675.00 25.07 27 33% 11,175.00
Shawano 226 2,005.00 8.87 20 33% 2,755.00
Sheboygan 1059 4,590.00 4.33 36 50% 5,552.88
Superior/Douglas 1544 18,712.80 12.12 32 39% 29,299.86
Tomahawk/Merrill 4056 40,560.00 10.00 60 75% 61,035.64
Trempealeau/Buffalo 1683 19,492.55 11.58 70 79% 21,094.17
Walworth 452 7,354.75 16.27 91 87% 7,354.75
Washington County 39 478.00 12.26 5 7% 578.81
Waukesha 222 4,219.50 19.01 10 9% 4,299.50
Waupaca County 23 628.50 27.33 5 7% 1,528.50
Waushara 100 1,135.00 11.35 8 6% 1,769.75
Wood 3708 11,121.45 3.00 67 79% 14,840.20
Total 65,042 $552,935.45 $8.50 avg 1,658 40% avg $748,563.95
21Tavern League of Wisconsin 2011 November/December On Premise
On Premise 2011 November/December22 www.tlw.org
PRESIDENT’S PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
Langlade COUNTY
Langlade County Tavern League
Seventy-fi ve years ago, on November 12, 1936,the Langlade County Tavern League held its fi rst meeting at the Elks Club in Antigo;
14 members were present. Eric Langer, Presi-dent of the Langlade County Tavern League and Owner of Antigo’s Beer 30, is marking this mile-stone by hosting a 75th anniversary celebration on November 7th. Every Local League in the state is invited, and Langer and his board hope to have at least 200 people in attendance. “We are work-ing extremely hard on the 75th,” says Langer. “We’re trying to make it a more elegant event, a true celebration. Seventy-fi ve years is a big mark, and I’m proud to be a part of it. Hopefully, I’ll be a part of the 100th as well.”
Langer is a nine-year veteran of the tavernindustry and the Tavern League. When he opened his bar, the President at the time talked Langer into being the League’s Sergeant-at-Arms. “I didn’t know a lot about Tavern League at the time, but the board members were a tremendous help.”
The board members continue to be helpful today. There was signifi cant turnover in the Langlade County Tavern League board earlier this year; Langer moved into the position of President and fi ve new members came on; but the board remains strong. “The board mem-bers have a very strong relationship with one another and the members. I think that’s part of what helps us do so well for ourselves. I spend at least three or four hours on my days off, working to keep everyone on the board informed of what’s going on.”
The Langlade County Tavern League knows how to get things done. Just look at the numbers. In 2010, the Langlade County Tavern League donated over $438,000 to 17 different causes or organizations. “We’re a very community-focused Tavern League,” says Langer. “We gave to a com-munity Christmas dinner, a lot of medical fund-raisers, Goodwill; you name it, we donate to it. All our members are great at helping out.” To put
that $438,000 in perspective, that’s $22 for each person living in Langlade County. “Our county is very widespread with a lot of needs. We work hard to meet as many as we can,” says Langer. “It could be the smallest need, it could be the biggest; we just try to tackle each task, one step at a time.”
One regular fundraiser of the Langlade County Tavern League is an annual June golf outing; this year’s event was a great success with almost 100 golfers. Another is the annual Cupid’s Caper, al-ways held the Monday before Valentine’s Day. It includes a dinner and dance event, raffl es, 50-50 drawings and other fundraisers during the night. Some of the money raised goes to the league’s SafeRide Program. When Langer served as Vice
President of the county league, he learned the league wasn’t raising enough money for the pro-gram to qualify for matching funds that were available, so they added SafeRide-specifi c fun-draisers.
Langer believes that support for the state organi-zation is critical as well. “If there’s a question I can’t answer, I make phone calls. If another local can’t help me out, I can call the state offi ce. I al-most always have an answer well within the hour.”
We have representation in Madison at the Capi-tol and in Washington, D.C. I feel that’s very im-portant; just reading the newspaper or watching TV will not keep us informed of all the rules and regulations they’re trying to pass. If something’s going on, the State League will let us know about it and what we can do.”
The Langlade County Tavern League currently has 55 members and is continuously recruiting, going on two membership drives each month. Additionally, the league has evened out mem-
bership responsibilities; they now have two chairpersons instead of one. “Membership puts a lot of weight on one person’s shoulders,” says Langer. “We realized we needed to spread that responsibility out.”
Even if their road trips don’t result in new mem-bers, Langer says people are always willing to listen. “If we can’t offer a solution, we just try to help them feel comfortable and let them know that someone is there to listen and that the league would help out.”
“We gave to a community Christmas dinner,
a lot of medical fundraisers, Goodwill; you name
it, we donate to it. All our members are great at
helping out.”
— Eric Langer, Owner of Antigo’s Beer 30
23Tavern League of Wisconsin 2011 November/December On Premise
Tavern LeaguePortraits of Wisconsin Bars
By Carl Corey, hardcover book: $29.95, ISBN: 978-0-87020-478-4 136 pages, 60 color photos of bars throughout Wisconsin, 9.75 x 9.75
A photographic toast to Wisconsin Bar Culture
For both individual and resale orders: Contact the Chicago Distribution Center 11030 South Langley Ave., Chicago, IL 60628-3830.
Phone: (800) 621-2736 Fax: (800) 621-8476 Email: [email protected]
On Premise 2011 November/December24 www.tlw.org
The story behind the name of the Thirsty Bear Pub is as good as the story behind the nickname of its owner, Ray “Bear”
Bruch. Located on Langlade County’s Long Lake, Bruch bought the bar in 1975 at the ten-der age of 27. Built in 1917, this former “house of ill repute” had long been named for the lake it sits next to.
“The people I bought the bar from said I should come up a couple weeks early to get to know the ins and outs of such an old building,” says Bruch, who moved north from Kenosha. “One Saturday morning, around dawn, we’re cleaning the bar, and I looked out the windows — the back bar looks over the lake — and there’s a bear drink-ing out of the lake.” At that point, Bruch turned to the former owner and said, “I’m going to call it the Thirsty Bear;” the former owner didn’t think that was such a good idea. “He said, ‘I wouldn’t do that if I were you.’” But I did. And I’ve never, ever seen a bear drink out of the lake again.”
In 1975, Bruch had received a call from his par-ents, who were staying at his uncle’s vacation property in Langlade County. “My father called and said, ‘You know, Long Lake Bar is for sale,’” says Bruch. “I said, ‘I know.’ Then he put in the kicker: “You know I’m going to be retiring soon, and I want to be up north.” So Bruch and his wife, along with his parents, bought the prop-erty the tavern sits on, and moved north; Bruch bought the business. In his retirement, Bruch’s father worked at the Thirsty Bear.
A smaller place (capacity is about 35), the Thirsty Bear Pub boasts extensive grounds, in-
cluding a walkway down to the lake, docks, a swimming area with a raft, volleyball courts, and nearby snowmobile trails. The crowd is a mix of locals and part-time residents who own proper-ties in the area.
Open seven days a week, the Thirsty Bear Pub has evolved from frozen pizzas and sandwiches nuked in an infrared oven to steaks, ribs, home-made pizza and more.
“I went from pizza and sandwiches to a $6,000 Lincoln oven,” says Bruch. “That’s a change of the times.”
Bruch’s involvement in the Tavern League actu-ally precedes his ownership of the Thirsty Bear. He started when he was 21, having accompanied his uncle, who owned a tavern in Kenosha, to a meeting. Bruch continued his membership when he and a friend leased a bar for a short time in Kenosha.
“My uncle said the Tavern League is something you have to join and he took me to my first meet-ing,” recalls Bruch, who is also a 5th District State Director. “I wasn’t very active, but I had a good first taste of the League.”
Shortly after purchasing the Thirsty Bear Pub, Bruch was approached to join the Langlade County Tavern League, and the next spring, he was nominated to be a Director. He spent many years in various positions with the county league, including 15 years as secretary, a job that started as a “temp job,” filling in for a former secretary who needed time off to have a baby.
Bruch has served as a 5th District Director for
eleven years. “It was time to get someone else to do the secretary’s job,” Bruch says with a chuckle.
Bruch has been a long-time member of the Tav-ern League for two reasons: the camaraderie and the strength of voice. But not in that order.
“The camaraderie is good, but the main thing is that we have 5,000 members from across the state with one voice that gets the message across and helps control the Legislature,” says Bruch. “By myself, I can talk to legislators, but I just have one voice. With the Tavern League, we have a whole multitude of voices, hitting from all parts of the state.”
From Langlade County’s little slice of the state, there are many voices, including that of a “Bear.” “I got my nickname when I bought the place,” says Bruch. “It was spring and this guy had just come up to his place for the first time that sea-son. He came through door, looked at me and said, ‘You must be the bear.’ At the time, I had long hair, a long beard and was 300 pounds. They’ve called me ‘Bear’ ever since. Pretty fit-ting, isn’t it?”
Thirsty Bear Pub Ray “Bear” Bruch, Owner W10968 County Road J, Deerbrook, WI 54424 715-623-6414 • www.thirstybearpub.com
Thirsty Bear Pub
PRESIDENT’S PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
25Tavern League of Wisconsin 2011 November/December On Premise
TLW State Golf Outing held on Sept. 12, 2011 at Inshalla Country Club in Tomahawk. Thank you to all who participated! Congratulations to the winners: Dinger’s Sports Bar, Dale Cebula, Kelly Berger, Kevin Schoppe and Andy Seidler! Over $5,000 raised for the TL Foundation.
On Premise 2011 November/December26 www.tlw.org
Serving over 600 youth in the Langlade County area, the Boys & Girls Club of Langlade County provides a safe, fun and
educational environment. It unites youth in 1st through 12th grade, encouraging their develop-ment as caring, responsible community mem-bers and leaders.
Started in December 2000, the organization came to fruition after local residents noticed area youth lacked positive after-school activi-ties. “Right around December 1999,” says Nick Sanchez, Executive Director of the Boys & Girls Club of Langlade County, “a group of community volunteers noticed an increase in criminal dam-age, graffiti and tweens and teens roaming the streets, hanging out in parks. There was no place positive they could go with someone keeping an eye on them.”
Five individuals in the community chipped in $1,000 each, obtained a loan and purchased and rehabilitated a building to serve as a clubhouse for youth. About a year later, someone suggested that the clubhouse, which was largely run as a community center, partner with the Boys & Girls Clubs of America to extend its impact.
Eleven years later, the Club has a new facility on Superior Street in Antigo, which they have been in for about nine months. There’s a buddy-walk system serving two nearby elementary schools and a bus service that brings in children from eight other areas. There is also an after-school program in White Lake.
Through after-school programming, the Club creates daily opportunities for young people to learn, grow and succeed while teaching the importance of character, community, education and diversity. “Our major focus is making sure we have the most responsible, caring, respectful kids out there once the doors close each night,” says Sanchez.
Led by 12 staff members, the Club offers pro-gramming targeted to five core areas: the arts, with a focus on cultural enrichment and diver-sity; education and career development; health and life skills; sports, fitness and recreation; and character and leadership, which promote being a strong role model for younger children in the Club. With a variety of age-appropriate daily ac-tivities that fall into each of these core areas, kids can pick and choose what they do and learn about each day.
With an average daily attendance between 70 to 80 children, Boys & Girls Club members come from all different backgrounds, says San-chez: “Six-figure homes to no income, public housing to mansions.” The club serves children from all different socioeconomic levels. There
is a minimal $20-per-year membership fee for youth, but no child is turned away for inabil-ity to pay. Since the organization is primarily funded by grants, donations by organizations such as the Tavern League of Langlade County, companies and individuals are crucial to the Boys & Girls Club of Langlade County’s ability to serve all youth.
“unrestricted dollars are heaven-sent,” says San-chez. “I thank the Tavern League for doing what they’ve done for us and would love to have them come out and see where their dollars are going.”
Boys & Girls Club of Langlade County Nick Sanchez, Executive Director 411 Superior St., Antigo, WI 54409 715-627-1389 [email protected] • www.bgclang.org
PRESIDENT’S PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
“Average daily attendance is between
70 to 80 children, Boys & Girls Club members
come from all different backgrounds, six-figure
homes to no income...”
— Nick Sanchez
27Tavern League of Wisconsin 2011 November/December On Premise
On Premise 2011 November/December28 www.tlw.org
PRESIDENT’S PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
Precision Pours isn’t just a fancy name. It’s precisely what they do. With that precision comes more dollars for your
bottom line.
“We present our product as a tool for owners and managers to use to make sure the bar-tenders are pouring the targeted amount each time,” says Rick Sandvik, President of Precision Pours, which is based in Plymouth, Minn. “If you priced your hamburgers at a quarter of a pound, would you let the cook patty the burgers at a half pound? This is what happens when you free pour.”
Precision Pours, a Corporate Sponsor of the Tavern League of Wisconsin since 2006, offers a patented, three-ball liquor pour spout.
Measured pours offer multiple benefits, says Sandvik. Customers who use measured pours get
two to four extra drinks per bottle by eliminat-ing over-pours and spillage; if a drink is $3, just two extra drinks per bottle saves $72 per case of liquor.
Other benefits include consistent drink taste and increased efficiency behind the bar; servers don’t have to rinse shot glasses between pours.
Finally, measured pouring is responsible serving. “Today with the drunk driving laws, you do not want to be over-serving your cus-
tomers. At the least, they could get a DuI and at the worst, they could hurt someone or even themselves. In essence, over-serv-ing can put the public as a whole at risk.” Precision Pours is the result of Sandvik’s experi-ence with another brand of two-ball measured pourers he sold starting in the late 1970s.
“Over the years, half the people I sold to loved what the pours did for them and the other half never reordered,” he says. “Even the ones who continued to reorder the pourers had some is-sues with them, like not fitting their Absolut bottles, balls falling out into their bottles, and they did not work well on the cordials. Another problem with the old two-ball pours is they were hard to get out of the bottles.”
After exhausting his efforts to get the manufac-turer to improve the product, Sandvik connected
with an engineer, made four patented improve-ments and introduced Precision Pour 3-Ball Li-quor Pours in 1996. The pours are manufactured using food-grade plastics and colorants, which is not true of competitors’ products. Made in Min-nesota, the company can completely control the quality. To date, over two million have been sold and only a handful have been defective, reports Sandvik.
“Anyone who used the old two-ball pours that have tried our 3-Ball Pours tell us ours is the best.”
Precision Pours 3-Ball Liquor Pours are avail-able in 12 portion sizes, six different colors, two styles (with and without a collar), flip-top seals for fruit fly protection and two cork sizes to fit virtually any bottle. The company also offers the only American-made (in Wisconsin!) power bomb cups. These cups have a two-ounce reser-voir for the energy drink instead of the competi-tors’ three-ounce, which means operators “get one more drink out of a can of Red Bull or other energy drink brands,” says Sandvik. Plus, they are dishwasher-safe and reusable.
Coming soon are two new pour sizes for wine, as well as a tap beer monitoring system that will wirelessly transmit every glass of beer poured to the bar’s POS system. It will then run reports showing what was poured versus what was paid for.
Customer service is paramount to Precision Pours; 95 percent of orders are shipped the next day, and the company follows up with custom-ers about one month after the order to see if the customer has issues or questions. If there are is-sues, customers can call a toll-free number and speak with a “real human being,” says Sandvik. “Because of the experience we have, there is nothing that can go wrong that we can’t figure out and help them with in one phone call.”
Precision Pours takes its Tavern League mem-bership seriously. In addition to attending every TLW Convention since 1996, Precision Pours ac-tively promotes TLW Membership to customers.
“We believe strongly in the Tavern League and when Tom Highum, our Wisconsin rep for 15 years, is calling through Wisconsin, he is con-stantly promoting the Tavern League to mem-bers and non-members alike,” says Sandvik. “We have Tavern League membership forms that Tom will send to customers if they are interested in joining.”
The company also rewards existing Tavern League Members with special pricing on their pours.
Precision PoursRick Sandvik, President [email protected] www.precisionpours.com
“Coming soon are two new pour sizes
for wine, as well as a tap beer monitoring system
that will wirelessly transmit every glass of beer
poured to the bar’s POS system. It will then
run reports showing what was poured
versus what was paid for.”
29Tavern League of Wisconsin 2011 November/December On Premise
sPECiaL CLuBMEMBERsHiP
Platinum Club members
OUTAGAMIE COUNTY Tavern League
OSHKOSH CITY Tavern League
PORTAGE COUNTY Tavern League
WASHINGTON COUNTY Tavern League
WAUSHARA COUNTY Tavern League
TLW 3RD DISTRICT
TLW 5TH DISTRICT
TLW 7TH DISTRICT
Gold Club members
DOOR COUNTY Tavern League
MANITOWOC COUNTY Tavern League
OCONTO COUNTY Tavern League
annual membership levels
Platinum - $1,000 Annual
Membership Level
Gold - $500 Annual
Membership Level
Silver - $250 Annual
Membership Level
For more information on becoming
a Special Club Member, call the TLW
offi ce at (800) 445-9221
An open letter to all TLW Members:
This Fall’s TLW Convention and Tradeshow in Appleton marked the 29th straight for Precision Pours. Once again we had a successful show and Tom and I want to thank you for the friendships we have established and for your business! I was unable to attend this fall as I was in North Carolina supporting a “Hope for the Warriors” event where we were to take 40 wounded soldiers out fishing in the Atlantic. Unfortunately the event was postponed due to high seas.
For those of you who have attended the past President’s Cocktail Receptions we are proud to sponsor this is old news but for those who haven’t had the opportunity to attend in the past I wanted to let you know how we feel about being members of the finest trade organi-zation in the country. Precision Pours is a family run business that happens to have a global presence. Precision Pours are used in over 60 countries worldwide and we are approaching 40,000 customers here in the USA. In our 15 years of business we have been, and still are, members of several states Tavern associations. I can assure you none of them work as hard for their members as does the TLW.
I know these are tough times and you need to watch where you spend your hard-earned dollars. In my opinion there is nothing better you can spend those dollars on than a membership in the TLW. Think about it – for just .34 cents per day you get a strong voice in the legislative processes in Madison and Washington, an opportunity to network with not only your fellow county licensees, but also over 4,700 statewide members. With the savings offered to you by many TLW Allied Ven-dors through the Members Exclusive Benefit Program discounts you will more than get your investment back! In addition there are many other benefits available for you to take advantage of. Your organiza-tion’s strength is in you the members, and the more of you there are, the louder your collective voice will be. Make it a goal that for every two current members you get at least one new member this year. Team up and make the TLW even stronger. We at Precision Pours are proud to support the TLW.
Sincerely, Rick Sandvik | President
Precision Pours, Inc.Tel: 800.549.4491 | www.PrecisionPours.com
On Premise 2011 November/December30 www.tlw.org
PRESIDENT’S PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
ENERgy DisTRiBuTiNgBrothers Dan and Ken McGuire weren’t even making the rounds to customers with their bag-in-box (BIB)
energy drink, Energy Squared, when they joined the Tavern League of Wisconsin.
“It was one of the first things we did after we got licensed,” says Dan McGuire, who co-owns the company with his brother. “We knew about the association and what they stood for, and knew it was something we needed to join. There was no question about it.”
McGuire particularly appreciates the support the Tavern League provides, even if members are in competition with one another.
Energy Distributing is the Wisconsin franchise of Las Vegas-based Energy Squared, better known as E2. E2 is an energy drink that compares to Red Bull in quality, taste and ingredients, but at one-third the cost. The brothers were good friends with the company’s head of distribution when they lived in Las Vegas, and he told the duo that if they ever moved back to Wisconsin, they should open up a franchise.
In June 2009, they did just that. Based in Green Bay, Energy Dis-tributing serves the Green Bay-Fox Valley area. In addition to BIB energy drink, the McGuires expanded their product line earlier this year to include soda, juices and teas, or “anything a tavern or restaurant would need,” says Dan McGuire. The company’s new soda line, Johnnie Ryan, out of Niagara Falls, features handcraft-ed sodas. Dating back to 1935, Johnnie Ryan just started offering its sodas via BIB in 2010, so it’s a relatively new offering in the marketplace as a whole, adds McGuire.
But E2 is the company’s mainstay. While the market has leveled, says McGuire, taverns will be keeping it on tap for years to come.
“The younger crowd grew up on it, and I think it’s a product that will be around for awhile by nature of the clientele coming of age. It’s something that’s there for them; it’s not going away.”
Energy Distributing’s BIB energy drink comes at a fraction of the cost of buying cases of cans, says McGuire. “That’s a huge cost savings for tavern owners.” It’s also efficienct. Because it’s dispensed off the soda line, it frees up cooler space and results in less waste, as owners and bartenders aren’t left with half-used cans of energy drink. “It’s really a win-win for bar owners.”
As a small business, the McGuire brothers pride themselves on the one-on-one service they provide. “You’re not just a number with us. If someone calls and needs something in a pinch, it’s not hard to jump in the car and run down a product. Customers really appreciate the service we can provide.”
Energy Distributing Dan & Ken McGuire, Co-Owners 2796 Moose Creek Trail, Green Bay, WI 54313 920-664-6523 • [email protected] www.energysquared.net
WiL-KiL PEsT MaNagEMENTIs something bugging you? Wil-Kil Pest Management can help, with pest management programs tailored to the specific needs of Tavern League Members.
“With fermented beverages and fruit, taverns are prime ground for flying insects, ants and rodents,” says Randy Allen, Wil-Kil’s Regional Manager. “But we don’t take a one-size-fits-all approach.” While its corporate office is in Sun Prairie, Wil-Kil has several offices in Wisconsin and technicians around the state who know what’s pestering patrons in your neck of the woods.
“What clients are dealing with in Milwaukee,” says Allen, “is different than what bar owners are dealing with in Minocqua. One of our best features is that we have techs based in all areas of the state, and they are dealing with local issues on an everyday basis. They know how to take care of your pest problem.”
Founded in Milwaukee in 1929, Wil-Kil has been an Affiliate Member of the Tavern League of Wisconsin for the better part of the last 30 years.
Wil-Kil isn’t just a pest management company, says Allen, “we’re also in the brand protection business. You don’t want your patrons to have a bad experience in terms of pests, such as swatting flies out of the air while they drink a beer. It’s annoying. With proactive pest manage-ment, we can help you protect that name on the sign out front.”
With a new client, Wil-Kil offers a site inspection, interviews the owner or manager to see what kind of issues have arisen in the past, and ad-dresses any concerns they may have. Based on that, says Allen, the company creates a pest-control plan specific to the establishment. Technicians can also help owners and managers identify potential is-sues and areas that need special attention.
“We want to work together to keep your tavern a clean, enjoyable place,” says Randy.
One technology that isn’t new, but is underutilized, says Craig Rohde, Wil-Kil’s Marketing Manager, is bioremediation. Comprised of safe bacteria that “eats” grease, fats, oils and rotting organic debris, bioremediation can cut odors and reduce pest breeding and feeding grounds. It can be used in a variety of places, including drains and soda and tap lines.
Should pest problems arise at your place, know that your business is safe with Wil-Kil, as confidentiality is important to the company. So is quality. The company has its own quality assurance department to provide an unbiased check of technicians’ work. It employs experi-enced, tenured technicians and provides timely service in your time of need.
“We take a lot of pride in our ability to respond to your needs quickly and maintain a high level of confidentiality,” says Allen. “We work hard to make sure your business is not known to others. Your business is between us and you, and we work hard to keep it that way.”
Wil-Kil Pest Management Craig Rohde, Marketing Manager & Randy Allen, Regional Manager 800-236-8735 • [email protected] • www.wil-kil.com
31Tavern League of Wisconsin 2011 November/December On Premise
MiCRO MaTiCgusTavE a. LaRsON CO.
Micro Matic, along with a handful of fine wineries, is out to change the perception of wine in kegs.
“Fifteen to 20 years ago, the industry tried its hand at wine in kegs, but it was basically jug wine, not of good quality,” says Craig Vasseur, Area Sales Representative for Micro Matic, an Affiliate Member of the Tavern League. “Today, it’s a fairly upscale product. This isn’t your bag-in-a-box wine.”
Micro Matic isn’t in the wine business, but the company, based in Machesney Park, Illinois, near Rockford, has a stake in its suc-cess. Micro Matic is a valve company and manufacturer of draft beer equipment; 100 percent of the keg valves in the United States are made by Micro Matic and 80 percent worldwide.
Because Micro Matic has perfected the art and engineering of perfect draft pours, the company’s expertise is helping grow the wine-on-tap movement.
“Wine-on-tap is fast becoming a viable option to bottled wine in bars and restaurants,” says Vasseur. “Previous releases of wine in kegs lacked the synergy to succeed. There were many errors made along the way due to the lack of a best practices code or properly identified wine certified equipment.”
Wine-on-tap uses a system similar to tap beer, but with some key differences. Because of wine’s corrosive acidity, a wine tap system is made of higher-grade stainless steel. Additionally, an inert gas such as argon or nitrogen, not carbon dioxide, is used to draw out the liquid.
“If you use the wrong products or an inferior grade, stuff leaches out of metal and changes the flavor; you also need special tubing,” says Vasseur. Most wine-on-tap installs, he adds, are put on back bar units, with an average two to four wines on tap separate from the beer.
Like draft systems and lines, wine-on-tap systems also need regular cleaning to ensure good taste.
Wine-on-tap has evolved as wineries seek ways to improve their business models; one five-gallon keg equals twenty-six 750ml bottles of wine, reducing packaging, corking, labeling and shipping costs. Plus, the keg can be reused many times and it reduces waste.
“The big enemy of wine is oxygen. In this system, because it’s in a sealed package and system, you get 100 percent of the wine and each pour tastes great. In a bar or restaurant setting, you usually lose one-third of every bottle to waste,” says David Green, Draft Trainer, Micro Matic.
Micro Matic doesn’t directly sell wine in kegs or wine-on-tap systems; instead, the company works with distributors to get the right products in the right places. Part of having the right product, says Green, is education.
“We’re all about education. We want people to do stuff the right way to make sure the first glass, wine or beer, is as good as the last.”
Micro Matic Craig Vasseur, Area Sales Representative 866-327-4159 • [email protected] • www.micromatic.com
With winter right around the corner, patrons are already keeping warm by snuggling up at the bar. But come springtime, send them packing … to a new outdoor, heated patio.
“We get owners the solution to one of their biggest problems: the customer leaving their place and going to another that now has an outdoor heated patio,” says Randy Wyngard, Sales Man-ager with Gustave A. Larson’s Appleton office. “I hear that a lot.”
Gustave A. Larson Company is the Midwest’s leading wholesale distributor of heating, ventilation, air conditioning and refrigeration (HVACR) equipment. With nine locations across Wisconsin alone, the company represents products from over 440 leading indus-try manufacturers and offers a full line of equipment, controls, supplies and replacement parts.
Started in Madison in 1936, Gustave A. Larson Company joined the Tavern League three years ago, says Wyngard, who is re-sponsible for fireplaces and outdoor heating for bars, restaurants and homes. The company offers an array of products perfect for taverns, including fire pits, electric and gas heaters and more.
“Because we’re so involved with outdoor heating,” says Wyngard, “it was just a natural choice for us to join the Tavern League. It’s fun to go out with dealers to solve the issues restau-rants, taverns, bar and grills might be having.”
Interest in heated outdoor spaces initially surged when smoking bans took effect around the state, but tavern owners who added heated outdoor gathering and entertainment spaces have “found that its grown business in a time when the economy is not so good. People really enjoy sitting outside and entertaining.”
Heated outdoor spaces, says Wyngard, can draw extra revenue for an additional two to three months. “An establishment can get two to six extra weeks in the spring and go well into the fall.” For tavern owners considering an outdoor upgrade, Wyngard offers this advice: “You can grow into it. You don’t have to go full-blown now; add on as you see the need.”
To figure out what might work, Wyngard suggests looking at the area available, figure out how many tables it could accommo-date, and how much additional revenue that might mean. “If an owner can add an additional 25 percent to their capacity with an outdoor patio, they’ll find that they’ll have some nice profits.”
The company can do patio designs for customers. Additionally, while it is a wholesale company, Wyngard says they work with dealers or work with owners and connect them with a local, reputable dealer.
In fact, reputation is important when it comes to outdoor heating products. “A lot of owners have resorted to the web to find these types of products when locally, their heating contractor can install all of it and more with much higher quality. These products are proven to work for many years,” says Wyngard. “Plus, The Larson company has been in business for 75 years, so we’re go-ing to be around for awhile.”
Gustave A. Larson Company Randy Wyngard, Sales Manager Cell: 920-540-9510 • Office: 920-739-4451 x303 [email protected] • www.galarson.com
On Premise 2011 November/December32 www.tlw.org
PRESIDENT’S PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DisTRiCT 1Kenosha Cityantonio’s pizza & pasta LLcDale S. riceKenosha
Bindelli’s animal housecidney a. BindelliKenosha
climaxxLisa a. pattersonKenosha
Sullivan’s placeLaura SullivanKenosha
west town FoodsSam aliKenosha
Kenosha CountyMaryrose piazza, LLcFreda r. prygacamp Lake
Racine County7 Mile FairScott nilescaledonia
old Settler’s Bowling centerMatt Zanellaunion Grove
Rock Countycreekside place inc.David M. VanDerhaegenevansville
Janesville Moose Family center #197Matthew L. BoardmanJanesville
Milton travel centeramin u. ShaikhMilton
Walworth CountyVegas Gentlemans clubMichelle LamayDarien
Brickhouse Bar and GrillBenny useniDelavan
Brown’s BBQ pitrandy BrownDelavan
South Shore Bar & Grillrichard BeaulieuDelavan
holi cannolirich Lopardoelkhorn
Bella Vista Suites on the waterfronttheodore harigLake Geneva
public house of williams BaySteve Leonardwilliams Bay
DisTRiCT 2Columbia Countyinn-cognitoKim pervispoynette
remi’s thirsty MooseJoyce remingtonpoynette
Dodge CountyBlew innronald e. ZimmerJuneau
Madison/Dane Countyantler’s tavern inchomer V. SimpsonStoughton
paddle innharvey e. KrauseDeForest
namio’s Sports pubSteve namio & april allenFitchburg
Dexter’s pubnicholas ZabelMadison
Knuckle Down Saloonchris KalmbachMadison
Mediterranean hookah Lounge & Grilltom hannaMadison
My Buddies LLcDale wellsMadison
pedro’s Mexican restauranteJim MartineMadison
pedro’s Mexican restauranteJim MartineMadison
Silver eagle Bar & GrillMitch MarksMadison
South Bay LoungeDavid armsMadison
tony Frank’s tavernJim FrankMadison
pizza oven of Monona LLcallen Dorkow & Greg eweltMonona
Ski’s Saloonapril Marlewski-hudzinskiSun prairie
rodeside GrillGlenn hovde or pete Beeberwindsor
topp’s hideawayJonathan Stevenswindsor
Waukesha CountyDobber’sScott BirkholzLannon
Sweet Mullets Brewing coMark Duchowoconomowoc
Just Kickin Spoon, Saloon & SportsKristina M. Siodlarzokauchee
rox Bar & Grille/Spring city restaurantD & p Foodspewaukee
Kickers pub & GrubDarrel radmerwaukesha
DisTRiCT 3Crawford Countyambro JunctionLewis & Merry harrisprairie Du chien
grant/iowa CountyLawrence’s Bar & Grilltim LawrenceBenton
Legends pub & GrillFred F. FinkDarlington
Scooters MidwayScott Blindertpotosi
Juneau CountySportsmans’ Barpaula Vierckelroy
Swagger innJennifer StentzLyndon Station
cam Sports Bar at oak Grove Golf courseSam Kingnecedah
poor houseBill Kohnnecedah
Sportsman’s Bartim Bartelsnecedah
Sports page (the)terry Bjorkmannew Lisbon
thirsty BeaverBruce r. Billreedsburg
Degners corner BarSpencer & anne Degnerwonewoc
La Crosse City/Countyanimal house of La crosseMatthew G. ellenzLa crosse
casinoDaniel SchmitzLa crosse
houghton’sJames h. wileyLa crosse
robins nestrobin DyckLa crosse
Monroe CountyShane & penneys Slice of chicagoShane BurkwaltSparta
sauk CountyM and M Bar & GrillMarc petzke, DaBaraboo
Quinn’s hitching postJason Quinnportage
Sauk prairie Liquor, LLccharles FuchsSauk city
Steve’s arboretum LLcSteve V. SchroederSauk city
Kilbourn Broadway GrillLance Fielitzwisconsin Dells
DisTRiCT 4Fond du Lac City/CountyBeer run LLcSally renkMalone
Oshkosh CityLegends Sports Bar & Grill oshkoshZee ajdinioshkosh
Ozaukee Countycedars iiiMike Kowalkowskicedarburg
Grafton pub and BowlFrank oetlingerGrafton
Washington CountyKettle hills Golf courseMichele Fleszarrichfield
TLW New Members September 15, 2011 to November 1, 2011
33Tavern League of Wisconsin 2011 November/December On Premise
olde Mill innrobert D. Lawienrichfield
tom’s chalet inc.tom Lubusrichfield
raceway pub & GrillDan BrendemuehlSlinger
DisTRiCT 5adams Countyromano’s pizza & pubJoseph r. romanonekoosa
Fur Fin & Featherpeggy Sue chapmanwisconsin Dells
Marathon CountyStaszak’s Barterry Staszakshatley
cop Shoppe pubrandy woldtwausau
Marquette Countypheasant innSteve hayesBriggsville
Mazurek’s Buffalo Lake LodgeKen MazurekMontello
shawano CountyShawano Lake Golf courseShalagoco LLcShawano
Waupaca Countycourtside Sports BarKaren Murphywaupaca
Wood Countywaylon’s pub 54 LLcwaylon Dupeenekoosa
DisTRiCT 6Brown CountyMcGeorge’s pubLeslie conardDe pere
1699 pubcarrie LaverdiereGreen Bay
c StreetJeff GoetzGreen Bay
Karen’s pubKaren GoetheGreen Bay
pizzona’s Grill & Spiritstrina ManeyGreen Bay
terrys wall St pubtheresa L. SmitsGreen Bay
timsan’s Japanese Steakhousetimothy LongGreen Bay
too LateMargaret nicholsGreen Bay
Forest CountyFrog alley inn & campgroundamy & Mike wallpickerel
Kewaunee CountyGib’s on the LakeMark & Mary westonKewaunee
Marinette Countynimrod innKathleen M. wendtathelstane
Oconto Countyweatherwood Supper clubSherry wilhelmMountain
oconto Golf courseMichael c. pearsonoconto
Outagamie CountyBazil’s pub / Firefly LoungeMark Behnkeappleton
chester’s pubchester Krawzeappleton
Dirty Leprechaun (the)Jennifer Kuehnappleton
Jim’s placeJay J. plamannappleton
timbers Bar & GrillJean & Jeff heimBlack creek
Mill town Still & Grillcoyne Borreecombined Locks
Bob’s innDon DixKaukauna
river rock pub & Grillannie GeurtsKaukauna
pollywogs Bar and Grill LLcSteven w. VetterKimberly
rusch’s Kimberly Bowltim & tracey ruschKimberly
Susie’s tracksideSusan c. hawkinsneenah
DisTRiCT 7Barron CountyMoon Lake tavernVicky Dreher & Sandy Beckermannclayton
Chippewa CountyMissys Bar and GrillMelissa christiansonchippewa Falls
new Shady nook resort (the)Gloria a. Socknesscornell
arnold Bar LLceric hurlburtSheldon
Clark CountyMapleworks cafe & BarDarlene opeltGranton
Quicker’s BarGene QuickerGranton
Main event (the)roxian L. BrunnerLoyal
Drippy creek Saloon iiVictor Lindenmanneillsville
Firehouse restaurantFred palmerthorp
Pierce CountyBrickyard pub & eateryBeth Johnsonprescott
Polk Countywaterside Bar & Grillray & pam Johnsonamery
river roads wolf creek BarJuliette M. hainesSaint croix Falls
st Croix CountyJJ outpost Bar & GrillJeremy penmannew richmond
Trempealeau/Buffalo Countyriverview LanesSap Lele, LLcarcadia
Bricks Bowlingnicholas rileyGalesville
champions Bar & GrillLori SeversonGalesville
DisTRiCT 8ashland/Bayfield Countyhec’s BarDavid cuffleashland
Snow creektodd & Sue ScribnerMellen
Burnett Countythirsty Minnow Bar & Liquor StoreJohn & Deanna helsternhertel
greater NorthwoodsDawghouse (the)Brian Shackelfordhurley
Lakeland areaLittle Brown Jugrusty SawallishMinocqua
Price Countyrail trail cafeJim widemanogema
sawyer Countyred’s Big Bear Lodgerick & Lori Verbskywinter
superior/Douglas Countypizza ManJeff andersonSuperior
Tomahawk/Merrill areahawg haus Bar & GrillMichelle Sybeldonirma
Washburn CountySchatzi’s 4 Seasons resort, inc.Mark & Michele JohnsonGordon
whitetail ridge campground & Backwoodstammy & Jeff GagnerSarona
twin oaks Bar & restaurantGeorge & ann p. BasgallSpooner
Stanberry rail SaloonKrissy Schaeffer & Mike carlsonSpringbrook
DisTRiCT 9Milwaukee County HospitalityconwaysDebbie thatcherMilwaukee
hot water/where housepaul MuellerMilwaukee
Studz pubDean rataswest allis
On Premise 2011 November/December34 www.tlw.org
PRESIDENT’S PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
ackley novelty inc
action Games LLc
advanced Draft Solutions LLc
affiliated investment Group
agon Systems inc.
alliance insurance centers, LLc
allied Games, inc
allied insurance centers inc.
american entertainment Services, inc
american income Life
american welding & Gas
amusement Devices inc
arden culinary
atM network inc
B & K Bar & restaurant Supplies
B-M Music & Games
Badger hood cleaning
Baer’s Beverage inc.
Bar owner Marketing Systems
Baraboo Sysco Food Services
Baraboo tent & awning
BarsGuru enterprises LLc
Bay tek Games
Bay towel/Linen rental
Beechwood Distributors, inc.
Benedict refrigeration Service, inc
Bevinco
Big Daddy Games LLc
Big Game Sports cards/Sterling Graphics
Bill’s Distributing LtD
Blondie enterprises
BMi (Broadcast Music inc)
Bob Schuchardt insurance
Bromak Sales inc
Buy right purchasing Group LLc
cash Depot
central ceiling Systems, inc.
chambers travel
cintas corporation
coffee express, inc.
corporate casuals & promotional products
D & D amusement Games LLc
Dean George auction Service
Dean health plan
DeVere company inc.
Dierks waukesha
DiScuS
Disher insurance Services
DJ D-train
Double eagle amusements inc.
Dr pepper/Snapple Group
edge one inc
el cortez hotel & casino (the)
electro-Kold corporation
emil’s pizza, inc.
empire Development & construction inc.
energy Distributing
engels commercial appliance, inc.
explorewisconsin.com
Flanigan Distributing
Fleming’s Fire i
Flipside coin Machines inc
Fox Valley clean air
Freistadt alte Kameraden Band
Friebert, Finerty & St. John, S.c.
G & K Services
Game Management corp.
Games are us inc
General Beer - northeast, inc.
General Beverage Sales co
Glavinsured agency, inc.
Great Lakes amusements
Great Lakes Beverage
Great northern amusements
Grub & pub report & attitude X 2
Guardian pest Solutions, inc
Gunderson Linen
Gustave a Larson company
heartland payment Systems
hidden Bay Graphics
holiday wholesale inc
huebsch Services
hyer Standards
ideal ad & Sportswear
ideal energy concepts, LLc
independent insurance Services inc.
indianhead Foodservice Dist. inc
insphere insurance Solutions
J t advertising
JBM amusements
Jim’s tap cleaning LLc
John hancock
Johnson Brothers Beverage
Johnson Dist. inc.
Jp Graphics inc.
Just in time refrigeration LLc
JustiSolutions
Kessenich’s Ltd
Kobussen Buses, Ltd
Krantz electric inc.
Lakes Business Group inc
Lamers Bus Lines
Lebby’s Frozen pizza
Lee Beverage of wisconsin LLc
Lehmann Farms
Luxury Limousines, inc.
M & r amusements & Vending LLc
Magnuson industries inc
Mass appeal Specialties inc
Micro Matic
Midstate amusement Games
Midwest amusements
Midwest coin concepts of wi
Midwest poker League
Milwaukee Brewers
Milwaukee Bucks
Mitchell novelty co.
Modern cash register Systems
Moy, Borchert, erbs & associates, LLp
Murphy Desmond S.c.
Mutual of omaha
MyBarwi.com
national chemicals, inc.
northern Lakes amusement
northwest coin Machine co
original ovenworks pizza
p & M Distributing LLc
pabst Brewing company
packer Fan tours
paradise printing company
park ridge Distributing, inc.
payroll company (the)
pehler Brothers Distributing
pep’s pizza / Benetti
per Mar Security Services
plunkett’s pest control
portesi italian Foods, inc
precision pours, inc
preferred Distributors, LLc
Quantum Digital
racine amusement inc
red’s novelty LtD
reinhart Food Service, LLc
riverside Foods, inc.
S & S Distributing, inc.
Saloons n Spoons/turbo chemical
Sam’s amusement co
Sanimax Marketing LtD
Saratoga Liquor co, inc.
Schmidt novelty
Shirk’s pizza
Slack attack communications
Soapy entertainment & enterprises
Solid Gold coaching
Special olympics wisconsin, inc.
Stansfield Vending inc
Stealth Solutions
Stevens point Brewery
Sunroom Design Group
Superior Beverages LLc
Superior Vending
Swanel Beverage inc./Banzai
this Drinks on us, LLc
ticket King inc.
tidy tap
toccata Gaming international, LLc
total energy concepts
total Merchant Services of wi
total register Systems
travel Leaders
tri-Mart corporation
tricky Dick & Joyce Specialty
ur city entertainment.com
uS Foodservice
Vital tokens
wausau coin Machines inc
wi hospitality insured
wil-Kil pest control
wine institute
wisconsin Souvenir Milkcaps
As of November 1, 2011
35Tavern League of Wisconsin 2011 November/December On Premise
PRESIDENT’S PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
1st and 9th District Caucus
7th District Caucus
The TLW 1st & 9th District Caucus was held on Sept. 19, 2011 at Jim Dandy’s in Oak Creek. TLW President Rob Swearingen was on hand to address many topics of interest including the State of Wisconsin Concealed Carry Law.
The 7th District Fall Caucus was hosted by the Polk County TL at Wilkins Bar and Resort in Luck on Sept. 6, 2011. Close to 70 District members were in attendance to hear guest speakers Pete Madland & Rob Swearingen address TLW issues of concern. After the event, TLW Executive Direc-tor Pete Madland hand delivered and installed a TLW red metal sign to Dale’s Twin Pines in Cumberland. This ends all rumors that Pete doesn’t know how to use power tools!
8th District CaucusThe Vilas County TL was the host for the pre-convention 8th District Caucus on Monday August 22, 2011. Close to 70 TLW members filled the Sayner Pub for a great meal and an informative meeting. TLW Executive Director, Pete Madland, was on hand to address issues of concern including the new Wisconsin Concealed Carry legislation. Congratulations Vilas County President, Glenn Miller, and all for hosting a fine event.
Continued on page 37...
On Premise 2011 November/December36 www.tlw.org
In today’s economic environment it is more
important than ever to be very deliberate in
your financial decisions. The need to un-
derstand how a change in one factor affects your
bottom line has never been greater.
I recently gave a presentation at the Fall Con-
vention & Tradeshow about menu pricing. That
presentation mostly dealt with keeping an eye
on vendor pricing and determining cost per
serving. It assumed that you knew what your
mark-up needed to be to produce a profit. This
article is intended to help you gather the infor-
mation necessary to determine what your mark-
up or gross margin needs to be to achieve your
desired profit.
First things First – Know what it Costs to open the DoorsStart by determining what it costs to open the
doors each day (fixed and variable overhead).
This includes your fixed costs (rent, liability in-
surance, interest, and depreciation), as well as
minimum staffing levels, and managers salaries.
Variable expenses – Know what they are/ how they aCtMany expenses can be expected to vary with
sales volume. The most obvious of these is the
cost of goods sold. Labor (above minimum lev-
els) is another. Additionally consider credit
card discounts, bar supplies, and rent (if you
have a percentage rent clause).
Costs that vary with labor costs include payroll
taxes (FICA/Medicare/Federal unemployment,
State unemployment), workers’ compensation,
and employee benefits.
separate your Costs into CategoriesIdeally, each item on your income statement would be put into one of the following:
•Fixedcosts
•Coststhatvarywithsalesvolume
•Costsdirectlyrelatedtolabor
•ProjectingYourProfitMargin
Your fixed costs will be a dollar amount, and will be expected to stay the same regardless of increases in sales. An example of this calcula-tion is:
•Rentexpense-$60,000
•ManagerSalary-$40,000*
•MinimumStaffing-$25,000*
•LiabilityInsurance-$1,500
•OtherFixedExpenses-$75,000
•Total-$201,500
No matter whether you do $1 of sales or $500,000 of sales we expect this number to remain constant.
You can project your variable labor costs based on current tax rates and workers’ compensation rates. For employee benefits, you would project based on your best guess or historical results. This will be a percentage value. A very basic op-eration might have the following:
•FICA/Medicare–7.65%
•FederalUnemployment-.6%
•WIUnemployment–3.6%
•Workers’Compensation–2.5%
•Total–7.17%
We’ll assume that our variable labor costs are 10% of sales (including the 7.17% labor “burden” costs)
Based on your pricing methods, you can project your cost of goods sold percentage. In our ex-ample, we’ll assume that you expect your cost of goods sold percentage to average 35% (and you price your menu accordingly).
oK, now what?Now that you’ve identified your fixed and vari-able costs, you can determine the amount of sales you need to break-even or to realize a tar-get profit percentage, as follows:
•Totalfixedcosts $201,500
•Variablecost%-45% (35% COGS + 10% var. labor)
We subtract the 45% from 100% and divide our fixed costs by the remainder (55%) to determine our break-even sales volume of $366,364. If we desire a 15% profit margin, we would add that to the 45% variable cost (60% total variable cost in-cluding profit). We would need $503,750 of sales to produce our 15% ($74,563) profit.
Once we have this information, we can predict what changes in any of the factors will do to our profit. For example, if we changed our pricing model so that cost of goods sold was 30%, we would have to produce $447,778 of sales to reach our desired 15% profit level instead of $500,000
*Assumes 7.17% variable labor expenses are included.
Kimberly Ruef, CPA is a partner with Wegner LLP, CPAs & Consultants and Wegner Payroll Group with offices in Madison, Baraboo, and Wauke-sha. She has been providing accounting and tax services to businesses and business owners for over 20 years. This article is not intended to give you complete tax advice, but a general review of the subject matter.
Phone: (608) 274-4020Email: [email protected]
Planning for Profits
By Kimberly Ruef, CPA
PRESIDENT’S PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
37Tavern League of Wisconsin 2011 November/December On Premise
Executive Board
The TLW Executive Board met at Pine Pointe Resort in Tomahawk on Sept. 13, 2011. Thank you Terry & Rhonda Wiese for your hospitality and opening for our meeting.
Meeting Wisconsin Gov. Scott WalkerMembers of the TLW Executive Board met with Governor Walker on Wednesday, Oct. 19, 2011. Several TLW issues of concern were discussed during the afternoon meeting.
Columbia County Tavern League Golf Outing
PRESIDENT’S PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
Continued from page 35...
The Columbia County Tavern League annual golf outing was held at the Portage Country Club on August 22nd. The CCTL has held this outing for at least 15 years and has never been rained out. It was a beautiful day again this year. This was the fifth year the event has been held at the Portage Country Club. Members from all over the 2nd District attended, with representation from Dane, Dodge and Waukesha counties, in addition to Columbia. The event was not only a great time for the 14 teams who participated, but also a fundraiser for charities and the CCTL general fund. The clubs started swinging at 10am with a shotgun start, playing a four man scramble. Once the fun had ended on the course it was time to head back to the clubhouse to enjoy a nice meal. Murph’s North Shore, a first year member of CCTL, provided a prime rib dinner for all 63 diners. Prize giveaways were held during dinner, and the winning team was announced – BB Jack’s in Rio. Special thanks to CCTL Vice President Mark Rowley for organizing this great event!
To obtain consideration for your free new products listing, please contact Heidi at Slack Attack Communications at 608-222-7630 or [email protected].
Phillips Distilling Company is celebrating 10 successful years of its UV Vodka brand with the introduction of the 14th variety of UV Vodka: UV Cake.
In the spirit of celebration, UV Cake is a party for the taste buds, like biting into a piece of delicious cake with creamy white frosting. Following in super-premium tradition of the UV Vodka line, UV Cake is distilled four times and activated carbon filtered to as-sure purity and the perfect pH balance UV customers have come to expect.
“In recognition of bringing the best flavored vodkas to the market for 10 years, we wanted to mark the success of the UV brand with a festive and distinctive product,” said Dean Phillips, president and CEO of Phillips Distilling Company. “UV Cake captures the celebration within the bottle. A delicious flavor without being overly sweet, we can’t wait for our customers to celebrate their special occasions with UV Cake.”
UV Cake is the official celebration spirit, perfect for birthdays, anniversaries, weddings or a special weekend. Luxuriously indulgent, UV Cake is packaged in UV’s award-winning bottle design with a festive twist. UV Cake is best enjoyed mixed with ginger ale, cola or served on its own as a shot.
UV Cake is available in all bottle sizes with a suggested retail price of $12.99 for a .750ml bottle. Johnson Brothers of Wisconsin, a Tavern League of Wisconsin Affiliate Member, proudly distributes UV Vodka and the entire Phillips Distilling Company portfolio of brands throughout Wisconsin.
For more information on UV Cake visit www.phillipsdistilling.com – or contact distributor Johnson Brothers Beverage at 414-963-9932 (www.johnsonbrothers.com) to get it on your shelf.
DisTRiBuTED By JOHNsON BROTHERs BEvERagE
PHiLLiPs DisTiLLiNg COMPaNy aNNOuNCEs uv CaKE vODKa
On Premise 2011 November/December38 www.tlw.org
tablishing new legislative districts for the 2012 elections. The new maps represent significant changes in representation. Twenty two legisla-tors will be affected by the new maps by either being drawn out of their existing districts or paired with another legislator in their district.
impaCt on Current legislators:Redistricting maps will affect Senator’s Bob Wirch (D-Pleasant Prairie) and Van Wanggaard
Wisconsin’s constitution requires legisla-tive redistricting of state and congres-sional districts every ten years. The
easy seats to “redistrict” are Governor and uS Senate–theyneverchangeastheyincludetheentire state. That’s the easy part. Redrawing the eight Congressional seats and 132 legislative dis-tricts are more of a challenge and must reflect the change in population over the past ten years.
The Legislature passed a redistricting map which Governor Walker signed in August es-
(R-Racine) directly. The new legislation places these two within the same district.
Impacts for current Representatives are much more drastic, with more than 20% of the Assem-bly up against one another for his or her current seat under the new district maps. Five Dem-GOP Reps. are paired, three GOP Reps. will face one another and two Dem Reps. find themselves at odds.
The pairs are:
Redistricting 2012
By Scott StengerStenger Government Relations
PRESIDENT’S PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
Senate
Bob Wirch (D-Pleasant Prairie) and Van Wanggaard (R-Racine)
aSSemBly
Fred Kessler (D-Milwaukee) and Don Pridemore (R-Hartford)
Sandy Pasch (D-Whitefish Bay) and Jim Ott (R-Mequon)
Dave Cullen (D-Milwaukee) and Dale Kooyenga (R-Brookfield)
andy Jorgensen (D-Fort Atkinson) and Steve nass (R-Whitewater)
John Steinbrink (D-Pleasant Prairie) and Samantha Kerkman (R-Genoa City)
andre Jacque (R-Bellevue) and John Klenke (R-Green Bay)
tyler august (R-Walworth) and amy loudenbeck (R-Clinton)
Karl Van Roy (R-Green Bay) and John nygren (R-Marinette)
Josh Zepnick (D-Milwaukee) and Peggy Krusick (D-Milwaukee)
Chris Danou (D-Trempealeau) and mark Radcliffe (D-Black River Falls)
PaiRED LEgisLaTORs
39Tavern League of Wisconsin 2011 November/December On Premise
WHO REPREsENTs ME?To find out which Senate & Assembly district you will vote in under new redistricting legislation, visit the following website:http://legis.wisconsin.gov/w3asp/waml/waml.aspx
For interactive maps, visit the site below:http://maps.legis.wisconsin.gov/redistricting/
Assembly District Map
Senate District Map
✰✰✰ TOP SIX ✰✰✰
2011 ADVERTISERS
2011 Multiple ContraCt advertisers:
Thank You for your support
Anheuser-Busch
Millercoors
Precision Pours, inc.
society insurAnce
WAMo (Wisconsin AMuseMent & Music oPerAtors, inc.)
Wisconsin Wine & sPirit institute
Action Satellite/DIRECTVAffiliated Investment Group
Alliance Insurance Centers, LLCATM Network
B&K Bar & Restaurant SuppliesBacardi
Benedict Refrigeration Service, Inc.
Bi-State Point of Sale SolutionsBussey Dishwasher Service
Cash DepotCornerstone Processing
SolutionsDisher Insurance Service
Edge One, Inc.Emil’s Pizza
Great Lakes AmusementGreater Insurance Service Corp
Kessenich’s Ltd.
Kobussen Buses, LtdLamers Bus Lines, Inc.
Legend Larry’sMagnuson Industries, Inc.
Mass Appeal Specialties, Inc.Midwest Financial Processing
Modern Cash Register SystemsNewton Manufacturing
CompanyPep’s Pizza/Benetti
Phillips DistillingRiverside Foods, Inc.
SanimaxSysco Food Services of
Baraboo, Inc.Testech, Ltd.
Total Register SystemsTri-Mart Corporation
Wisconsin Souvenir Milkcaps
On Premise 2011 November/December40 www.tlw.org
uPCOMiNgTLW EvENTssPring 2012 Conference & TradeshowApril 2 - 5, 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell Ave Milwaukee, WI 53207
FAll 2012 Convention & TradeshowOctober 21 - 25, 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells, WI 53965
sPring 2013 Conference & TradeshowApril 8 - 11, 2013Plaza Hotel & Suites & Conf. Ctr.1202 W Clairemont AveEau Claire, WI 54701
FAll 2013 Convention & TradeshowOctober 7 - 10, 2013Hyatt 333 Main StGreen Bay, WI 54301
sPring 2014 Conference & TradeshowApril 6 - 10, 2014Radisson Hotel & La Crosse Center200 Harborview PlazaLa Crosse, WI 54601
FAll 2014 Convention & TradeshowOctober 6 - 9, 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells, WI 53965
sPring 2015 Conference & TradeshowMarch 30 - April 2, 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva, WI 53147
FAll 2015 Convention & TradeshowOctober 5 - 8, 2015 Paper Valley Hotel 333 W. College Ave.Appleton, WI 54911
sPring 2016 Conference & TradeshowApril 5 - 8, 2016Plaza Hotel & Suites & Conf. Ctr.1202 W Clairemont AveEau Claire, WI 54701
FAll 2016 Convention & TradeshowOctober 10 - 13, 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells, WI 53965
Advertise Your Tavern in
Official Publication of the Tavern League of Wisconsin
For more advertising information contact:
Attn: Heidi Koch 5113 Monona Drive P.O. Box 6096 Madison, WI 53716Phone: 608-222-7630Fax: 608-222-0262E-mail: [email protected]
Call Heidi today about reserving your ad space!
Promote your bar statewide and receive targeted ad placement within your District’s section.
2012 Annual TLW Membership
Directory & Buyer’s Guide!
Promote your bar statewide and receive targeted
District’s section.
Deadline December 1st!
Official Publication of the Tavern League of Wisconsin
Editorial Features2012
January/February2011 TLW Membership Directory & Buyer’s Guide
March/AprilSpring Conference IssueGenerating Outdoor Income
May/JuneMay is Tavern Month
July/AugustService with a SmileIdentifying Profit Leaks
September/OctoberFall Convention Issue
November/DecemberPromotional Ideas
Ad Space Reservation & Materials Deadlines
2012
January/February deadline: December 1
March/April deadline: January 1
May/June deadline: April 1
July/August deadline: June 1
September/October deadline: August 1
November/December deadline: October 1
For advertising information contact:
Attn: Heidi Koch • E-mail: [email protected] Monona Drive • P.O. Box 6096 • Madison, WI 53716Phone: 608-222-7630 • Fax: 608-222-0262
File Format: PDF, EPS, and TIF files preferred. Also accepted: InDesign (.indd), (all fonts and support files supplied), Illustrator (.ai or .eps), (all fonts converted to outlines or supplied), Photoshop (.psd, .eps, .tif), (all fonts embedded or supplied). Electronic Ad Submission Checklist: Verify ad dimensions. Don’t use color if ad is black-only. Make sure colors for ads are converted to CMYK (no RGB). Copy all materials to disk (include all placed graphics, scans, logos, fonts and layouts). LASER OR INK JET PRINTER HARDCOPY PROOF REQUIRED FOR ALL NEW ADS. Any ads not supplied properly could incur additional charges.
Submission Requirements
AD DiMEnSionS (wiDth by hEight) tRiM SiZE: 8-1/2 w X 11 hFULL PAGE (No bleed. Floating.) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7-3/8 w x 9-7/8 hFULL PAGE (Full bleed. Live area: 7-3/8 w x 9-7/8 h) . . . . . . . . . . . . . . . . . . . . 8-3/4 w x 11-1/4 h2/3 PAGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Vertical 4-7/8 w x 9-7/8 h1/2 PAGE . . . . . . . . . . . . . . . . . . . . . . . . . Horizontal 7-3/8 w x 4-7/8 h, Vertical 3-5/8 w x 9-7/8 h1/3 PAGE . . . . . . . . . . . . . . . . . . . . . . . . . Horizontal 4-7/8 w x 4-7/8 h, Vertical 2-3/8 w x 9-7/8 h1/4 PAGE . . . . . . . . . . . . . . . . . . . . . . . . . Horizontal 7-3/8 w x 2-3/8 h, Vertical 3-5/8 w x 4-7/8 h1/6 PAGE . . . . . . . . . . . . . . . . . . . . . . . . . Horizontal 4-7/8 w x 2-3/8 h, Vertical 2-3/8 w x 4-7/8 h1/8 PAGE . . . . . . . . . . . . . . . . . . . . . . . . . Horizontal 3-5/8 w x 2-3/8 h, Vertical 1-3/4 w x 4-7/8 h
Mechanical Requirements
Front Cover Position Available: (including Feature Story) $3,000Insert Rates: Available upon request.Agency Commissions: An agency commission of 15% is allowed to publisher recognized agencies on ad space only.Reprints: On Premise magazine offers a reprint service on any article or advertisement published. These can be used as mailers to vendors or customers, enclosures with sales literature or annual reports, or as hand-outs at trade conventions.Classified Ads: $40 minimum up to 8 lines. Additional lines $5 per line.Note: Unpaid accounts subject to 1.5% interest charged per month.
Advertising RatesEFFEctivE JAnuARy 2012 (All rates are gross)
Full page 2/3 page 1/2 page 1/3 page 1/4 page 1/6 page 1/8 page
1x $1,020 $760 $660 $480 $370 $260 $195
3x 970 720 635 460 355 250 185
6x 915 680 600 420 335 235 180
Color* 600 400 300 200 150 150 150
*Additional charge for full color, 4/c process ads
Premium Positions: IFC-$1,660; BC-$1,710; IBC-$1,610Special Offer: Any advertiser with a 3X or more contract will receive a 10% DISCOUNT on a TLW trade show booth.
2/3 V 1/3 V 1/2 V
1/2 H 1/3 H
1/4 H
1/6 H 1/8 HClass
Class
Class
1/4 V
1/8 V
1/6 V
On Premise 2011 November/December42 www.tlw.org
STATEMENT OF OWNERSHIP MANAGEMENT AND CIRCULATION
Statement of Ownership, Management and Circulation required by Title 39, United States Code 3685. Publication Title: On Premise. Publication number: 1051-4562. Filing Date: Sept 20, 2011. Frequency: bi-monthly. Number of issues published annually: six. Annual subscription price: member, $10.00, which is included in dues; non-members, $15.00. Mailing address of office of publication: Tavern League of Wisconsin, 2817 Fish Hatchery Rd., Fitchburg, WI 53713. Mailing address of general business offices: same. Name and mailing address of publisher: Kelly Wolf, Slack Attack Communications, 5113 Monona Drive, Madison, WI 53716. Name and mailing address of editor: Slack Attack Communications, 5113 Monona Dr., Madison, WI 53716. Name and address of Managing Editor: Kelly Wolf. Owner: Tavern League of Wisconsin, 2817 Fish Hatchery Rd., Fitchburg, WI 53713. Known bondholders: none. Total number of copies (net press run): 5,720 average last 12 months; 5,488 last issue (July/August 2011). Paid circulation-mail subscriptions: 5,419 average last 12 months; 5,213 last issue. Total paid circulation: 5,419 average last 12 months; 5,213 last issue. Free distribution by mail: 0 average last 12 months; 0 last issue. Free distribution outside the mail: 205 average last 12 months; 143 last issue. Total free distribution: 205 average last 12 months; 143 last issue. Total distribution: 5,624 average last 12 months; 5,356 last issue. Office use: 96 average last 12 months; 132 last issue. Returns from news agents: none. Total: 5,720 average last 12 months; 5,488 last issue. Percent paid or requested circulation: 96.3% average last 12 months; 97.3% last issue. I certify that the statements made by me are correct and complete. Signed: Kelly Wolf, Publisher.
FOR
aDVeRtISInG
InFORmatIOn
COntaCt:
Heidi KochSlack attack Communications
Great Lakes AmusementCHERRY MASTER – VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS – REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay, WI • 877-354-7544www.glastore.com
Alliance Payment Systems www.alliancepaymentsystems.com .............................................. 27
Anheuser-Busch, Inc. www.anheuser-busch.com ........................................................................ 9
Benedict Refrigeration Service, Inc. www.benedictrefrigeration.com ................................... 19
Cash Depot www.cashdepot.com ................................................................................................. 23
Cornerstone Processing Solutions www.cornerstoneps.net ........................................................ 6
Disher Insurance Service www.disherinsurance.com .............................................................. 19
Edge One, Inc. www.edgeone.com .............................................................................................. 27
Great Lakes Amusement www.glastore.com .............................................................................. 42
Magnuson Industries, Inc. www.posi-pour.com ......................................................................... 19
Midwest Financial Processing www.mfpatm-safe.com ............................................................ 19
MillerCoors www.millercoors.com ............................................................................................ BC
Newton Manufacturing Company www.newtonmfg.com/jimfl ynn ......................................... 42
Precision Pours, Inc. www.precisionpours.com ....................................................................... 29
Sanimax www.sanimax.com ....................................................................................................... 27
Society Insurance www.societyinsurance.com .......................................................................IFC
SYSCO Food Services of Baraboo, Inc. www.baraboosysco.com ................................................ 6
“Tavern League: Portraits of Wisconsin Bars” http://bit.ly/ipus8j ............................................ 23
WAMO www.wamo.net ................................................................................................................... 7
Wisconsin Souvenir Milkcaps www.wimilkcaps.com ................................................................ 42
Wisconsin Wine & Spirits Institute ...............................................................................................IBC
aDvERTisER iNDEX
