201010 datasheet mobile final

8/3/2019 201010 Datasheet Mobile Final

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DatasheetDFusion Mobile

www.t-immersion.com


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the number o worldwide subscriptions or wirelessservices is expected to reach 5 billion in 2010,equaling 73.4 percent o the earths population

Datasheet DFusion Mobile

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source: iSupplyCorp 2010

Total Immersion DFusion Mobile provides users with an incredible augmented realityexperience on their smartphones.

Total Immersion DFusion Mobile applications oer a new breedo interactive mobileapplications, mixing best-o-class technologies to provide users with compelling AugmentedReality experiences wherever they are.

A contextual application will interact with a smartphone user in several ways, andfve types o interactions will be particularly important:

Explore: The user is exploring the vicinity or inormation or services that might berelevant, or example, browsing a crowd to fnd riends and looking around the

vicinity or tourist sites that might be interesting.

Refne: The user has discovered an object o interest and wants more inormation

about it. Such inormation may be contextually fltered according to user needs andinterests, or example, obtaining more inormation about a shop.

Suggest: A contextual system has identifed a potential need o which the user wasunaware, and proactively wants to notiy the user, or example, theres a greatcae in the next street.

Control/Speciy: Context will require the user to input data, as well as consume it.Examples include selecting options, setting preerences, defning search criteria,organizing inormation and responding to contextual suggestions.

Direct: Many mobile contextual systems will involve directing the user to perorm

an action or navigate to a location.

Total Immersion, the global leader in the augmented reality market, has developedDFusion, a powerul AR solution with a wide range o applications in digital marketing,e-commerce, and m-commerce. The DFusion platormruns on a wide spectrum odevices including PCs, Tablets, Smartphones and in the uture, Set Top Boxes.

The Concept

Augmented Reality on Mobile : Use Cases

Source: Gartner 2010


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Publishing

Give your printed materials a digital second life

Imagine reading a magazine in the subway and seeing apicture that triggers your interest. By simply showing thispicture to your smartphone, you can watch the associated

video in one click!

Innovation

Provide customers with a unique experience

Want to showcase new product eatures? Use your

smartphone as a product browser. Point and click on theproduct to display essential product inormation. Link thedata to your social profle to customize the product to yourneeds.

Let your customers try on products

Use the camera o your smartphone to try on new glasses,

jewelry or watches, then send the picture to your riends toget their eedback, locate the nearest store, and buy theproduct!Increase turnover and position your brand in the growingsituational shopping space, satisying your customerswherever they may be.

Virtual Fitting Room Solutions or M-Commerce

Indoor and Outdoor Next Gen Guide

Guide and inform guests through their smartphones

Walk among statues, paintings, buildings and museums, andunveil the story and beauty o monuments and art pieces,

with stunning 3D animation and video.

Packaging

Bring your traditional products into the digital world

Make your packaging alive wherever yourin your consumers

ecosystem.Create enthusiasm and improve brand fdelity by providing yourconsumer with a unny mobile games, transorming on mobilehaving your packaging as ainto a gameboard. game feld youcreate enthusiasm and you may improve fdelity in your brand.


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Technical Specifcations

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Building an augmented reality application combines two primary technologies:1.Tracking a moving target (the support o augmented reality)

2. Rendering the 2D/3D objects in a real-time video stream

With DFusion Mobile, you can immerse users in sophisticated game play eaturinghigh-quality 3D graphics. You can also integrate video, audio, human interaction (touch

screens, accelerometers) and Location Based Services.


How does it all work?

The DFusion Studio sotware is a state-o-the-art solution to develop compelling augmentedreality applications with a high level o quality, using simple coding and secure content toprotect your customers brand image. DFusion Studio is composed o two main modules: DFusion Augmented Realityor animating and rendering 3D objects and DFusion Computer Vision or calibration and tracking o 2D/3D objects.

First create the application with DFusion Studio, then run it on any platorm you wish: DFusion Pro(or proessional applications including on-stage events, kiosks, exhibitions, and conventions), DFusion@Home (or web and desktop applications) and, DFusion Mobile (or mobile applications).

DFusion StudioDFusion Augmented RealityDFusion Computer Vision

DFusion Pro DFusion@Home

WebDesktop

DFusion Mobile

DesignTool

Deploym

ent


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To what end?

DFusion Mobile was conceived to deploy augmented reality applications on smartphones.

With this solution, you can:

Deploy mobile augmented reality applications to millions o users, using the most

advanced Markerless tracking and Face tracking technologies

Extend your visibility to an engaged audience on hundreds o millions o smartphones

Address mobile marketing and mobile gaming markets

Provide customers with secured content (Brand, IP, 3D)

Main eatures:

Compatible on Android 2.x and iPhone OS 4.x

Uses DFusion Studio: the same development tool as in DFusion @Home and DFusion Pro

Content can be encrypted to prevent piracy

Fully packaged into a standard mobile phone ormat fle

Marker-less tracking or use o existing 2D supportFace tracking

Location Based Services available

Accelerometer support

Requirements:

For the best mobile experience the end users system should meet these minimum

requirements:

Android

Hardware:

- Processor: 800 MHz,

- Main memory: 256 Mo,

- Integrated Graphic Processor Unit (mandatory)

- Rear camera (mandatory)

Apple

iPhone 3GS or iPhone 4



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Campaign process

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Total Immersion has a ully cross-unctional team available to manage the entire needs

o the project. Typical development time or projects is one to three months dependingon the content.

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Phase 1: Campaign kicko

Work with client to develop the augmented reality scenario:

Scope out the project: document key dates/timings, goals, deliverables, messaging.

Develop scenario(s) storyboards

Confrm scenario(s)

Phase 2: Content creationMedia artist develop assets or a custom solution:

Source sound eects, video fles and other assets

Create media content and animationValidate and test the content

Phase 3: Programming

Engineers customize the solution through DFusion scripting

where the interactivity o the user experience is developed:

Develop scenario and game playValidate fnal result

Phase 4: Final delivery

The fnal version is testedFinal web integration

Middle size campaign schedule

1st week

Phase 1:Campaign

Phase 2:Content creation

Phase 3:Programming

Phase 4:Final delivery

2nd week 3rd week 4th week 5th week 6th week 7th week



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More about Total Immersion

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Total Immersion - EMEA22, rue Edouard Nieuport92150 SuresnesFrance

P: +33 (0)1 46 25 06 10F: +33 (0)1 40 99 01 41

Total Immersion - North America5900 Wilshire Boulevard,Suite #2550

Los Angeles, CA 90036USA

P: +1 323 617 5577F: +1 310 441 9082

Total Immersion - Germany

P: +49 15 122 65 29 99

Total Immersion - UK3000 Hillswood DriveHillswood Business Park

Chertsey, Surrey, KT16 0RSUnited Kingdom

P: +44 (0)1932 895 755F: +44 (0) 2031 631 667

Total Immersion - Asia Pacifc21/F On Hing Building,1 On Hing Terrace CentralHong Kong

P: +852 3971 9102F: +852 2524 1428

Total Immersion - JapanLevel 9 AriakeFrontier Building Tower B

3-7-26 Ariake, Koto-ku,Tokyo 135-0063 - JAPAN

P: +81(0)3 5530-8968F: +81(0)3 5530-8969

Contact Uswww.t-immersion.com

Leading the Augmented Reality industry since 1999, Total Immersion(www.t-immersion.com)

provides the most widely used commercial augmented reality platorm in the world.Through its patented DFusion Sotware solution, Total Immersion blurs the line between

the virtual world and the real world by integrating real time interactive 3D graphics intoa live video stream. The company maintains ofces in Europe (France and UK), NorthAmerica and Asia. Total Immersion supports the worlds largest AR Partner network,with a diversifed portolio o over 100 best o breed solution providers worldwide.

Total Immersion is recognized or:

Providing the most widely used commercial augmented reality platorm in the world:

More than 700 projects delivered since 2008

Experience in multiple market segments: themed entertainment, consumer products,

events, publishing, advertising & promotion, maintenance and medicalWorldwide network o direct and indirect sales channels (100 partners in 35 countries)

Developing the strongest AR technology in the market:

Compatible with PC, Mac and MobileSecured content and deploymentOpen API and confgurable platorm

Most robust 2D and 3D tracking with efcient ace trackingDedicated R&D eorts more than 30% o the total workorce

Delivering the most sophisticated online solutions in the market:

Marker less tracking technology enabling the use o existing materials as supportFinger pointing detection and multi-target trackingCompatible with social medias (FacebookTM, You TubeTM, etc)Natural interaces or immersive user experiences


2011 Total Immersion. All rights reserved. Apple and iPhone are registered trademarks o Apple Inc.

All other trademarks are the property o their respective owners

201010 datasheet mobile final

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