2010 06-15 sister std presentation

16:9 , HD True Voice

VidBrid

VCL 2010.5

06.01.2010**** VCL2010.5 (Q3 ver 1.0). CONFIDENTIAL INFORMATION **** 1

Automated VidBrid

1st impression maters ! You Tube & vSEO

1/3 of all searches1st page results

Social networking

vSHOC is white label (embedded)

Distribution

Increase ROIUser behavior Integration

Increase conversion (leads & calls) by 70%

vSHOC

Inventory widget for CRM, ILM and “share”

Reporting

Users’ behavior and views

Scalability

6 hr. turn around100% availability

http://www.google.com/search?q=++2003+LINCOLN+LS+Janesville+WI&ie=utf-8&oe=utf-8&aq=t&client=firefox-a&rlz=1R1GPTB_en

http://www.google.com/search?hl=en&client=firefox-a&hs=b6s&rlz=1R1GPTB_en&q=s63+dallas&aq=f&aqi=&aql=&oq=

http://tinyurl.com/yzbshcs

http://www.lexusofbellevue.com/VehicleDetails/580783313

http://apps.dealerconnection.com/dealers/gordieboucher-flm/used-inventory?lang=en#filters=%7B%22year%22%3A%221991%22%2C%20%22yearTo%22%3A%222010%22%2C%20%22type%22%3A%22All%22%2C%20%22make%22%3A%22All%22%2C%20%22model%22%3A%22All%22%2C%20%22mileage%22%3A%22A

http://edmartin-toyota.com/Used-Cars.aspx

http://www.momentumbmw.net/used-inventory/index.htm?reset=InventoryListing

http://www.facebook.com/search/?q=toyota+of+dallas&init=quick#!/ToyotaofDallas?v=app_335025753940&ref=search

Topics

Why Video ?

Why vSEO ?

Why Social ?

Why SiSTeR ?

Competitive Analysis.


Why Video (1) ?


59% on-line shoppers watch video.

• 45% of them went to web site.

• 22% requested more information.

• 15% of them made a purchase.

[The Kinsley group]

Cars.com says …• 63% of car buyers who watched video reported that it influenced

their decision to visit the dealership.

AutoTrader says …• 20% more clicks on detail page of car listings with video.

• 15% more leads vs. listing without video.

Why Video (2) ?


“…We closely monitored leads and calls to dedicated 800 numbers on a week-by-week basis and saw a significant improvement in lead submissions ……… this was a key factor in our decision to select SiSTeR Technologies….”

VP of Retail Strategy, Publically traded automotive group

Sonic automotive A/B test - 12 weeks, 5 Dealerships, 9,000+ unique visitors.

87% more email leads

69% more phone calls

Why vSEO (1) ?


110 million unique visitors (2nd only to Google, more than Yahoo & Bing combined)

1/3 of all Goggle searches are conducted on You Tube.

1st page Because of the “Blended Search” concept, listings with video are 450x more likely to appear on first page. [Jupiter Research]

Digital Presence increase your SEO value substantially by posting 100’s of clips that are linked back to the Dealer’s web site.

Direct leads people of all ages search for cars on YouTube (Year + make + model).

If You Tube was a country, it’ll be the 3rd largest in the world – behind China and India only.

Why vSEO (2) ?

06.01.2010**** VCL2010.5 (Q3 ver 1.0). CONFIDENTIAL INFORMATION ****

6

SiSTeR’s vSEO increased traffic by 40% within 2 months and 67% after 10 months .

Parkplacetexas.com Sep.08 – Sep.09

8,672 unique visitors



Why Social ?


68% of internet users have used social media (more than email!)

78% of users trust friends recommendations

(only 14% trust advertisements )

Facebook …..• More than 5 billion minutes are spent

on Facebook every day.

• More than 1.5 million pieces of content are shared on Facebook daily.

• Over 100 million people joined Facebook in 9 months.

If Facebook was a country, it’ll be the 4th largest in the world – more than combined population of the USA & Europe together.

06.01.2010 **** VCL2010.5 (Q3 ver 1.0). CONFIDENTIAL INFORMATION **** 8

Why SiSTeR ?

1. 1st impression (16:9, VidBrid)

2. Digital presence (the largest network)

3. FreeDOM (no longer limited to the domain)

Best video production


16:9 “wide screen” is standard format on TV and the web (4:3 is just old news …)

TrueVoice – The vehicle’s specification and most important features –benefits are described in real human voice.

Variable production Variable description & music for every vehicle style.

VidBrid – Combines the vehicle, dealer branding, high quality animation, and transitions.

Branding– the dealer’s look-N-feel, contact information and unique messaging are integrated into the video .

No more “One size fits all” … No more “Just a slide slow”

http://usedcars.parkplacetexas.com/web/inventory/Preowned

http://www.youtube.com/watch?v=FnjfPfnqSnw

http://www.youtube.com/watch?v=FnjfPfnqSnw

The 3DF player


Intro + Vehicle + Outro

1:08 Total Duration

Single time line all clips are assembled dynamically on a single time line – avoid annoying “Blip” and allows the users to scrub along all content.

Any size the player fits itself to any size allocated by the web master – instant integration without effort.

Picture player – the player switches from video mode to picture mode while retaining exact timing – engages the user and increases confidence.

Interactivity built in forms, vehicle history reports, “send to a friend”, all “embed in the player” and even 3rd party applications.

Unique features


CARFAX report– synchronized precisely with the voice over - enhances user confidence.

VidLead – built in lead form and contact information – generating more email leads and calls from video posting.

Video engages – we deliver more !

You Tube and vSEO


Geo gridding every clip is geo gridded automatically for best local search

Multiply cities because buyers are coming from many locations.

Tags and Keywords targeting potential car buyers in your vicinity.

Proven results our listings often appear on Google’s 1st page and the dealer can witness sustainable double digit traffic growth

Over 600,000 clips on You Tube

and 95,000 related channels

your listings are interconnected

to the largest community on You

Tube !

Video Show Case (vSHOC)

06.01.2010**** VCL2010.5 (Q3 ver 1.0). CONFIDENTIAL INFORMATION ****

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Complete Inventory– the entire dealer inventory (or multi-stores) in a flash widget,

Social Networking – the vSHOC is white labeled for Facebook – instant integration with the Dealer’s Facebook page.

Innovative design instant search & filter results.

CRM & e-mail campaigns – provides the user with instant, constantly updated responses to their inquiries.

Tracking create track able campaigns instantly (vanity URLs).

http://www.facebook.com/#!/TheDubDeal?v=app_335025753940&ref=ts

http://www.facebook.com/#!/TheDubDeal?v=app_335025753940&ref=ts

Targeted vSHOC

06.01.2010

**** VCL2010.5 (Q3 ver 1.0). CONFIDENTIAL INFORMATION ****

14

What’s the price?• It is not possible to publish the price.

• Vehicle are likely to be sold – publishing the stock number may confuse buyers.

• Posting only generic link (such as the dealer’s web site) requires the user to search again and may cause frustration.

The solution• A link to the dealer’s web site with vSHOC

extensions is posted with every clip.

• Once clicked the vSHOC presents the exact vehicle with current pricing, contact information and lead form.

• If the vehicle is sold the vSHOC flips to “similar vehicle” grid view. Vehicle in stock –

updated pricing and information are displayed

Vehicle Sold – similar vehicle shows

Convert your digital presence on

You Tube to leads and phone calls

!

Distribution


Autotrader.Com• Clips are posted to Autotrader.com within

minutes of rendering using co-developed proprietary API system

• The 3DF Player is integrated on ATC – providing the user with the best viewing.

• Views and user behavior activities are tracked and reported back to the dealer.

Cars.Com• Clips are distributed automatically to

Cars.com’s backend.

• Proprietary display layer in 16:9 format enhances the users’ experience.

• Views and user behavior activities are tracked and reported back to the dealer.

Reports Simple reporting – all data is displayed on a single page.

Distribution & playback.

Users’ behavior display time, clicks etc. are collected by the 3DF player which is embedded in all sites.


Scalability Cloud computing – rendering system is on Amazon (c2 & S3)

CDN – content resides on the Akamai network for consistent playback.

Reliable – unlimited redundancy. 100% uptime guaranteed.

Fast – cycle time of rendering under 6 hrs. <5 seconds playback.



The competition.

Competitive Analysis


DDCDealer.com

ATC (Unity Media)

SiSTeR

Real Video √ √ √

Real Human voice √ √ √

YouTube & vSEO √ √ √

Mobile Video √ NO √

Facebook & CRM (vSHOC*) NO NO √

Dealer’s Branding (VidBrid *) NO NO √

Dealer’s infomercial (Wrappers) NO √ √

Video Site Map (VidMap) √ NO √

3rd party distribution √ √ √

Scalability and redundancy Good Poor Excellent

Cycle time Good Poor Excellent

Side by side (SiSTeR vs. ATC/Unity)


SiSTeR’s Product• Wide Screen, High Definition format.• Dealer branding and contact information • 45-60 seconds of feature - benefit

description in real human voice. • Links to the Dealer’s web site –increase

digital presence and overall SEO value. • “What’s the price?” Landing on the

vSHOC for price and availability

Autotrader.com / Unity • 4:3, “Old Technology” results in “Black

Bars” – poor user experience. • Only 20-40 seconds of voice over.• Digital presence goes to others. • What’s the price ?

http://www.youtube.com/watch?v=nHLEEytZTZs

http://www.youtube.com/watch?v=SfsGEdHrTI4

2010 06-15 sister std presentation

Automotive