201 e t the audience - reserve & national guard › wp-content › uploads › 2018 ›...

703-337-8100 ext [email protected]


MAGAZINE by AMERIFORCE MEDIA, LLC

*Includes all media properties.

700,000+Magazine Readership

75,000+Digital Ad Impressions

50,000+Weekly eNewsletters

25,000+Social Followers

The Audience2019 Media Kit

www.reserveandnationalguard.com

(703) 337-8100 ext. [email protected]


Demographics Lifestyle

Favorite Topics

• 82% male;18% female

• Median age 32

• Nationwide distribution

• 64% married

• Median income $72,000

• 27% have a bachelor’s degree or higher

• 46% own 2+ cars

• 85.5% have taken multiple overnight trips in

the past 12 months

• 80% read The Reserve & National Guard

Magazine 1-3+ years

• 86% have traveled for leisure in the past year

• 81% own a home

• 89% enjoy dining out

Education Finance Family life Cars/Trucks/Motorcycles

Unit NewsHealth & Fitness

We reachMembers serving in all seven Reserve & National Guard branches, veterans, leadership, spouses.



2019 Editorial Calendar2019 DeadlinesJan/Feb (Personal Finance Issue)Space Close: ........................ 11/21/18Ad Due: ................................. 12/3/18Release: ................................ 1/18/19

Mar/AprSpace Close: .......................... 2/12/19Ad Due: ................................. 2/22/19Release: ................................ 3/20/19

May/JunSpace Close: .......................... 4/12/19Ad Due: ................................. 4/23/19Release: ................................ 5/17/19

Jul/Aug (Deployment Issue)Space Close: ............................ 6/3/19Ad Due: ................................. 6/14/19Release: ................................ 7/19/19

Sep/OctSpace Close: ............................ 8/4/19Ad Due: ................................. 8/15/19Release: ................................ 9/18/19

Nov/Dec (Veteran’s Transition Issue)Space Close: .......................... 10/5/19Ad Due: ............................... 10/16/19Release: ............................. 11/19/19

MAGAZINE

JANUARY / FEBRUARY

MAY / JUNE

SEPTEMBER / OCTOBER NOVEMBER / DECEMBER

MARCH / APRIL

JULY / AUGUST

NOVEMBER / DECEMBER

Special Personal Finance IssueControlling your finances is about more than budgets or saving money; it’s about understanding how to make your money work for you, so you can accomplish all the things you want to do.

EducationStarting or finishing a degree while serving in the reserve component isn’t easy. Here’s how to fit it in with your civilian job, military obligations and family time, and how the benefits to both careers can be amazing.

Special Deployment IssueEach and every deployment affects a family and a community, And while members of the reserve component are glad to do their part when called, they have special challenges to deal with before, during and after they deploy.

TransitionLeaving the military can make you excited, sad or scared — or all three. What do you do with yourself on those weekends you’d spent at drill, and how can you stay connected with the service part of yourself?

EducationThe military offers many, varied opportunities both during and after your time in the service. Many states offer their own education benefits for members of their National Guard. Here’s how to best use your benefits to your advantage.

Special Veteran’s Transition IssueSome veterans take their separation from service as an opportunity to do something they’ve always wanted to — start a business, change careers or go back to school. Maximize your military benefits and make the most of whatever you do.

Editors

Contributors

Jennifer Williams Editorial Director and Guard spouse

Bianca Strzalkowski Managing Editor and military spouse

• Madison Linnihan• Rebecca Alwine• Andrea Dowling Peck• Ellie Kay• Brian Williams• Krista Wells• Lizann Lightfoot• Lauren Tamm• Julie Provost• Kayla Roof• Janet Farley• Ashleigh Mitchell• Rob Campbell• Roxanna Hoffman• Tricia Ross• Carlos Perez• Lakesha Cole• Jack Amberg• Rheanna Bernard



In Every IssueGot Your Six

Healthy Living

Money

2019 Editorial CalendarMAGAZINE

Unit Focus

Annual Training

Reserve & Guard Spotlight

Off-Duty

Military Life

By-The-Numbers (Infographics)

Header Title

4 www.reserveandnationalguard.com

18 These Veteran Entrepreneurs Started Companies While in Uniform

by Lizann Lightfoot

20 COVER STORY: Profile on Grypmat Inventor and Entrepreneur Tom Burden

by R. Brian Williams

26 Swamp Fox Engineers Build Homes for Navajo Veterans During Training Mission to New Mexico by Lt. Col. Jim St.Clair

10 Is Your Resume Ready? by Rebecca Alwine

12 Using Social Media and Technology to Land a Job by Madison Linnihan

14 Competing on the Business Battlefield by Andrea Downing Peck

16 Combined Federal Campaign Updates for 2018

24

Ducks in a Rowby Amanda Deniger

Using an Internship to Become More Competitive in Your FieldBy Matthew Feehan

22

Columns6........ Got Your Six

30............. Veteran Entrepreneurs

The Reserve & National Guard Magazine is published six times a year for reservists and members of the National Guard. Copies are available through participating Reserve and National Guard training centers at no cost.

Unit distribution requests can be made online at https://reserveandnationalguard.com/print-magazines/ Individuals can order a free digital edition of this guide at https://reserveandnationalguard.com/digital-magazines/ Editorial comments can be emailed to [email protected].

The Reserve & National Guard by AmeriForce Media is published by AmeriForce Media, LLC, Bloomington, Ind., a private company. Information and advertisements in this publication do not constitute endorsement by any branch of the military or the Department of Defense. No part of this publication may be copied without the express written permission of the publisher. AmeriForce Media, LLC, the publisher, and publisher’s agents make no endorsement of any advertised services or products and none should be inferred.

ADVERTISING PLEASE CALL 703-337-8100

Todd Taranto Publisher [email protected]

Julie Miller Vice President, Sales [email protected]

Brian Dunbar Director of Business Development [email protected]

Juanita Clark National Account Manager [email protected]

Ursula Hirschhaeuser Germany Sales +49 (0) 69-15053980 [email protected]

CONTRIBUTORS

President and Publisher ...............Todd Taranto Editorial Director .............. Jennifer G. Williams Managing Editor ........... Bianca M.Strzalkowski

Design ...............Open-Look Business Solutions

Printed in the United States. ©2018 AmeriForce Media, LLC

AmeriForce Media, LLC 400 West 7th St. #233 Bloomington, IN 47404 www.AmeriForceMedia.com

Contents



Gross Rates/4C AdsAd Size 1x 3x 6x

Full Page $9,873 $9,577 $8,886

1/2-Page $5,428 $5,157 $4,885

1/3-Page $3,451 $3,278 $3,106

Cover Strip Ad (min. buy 3x)

$6,000 $5,700 $5,400

Cover 2 $11,847 $11,255 $10,662

Cover 3 $10,860 $10,317 $9,774

Cover 4 $12,835 $12,193 $11,552

Across TOC $10,860 $10,317 $9,774

Center Spread $15,796 $15,006 $14,216

• Add 3% fee for credit card payment.• Additional frequency discounts based on higher volume.

• 2019 base rate guarantee: 125,000 hard copies

• Crop/Registration Marks: All marks offset from trim

edge by at least 1/8”

• Spread Alignment: Facing pages should be used in page

layout program to ensure spreads line correctly. Final pdf

created as single pages and not as reader spreads.

• Resolution: High res, print quality PDFs.

• Save Ad Files: As PDF x1a or “press ready”

• Color: CMYK

• Color and Grayscale: Images should be as close

to 300 dpi as possible

• Line Art: 1200 dpi

• Safety Area: 3/16” required for type and image safety

area. All text and images that do not bleed need to be at

least 3/16” (.1875%)

• Fonts: 6 pt or smaller should be one color black (not rich

black). If text is to be gray, it should be 70% black so it is

one color. No thin font types. Use san serif fonts.

• Include the following: All fonts, both screen and

printer, linked images/artwork and a color proof.

• If Ad is Black/White: Turn off cyan, magenta and yellow

separations and make sure images are one color black.

• Show all art, trim and bleed boxes on PDFs.

Ad material should be emailed to:

[email protected]

Questions? Contact your sales rep.

FULL PAGETrim: 7.875” x 10.275”

Live area: 7.375” x 9.625”Bleed: Art must meet trim edge of pages; extend at

least 1/8” beyond the page edge.

Spread with bleeds: 16” x 10.625”

Spread w/out bleeds: 14.875” x 9.625”

(Keep all text and images at least .25” away from gutter

and no text running into gutter. Allow .75” for gutter.)

BLEED AREAAD TRIM SAFETY

1/2-PAGE VERTICAL

4.6” x 7.2”

1/3-PAGE SQUARE4.6” x 4.75”

Trim: 7.875” x 1”Bleed: (3-sided .25” bleed,

sides and bottom) 8.375” x 1.25”Live area: (.25” from sides and

bottom, .125” from top) 7.4” x .625”

COVER STRIP AD

CENTER SPREAD

Material Specifications

2019 Print Pricing and Ad SpecsMAGAZINE



Digital Sponsorship Packages

On the Web: www.reserveandnationalguard.com

What you get…• 75,000 targeted

impressions/month • 728 x 90 AND 300 x 250

banners on TWO sites!• 728 x 90 banner once

per month in weekly eNewsletters

• Logo in all weekly eNewsletters

• 1x content marketing in a weekly eNewsletter

With 12-month commitment, you also get…• Exclusive sponsorship of a monthly

themed video (a $3,500 value)• 4x content marketing in weekly

eNewsletters (1x per quarter)

*Digital File Specs:Banners: JPG, PNG or GIF only – Max size 50KBDeadline: Files must be submitted 10 days prior to posting/publicationLink Info: Banners must have a URLSend Materials: [email protected]*For more specifics, ask your sales rep.

Only 10 banner sponsors per month! (3-month minimum buy)

MAGAZINE

$13,800 /year

$1,725 /month

*All rates are gross

mailto:[email protected]



MAGAZINE

Content Marketing in Weekly eNewsletters

$3,000 /article$4,025 /video

Themed Monthly Video Sponsorship

• Image and 300 words (max) plus a title• Posted on TWO site home pages• Shared on social media with boosts

• Preroll: logo, URL and tagline• Shared on social media with boosts• Shared in weekly eNewsletter

Holiday eMail Sponsorship

Digital Billboard Ad

$1,380 /ea

• 728 x 90 top banner• Content written by The Reserve and National Guard• Sent to 40,000+ Web subscribers

• Your ad next to the cover in the digital edition• Posted to The Reserve and National Guard home page• Sent to 40,000+ Web subscribers

$575 /ea (min. buy: 3x)

(one FREE with a minimum buy of 5x FP ads in either magazine)

À la carte Digital Choices




Specialty Advertising Opportunities

Sponsor an RNG Focus cover story

What you get: • Cover photo and story• Shared on The Reserve & National Guard home page• Shared in a weekly eNewsletter • Shared on social media with boosts

$12,500 /ea

Content Marketing

What you get:• Article about your company written by

The Reserve & National Guard Magazine• Shared on The Reserve & National Guard home page• Shared in weekly eNewsletter• Shared on social media with boosts

$5,500 /ea with FP ad in the issue

$8,500 /ea without ad

Section Sponsor

What you get:• Choice of regular features to sponsor (see edit calendar for choices)• “Brought to you by” and your logo prominently displayed at the top of the articles• Shared in digital edition• Shared in weekly eNewsletter• Shared on social media with boosts

$875 /ea issue (min. 3x)

Introducing commission-free trading for active military, veterans and first responders. Thanks for all you do!Learn more at TradeStationSalutes.com

TS-Salutes-AmeriForce-CoverBanner.indd 1 12/15/17 10:22 AM

MARCH/APRIL 2018Magazine by AMERIFORCE MEDIA, LLC

EDUCATION OPTIONS

EXCLUSIVE TO RESERVE

COMPONENT MEMBERS

THREE WAYS TO VET AN ONLINE COLLEGE

BEFORE YOU COMMIT

HOW TO FIT EDUCATION INTO YOUR ALREADY-HECTIC LIFE

MILITARY SCHOOLS

HOW THEY CAN HELP YOUR CAREER

Enter for Your Chance to WIN! https://ameriforcemedia.com/rng/sweepstakes

MAGAZINE




Special Programs

Rates vary based on product and size/weight of piece.

Custom PublishingPolybag issuesInsertsOnsertsOthers – TBD

Allies in Education (AIE)

What you get:Print:• 1x FP Q&A content with 1/3-page ad in Military Families or The Reserve & National Guard Magazine• Free listing in 4x education themed magazines

Digital:• Logo, URL, Phone on AIE page on two websites• Content marketing in a weekly eNewsletter• Shared on social media with boosts

$8,625

$2,761 1/3-page ad

$4,340 1/2-page ad

$7,890 Full page adHoliday “Thank You” Ads

What you get:• Choice of 15 pre-designed FP, ½, or 1/3 ad with

your logo an URL• Placement in Military Families Magazine and/or

The Reserve & National Guard Magazine

MAGAZINE




MAGAZINE

$23,000

$17,250 $5,750

Primo Value Package

What you get:• Full page ad• 12-months ROS Web banners on two sites (728 x 90 and 300 x 250) • Content marketing article in a weekly eNewsletter• Banner in 12x eNewsletters• Logo in all eNewsletters• Sponsorship of a monthly themed video• Digital edition billboard ad

Great Value Package

What you get:• Full page ad• 6-months ROS Web Banners on two sites (728 x 90 and 300 x 250)• Content marketing in weekly eNewsletter• Banner in 6x eNewsletters• Logo in 6-months eNewsletters• Digital edition billboard ad

Economy Package

What you get:• ½-page ad• 3-months ROS Web Banners on two sites• Banner in 3x eNewsletters• Logo in 3-months eNewsletters• Content marketing in a weekly

eNewsletter

Full Page Ad 1/2 Page AdBanner and Logo

Banner and Logo

Banners BannersContent Marketing

Digital Billboard

Content Marketing

Full Page Ad

AD

AD AD1/2

Banner and Logo

LOGO

Banners

Video

Content Marketing

You Name it Package! Tell us what you want, and we’ll get creative.*Packages must be paid at time of first media execution


Digital Billboard

LOGO LOGO

Hybrid PackagesPrint + Digital

201 e t the audience - reserve & national guard › wp-content › uploads › 2018 ›...

Documents