Command your DataRafael Laguna de la Vera, CEO Open-XchangeVersion 20091012

The Evolution of the Internet Age, what‘s next?

| © 2009 Open-Xchange22

PersonalComputers• IBM• Microsoft

Open SourceSoftware• Internet, Web • Linux, Apache,

MySQL• Google, Apple

Connected World• Social Web• SaaS / Cloud• Internet Mobiles

Command your Data• Open Data Cloud• User Centric• Mingled, Meshed, Semantic• Peer to Peer

TheFuture

We are here

The Evolution of the Internet Age – the advent of PC‘s

| © 2009 Open-Xchange3 | © 2009 Open-Xchange3

‘80s

PersonalComputers• IBM• Microsoft

The Evolution of the Internet AgeThe Internet connects all PC‘s, cheaply

| © 2009 Open-Xchange4 | © 2009 Open-Xchange4

PersonalComputers• IBM• Microsoft

Open SourceSoftware• Internet, Web • Linux, Apache,

MySQL• Google, Apple

The Evolution of the Internet AgeOpen Standards and Open Source made the Internet

| © 2009 Open-Xchange5 | © 2009 Open-Xchange5

• TCP/IP, HTTP, DNS, POP3, IMAP » and not Netbios, SNA, APPC,

WinNS, MAPI

• Linux, Apache, PHP, MySQL, JavaScript» and not Windows, IIS, C++/C#,

Oracle DB, Java Applets

Result: 185 million web

sites* and1.6bn hosted

email accounts**

* http://news.netcraft.com/archives/2009/01/16/january_2009_web_server_survey.html | ** Radicati Group, Hosting E-mail Market, 2008

The Evolution of the Internet AgeThe connected world turns many things upside down

| © 2009 Open-Xchange6 | © 2009 Open-Xchange6

PersonalComputers• IBM• Microsoft

Open SourceSoftware• Internet, Web • Linux, Apache,

MySQL• Google, Apple

Connected World• SaaS / Cloud• Internet Mobiles• Web 2.0• Social Sites

The Connected World makes Software as a Service reasonable – after some failed attempts

| © 2009 Open-Xchange7

ISP 1.0Provided access to the Internet (dial-up, ISDN, T1, T3)

ISP 2.0Access to servers at the Internet access point

Colo (ISP 3.0)Racks for your equipment at the Internet access point

ASP (ISP 4.0)Hosted (traditionally designed) applications on servers at the Internet access point

Cloud (ISP 5.0)Dynamic, Internet-optimized infrastructure for hosting your application So

urce

: For

rest

er

SaaSInternet-based applications and services

Messaging and Collaboration market a „first mover“ SaaS vs. On-Premise

• Drivers include convenience, low price, availability of broadband, mobility, growth in devices, Web 2.0 technology, Open Source software, social networks, and unified messaging solutions (SMS, Instant Messaging, VoIP, GSM…)

• y/y CAGR is expected to be >35%• Smaller Businesses (<=10) first to move

to SaaS• Horizontal Applications best suited:

Messaging & Groupware, CRM, VoIP, Desktop Sharing

• System Integrators: Mix and Match SaaS and On-Premises offerings

| © 2009 Open-Xchange8

SaaS vs. On-Premise

$ M

illio

ns

Software and Internet merge to "SaaS" and Cloud Architectures

• Software is much cheaper when obtained as a Service, On-Premises upstream » but needs appropriate Service Levels

• New players with no legacy: » Google, Amazon - just as proprietary with an

"Open-Touch“ • Open Source application makers in a good

position for SaaS/same genes!» high integration, low resource requirements

• Service Providers / System Integrators in a good position to deliver what the customer wants» Mix and match SaaS and On-Premises, shared,

virtual, dedicated Offerings, White Label

| © 2009 Open-Xchange9

Cloud Architectures rule

• The Internet technologies are foundation of current Cloud technologies

• The Cloud architecture becomes the dominating architecture for IT

• Enterprises move away from vendor-dominated to Cloud architectures» Use Cloud/SaaS Services, "become" their

own Cloud (On-Premises)

» But: Two Worlds colliding - Vendor meets the Open

| © 2009 Open-Xchange10

Dark clouds are passing by

The battle for control over the Cloud has begun

| © 2009 Open-Xchange11

Windows Live Office Live > Azure

> BPOS

Google Search > Mail > Apps > Wave = AppEngine

Facebook, Twitter, Salesforce…Amazons

EC2/S3

The world „going Google“?

| © 2009 Open-Xchange12

Who owns your data, our data, their data?

| © 2009 Open-Xchange13

Examples for Data Control?Google In Its Terms 1/2

5.2. Google reserves the right (but shall have no obligation) to pre-screen, review, flag, filter, modify, refuse or remove any or all Content from the Service.

(http://code.google.com/intl/de-DE/appengine/terms.html)

| © 2009 Open-Xchange14

Examples for Data Control?Google In Its Terms 1/2

8.2. You agree that Google, in its sole discretion, may use your trade names, trademarks, service marks, logos, domain names and other distinctive brand features in presentations, marketing materials, customer lists, financial reports and Web site listings (including links to your website) for the purpose of advertising or publicizing your use of the Service.

(http://code.google.com/intl/de-DE/appengine/terms.html)

| © 2009 Open-Xchange15

Examples for Data Control?LinkedIn and Its Terms 1/1

LinkedIn reserves the right to withhold, remove and or discard any content available as part of your account, with or without notice. For avoidance of doubt, LinkedIn has no obligation to store, maintain or provide you a copy of any content that you or other Users provide when using the Services.

(http://www.linkedin.com/static?key=user_agreement)

| © 2009 Open-Xchange16

Dark Clouds are passing by

• With proprietary Software no freedom over data-formats and cost

• With proprietary Cloud: additionally losing control over the data/content

• The closed Cloud is an extended Software+Data monopoly » A Cloud Lock-In is the worst

Computer Technology Monopoly, ever.

| © 2009 Open-Xchange17

Worst case: A Cloud Lock-in

The Evolution of the Internet AgeNow, what *is* next?

| © 2009 Open-Xchange1818

PersonalComputers• IBM• Microsoft

Open SourceSoftware• Internet, Web • Linux, Apache,

MySQL• Google, Apple

Connected World• Social Web• SaaS / Cloud• Internet Mobiles

Command your Data• Open Data Cloud• User Centric• Mingled, Meshed, Semantic• Peer to Peer

TheFuture

We are here

The Evolution of the Internet AgeCommand your Data!

| © 2009 Open-Xchange19 | © 2009 Open-Xchange19

PersonalComputers• IBM• Microsoft

Open SourceSoftware• Internet, Web • Linux, Apache,

MySQL• Google, Apple

Connected World• Social Web• SaaS / Cloud• Internet Mobiles

Command your Data• Peer to Peer• Mingled, Meshed, Semantic• Complicated vs. User Centric• Open Data Cloud• Get your Data back.

Who owns your data, our data, their data?Social and Collaboration Sites don‘t collaborate!

| © 2009 Open-Xchange20

?

Who owns your data, our data, their data?Get your Data back, Command your Data!

| © 2009 Open-Xchange21

The Evolution of the Internet Age In A B(OX):Create your Simple, Personal Data Hub.

| © 2009 Open-Xchange22 | © 2009 Open-Xchange22

Command your Data• Peer to Peer• Mingled, Meshed, Semantic• User Centric• Simple• Get your Data back!

Get Your Positronic Brain Now

| © 2009 Open-Xchange23 | © 2009 Open-Xchange23

Command your Data• Peer to Peer• Mingled, Meshed, Semantic• User Centric• Simple• Get your Data back!

Open-Xchange - Solutions for the Open Cloud

“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” R. Buckminster Fuller

| © 2009 Open-Xchange24