2009-2010 phoenix coyotes corporate sales brochure

8/14/2019 2009-2010 Phoenix Coyotes Corporate Sales Brochure

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Headline


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Team Effort

Dear Coyotes Fan,

We believe the Coyotes belong in Glendale, playing their games at Jobing.com Arena one of the premier facilities in the NHL andone of the truly outstanding entertainment venues anywhere. We believe that the Coyotes can be successful in Glendale, underthe proper circumstances, and we are committed to having those circumstances realized.

The Coyotes want to play for you. They want to sacrifice and win for you. They treasure their connection to you. The team will doeverything it can to make the Stanley Cup playoffs and to bring back The White Out, one of the truly great playoff traditions.

The team feeds on your cheers. It thrives when Jobing.com Arena is full of howling Coyotes fans. The Coyotes are Arizonas hockey team, ateam looking forward to a fresh start. As you are a stakeholder in their success, and your support of the team is essential.

Phoenix hockey has a good story to tell. There are grass-roots programs that are starting to produce elite-level talent. The Coyotes staffworks hard to make every game night a fun, worthwhile, value-rich family experience. The players are active in community causes. And

the team is being built the right way through the Entry Draft and player development.

Through maximum devotion to our shared objective, hockeys future can be bright in the Valley of the Sun. We are counting on your supportas you are counting on ours. Thank you.

Sincerely,

Gary BettmanCommissionerNational Hockey League


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Economic Impact

The Economic Impact of the Phoenix Coyotes and Jobing.com Arena accounts for 750 jobs, $30 million in wages,$135 million in local industry output and $4.5 million in indirect business taxes for Maricopa County.


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Since arriving in Arizona in 1996, The PhoenixCoyotes have become an integral part of the

sports and entertainment landscape in theValley of the Sun. We strive to provide ourloyal fans with world-class entertainmentwhile also providing our CorporatePartners with customized multi-platform marketing assets. We offera diverse menu of unique brandingopportunities, both traditionaland new media vehicles, print,

retail promotions, hospitality and entertainment options which can becombined to meet your goals and objectives.

Coyotes Corporate Partners utilize our fan avidity to connect with targetconsumers to grow their business. The added benefit of reaching adiverse demographic audience throughthe 125 annual sporting events, shows,and events at Jobing.com Arena makesa partnership with the Coyotes a uniqueand powerful marketing asset.

We look forward to developing a longterm beneficial partnership with yourcompany.

THE PHOENIX COYOTES

& JOBING.COM ARENA


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Coyotes & Jobing.com ArenaJobing.com Arena isArizonas Premier

Sports and entertainment venue. Jobing.com Arena provides the ultimate fanexperience with world class clubs, suitesand unmatched sight lines. This state ofthe art facility provides superior acousticsthat rival those of much smaller performingarts centers. National renown artists havepublically praise the acoustics of Jobing.comArena. Since its inception the building haslanded over 50% of the concert market shareand in 2009 this number has climbed to 60%!

Awards: 2004 Pollstar Best New Concert Venue

2007 Phoenix Business Journal Book of Lists, Convention &Meeting Sites in the Valley (#3)

2007 AZ Central Readers Choice Award for Best Concert Venue

2007 Ranking Arizona Best Concert Venue

2008 Experience Arizonas Editors Pick: Best Concert Venue

#1 Customer service venue in 2009 according to SMRI(Sports Management Research Institute)

Jobing.com Arena targets 125-150 events per yearand has strategic alliances with the biggest names inthe entertainment industry. Jobing.com Arena hasenjoyed playing host to some of the biggest names inshow business!

Jobing.com Arena Alumni

Bon JoviPaul McCartney

Brittany Spears

The Eagles

U2

Fleetwood Mac

Neil Diamond

Metallica

Kenny Chesney

Madonna

Elton John

Bruce Springsteen

The Rolling Stones

Tom Petty

Jonas Brothers

Van Halen

Justin Timberlake

Andrea BocelliTim McGraw and Faith Hill

Celine Dion

Hannah Montana

Just to name a few...


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Phoenix Coyotes The 2008-09 campaign marked the Coyotes best season at Jobing.com Arena since

the building opened in 2003 as they posted a record of 23-15-3 on home ice thisseason. The 23 wins at Jobing.com Arena tied for the third most home victories inone season in franchise history and the most since the 2001-02 season.

Coyotes Captain Shane Doan recorded a career-high 31 goals and finished with31-42-73 while playing in all 82 games to lead the team in scoring for the fifthconsecutive season. In addition, Doan also appeared in his second career All-Star Game; won the Elimination Shoot Out at the NHL SuperSkills competition;became the franchises all-time leader in game winning goals (44); took over solepossession of second place on the clubs all-time games played list (965) and tiedfor third place on the clubs all-time points list (623); became the third player infranchise history to record nine consecutive 20-goal seasons and registered back-to-back 70-point campaigns for the first time in his career.

Matthew Lombardi and Scottie Upshall were among the six players acquired bythe Coyotes at the March 4 trade deadline. In the 19 games following the deadline;only Shane Doan scored more points (8-11-19) than Lombardi (5-11-16) and Upshall(8-5-13). Lombardis 46-points (14-32-46) on the season tied his career-high, whileUpshall set new career-highs in goals (15), assists (19) and points (34) this season.He scored eight goals in 19 games with Phoenix after notching seven goals in 55games with Philadelphia to start the season. Petr Prucha, who was acquired fromthe Rangers, collected 2-8-10 after joining the Coyotes to rank fourth on the team inscoring during the final 19-game stretch.

Zybnek Michalek led the NHL with 271 blocked shots this season while appearingin all 82 games. In his first three seasons with the club (2005-06 to 2007-08),

Michalek averaged 152 blocked shots per season, a number it took him just 45games to reach this season. Over the past four seasons, only four players in theNHL have more blocked shots than Michaleks 725.


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Demographic Summary

Of the 4 major professional sports teams in Arizona,the Phoenix Coyotes have:

The highest % of College Graduates (19.5%)

The youngest average age (43.2 years old)

The Highest % fans with a HHI of $75K + (55.3%) & $100K +(34.3)

The Highest % of fans holding White Collar jobs +(58.5%)

The Highest % of fans with children in the household (47.5%)

Source: Scarborough 2009 Rel 1


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A Growing Fanbase

Research shows that there are a potential 1,049,014*fans of the Phoenix Coyotes and NHL Hockey

Average Age- 42.8

63.6% Male / 36.4% Female

60.6% are Married

51.7% have a HHI of $75K+**

31.8% have HHI of $100K+**

52.7% hold a White Collar Job**

15.8% have a College Degree**

9.9% have a Post Graduate Degree**

THE SNOWBIRD EFFECTAt the peak of the Snowbird season approximately200,000 seasonal residents live in the Phoenix area.

These winter residents are typically disproportionatelyfrom upper Midwestern states and western Canadawhere hockey ranks as the top spectator sport of choiceand the Coyotes see a boost in attendance each yearfrom these fans.

*Scarborough Research (2009 rel. 1) : Defned as Attended, Watched or Listened to Coyotesgame or A Little, Somewhat or Very interested in the NHL

**Higher than the 3 other major proessional sports teams in the Valley


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In-Arena BrandingJOBING.COM ARENA DASHERBOARDSLine-of-sight signage that exposes your brand to captive audiencesin attendance at home games, viewers of local and national telecastswatching the Phoenix Coyotes and opponents local broadcasts, as

well as countless game highlights following each game.

CONCOURSE SIGNSOur wall mounted backlit advertising panels are located in high trafficareas on both the main and upper concourses to deliver maximumexposure with multiple impressions. These concourse signs reachaudiences attending the wide variety of events that take place atJobing.com Arena each year.

Concourse signs are available in various sizes and locations.

360 LED SIGNAGEA visual billboard unlike any other, our all digital center hungscoreboard along with 360 degrees of LED fascia signage captivatesfans and provides unlimited creative opportunities for sponsorbranding, sales messaging and promotional offers.


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Media

RADIOPhoenix Coyotes Radio provides destination programming guaranteeing separationfrom your competitors. Phoenix Coyotes Radio is a very effective way to fullyintegrate your partnership and support other marketing and promotional initiativeswith the Phoenix Coyotes and Jobing.com Arena to a very interested and highlydesirable target audience.


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Print

FULL AND HALF PAGE PROGRAM ADS

The Phoenix Coyotes publish a playbill sty le (5 x 8) game program. The programfeatures player profiles, editorials, and other first-hand information relating to thePhoenix Coyotes and the NHL. The program is distributed free of charge to all fans forall 41 Phoenix Coyotes regular season home games.

PHOENIX COYOTES YEARBOOKThe Official Phoenix Coyotes Yearbook is a high quality, four (4)color, glossy publication that includes full page color photosof all the players and coaches, while featuring storieson the team. The Official Phoenix Coyotes Yearbookis distributed to all Luxury Suite and Premium

Seat Patrons complimentary, one (1) time peryear and is sold at the Coyotes Den andnewsstands.


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Web

PHOENIX COYOTES WEBSITEPhoenixCoyotes.com provides Corporate Partners with unique opportunities for

exposure through elements such as interactive promotions, games, special eventcalendar listings and continually updated team information.

The Phoenix Coyotes website receives approximately two (2) million page views eachmonth. In addition, the Phoenix Coyotes have a devoted email fan base of over 70,000which provides Corporate Partners the opportunity to send exclusive offers directly toour fans!


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PromotionsSECTION GIVEAWAYSTo energize the crowd, the Phoenix Coyotes create interactive contests and giveawaysduring home games. During many games, individuals or entire sections receive a giftcourtesy of a Corporate Partner.

IN-ARENA PROMOTIONSDuring every Phoenix Coyotes home game there are various in-arena promotionsimplemented to create excitement for fans. In-arena, hockey-themed promotions caninclude quiz contests, true or false contests, and other miscellaneous crowd-pleasingactivities.

PROMOTIONAL GIVEAWAY ITEMYour company would serve as the exclusive sponsor of a Phoenix Coyotes GiveawayItem on mutually agreed upon date during the regular season. On the date selected,all fans entering Jobing.com Arena would receive a mutually agreed upon promotionalitem courtesy of your company. As the sponsor of this event, your company logo wouldbe prominently featured on each item distributed. The Team will provide 2-3 weeks ofmedia support (TV / radio / in-arena / etc) to highlight the Corporate Partnership.

ON-ICE PROMOTIONOn-Ice Promotions are a great way to capture fans attention and keep them entertainedduring intermissions. Contestants are drawn from the crowd to participate in a varietyof games ranging from sumo hockey to car giveaways to bicycle races around the ice.

CEREMONIAL PUCK DROPThe opportunity to perform the Ceremonial Puck Drop before a Phoenix Coyotes regularseason home game provides Corporate Partners the exclusive opportunity to actually beon the ice with Phoenix Coyotes and Visiting Team Players just before the game starts!


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Retail Promotions


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Hospitality

SEASON TICKETS/GROUP TICKETSSeason Tickets and Group Tickets at Jobing.com Arena allow fans tocatch all their favorite regular season Phoenix Coyotes home games.

Toyota Club Tickets The Toyota Club is located directly behindthe team benches and directly outside the Phoenix CoyotesLocker Room providing Toyota Club members a behind the

scenes view that very few fans ever get to experience. TheToyota Club also offers its members all inclusive food andbeverage.

Comerica Bank Club Tickets The Coyotes Club, locatedon the Club Level of Jobing.com Arena, offers a luxuriousatmosphere, spectacular food and beverage and a number offirst class amenities.

LUXURY SUITES, LOGE BOXES & EXECUTIVE TABLES(All Jobing.com Arena Events)

Treat yourself and your business associates to the best Jobing.com Arena has to offer, in ourPrivate Luxury Suites and Loge Boxes.

Luxury Suites are available in both twelve (12) and eighteen (18) person suites with theopportunity to purchase up to eight (8) overflow tickets.

Loge Boxes are available for four (4) with the ability to purchase up to two (2) overflows.

Executive Tables are available for four (4).


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Contact

For more information on Corporate Partnerships contact

Phoenix Coyotes/Jobing.com Arena6751 North Sunset Blvd., Suite 200Glendale, AZ 85305Office: [email protected]

2009-2010 phoenix coyotes corporate sales brochure

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