18 Giveaway Signs that You’re a True Mobile Marketer

The Mobile Data Analytics Company

You Know You’re a Mobile Marketer When…

You think in metrics because

everything has to have a

measurable impact — and

everything does. If you're

thinking in terms of

measureable impact, then

you're a master mobile

marketer - and one who’s

going to be very successful.

- Peggy Anne Salz, Founder and Chief Analyst, MobileGroove

You’re truly impressed with

your competitor’s products and

progress in the space.

- Ari, Co-founder and CEO, Quantum NetZoldanworks

You put your customer first in

every situation – and consider

their needs and their

behaviors. Mobile marketing is

all about recognizing that

mobile is at the heart of

everything; this approach is the

most appropriate way to serve

customers.

- Michael Becker, Co-Founder and

Managing Partner, mCordis

You know how to drive engagement

and awareness around a digital

product. PR, content marketing &

communications are key factors in app

success. The most successful app

marketers raise app search

appearance to the top, bring new

reviews and plan smart monetization

strategies.

- Oleksiy Kuryliak, Marketing Lead, Rainmaker

Labs

When you truly understand

customer needs and can

translate them into features.

Similarly, you wake up 20 times

in the middle of the night to

write down a new idea for your

next app.

- Jeffrey Emerich Christian, Board Member, Domain Branding Solutions

You know you're a

mobile marketer when

part of your daily

interaction with your

favorite apps involves

screenshotting the in-

app ads.

- Alon Even, VP of Marketing & Business Development, Appsee

You know you're a mobile marketer when you've set up custom segments to analyze your mobile traffic in

Google Analytics (to get more granular than the Google Analytics default mobile segments).

And those are among the first things you check when you log in to Google Analytics. And you know how to act on

the data..

- Tom Pick, Marketing Consultant, KC Associates

You know you’re a mobile marketer when you recognize that smartphones are the primary way in

which consumers interact with your brand. The best mobile marketers strive to customize every

interaction, from messaging to in-app experiences, and create meaningful relationships with their

customers on mobile.

- Momchil Kyurkchiev, CEO and Co-Founder, Leanplum

You know you're a mobile marketer when you regularly check your company’s website and

landing pages, and test your forms using your mobile device(s) to determine their usability.

Then, checking the analytics to validate metrics. Bonus points if you include this information

in a regular marketing report!

- Jeanne Hopkins, SVP/CMO, followcontinuum

You know you're a mobile marketer

when you think about relevant sales

content usage patterns and impact of

sales ROI. How will the sales team

engage with prospects using this

content? Can you track content

analytics? Will you receive funding for

producing similar content in the future if

you can show Sales ROI for this

program and its content?

- Adam Stein, Principal, APS Marketing

You know you're a mobile marketer when your default ad copy follows

mobile ad specifications. Without realizing it, you're only thinking about

how it will look on a mobile device...

Also when your phone battery doesn't last a full day.

I never leave home without at least one charging cable and my Mophie!

- Jessica Bahr, Senior Strategist, SocialFlow

You know you're a mobile marketer when every time you pick up your

device, you search for the next meaningful mobile moment... Most

importantly, you know you are a mobile marketer when you are truly

passionate about making an emotional connection with consumers by

using laughter, and tugging on those heartstrings, to create a wonderful

memory that was made just a bit sweeter thanks to mobile.

- Aubriana Lopez, Lead Strategist, WHaM

You know you're a mobile marketer when mobile is integral to your

overall strategy. As a true mobile marketer, you dedicate the time and

effort to establish a comprehensive approach that balances your

brand’s goals, your customers’ needs and what’s happening in the

marketplace...You resist the urge to start your tactical implementations

until you've done your research and formulated your strategy.

- Noah Elkin, Managing Editor, Street Fight

You know you're a mobile marketer when you start writing in very short

sentences. Cause you know that people on-the-go don't have time to

read long ones. For mobile marketers, storytelling skills are brought to

the extreme as they need to catch readers' attention, provide value and

encourage an action - all in one very small screen space.

- Yael Kochman, Content Marketing Manager, Teradata Mobile

When you catch

yourself suggesting how

a supermarket might

optimize the names of

products on their

shelves and add

keywords for better

discovery.

- Serg Cherkasky, Founder, Vojer Messenger

App marketing isn't about making a

bad app look good. It's about making

the right app stand out to the right

users. Understand that and you’re a

mobile marketer

- Jonathan Frigon, Project Manager and ASO Expert, Gummicube

You know you're an app

marketer when you obsess

over your app's rank in the

app store and modify

keywords, texts, and visuals

accordingly.

- Florence Broder, Community & Localization Manager, AppsFlyer

You know you're a mobile

marketer when DAU & MAU

don't sound like gibberish to you!

- Daniel Rosenfeld, Digital Marketing Manager, Glide

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