170707 633742707350518750

04/11/23

Mr. Siddhartha lal, Mr. Saurabh Kumar, Mr. Sikander Khuswah, Mr. Sitakanta Behera Mr.

Sudhir Kumar

Big Team

www.azadsikander.blogspot.com

04/11/23 2

What is Retailing

The term “Retailing” refers to any activity that involves a sale to an individual customer.

Retailing is the interface between the producer and the individual consumer buying for personal consumption.


04/11/23 3

Size of Indian Retail

Size 2008 2010 Percentage Change

Estimated size of retail in India (in $bn)

353 416 18

Share of organized retail (%) in India 7 12 71

Size of organized retail in India (in Rs)

78,300 Cr 2,30,000 Cr 194

Source: http://www.indiaretailing.com/india-retail-report.asp


04/11/234

Kuber complex

Varanasi


http://en.wikipedia.org/wiki/File:Co_macysLogo2.gif

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About Big Bazaar Hyper mart Chain of development store in India

Out let 104 out letsLocated in India

Parent group Future group

Owner Kishore Biyani (CEO)

Founded 2001

Head quarter Jogeswari , Mumbai

Industry Retail

website www.bigbazar.com

Tag line Is se sasta aur achha kahin nahi.


http://www.bigbazar.com/

04/11/236

Porter’s five force model


04/11/23 7

Analysis 5 Forces Analysis

Rivalry among the competitor •Reliance Retail, Aditya Birla Group , Vishal Retail’s, Bharti and Walmart, etc

Threat of entrants • FDI policy not favorable for international players. • Domestic conglomerates looking to start retail chains. •International players looking to foray India.

Bargaining power of supplier •The bargaining power of suppliers varies depending upon the target segment.•The unorganised sector has a dominant position.• There are few players who have a slight edge over others on account of being established players and enjoying brand distinction.

Bargaining power of buyers • Consumers are price sensitive..•Availability of more choice.

Threat of substitutes •Unorganized retail


04/11/23 8

Customer Segmentation

Big Bazaar targets higher and upper middle class customers.

The large and growing young working population is a preferred customer segment.

Big Bazaar specifically targets working women and home makers who are the primary decision makers.


04/11/23 9

Life cycle of Big Bazaar

SALES


04/11/2310

MARKET

GROWTH

Market ShareHigh

LOW

HIGH

Low

Big Bazaar At BCG Matrix

MARKET

GROWTH

HIGH

LOW

MARKET

GROWTH

HIGH

Low

LOW

MARKET

GROWTH

HIGH

High Low

LOW

MARKET

GROWTH

HIGH

Market ShareHigh Low

LOW

MARKET

GROWTH

HIGH

HighMarket Share

High LowMarket Share

High

MARKET

GROWTH

LowMarket Share

High

LOW

MARKET

GROWTH

LowMarket Share

High

HIGH

LOW

MARKET

GROWTH

LowMarket Share

HighMarket Share

High LowMarket Share

High

MARKET

GROWTH

LowMarket Share

High

LOW

MARKET

GROWTH

LowHigh

HIGH

LOW

MARKET

GROWTH

LowHigh

HIGH

LOW

MARKET

GROWTH

LowHigh


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http://images.google.co.in/imgres?imgurl=http://www.indiaretailbiz.com/images/logos/big_bazaar.gif&imgrefurl=http://biznesstalk.blogspot.com/2008/06/big-fight-for-big-bazar.html&usg=__a5Vp30a6v2Wh3u6kkAZe_R4_NXo=&h=107&w=283&sz=19&hl=en&start=3&tbnid=w6oA07jUvzDFnM:&tbnh=43&tbnw=114&prev=/images?q=bigbazar&gbv=2&hl=en

04/11/2311

Physical Evidence

People

Place Promotion

Price

Product

Process

7 ‘P’

Marketing Mix


04/11/2312

1.Product Mix


04/11/23 13

Product Mix Cont..ELECTRONICS

BAZAAR

• Television sets• Washing Machines• Refrigerator• Personal Care• mBazaar• Microwaves• Small Appliances• Laptops• Computer

Accessories• Kitchen Appliances

FASHION & JEWELLERY

•Footwear Bazaar•Beauty Care•Navara•Star Parivar•Meena Bindre

FURNITURE BAZAAR

•Living Room•Bed Room•Kitchen•Dinning Rooms•Kids Room•Been Bags•Paintings•Decorative Items

CHILD CARE & TOYS

•Kids Wear•Toy Bazaar•Stationary•Child Care

OTHER SERVICES

•Mr. right•Bakery•Loot Mart•Tulsi•Future Money•Future Generally


04/11/23 14

2.Pricing

• Value pricing • Promotional pricing

Low interest financing Psychological discounting Special event pricing

• Differentiated Pricing Time pricing

• Bundling


04/11/23 15

Psychological pricing


04/11/2316

Time pricing Value Pricing


04/11/23 17

Bundling


04/11/23 18

3.Place

BIG BAZAR

INDIA

Number of out let- 104;

Located at main city-tier I & tier city-II;

Area-10,000sq ft- 120000 sqft;

High street area of city; &

Approachable destination.


04/11/23 19

4.Promotion


04/11/23 Big Bazaar XIDAS, Jabalpur

20

PROMOTION

04/11/23 21

5.People

• Well trained staff;

• Appearance;

• Empowered individual;

• Encouraged to think out of box; &

• Example- Ved Prakash Araya (Chief Operating) officer, Sanjib Agrawal(Head Marketing)


04/11/23 22

6.Physical Evidence


04/11/23 23

7.Process


04/11/23 Big Bazaar XIDAS, Jabalpur

24

Positioning High

service

low service

Low price High price


Organization value and customer value

04/11/23 25www.azadsikander.blogspot.com

04/11/23 26

Guerrilla marketing strategy


Future strategy of Big Bazaar

04/11/23 27

Big Bazaar Express

(<40000 sq.ft)

StandardBig Bazaar

(40000 to 80000sq. Ft)

Big BazaarSupercentres(<75000 sq ft)

In JV with Foreign Partner

Big Bazaar

Front endoperation

Back-endOperation


04/11/23 28

Marketing strategy Activities Target Marketing Mix Big wish All the population Process

Baby registry and marriage registry Married couple, waiting for marriage Promotion

Women forum Women Public relation

Interior decorator and dress designer will be appoint in all the store

Those customer who are very specific about their decision.

People

Networking through internet All loyal customer, other net user . E-marketing

Religion Corner All the aesthetic people Product Mix

Adhar – Rural Centric Market 720 million consumer across 627000 villages.

Place

Tie up with IPL Sports lover Promotion

Improving Quality of product Prevailing as well as Prospect customer Product


04/11/23 29

Thank You


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