1600 tablet jivox showcase
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Achieving User Engagement with Interactive Tablet Ads
Diaz NesamoneyFounder & CEO
Jivox Company Background
• Founded in June 2007
• Headquartered in San Mateo, CA, sales in US and Asia Pacific markets
• Cross-platform Interactive video advertising technology – Easy to use authoring tools for rich media/video ads– Campaign management and analytics– Ad management and serving
• Over 300 global customers including global brands, agencies and media companies
Company
Profile
Jivox Customers
Advertisers & Agencies Publishers
What do users expect with Tablet Ads
• The iPad has set the visual appeal bar very high, other tablets have followed
• Interactivity and use of multi-media is assumed/expected for ads
• Touch two-way interaction• Leverage features of tablets
– GPS/Location– Camera– Rotation/Accelerometer (e.g. Fidelity/WSJ)
Challenges with Tablet Ad Delivery
• Fragmented inventory• Many tablets – iPad, Android (many flavors),
Blackberry PlayBook, HP (Windows and WebOS)• Lack of or incomplete support for Flash so current
rich media creatives don’t do well• Varied proprietary/non-standard browsers• Incomplete support for HTML5
Interactive Tablet Ad – Ads turned into Apps
Live Twitter feed displays in real-time.
Watch long-form videos directly within the ad unit.
Download a coupon or informational document.
Link directly to the purchase page to Buy Now.
Build on a following on these social networks.
Skinning of the ad unit maintains brand identity.
Easily share ads on popular social networks with a simple click of the mouse.
Example: Microsoft Cloud
Try http://bit.ly/jivox from your tablet
device
to see this Jivox ad in action!
Example: Large Cellphone Manufacturer
• Campaign goal: Introduce new smart phone
• Launched mobile only campaign• Campaign Results
Metric Result
Average Time Spent 1 min 48 seconds
Total Interaction Rate 12%
Social Media 3%
Learn more (video) 7%
Buy now 2%
How do users engage with Tablet ads
35
27
18
10 73
User Interactions
VideoSocial MediaOffers/CouponsInformation/ResearchTransactionsOther
Engagement Preferences by Vertical
Travel & Entertainment
Business Products
Retail/Consumer
Financial Services
How do Tablets Fare vs Mobile Phones
Best Practices for Tablet Ads
• Recognize the high visual appeal and interactivity expectations
• Goal: Educate, Entertain, Engage• More content centric than ad centric• Experiment, measure, and be prepared to change• Technology platforms can take a lot of the pain out of
creating and delivering exciting tablet ads
Achieving User Engagement with Interactive Tablet Ads
Diaz NesamoneyFounder & [email protected]