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Kids Interactive Toys

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Market Analysis

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The audienceChildren are exploring mobile technology at a younger age as more applications are focused toward a younger audience. As below

%49 of the children between ages 1-4 has experience with tablets and technology and the number goes higher as our lives become

more surrounded with tablets and touch screens.

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ParentsMore than half of the parents believe tablets are benefi cial for learning and creativity.

7 out of 10 children under the age of 12 use or used a mobile device or tablet.

22% of patents reported giving their child a mobile device or tablet to keep them occupied while running errands.

30% of the apps on parent’s phones are downloaded for use by their children.

Parents that agree tablets helps children’s learning & creativity.

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ApplicationsSo many applications for mobile devices and tablets are now being specially made for children with the knowledge that the trend is

booming. Below you can see the concentration of diff erent types of applications for kids. Major part is focused on games for fun and

math&puzzles.

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Learning & funThough many children use mobile devices for fun and games , more than half of children under 12 use the tablets for educational

purposes.

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BenefitsEducative apps improve learning of letters and vocabulary skills.

Kids who learns words via app’s are 27% more effi cient than kids who learn by traditional ways

Students who believe that mobile tablets help them study more effi ciently and 3 / 4 of students prefer tablets over textbooks

Parents who believe that tablets and applications increase childrens learning and creativity

27% 90%77%

Kids who learn via apps are more effi cient

Learning and creativity increases

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Market overview There are various mobile and tablet devices on the market. They vary from age range to price.

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Conclusion There seems to be a lack of economical products for 0 - 3 age range in the market. Our aim is to create a simple and economical fun &

learning application for this age range.

Target market position

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sensorialtouch screen allows to

see immediate action

and reaction.

physicalgames help to improve

hand - eye coordination

mentalpuzzles and learning

games improves

intelligence

emotionalimagination and

creativity boosts

emotional intelligence

socialco-operating and

competing improves

socialization with others

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FeaturesKids mini tablet , is an interactive toy open to many possibilities. It’s touch screen with led interface. Parents can download games

online and upload to kids tablet. First step for kids to discover technology and use it for fun , education and socializing.

Features

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Kids mini tablet , is an interactive toy open to many possibilities. It’s touch screen with led interface. Parents can download games

online and upload to kids tablet. First step for kids to discover technology and use it for fun , education and socializing.

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Interface (sensorial)The led lighted screen is touch sensitive , encouraging kids to touch and interact and helps them understand the relation between

action and reacting. They can interact and see their touch (action) turn to a reaction / output on the screen (reaction) in realtime.

Interface (sensorial)The led lighted screen is touch sensitive , encouraging kids to touch and interact and helps them understand the relation between

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action and reacting. They can interact and see their touch (action) turn to a reaction / output on the screen (reaction) in realtime.

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Arcade games(physical) Kids can play various arcade games with the tablet , such as tennis , minesweeper , brickblocks , guitar hero and etc. . It’s fun and helps

hand - eye coordination.

Arcade games(physical)Arcade games(physical)Arcade games

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Kids can play various arcade games with the tablet , such as tennis , minesweeper , brickblocks , guitar hero and etc. . It’s fun and helps

hand - eye coordination.

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Learning games(mental) Kids can play various games to start learning about numbers and letters. By repeating the writings and trying to guess the number /

letter they memorize them and easily learn them by playing games on the tablet.

Learning games

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(mental) Learning games(mental) Learning gamesKids can play various games to start learning about numbers and letters. By repeating the writings and trying to guess the number /

letter they memorize them and easily learn them by playing games on the tablet.

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Creativity games(emotional)Kids can also play casual fun games , like coloring and designing on the screen. The colorful lights create a fun experience for drawing

and encourages the kids to be more creative.

Creativity games

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(emotional)Creativity games(emotional)Creativity gamesKids can also play casual fun games , like coloring and designing on the screen. The colorful lights create a fun experience for drawing

and encourages the kids to be more creative.

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Interaction(social)Kids can play alone , play with a friend , play together on the same tablet or compete against each other with their own tablets. The

tablet comes with a basic set of games and you can explore the APP store for many diff erent games.

Kids can play alone , play with a friend , play together on the same tablet or compete against each other with their own tablets. The

tablet comes with a basic set of games and you can explore the APP store for many diff erent games.

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*learning together

*creativityboost

*collaboratingwithparents

*competing&socializing

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Augmented Reality

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Augmented realityAR is a huge trend that’s becoming a part of our daily lives , in the future scolars believe that children will use AR applications in the

classrooms for better understanding and visualization. Studys show that AR will be widely used in the future on every aspect of daily

life.

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sensorialvirtual reality , starts

interacting with non -

physical objects

physicalimproves putting

together puzzles and

pieces

mentallearns counting

numbers , objects ,

colors , animals

emotionalaction - reaction

sociallearning and playing

together with friends

and family

sensorialvirtual reality , starts

interacting with non -

physical objects

sociallearning and playing

together with friends

and family

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FeaturesHappy train is an APP designed for kid’s tablet to connect the physical and digital world in a fun and interactive way. Each puzzle

piece contains a Code and has a virtual 3 dimensional correspondence on the screen. Kids interact with physical objects to create 3

dimensional virtual objects and scenarios , while doing this at the same time they learn and socialize with others.

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FeaturesHappy train is an APP designed for kid’s tablet to connect the physical and digital world in a fun and interactive way. Each puzzle

piece contains a Code and has a virtual 3 dimensional correspondence on the screen. Kids interact with physical objects to create 3

dimensional virtual objects and scenarios , while doing this at the same time they learn and socialize with others.

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Puzzle(physical) Kids put together physical puzzle pieces and create their scenario as well as a traditional train track.

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Puzzle(physical)Kids put together physical puzzle pieces and create their scenario as well as a traditional train track.

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Action - reaction(emotional) Kids play with pieces in the physical world and create their scenario and with tablet they see the scene they create come to life in the

virtual world with tablet thus they understand every action they take has a related reaction. ( Ex. train appearing on the screen after

placing the puzzle piece to the scene)

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Action - reaction(emotional) Virtual 3d train appears on the screen.

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Action - reaction(emotional)Virtual 3d train appears on the screen.

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Virtual world(sensorial) The scenery that appears on the screen doesn’t exist in the physical world , it’s a result of the puzzle pieces combined. The tablet brings

these static objects to life and creates a virtual world. Interacting with virtual objects kids get a glimps of future technology and virtual

interaction.

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Colors , numbers , objects(mental) The kid learns numbers , colors and objects and how to distinguish them and their relations. For example by adding an apple card

on the vagon , a virtual apple appears on the screen and a virtual number showing the total number of elements ( which changes by

adding or removing elements to the scene).

Reality

Augmented reality

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Interaction(social)Kids create scenarios and discover the virtual world and modify it. It’s such an exciting experience that they love to show and share

with their friends and parents. Parent’s can acquaire one of the many diff erent scenario game sets and create the exciting virtual

world together.

Kids create scenarios and discover the virtual world and modify it. It’s such an exciting experience that they love to show and share

with their friends and parents. Parent’s can acquaire one of the many diff erent scenario game sets and create the exciting virtual

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*discoveringtogether

*creatingscenarios *

collaboratingwithparents

The innovation company 31

grazie