故事與策略_火柴人申請 150427
TRANSCRIPT
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故事與策略
火柴人申請大挑戰林恒生
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做功課是企劃和業務的基本功
1.找出提案切入點?
2.讓提案精彩?
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有什麼選擇?
為什麼選擇?
改變了什麼?
故事
inspired by 洪震宇
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由衝突找出觀點差異
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代辦(大眾)
我
你主修什麼?
化學
內心:太慘了
有相關工作嘛?
一點點
作品集我看看
這是簡報吧?
沒有繪畫能力
你沒什麼機會
要不要先補習
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對手的作品集長什麼樣子?
有多少時間?
要求什麼?
教授的認知是什麼?
你可以跟上班上的進度嘛?
你夠獨特嘛? 你能自我學習嘛?
不太會素描怎麼辦?
商業背景能帶來什麼樣的好處?
選哪些作品?
哪些有代表性?
大學成績很爛?
系所方向是什麼?
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who: 藝術系所教授(大師)
設計/商業/社會
真正的問題:
有潛力嘛?能跟上嘛?
大師觀點:能不能找出真正問題?
大眾觀點:展現你的設計能力
衝突
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由衝突看機會大眾:看能力 大師:看潛力
作品的衝突 問題的挑戰
版型的衝突順順的—>
破格/國外版型/顛倒
背景的衝突商業和社會怎麼呈現
節慶的衝突怎麼避免重複/
呈現統整
觀念衝突 新奇->日常
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Take away
1.衝突帶來可能性
2.了解觀點做的功課才會有用
3.定期review自己的作品
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你們肩負著更大的使命
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