15 places to use audio on your website
Post on 21-Oct-2014
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How to use sound on the internet to improve your website by making it more engaging, interactive, and sticky.TRANSCRIPT
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How to make your website more engaging, interactive, and sticky with sound and multimedia.
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A recorded welcome message can help you make a website that stands out and lends a human feeling to the virtual experience
Holdcom’s homepage uses sound to welcome visitors and intrigue them to further investigate service offerings, testimonials, and more.
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Virtual tours are a great way to introduce online visitors to your real life facility. Adding audio can help make them more effective and engaging.
Ivy Hill Rehabilitation and Nursing Center plays a virtual tour that explains the center’s offerings
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In addition to printed testimonials, offer audio testimonials. Online visitors will relate to the human voice in which they’re spoken.
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From one page of your site, direct visitors to another page in which they might be interested. For example, direct visitors from “Current Promotions” to your “Contact Us” or “Buy Now” pages
“Visit our current promotions page to get all of our
best prices!”
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Stream and loop your audio
content into a playlist that visitors can
listen to. It can include legally licensed music to keep it fresh,
too.
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A podcast is an easy way to inject your voice into your organization’s website. Immediately consumable, they are a great compliment to traditional blogging.
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Have more to say about a particular topic? Record it, add a link, and encourage visitors to give you a listen.
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Give a 1 sentence summary of an individual page. Make sure it’s enticing and encourages visitors to read on.
Holdcom’s Message On Hold Service page includes audio from a voice over that says, “Message On Hold: Holdcom’s Flagship Service”
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Create videos, with a voice over, that teach your visitors how to do something.
See an example on the next slide
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An audio logo is an easy way to associate your brand with sound. You can use text, music, or a combination of the two.
Read More About Sonic Branding
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Holding a real or virtual event? Record it now so it can be played on your website later
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People love resources. Use audio to quickly create them and keep your audience inspired.
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Want to wish your customers a happy birthday or a great new year? An audio greeting card hosted on your website can be linked from an email for extended enjoyment.
Click to Listen
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Keep visitors informed by answering FAQs with audio messages. This shows that your business is personable and extremely helpful.
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Announcing big news? Accompany your press release with an audio file. This will make your content more easily shared and is great for journalists and bloggers who are on the go.
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Adding audio to your website can help people spend more time engaging with your content.
Audio is frequently underutilized on the
internet, making it an easy way to set your website apart from the competition.
Learn more at www.holdcom.com