1 5 G R E AT W AY S T O

G E N E R AT E & M A I N TA I N

C U S T O M E R L O YA LT Y

T O D D R I N G L E M A N

Connect and communicate with your customers:

There are a number of ways you can spark and continue conversations with your customers. Consider doing this

with a holiday greeting card, a monthly flier, an email newsletter, or simple outreach. Take time to create a

database of contact information and invite customers to your fresh and up-to-date website. Also, address your regular customers by name, which will likely foster a

long-term relationship.

Offer impressive customer service:

Going the extra mile to meet customer needs is invaluable. Customers tend to remember poor

treatment more than positive experiences, so you have to overwhelm customers with them with resolutions,

improved services, and communication. Always find a way to speak to complications experienced by

customers via phone, email, or in person. Also, always remain positive and upbeat.

Get on the customers’ level, get personal:

Customers love companies that care about them, and a great way to prove your commitment to clients is to create

a system whereby customers are recognized each they return to your business to offer patronage. Try sending a note to a customer’s mobile device, thanking them for

returning, and on their seventh visit, offer them a reward that speaks to their most recent purchase. Not only do

clients feel like you’re paying attention, they feel that you appreciate their business.

Promote your product:

Product promotion is essential for selling. However, the key is to do it effectively by connecting with customers through avenues that they frequent and in ways they’re

receptive to.

Employee loyalty is just as valuable:

The best way to fetch supportive customers is to support your employees. Earn the respect of your employees

through acts of integrity, protection, and kindness, which will stir a willingness to care for clients in the same fashion,

passing that loyalty along. Loyalty to a company is visible to those outside of the company.

Equip employees through proper training:

A surefire way to create a dedicated employee and customer base is empowering employees through training. Employees are the face of the company, therefore putting them through valuable and effective information sessions, which teaches them how to deal with and interact with clients, is valuable. Furthermore, companies should provide the necessary tools, which encourages them toward productivity, the best business practices, and team support, which is attractive to customers.

Reward loyalty with perks:

There isn’t a client in the world who doesn’t value incentives and rewards. The exciting thing is there are a number of ways to reward devoted customers, including offering them frequent shopper points, free services, gift cards, rebates, gifts or other enticements.

These incentive programs are exactly the kind of things that help customers decide where they want to spend their hard-earned dollars. Also, incentive programs are a great way to promote a new product and boost business. Make sure reward system that fits the style of your customers, rather than creating a one-size-fits-all program.

Expedite services:

Prove to your customers that you adore them by not making them wait. Instead, allow your loyalists to access products and services with greater ease. Allow faithful patrons to access advance purchasing, immediate seating, or find a way to entertain them as they await service.

Let clients see under the hood and meet the mechanic:

If your clients enjoy the service that you’ve provided, offer clients a chance to understand and view the production of your products, so they can see how it’s made. More than that, offer exclusive meet-and-greets with executives, as well as tours. Humanize your company and reveal yourself to your customers.

Create referral programs:

In the same vein of creating incentive programs, create referral programs, where loyal customers invite new customers, resulting in them being rewarded. Word of mouth remains one of the greatest ways to attract business, and social media has helped to boost connectedness. View the loyal customers as ambassadors and offer them discounts and unique opportunities that they can share with other potential customers and friends. Encourage them to beckon friends.

Get social on social networks:

Social media has revolutionized the way businesses live and breathe, and it’s enabled interactions that would have been unlikely otherwise. Consumers desire normal relationships with companies, and social media offers platforms for real conversations. On these channels, you can connect with customers, but you can also advertise and offer long-term support. However, don’t hide behind technology. Be sure you hold on the ground events, and demonstrate that your company is made up of real humans.

Send the messages to their mobile devices:

Mobile technology has grown the capacity to connect with loyal customers, thus, it’s important to create marketing that’s directed at cell phone users. This means developing essential apps, particularly ones that are comprehensive, well-designed and integrate a valuable loyalty program. By investing in mobile, you demonstrate that you’re accessibility.

Consistency is king:

Prove you’re reliable by always being consistent with your produce and services. If deliveries are meant to receive at a certain time each day, then make sure that package is sent on time. If you’re meant to post a podcast on a certain day each month, then make sure it’s up. Clients value companies that are reliable, consistent and considerate. Be respectful of your customer’s concerns and time, and compensate them for any inconveniences.

Relax your policies for your dedicated clients:

Don’t make assumptions about a situation before you’ve heard your customer’s concerns because each of your clients have unique, individual needs. Make sure that you bend to the needs of the clients, and refrain from frankly stating, “That’s our policy.”

What's most important is that you treat your clients with respect and your remind them that

you appreciate them. Gratitude is priceless and it can get you everywhere.

I N T E R E S T E D I N L E A R N I N G

M O R E ? Please visit ToddRingleman.com to learn more about

corporate relations.

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