15 ecommerce a-b testing ideas

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15 eCommerce A/B Testing Ideas

Take some ideas for A/B Testing for your eCommerce Website and let us know Your Reviews in Comments

Below.

Introduction

If you love A B testing, eCommerce sites should be your favourite playground. These sites have so much happening at every level that you can never test too much.Here we’re featuring:

Home-Page Test Ideas Product-Page Test Ideas Checkout Testing Ideas Thank You-Page Testing Ideas



Home-Page Test Ideas

1- Add Trust / Award Badges

You can see how Web togs display the Trust Pilot Badge on their homepage with other award badges.

One of our customer, also increased their conversion rate by 72.05% when they added the esteemed “WOW Winner” badge, won by them, in the header of their homepage.


2- Test Your Drop-Down

Menus

One can replaced its drop-down menu with an elaborate product category page for better usability and can get revenue increased upto 60 to 80% as Results.

Eye tracking studies have also shown that drop-down menus can annoy users.


3- Tell Them if You ship to

their Location

Someone from India would have never explored the featured website any further if their message “Yep, we ship to India” hadn’t been displayed. He would have thought that it’s probably a US/UK based site that doesn’t have any shipment policy for India (like most websites).


4- Remove Your

Carousels

Image sliders may seem attractive on a homepage, but their reputation in the conversion optimization industry was tainted long ago. Let’s hope you listened and removed those distracting rotating banners.


5- Give them Live Chat

Assistance

A Forrester Research study found that 44% online consumers want live chat assistance when they are in the middle of a purchase. Practical Commerce reports a case study where live chat boosted conversions by 17% for SupplyGeeks.com.



Product-Page Testing Ideas

6- Create Urgency to Checkout

The time is running out. See how the timer is used by Express Watches on their product page to create urgency. If done in a correct way, then it will surely attract customers and push then to check out as soo as possible.


7- Add Product

Videos (At Least for Popular

Products)Videos are the closest experience users can get online to buy a product. They help people imagine how they will feel when they have the product in their hands.

Visitors who do not watch the video but still have the option to watch, convert at a higher rate than those who don’t have the option.


8- Price Match

Guarantee

See how Webtogs display their guarantee seals and even explains (below the seal in the header) the value of that guarantee to win trust of visitors in an instant.

Bonus points to this site for providing the option to convert prices in different currencies on the product page.


9- Provide 360° View of

Products

Everyone Knows Larger product images increase conversions. Go one step ahead and provide 360 view of your products. Let your customers have no doubts. Give them a closer real life experience with 360° view of products. This will give them the confidence to buy products.


10- If You do not Provide

Free Shipping,

Reveal Shipping Fee

at Product Page

See how Ozscopes goes a step ahead and provides a shipping calculator on their product page.

And if we talk about free shipping, it can increase your average order value too, in case you haven’t realized it. So the revenue will likely be same.



Checkout Testing Ideas

11- User Recognizable

Security Seals

A survey was conducted to know the security seals that are most effective. The responders were asked which single logo gave them maximum assurance. And the results are:

•Paypal (29%)

•Verisign (25%)

•McAfee (23%)

•BBB (7%)

•TRUSTe (3%) Web Design & Development | Mobile Application Development | Internet Marketing |

Outsourcing

12- Use Reassurance

TextIf you do not want to pay for pricey security seals, you can also try adding some reassurance text. Like you can see how the featured site pulls this off perfectly (and pass out on any security seals whatsoever).

But one thing you must take note here is, the usability and design of site should be exceptionally brilliant for this to work.


13- Make Them

Generate Promo Codes

Step-1

Step 1 – Create a link that says “Got a promo code?” instead of a blank box that asks you to enter the promo code.


Step- 2

Step 2 – Once the customer clicks on that link, open a collapsible div that shows two options:

a. Enter the promo code (for those who have it)

b. Generate promo code (for those who do not have it).


Step- 3

The promo code generated by customers will only be delivered when they complete their current transaction. This will avoid people leaving the site to find the coupon code if they do not have it. Plus, it will also motivate them to complete their current order, which should reduce your cart abandonment rate.



Thank You-Page Testing Ideas

14- Post Purchase

Social Share

At thank you page you can tell customers what you want them to do. Provides your customers social media options to share the stuff that they have just ordered.

This is great because chances are people in the same network often have similar interests or age group. Web Design & Development | Mobile Application Development | Internet Marketing |

Outsourcing

15- Ask Customers if they would

like to participate in

a Survey

Knowing your customers always pay off in future. Ask them if they would like to participate in a short survey and get some useful insights from them.

For more ideas on how you can optimize your thank you page.


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