13800539 passenger car project

8/8/2019 13800539 Passenger Car Project

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CAR IN DUST RI ES

PROJ ECT ON PA SSEN GER INDI A

SUBMITTED TO SUBMITTED BY DR.RAKESH KUMAR GURMAIL SINGH MBA


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CLASSIFICATION: Microcar Hatchbacks, saloons (sedans) and estate cars (station wagons): City car, supermini, compact, large family car, full size car, compact executive, executive, luxury. Convertible


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Sports cars and grand tourers: sports compact, sports sedan,sports car, grand tourer, supercar, muscle car, pony car. Off-roaders: SUVs, crossover SUVs, Multi purpose vehicles/Minivans Van, camper, RV, minibus etc.


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IMPORTANT PLAYERS: Audi Bentley BMW Fiat Ford HM Honda Hyundai Mahindra Marutita Toyota Mercedes


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MARUTI SUZUKI: It has started business in 1909. Maruti Suzuki India Limited (MSIL, formerly Maruti Udyog Limited) is a subsidiary of Suzuki Motor Corporation of Japan. It is India's largest passenger car company. It accounts for over 50 per cent of the domestic car market.


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TATA MOTORS: Established in 1945 . Tata Motors Limited is Indias largest automobile company, with revenues of Rs. 24,000 crores (USD 5.5 billion) in 2005-06. It is the 2nd largest in the passenger vehicles market with winning products in the compact, midsize car and utility vehicle segments. Vision :best in the manner in which we operate, best in the products we deliver, and best in our value system and ethics.


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HYUNDAI: Established in 1967. It is ranked as the worlds 6th largest automaker in 2006 andincludes more than two dozen auto-related subsidiaries and affiliates. It presently markets 30 variants of passenger cars across segments. Hyundai vehicles aresold in 193 countries through some 6,000 dealerships and showrooms.


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HONDA MOTORS: It was established in 1948. Sales :Consolidated: 12,002,834 million Unconsolidated: 4,088,029 million. It operates under the basic principles of "Respect for theIndividual" and "The Three Joys" . It has conducted its activities with a commitment to protecting the environment and enhancing safety in a mobile society.


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MARKET SIZE:Market size is defined as the number of buyers and sellers in a particular market.


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Sales matrix for 2007


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SALES 80000 70000 60000 50000 SALES THIS 40000 YEAR 30000 20000 10000 0gm a ai Ho nd Hy un d uz u Ta ki ta ra

SALES

Ma r

COMPANIES

Ma h

i nd ra

&

Ma hin d

uti S


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GROWTH 40.00% 30.00% 20.00% GROWTH 10.00% 0.00% -10.00% -20.00% -30.00% CO. GM Honda Hyundai Maruti Suzuki Tata Mahindra & Mahindra GROWTH


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BEST SELLING CARS:


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MARKETING STRATEGIES: Mass marketing (Maruti Suzuki) Segment marketing Undifferentiated (Mercedes,Honda etc.) Differentiated (Maruti Suzuki) Niche marketing (Mercedes, BMW, Audi etc.)


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Promotion through Movies

Attractive offers


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INNOVATIVE STEPS: ABS Seat belts Airbags Air conditioning/ climate control


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Modern lighting In car entertainment Satellite navigation Common rail injection


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FUTURE CARS:


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S W O T


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SWOT analysis of Hyundai Motors:Strengths Strong domestic market Good quality Cheap labour costs Production facilities. Weaknesses Design No luxury cars No innovations Opportunities Cost reduction Diversification Cheaper cars European and African market Threats: Competitors from Germany, Japan. Threat from local companies.


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SWOT analysis of Tata Motors:Strengths Strong market position Strong revenue growth Research and DevelopmentWeaknesses Dependent on vendors Overdependence on Indian market Opportunities Road development Territorial expansion Car penetration in India Threats Global competition Government regulations Diesel fuel issues


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SWOT analysis of Honda Motors:Strengths Quality Reliable Performance-oriented Weaknesses Weaker brand image Declining operating margins Market share is threatened by huge lineups from Toyotaand Nissan. Opportunities Interest in environment friendly vehicles Major Player in the emerging markets (BRIC countries). Threats Rising oil and raw materialprices in the world market.


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SWOT analysis of Maruti Suzuki:Strengths Established distribution and after sales networks Understanding of theIndian market and ability to liaison with the government. Ability to design products with differentiating features Brand image Experience and know-how in technology. Weaknesses Lack of experience with foreign market Opportunities Government subsidies Tax benefits Foreign collaboration Increased purchasing power of Indian middleclass category Threats Threats from Chinese manufacturers Indian as we

ll as foreign competitors.


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NEW CARSEmergence of new passenger car industry is because of factors like: Distributionsystems New generation of engines Entry of foreign manufacturers Manufacturingtechnologies Components, tyres Value added services


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Changing demand structure Auto finance


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Aft er Ef fect Of Nan o


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Thank YouGROUP NO. 1 [GURMAIL SINGH ](11) AMAN JOLLY(3) PARU SHARMA(32) ADITYA SETHI(1) SONIA KALER(49)


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THANKS TO MARKETING DR.RAKESH KUMAR OF WHO GIVES PASSENGER GUIDELINES & CARS HELP TO COMPLETE PROJECT


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13800539 passenger car project

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