13 data mining 4in contrast to the traditional (reactive) dss tools, the data mining premise is...

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1 3 Data Mining In contrast to the traditional (reactive) DSS tools, the data mining premise is proactive. Data mining tools automatically search the data for anomalies and possible relationships, thereby identifying problems that have not yet been identified by the end user. Data mining tools -- based on algorithms that form the building blocks for artificial intelligence, neural networks, inductive rules, and predicate logic -- initiate analysis to create knowledge.

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Page 1: 13 Data Mining 4In contrast to the traditional (reactive) DSS tools, the data mining premise is proactive. 4Data mining tools automatically search the

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Data MiningData Mining

In contrast to the traditional (reactive) DSS tools, the data mining premise is proactive.

Data mining tools automatically search the data for anomalies and possible relationships, thereby identifying problems that have not yet been identified by the end user.

Data mining tools -- based on algorithms that form the building blocks for artificial intelligence, neural networks, inductive rules, and predicate logic -- initiate analysis to create knowledge.

Page 2: 13 Data Mining 4In contrast to the traditional (reactive) DSS tools, the data mining premise is proactive. 4Data mining tools automatically search the

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Extraction Of Knowledge From Data

Figure 13.22

Page 3: 13 Data Mining 4In contrast to the traditional (reactive) DSS tools, the data mining premise is proactive. 4Data mining tools automatically search the

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Data MiningData Mining

Four Phases of Data Mining

1. Data Preparation

Identify and cleanse data sets.

Data Warehouse is usually used for data mining operations.

2. Data Analysis and Classification

Identify common data characteristics or patterns using

– Data groupings, classifications, clusters, or sequences.

– Data dependencies, links, or relationships.

– Data patterns, trends, and deviations.

Page 4: 13 Data Mining 4In contrast to the traditional (reactive) DSS tools, the data mining premise is proactive. 4Data mining tools automatically search the

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Data MiningData Mining

3. Knowledge Acquisition

Select the appropriate modeling or knowledge acquisition algorithms.

Examples: neural networks, decision trees, rules induction, genetic algorithms, classification and regression tree, memory-based reasoning, or nearest neighbor and data visualization.

4. Prognosis

Predict future behavior and forecast business outcomes using the data mining findings.

Page 5: 13 Data Mining 4In contrast to the traditional (reactive) DSS tools, the data mining premise is proactive. 4Data mining tools automatically search the

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Data-Mining Phases

Figure 13.23

Page 6: 13 Data Mining 4In contrast to the traditional (reactive) DSS tools, the data mining premise is proactive. 4Data mining tools automatically search the

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A Sample Of Current Data Warehousing And Data Mining Vendors

Table 13.10