12MARKETING

TIPS TO MAKE YOUR ONLINE

MOBILE-FRIENDLY.

DO YOU USE ONLINE MARKETINGTO PROMOTE YOUR BRAND?

WE WANT TO SHARE SOMEOF OUR MOBILE MARKETING

WITH YOU!

EXPERTISE

SO HERE ARE 12 TIPSTO MAKE ONLINE MARKETING

MOBILE-FRIENDLY.

Understand Mobile Users1• They have a very short attention span.• They love large images. (Think mobile Facebook or Pinterest feed) • Watches a lot of short video clips. (Vimeo & YouTube)• Will not read long winded headlines, descriptions or captions.• Slow-loading website will be abandoned. (5 seconds is the average cutoff)• Can make buying decision research from anywhere, anytime.• Highly influenced by online and social trends.

2 Use Visual ContentWithin the realm of visual content, there are a ton of different forms you can use. With videos you can create explainer videos, interviews, product demos, behind the scenes tours and how-to's. With images you can create infographics, memes, SlideShare presentations, comics, animated GIFs and more! We love visual content because it is fun to create and people love to share it for us.

3 Use Less Words

Your website and emails should not look like textbooks when opened. Be sure to focus on "scanability" and how it looks on mobile devices because many times they will only briefly scan through your website, email or social network. Only include crucial info and avoid loosing their interest by using too many words. Did you even read this whole description? Probably not…

4 Use Actions WordsWhen "creating" (not writing) words online, be sure to always ask your self, "what action do I want them to take?" Using phrases similar to "Like this if..." "Tell us what..." "Tap this to receive..." is simple phycology and by simply asking or telling them to do something, you can get customers to take the next step.

Use Mobile Social Networks5Social networks like Instagram and Vine are built specifically for an used on mobile devices. They are wildly popular and users will come back many times in one day. The great part about these social networks is you can use them to build a mobile audience and at the same time share the engaging content you created, to your other social networks like Twitter and Facebook.

6 Mobile Landing PagesIf you are sending your customers out of a social network or email to your website, a landing page, third-party app, etc. be sure these are mobile-friendly. 61% of customers who visit a mobile unfriendly site are likely to go to a competitor’s site.

Use Push Notifications7Your mobile customers are always connected and that means you should be as well. You can pick and choose when to receive notifications on your smartphone or tablet so you can hop into a conversation on your social networks anywhere, anytime. Being able to quickly respond and engage customers in real time and knowing that they will receive your feedback instantly is a powerful tool for businesses.

8 Encourage “Check-Ins”

If you have a business where customers come and stay to shop, eat or visit you need to encourage those people to "check-in." It will help build brand awareness and help new customers discover you. Some businesses offer incentives for people to check in, but at the very least you should use some sort of paper poster or flyer to let them know they can "check-in" to your business.

Target Your Ads9Also, all of the major online advertising companies have a place for you to target mobile customers and ensure your ad populates the correct customer's mobile device. Some new additions to Google Place and Google Adwords specifically focus on finding a mobile audience.

Engage Offline10Whether it is an incentive to check-in, a QR code to receive a deal, an Instagram contest using a specific Hashtag ( # ) to enter and share, or even a simple offer like online coupons that can only be revealed in stores, you need to ensure that your customers are aware you have a mobile presence so that they will interact with you again once they have left your business or event.

Measure Your Efforts11It is crucial that you are measuring your marketing efforts so that you understand what is working and what is not. Using powerful, free tools like Google Analytics and Simply Measured you can see which social networks are sending users to your site, which pages they landed on, what kind of device they are using and much more! This is a crucial step in setting and reaching your mobile marketing goals.

"If you do not have a goal, you can't score."

12 Keep Learning

Mobile marketing will always continue to change and grow, it is important that you keep your self up to date with the latest trends. Those who can keep up and understand how to effectively use these new trends will separate the good online marketers from the great.

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