1,2 3 multimedia instructional design

7/29/2019 1,2 3 Multimedia Instructional Design

http://slidepdf.com/reader/full/12-3-multimedia-instructional-design 1/22

MM Instructional DesignIMB20503

Credit Value : 3Mdm Wan Shazlina bt Wan Ismail

Email : [email protected]



Assessments

Coursework (60%)

Mid-semester Test (10%)

Assignment –

Multimedia-Based Analysis (20%) Final Project – Multimedia-Based Project (30%)

Final Examination (40%)



Main Reference

William Lee, Multimedia-Based Instructional

Design: Computer Based Training, Web

Based Training, and Distance Broadcast Training and Performance-Based

SolutionsLearning , William W. Lee & Diana

L. Owens, 2nd Edition 2004



Course Content Part 1 : Multimedia Needs Assessment and

Analysis

1. Introduction to Multimedia Needs Assessmentand Front-End Analysis

2. Needs Assessment

3. Front-End Analysis4. Audience Analysis

5. Technology Analysis



Course Content6. Situational Analysis

7. Task Analysis

8. Critical Incident Analysis

9. Issue Analysis

10. Objective Analysis

11. Media Analysis

12. Extant Data Analysis13. Cost Analysis

14. Rapid Analysis Method



Course Content Part 2 : Multimedia Instructional Design

15. Introduction to Multimedia Instructional Design

16. Project Schedule17. Project Team

18. Media Specifications



Part 3 : Multimedia Development and

Implementation

19. Introduction to Multimedia Development20. Developing Computer Based Learning

Environments

21. Developing Internet, Intranet, Web-based, and

Performance Support Learning Environments

Course Content



Part 4 : Multimedia Evaluation

22. Introduction to Multimedia Evaluation

23. Purpose of Evaluation24. Measures of Validity

Course Content



Part 1Multimedia Need Assessment

and Analysis



Introduction to Multimedia Needs

Assessment and Front-End Analysis Analysis phase consist of 2 parts :

Need Assessments

Front-End Analysis



Multimedia Instructional

Design Process

Assessment/Analysis

Needs Assessment Front-End Analysis

Design

DevelopmentImplementation

Evaluation



Need Assessment

A systematic process of determining goals,identifying discrepancies between actual anddesired condition.

Provides input into front-end analysis.

Front-End Analysis

A collection of techniques that can be used invarious combinations.

Help developer to narrow the type and level of solution that will be required.


Assessment and Front-End Analysis



To perform needs assessment and front-end

analysis, we need to :

Make judgments Determine the appropriate resources (audience,

task, technology, etc) for collecting information.

Establish a technique for collecting and

assembling information.


Assessment and Front-End Analysis



Need Assessment

Need assessment is the systematic process of

determining goals, identifying discrepancies

(disagreements) between actual and desiredconditions, and establishing priorities for

action (Lee and Roadman, 1991)



There are six activities in the process of

conducting a needs assessment :

Determine the present condition Define the job

Rank the goals in order of importance

Identify discrepancies Determine positive areas

Set priorities for action

Need Assessment Procedure



Questionnaires

Data collecting procedures (mailings,

telephone, personal interviews) Analyzing data (produce meaningful

information)

Need Assessment Techniques



Data Collection Techniques

Interviews (Phone, In person,)

Questionnaire (E-mail, Paper questionnaire)

Observation (Video Camera, Observer)

Simulation (Inexpensive mock-up or talk-

through, actual equipment or software)

For more information, see Table 2.2 : Data Collection

Techniques in the text book pg. 11



Front-End Analysis

Types of Front-End Analysis : Audience analysis

Background, learning characteristics, prerequisite skills

Technology analysis Existing technology capabilities

Task analysis Describe the job-related tasks performed as a result of the

training or performance support

Critical-incident analysis Determine what skills and knowledge that should be targeted in

the multimedia involvement or training program

Issue analysis Interdependent of Organization, performance and training issues

related need to be analyzed



Front-End Analysis (Cont)

Situational analysis

Identify environmental or organizational constraints that may

have an impact on goals and multimedia design

Objective analysis Write objectives for the job tasks to be addressesd

Media analysis

Select the appropriate media delivery strategy

Extant-data analysis Collect & compare information, existing training materials,

manuals, and evaluate solutions.

Cost-benefit analysis

Identify cost and benefit, & return on investment.



Front-End Analysis

At the end of front-end analysis, use Analysis Report Tool in the

Assessment and Front-End Analysis Tools of Appendix E (in the text

book) to organize your findings.

Analysis

33%

Design

10%

Development

23%

Implementation,

evaluation & maintenance33%

Project start Project end

Figure 3.1

Instructional Design Phases and Time Ratio



Determining whether or not there is a gap between the

desired performance and the current state of a multimedia job

Instructional or Multimedia developers should expand their range of skills to assist with issues other than training

Aware that the analysis phases time ratio is equivalent to a

quarter of the entire project time

Ability to know the characteristics of the target audience,technology considerations and situational factors contributed

in a multimedia-based design

Summary



Next week in the Lab

Name of your group members (3-4 only)

Prepare ahead one multimedia project to make

some analysis (name one website/CDInteractive)

1,2 3 multimedia instructional design

Documents