City of San Juan Capistrano Agenda Memorandum

TO: Honorable Mayor and Members of the City Council

FROM: Councilmember Bourne

DATE: January 19, 2021

SUBJECT: Consideration of Elimination of City Street Banner Program

RECOMMENDATION:

Approve the elimination of the City’s Street Banner Program.

SITUATION:

The City’s Street Banner Program is intended to allow the City and local non-profit organizations to publicize community events via approved banners that hang at the intersection of Del Obispo Street and Camino Capistrano (see attached City Council Policy 419). Under the current banner program, in October of each year City staff solicits applications from prior banner applicants and other eligible community-based organizations. Staff then reviews the applications for eligibility, schedule conflicts and compliance with the Council policy to develop a comprehensive annual calendar, which is presented to the Council for approval. A copy of the 2021 calendar is attached for reference.

The banner program was implemented prior to the emergence of social media and other popular marketing and communication platforms. Additionally, the banners are provided by the applicant and, while they must comply with minimum specifications, the quality and legibility of the copy is an ongoing challenge. Given the public and private improvements occurring in the downtown, I believe the banner program is obsolete and actually detracts from the visual appearance of this important gateway to the community. For this reason, I would like the City Council to consider eliminating the program.

Attachment: 1. City Council Policy 4192. 2021 Banner Calendar

1/19/2021

H1

REVISED: 12/2/2014

CITY OF SAN JUAN CAPISTRANO

COUNCIL POLICY

Subject: Effective Policy Page Date Number

STREET BANNER STANDARDS • 1 o f 3 3/1/05 419

It is a policy of the City Council that street banners shall be approved for large-scale community-wide events only and shall not be utilized for purposes of promoting individual businesses and/or organizations located at the Intersection of Camino Capistranoand Del Obispo Streets.

The following street banner standards shall pertain to all street banner approvals:

Banner Size and Material Specifications

Length: 18 feet Width: 3 feet

Banner shall be constructed of 14 oz. canvas or equal with a minimum of five, 1' x 1'wind flaps to reduce wind load concerns. Banner shall have 14 tabs sewn in for snap ring to attach to cable, spaced no more than three feet apart, and be a minimum of 6" overall with snap ring attached. Tab shall be made of nylon webbing 3" by 1" maximum length, and snap ring shall be 3" long with swivel included. Banners should be one piece of material or, if created from two pieces, completely fused together so as to create a one piece banner. Wind flaps should only be one thickness (cut after fusing). Banners shall be two sided for viewing in either direction. Approved Text should show on both sides of the banner.

Banner Text Limitations

1. Name of the event, date(s), time and location.

2. Name of the sponsor.

3. Names or logos of commercial sponsors (limited to 5.4 sf or 1/10^*^ of total banner area).

4. Contact/Information Phone Number.

5. Limitation of event features to no more than four items (such as food, music, art, etc.).

6. No banner shall display any statement or words which are obscene or \Nh]ch promote, advertise, or otherwise make reference to illegal or unlawful activity. Should the Street Banner Program Manager make a determination that a proposed

Attachment 1, Page 1 of 3

REVISED: 12/2/2014

CITY OF SAN JUAN CAPISTRANO

COUNCIL POLICY

Subject: Effective Policy Page Date Number

STREET BANNER STANDARDS 2 of 3 3/1/05 419

banner conflicts with this standard, that determination may be appealed within five working days to the City Manager. The City Manager's decision shall be final and conclusive.

Time Limits and Banner Installation

1. Banners for the Swallows Day Event may be installed between February 15 and April 1. For all other events meeting the criteria identified in Title 9, Section 9-3.543 of the Municipal Code, street banners may be installed up to a maximum of two weeks prior to the event, with removal immediately following the event.

2. Installation and removal of street banners shall occur only on weekdays, with exact dates assigned by the Street Banner Program Manager.

3. Applicant shall deliver banner to the Street Banner Program Manager a minimum of five days in advance of the approved installation date. Banners received after this deadline may not be installed on the approved date.

4. Banners must be constructed according to the banner specifications. The City will not install any banners received that do not meet the required specifications nor contain the approved text.

5. When scheduling installation dates, the following list of community events shall receive priority:

January: Fiesta Association Membership Mixer

February:

March:

June:

Taste of San Juan

Swallow's Day Parade

Relay for Life San Juan Summer Nites

July: 4th of July Celebration San Juan Summer Nites

August: San Juan Summer Nites Rodeo Week West Coast Film Festival

Attachment 1, Page 2 of 3

CITY OF SAN JUAN CAPISTRANO

COUNCIL POLICY REVISED: 12/2/2014

Subject: Effective Policy Date Number Page

STREET BANNER STANDARDS 3 of 3 3/1/05 419

September: San Juan Summer Nites Shea Center Annual BBQ and Family Faire

October: Vintage Food and Wine Festival

December: Tree Lighting Ceremony

6. All known community groups and previous banner users will be invited to submit their applications and those that want the above time, but are not on the priority list, will become "back up" users should the time become available.

7. Applicants must pick up the banners upon removal within five days. Banners not picked up by the designated date will be destroyed.

Applicants are required to pay a banner installation/removal free as set by the City Fee Schedule. The fee is due 10 days prior to banner installation date.

Fees

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Attachment 1, Page 3 of 3

2021 BANNER CALENDAR

DEL OBISPO/CAMINO CAPISTRANO INTERSECTION

BANNER INSTALL DATE BANNER REMOVAL DATE EVENT DATE(S) NAME OF EVENT APPLICANT

January 4, 2021 January 11, 2021 Ongoing Water Conservation City of San Juan Capistrano

January 11, 2021 January 18, 2021 Ongoing Water Conservation City of San Juan Capistrano

January 18, 2021 January 25, 2021 Ongoing Water Conservation City of San Juan Capistrano

January 25, 2021 February 1, 2021 January 25 - February 1 Open House Mission Basilica School

February 1, 2021 February 8, 2021 Ongoing Water Conservation City of San Juan Capistrano

February 8, 2021 February 16, 2021 Ongoing Water Conservation City of San Juan Capistrano

February 16, 2021 February 22, 2021 February 15-22 Open Enrollment Mission Basilica School

February 22, 2021 March 1, 2021 March 8 - 15 Open Enrollment Mission Basilica School

March 1, 2021 March 8, 2021 May 8 Annual Rotary, Care Car Show Rotary Club

March 8, 2021 March 15, 2021 March 20 Easter Lights Dinner Saddleback Church, Rancho Capistrano

March 15, 2021 March 22, 2021 March 20 Swallows Day Parade Fiesta Association

March 22, 2021 March 29, 2021 April 4 Easter Services Mountain View Church

March 29, 2021 April 5, 2021 April 3 and 4 Egg Hunt & Peep Roast/S'mores Harbor Point Church

April 5, 2021 April 12, 2021 Ongoing Water Conservation City of San Juan Capistrano

April 12, 2021 April 19, 2021 April 12 - 19 Open Enrollment Mission Basilica School

April 19, 2021 April 26, 2021 April 24 AYSO - Fall Registration AYSO

April 26, 2021 May 3, 2021 Ongoing Water Conservation City of San Juan Capistrano

May 3, 2021 May 10, 2021 Ongoing Recreation Classes City of San Juan Capistrano

May 10, 2021 May 17, 2021 May 30 Serve Day Harbor Point Church

May 17, 2021 May 24, 2021 May 29 and 30 Verdugo Street Fair Chamber of CommerceMay 24, 2021 June 1, 2021 June 5 AYSO - Fall Registration AYSO

June 1, 2021 June 7, 2021 June 7 -14 Open Enrollment Mission Basilica School

June 7, 2021 June 14, 2021 June/July/Aug Summer Nights Community Concert Saddleback Church, Rancho Capistrano

June 14, 2021 June 21, 2021 June 16 San Juan Summer Nites Concert City of San Juan CapistranoJune 21, 2021 June 28, 2021 July 12 - 16 Vacation Bible School Harbor Point Church

June 28, 2021 July 6, 2021 July 2 - 4 Summer Carnival and Fourth of July City of San Juan Capistrano

July 6, 2021 July 12, 2021 Ongoing Water Conservation City of San Juan Capistrano

July 12, 2021 July 19, 2021 Ongoing Water Conservation City of San Juan Capistrano

July 19, 2021 July 26, 2021 July 21 San Juan Summer Nites Concert City of San Juan Capistrano

July 26, 2021 August 2, 2021 July 31 - August 8 Two Stepping Under the Stars San Juan Equestrian Coalition

August 2, 2021 August 9, 2021 Ongoing Water Conservation City of San Juan Capistrano

August 9, 2021 August 16, 2021 August 9 - 16 Open Enrollment Mission Basilica School

August 16, 2021 August 23, 2021 August 18 San Juan Summer Nites Concert City of San Juan Capistrano

August 23, 2021 August 30, 2021 August 28 and 29 Rancho Mission Viejo Rodeo Rancho Mission Viejo

August 30, 2021 September 7, 2021 Ongoing Water Conservation City of San Juan Capistrano

September 7, 2021 September 13, 2021 September 15 San Juan Summer Nites Concert City of San Juan Capistrano

September 13, 2021 September 20, 2021 September 25 Vintage Food & Wine Festival Chamber of Commerce

September 20, 2021 September 27, 2021 September 25 Annual Shea Center BBQ Shea Center

September 27, 2021 October 4, 2021 Ongoing Water Conservation City of San Juan CapistranoOctober 4, 2021 October 11, 2021 Ongoing Water Conservation City of San Juan CapistranoOctober 11, 2021 October 18, 2021 Ongoing Water Conservation City of San Juan Capistrano

October 18, 2021 October 25, 2021 October 30 Harvest Festival Mountain View Church

October 25, 2021 November 1, 2021 October 30 Fall Fest Trunk or Treat Saddleback Church, Rancho Capistrano

November 1, 2021 November 8, 2021 November 17 Admissions Open House Capistrano Valley Christian School

November 8, 2021 November 15, 2021 Ongoing Water Conservation City of San Juan Capistrano

November 15, 2021 November 22, 2021 November 15 - 22 Open Enrollment Mission Basilica School

November 22, 2021 November 29, 2021 December 4 Nativity Lighting Dinner Saddleback Church, Rancho Capistrano

November 29, 2021 December 6, 2021 December 4 Drive-Thru Holiday Experience City of San Juan Capistrano

December 6, 2021 December 13, 2021 December 24 Christmas Eve Service Mountain View Church

December 13, 2021 December 20, 2021 December 23 and 24 Christmas at Harbor Point Harbor Point ChurchBOLD denotes Monday Holiday=Tuesday Installation

BOLD ITALICS denotes Midweek Removal/Installation