11 socio cultural (chap. 7).ppt
TRANSCRIPT
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Socio Cultural Environment
Socio Cultural Components
Attitudes and beliefs of the people Demography
• Population distribution
• Religion
• Language
• Caste and ethnicity
• Economically active groups
• Labour force: availability of skilled manpower and migration
Social Organizations and Pressure Groups Class Structure Social Change
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Attitude and Beliefs
Responsible for work behavior, working hours, prestige associated to certain professions
Working hours, buying habits, availability of skilled and educated manpower are determined by the socio cultural structure of the given country or society
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Contd…
Risk taking ability Individualism-Collectivism Power distance High context culture-low context culture Corporate culture
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Contd.
Socio cultural factors can influence business practices but sometimes business can also influence them
Growing trends of TV culture, mobile culture, internet and chatting culture, fashion are influencing cultural practices of people around the world
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Religion and Language (2001)
Religion: Hindu 80.6%, Buddist: 10.7 %, and Islam 4.2%
LanguageNepali: 48.61% , Maithili: 12.3%, Bhojpuri: 7.53%, Tharu: 5.86%, Tamang:5.19%, Newar: 3.63%, Magar: 3.39%, Awadhi: 2.47%, Bantawa: 1.63%, Gurung: 1.49, Limbu: 1.47
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Social Organizations
Family system: joint family higher responsibility for bread earners
Associations in common interest groups, communities, consumer groups and other pressure groups
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Class Structure
Joint family system and nuclear family system
Affluent class Middle class Lower, middle, and Poor
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Caste System (2001)
Chhetri: 15.8%, Bahun 12.74%, Magar: 7.14, Tharu: 6.75, Tamang: 5.64, Newar: 5.48, Muslim: 4.27, Rai: 2.79, Gurung: 2.39, Limbu: 1.58
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Pressure Groups
Labour unions Consumerism Environment Protection Human right groups
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Education and Literacy
Five Universities: TU, KU, Purbanchal, Pokhara University and Mahendra Sanskrit University
Literacy (2001): 53.73%, Chhetri: 60.11%, Bahun: 74.9%, Magar: 55.9%, Tharu: 47.12, Tamang: 45.04%, Newar: 71.22%, Muslim 34.74, Rai: 58.19, Gurung:59.79%, Limbu: 58.12%
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Population Census of Nepal
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Census Population Growth Rate
1971 11,55,5983
1981 15,02,2839
1991 18,49,1097
2001 23,15,1423 2.25 %
2011 26,620,809 1.40%
Population Growth
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Demographic Structure of Nepal
Population Census 2011
Total Population: 26,620,809
Males: 12,927,431
Females:13,693,378
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Population Census 2011
• Highest Population of Kathmandu: 1,740,977 followed by Morang, Rupandehi, Jhapa and Kailali which has the population of 964,709; 886,706; 810,636 and 770,279 respectively.
• Manang constitutes the lowest population of 6527 followed by Mustang, Dolpa, Rasuwa and Humla that has population of 13,799; 36701; 43798 and 51008 respectively.
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Poverty Status
Census Poverty Status1974 36.2%
1984/85 42.0
1995/96 41.7
2003/04 30.8
2010/11 25.2
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Census 2001
No. of Households: 5,659,984 Average Household Size: 4.70 Urban population:
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Census Population size
2001 14%
2011 17%
Contd.
Regional Distribution of Population Mountain: 6.75% Hill: 43.10% Terai: 50.15%
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Social Change
Changing attitude, values, beliefs of people
Changing lifestyles and their effects on business
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Socio Cultural Environment's Impact on Nepalese Business
Recently, significant demographic changes i.e. migration due to conflicts and in search of economic activities
Urbanization and youths Class structure- rich, medium, lower
medium and poor Increasing prominence of middle class Nuclear family and changing lifestyle
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Socio Cultural Environment's Impact on Nepalese Business…
Festivals, holidays, working habits, and changing consumption pattern
Individualized lifestyleConsumer awarenessAwareness for equal opportunityEducation
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Socio Cultural Environment's Impact on Nepalese Business…
Impact on Business Culture: Family owned Conservatism/traditional values Lack of transparency Preference for job than entrepreneurial
activities Power centralization, Hierarchy and Status
orientation High context culture
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