INTERESTING STUFF

FROM #SMWNYC

February 2015

Social Media Week can be chaos, so 1000heads went out into New York City

to absorb and digest the best bits on your behalf.

Ask for more using the Twitter handles at the bottom of each slide or share your

highlights with us at @1000heads.

• The best strategies work in tandem and authentic conversations are

still at the core of effective word of mouth

• Word of mouth is responsible for $6 trillion in sales each year

• Two-thirds of WOM sales were found to be driven by offline

conversations

‘Heads in attendance: Lindsay McHugh, Emily Todd

ROI on WOMFeb 24th

Brad Fay, Nancy Smith, Erin Tavgac

Read more: http://bit.ly/womroi

• YouTube is not the main and first choice anymore

• Facebook’s algorithm takes native videos as highly relevant content,

giving them more visibility than other formats

• Vine has massive potential as a tool for community building and

engagement

Why 2015 Will Be The Year Of Social

VideoFeb 24

Chris Anderson, Jessica Hansen, Jan Rezab, Michael Scissons

‘Heads in attendance: Louise Peres

Read more: http://bit.ly/socvidera

• A company’s social media should be a large, organic, unbiased focus

group

• Social companies put customers at the center of business and the

heart of each decision

• Peaks in conversation are not necessarily ideal for a truly successful

campaign. The main goal is to have a higher amount of consistent

conversation after the campaign than before

Creating Social ROIFeb 24

Matthew Zito

‘Heads in attendance: Guy Castranova

Read more: http://bit.ly/creatsocroi

Innovative Digital Storytelling in an

Era of Tweets, Vines & MoreFeb 25

Jake Silverstein, Alex MacCallum, Jenna Wortham

‘Heads in attendance: Louise Peres

• Every social platform is ephemeral

• It is necessary to find the reason for people to be on each platform, and

define how they can add to their content production by selling it on these

channels

• People want to look interesting and smart on social media; if you post a

relevant article they will want to share it.

Read more: http://bit.ly/innodig

Masterclass: Maximizing Your

Snapchat for StorytellingFeb 25

Gregory Littley

‘Heads in attendance: Louise Peres

• Snapchat is today the most direct and personal way to approach an

audience

• Opportunities go beyond peer-to-peer interactions: companies can share

stories with a bigger audience

• Make your story more interesting and visually rich

Read more: http://bit.ly/maxsnap

Decoding WearablesFeb 25

Amadeus Stevenson

• Wearable technology has created a debate between utility and concerns for

privacy

• Providing value and gaining consumer trust will be fundamental for the

future of wearables

• New products are showing how important the unification of data will be in

the future

‘Heads in attendance: Julia Reid

Read more: http://bit.ly/decwear - NFL case study

Cult Brands 2.0Feb 27

Lauren Crampsie, with Ron Faris, Piera Gelardi, Spencer Rice

• Put your community first

• Develop brand evangelists that are so fanatical about your brand they

inspire others

• Innovation is key. Brands must continually surprise customers with new and

exciting developments in their offering

‘Heads in attendance: Ross Taylor

Read more: http://bit.ly/culttwozero

How To Use Visuals To Better

Engage Your AudienceFeb 27

Chris Anderson, Adam Gassman, Natalie Krawcyk

• A compelling image has the power to captivate and engage an audience

beyond the Like or follow

• It is absolutely critical to consider the emotional arousal of the image for

high impact and its share-ability factor

• Of equal importance is how good the content will look across multiple

platforms and devices

‘Heads in attendance: Jennifer Youn

Read more: http://bit.ly/visueng

Storytelling With VineFeb 27

Jeremy Cabalona, James Dybvig, Annie Park, Jeff Petriello

• Be an early adopter of each and every social media platform, exploring ways

to use it to enrich their content

• Mashable have built and have been growing a loyal and highly engaged

community inside the platform.

• This highly engaged audience is a great source for finding influencers.

‘Heads in attendance: Louise Peres

Read more: http://bit.ly/storytellvine

Measuring Social MediaFeb 27

Deanna Sandman

• Social measurement frameworks are not one size fits all. Think about what

means most to your brand, and ladder metrics up to broader business

objectives.

• Be creative in how you measure and provide ROI. Social media driven

conversion models provide the context needed to build out a solid ROI

framework.

Read more: http://bit.ly/1B7A6Om

Presenting ‘Head: Deanna Sandmann