10 Ways To Win

Christmas And New

Year Through Mobile

Marketing

Any kind of business, irrespective of

ownership has to adopt effective marketing

strategies to be successful. Marketing speaks

about the products and services that a

company has to offer and advertising makes

a sizable chunk of what market experts and

business gurus collectively term marketing.

Majority of the consumer businesses make the most of their

marketing campaigns on Christmas and New Year and

incidentally carry out the maximum volume of their business in

the last months.

Effective ways to campaign this festive season

Imagination is everything

Mobile advertising

Offer more

Be responsive and collaborate

Social media and smartphone

Early Start bodes well

Research is the key

Focus on specific targets

Undertake all means of marketing

Be cautious

Early Start Bodes Well

Be ahead of your competition by starting early and planning

ahead.

You campaign concepts and target points should be well defined

well in advance and the marketing team should be well informed

and equipped to tackle any last minute changes.

Research Is The Key

Marketing research for the

demographics and consumer

patterns should start about a month

to three months before the festive

season depending on the size of

the company.

The research should cover all the

markets that the company taps into

and define key strategy points to be

worked on later.

Native App Mobile

Advertising

Advertising platforms like Facebook and twitter are doing very

well and it will be beneficial for a small business to advertise on

social media platform but the penetration and outreach of app

based ads are amazing and the response can be well quantified

and fed back to the marketing team.

Ad measures like using advertisements as in game currency are

taking the center stage and a native app should take advantage

of that.

Hybrid Apps And

Smartphone

These are some simple, obvious reasons why social media

marketing is beneficial to small businesses in the context of hybrid

apps.

There are so many other reasons why hybrid apps marketing is

effective for small businesses, including the major reason: it puts

your business on the same competitive level as the big

corporations, because it uses the internet.

Tap the power of the smartphone, especially in India where the

trend is on the rise.

Location based targeting

A nice collaboration with the local coffee shop will be good for a

local business to increase outreach.

For an internet based business, launching a new coupon code

would attract customers but including a coupon for food joints

would spread the popularity through word of mouth which is

very effective.

This method of marketing would be especially effective if an app

is specifically designed and utilized for the shop, this engages

customers.

Focus On Specific Targets

Cater to your niche. A company should target their devoted

customers first and then cater to the ones that are not their

regular ones.

This applies to every sector of the market.

Businesses should never forget that they aren’t the only ones

undertaking a Christmas email marketing campaign.0

Undertake All Means Of

Marketing

Effective targeting could give a real advantage over less well-

thought-out, batch-and-blast campaigns.

Campaigns should cover all forms of media that the marketing

budget allows (considering SMEs are also cashing in this festive

season).

Email marketing campaigns are especially beneficial to the

businesses that cannot afford expensive television and radio

campaigns.

Be Cautious

Being culturally sentimental can get in the way of festive gusto.

Be aware of laying it on too thick while cashing in the festive

season, because there may be people who don’t appreciate

auto play music and emphasis on a specific religious group.

Imagination Is Everything

Beware of copying marketing concepts. The newer the better.

Customers love a fresh ad campaign as opposed to using the

campaign from last year that did very well.

Offer More

Try to be creative while advertising your products.

Try to portray your offers as being not only the best in the market,

but also the most generous.

Customers like freebies along with what they buy.

Read more on Mobile Advertising:

1. How In-Store Mobile Engagement Delivers Better Personalized Experience To

Customers?

2. Trends Of Mobile Internet Users In India

3. How Mobile Advertising Has Grown In Smartphones Era?

Let’s Connect!

https://twitter.com/_spocto

http://www.spocto.com/

https://www.facebook.com/Spocto

https://www.linkedin.com/company/spocto

Would Like to know more?

Write to us at: hello@spocto.com