10 need-to-know stats about crm
TRANSCRIPT
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10 need-to-know stats about the state of CRM
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Right now, CRM is big - and it’s only set to get bigger.
Here are 10 things you need to know...
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CRM can be great for business…
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1. CRM offers an average return of
$5.60 for every $1 spent.Source: Nucleus Research
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CRM use is on the up…
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2.About 50% of European organisations
are planning to boost their spending on CRM initiatives in 2014, up 2.5%.
Source: Gartner
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Companies are making CRM a priority…
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3.CRM is anticipated to be at the heart of digital initiatives in coming years.
Source: Gartner
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CRM accelerates business relationships…
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4.Companies that use data to foster
relationships outperform those that don’t. Source: IBM
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The future of CRM is on the Cloud
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5.Cloud adoption is increasing, with more
than 49% of CRM applications in the CRM software market being delivered on SaaS
infrastructure in 2014, compared with just 1% in 1999.
Source: Gartner
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Being connected is more important than ever…
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6.Sales reps saw productivity
increase by 15% when they had mobile access to CRM
applications. Source: Nucleus Research
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Mobile CRM is great news for Sales teams…
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7.65% of Sales reps who work at companies that have adopted a mobile CRM have achieved their
Sales quotas as opposed to just 22% of reps from non-Mobile
CRM enabled companies. Source: Innoppl Technologies
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But many businesses are being left behind…
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8. 63% of CRM initiatives Fail.
Source: Merkle Group
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Marketing Strategy is being undermined by confused data…
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9. 30% of Marketers say
disparate data sources is the main reason they cannot gain useful insights from
customer data. Source: Redspire
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CRM - Strategy = PROBLEMS…
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10.When asked to name the biggest
obstacles threatening the success of their customer initiatives, companies named the lack of a clearly defined CRM strategy as their number one
concern.Source: Gartner
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The Stats speak for themselves…
CRM is essential to business success.
The companies that fail to make the most of their CRM will get left behind.
Are you ready?
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For more on CRM success:
@Astarcloud_ltd
www.facebook.com/AstarCloud
www.astarcloud.com
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Image credits
Mylene Bressan: http://mylenebressan.openphoto.net/gallery/
Miroslav Vajdic: http://openphoto.net/gallery/image/view/23186
Luke Stodola: http://openphoto.net/gallery/image/view/7136
Iain Warde: http://openphoto.net/gallery/image.html?image_id=10325
Bruno Magalhaes: http://openphoto.net/gallery/image/view/6230
Michael Jastremski: http://mike.openphoto.net/gallery