10 insights to create the best presentations — michael baldwin
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How to Create the Best Presentations
This presentation consists of highlights from the interview with Moe Abdou,
founder & host of 33voices®.
Michael Baldwin is an accomplished leader in the communications industry with more than 25 years of top 10 advertising agency experi-ence in building global brands, leading global teams, solving complex strategic problems, and developing world-class creative campaigns.
Michael Baldwin@be_better_
Founder and CEO of MICHAEL BALDWIN INC
A memorable presentation is akin a great argument in front of the highest court. It
transports your audience from point ‘A’ to point ‘B’ all the while it reinforces your inescapable
conclusion. Remember these six things:
Insight #1
A memorable presentation is akin a great argument in front of the highest court. It
transports your audience from point ‘A’ to point ‘B’ all the while it reinforces your inescapable
conclusion. Remember these six things:Story
Insight #1
A memorable presentation is akin a great argument in front of the highest court. It
transports your audience from point ‘A’ to point ‘B’ all the while it reinforces your inescapable
conclusion. Remember these six things:Logic Flow
Insight #1
A memorable presentation is akin a great argument in front of the highest court. It
transports your audience from point ‘A’ to point ‘B’ all the while it reinforces your inescapable
conclusion. Remember these six things:Images
Insight #1
A memorable presentation is akin a great argument in front of the highest court. It
transports your audience from point ‘A’ to point ‘B’ all the while it reinforces your inescapable
conclusion. Remember these six things:Humor
Insight #1
A memorable presentation is akin a great argument in front of the highest court. It
transports your audience from point ‘A’ to point ‘B’ all the while it reinforces your inescapable
conclusion. Remember these six things:Illumination
Insight #1
A memorable presentation is akin a great argument in front of the highest court. It
transports your audience from point ‘A’ to point ‘B’ all the while it reinforces your inescapable
conclusion. Remember these six things:Repetition
Insight #1
Insight #2
For your presentation to have impact, it has to start with a crystal clear objective. Always start
by completing this sentence - “To Convince {your audience} that {your main point}”
Insight #3
There’s no more effective way to captivate your audience than with a personal story
that brings your objective to life.
Insight #4
Like a great drama, the opening scene sets the stage for the rest of the presentation.
Try beginning with:
Insight #4
Like a great drama, the opening scene sets the stage for the rest of the presentation.
Try beginning with:A provocative question
Insight #4
Like a great drama, the opening scene sets the stage for the rest of the presentation.
Try beginning with:A surprising fact or statistic
Insight #4
Like a great drama, the opening scene sets the stage for the rest of the presentation.
Try beginning with:An interesting saying
Insight #5
“If you’re trying to persuade someone to do something, or buy something, it
seems to me you should use their language, the language they use every day, the
language in which they think…” - David Ogilvy on persuasion
Insight #6
Masters of presentations are experts at managing their pace and varying their tempo,
for they know that it’s often what’s not said that leaves the greatest impression.
Insight #7
The best slides are like billboards; they communicate one
point clearly and immediately.
Insight #8
An unexpected headline captures attention. An unexpected headline that taps into a mental schema that already
exists will forever be indelible.
Insight #9
Like a great Pixar movie, the ending of your presentation doesn’t have to have
a call to action, for a profound way to think differently about something is
a provocative way to conclude.
Insight #10
What’s the one thing that distinguishes the most admired brands? The single mindedness of an idea
Reflect - What’s the most important thing not to do when
you begin a presentation?
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Presentation created by Chase Jennings
Insights by Moe Abdou
