10 insights to build habit-forming products | nir eyal

Download 10 Insights to Build Habit-Forming Products | Nir Eyal

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Tune in at http://33voic.es/inblr4p Nir Eyal is a writer for TechCrunch, Forbes, Psychology Today, and is a frequent speaker at industry conferences and Fortune 500 companies. He's the author of Hooked: How to Build Habit-Forming Products and has Lectured at the Stanford Graduate School of Business and Design School and has sold two technology companies since 2003.

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  • 1. insights from Nir EyalPowered by

2. This presentation consists of highlightsfrom the interview with Moe Abdou,founder & host of 33voices. 3. Nir EyalNir Eyal is a writer for TechCrunch,Forbes, Psychology Today, and is afrequent speaker at industry confer-encesand Fortune 500 companies.Hes the author of Hooked: How toBuild Habit-Forming Products andhas Lectured at the Stanford Gradu-ateSchool of Business and DesignSchool and has sold two technologycompanies since 2003.@nireyal 4. 1If your business model is built around a habit forming product,you must design : 5. 1If your business model is built around a habit forming product,you must design :Clever ways to engage your customer 6. 1If your business model is built around a habit forming product,you must design :Strategic ways to grow your user base 7. 1If your business model is built around a habit forming product,you must design :and Consistent revenue generating channels 8. 2The framework to build a habit forming productis anchored in these four steps: 9. 2The framework to build a habit forming productis anchored in these four steps:The Trigger -What pain is your product solving? 10. 2The framework to build a habit forming productis anchored in these four steps:The action -What simple action can one takein anticipation of a potential reward? 11. 2The framework to build a habit forming productis anchored in these four steps:The reward -What will keep me wanting more? 12. 2The framework to build a habit forming productis anchored in these four steps:The investment -What will influence me to come back in the future? 13. 2The framework to build a habit forming productis anchored in these four steps:The Trigger -What pain is your product solving? 14. 3Its wise to prioritize user engagementahead of exponential growth,for the former is where you create the craving. 15. 4If you dont get the trigger right,very little else matters.keep in mind that a negative emotion can be a positive internal trigger. 16. 5The enemy to forming new habits is past behavior.dont expect to win a customer from a competitorunless you can demonstrate at least a10x improvement over their product. 17. 6As human beings,were motivated more by the pursuit than the destination.Make it simple for me to take the next stepand youll keep me engaged.Think Facebooks Like. 18. 7If the behavior change you desire in your user isnt happening,ask these three questions: 19. 7If the behavior change you desire in your user isnt happening,ask these three questions:Is the behavior being triggered? 20. 7If the behavior change you desire in your user isnt happening,ask these three questions:Is the user able to do the behavior? 21. 7If the behavior change you desire in your user isnt happening,ask these three questions:Is the motivation sufficient? 22. 8When you understand that your user is not as motivatedby the reward as she is by the needto alleviate the craving for the reward,youll always remember to keep some degree of variability. 23. 9The most habit forming products require its usersto make a small investment into the product:time, data, effort, social capital or money. 24. 10A man who cant bear to share his habitsis a man who needs to quit them.- Stephen King on Habits 25. REALLY REFLECT...Is your product that much better thatit warrants a change in my behavior? 26. Connect WITH US!Tell us what you thinkChase@33voices.com