10 breathtaking social media case studies

7/31/2019 10 Breathtaking Social Media Case Studies

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10 Social Media Facts


2/13

Posted Numerous blogs and videos on Twitter

Encouraged employees to engage with customers on Twitter

Created a dedicated page for Twitter on the company website.

Created special Twitter tracking pages.

An electronic commerce company

specializing in footwear.

(c)2011 InRev Systems


3/13

Old Spice is now the number 1 body wash brand for men

In the 3 months after the campaign reached its peak, sales were up by 55%, reaching107% in the final month of the social media campaign


The campaign included sending

personalised video messages to

social media fans and celebrities.

The company has managed to gather

some pretty impressive stats that

reveal that Money is where the buzz

is.


4/13

The 1,799+ videos created during the campaign received 14

Million Views

The Twitter Page garnered 1M+ Followers (now the number

is 6M)

The Facebook page gained 1M+ Fans (now the number is

17M)

The campaign got 3 million online donors during the election

2 million people created profiles on my.barackobama.com

http://my.barackobama.com/http://my.barackobama.com/


5/13

Maintains over 30 Twitter accounts, each with over 1 Million followers

Uses Twitter to

Sell, promote, and listen

Engage customers in a targeted way.

Offer Discounts and promotions at @DellOutlet

To Share News, tips and information relating to Dell's IdeaStorm at @IdeaStorm

Maintains more focused niche twitter pages, to provide a more focused

information, and eliminate noise.

Dell discount account earned dell direct revenue of1 Million dollars in a couple of

months.

http://twitter.com/DellOutlethttp://twitter.com/IdeaStormhttp://twitter.com/IdeaStormhttp://twitter.com/DellOutlet


6/13

Facebook can be highly targeted than Google Ads.

Facebook allows you to create community around your product and service.

Long term engagement through Facebook Ad.

CPC campaigns on Facebook were more

effective and gave a better ROI than

Google.

Rajnish

Chief Business Officer

Althea Systems



7/13

102 Million people are online vs 96 million watching TV in India.

The number is expected to rise to a billion in next 10 years.

3G revolution will fuel the incoming growth.

We spend 35% of marketing budget in

Digital, and 25% of that in Social

Media.

Yateesh

Chief Marketing Officer

Aegon Religare Life Insurance



8/13

1174 Caf Coffee Day stall in India.

Plans to reach 2000 in India; 200 overseas.

Invested by group of investors lead by KKR on recent round of over USD 200M

We do only Social Media Marketing.

No offline and nothing online outside

of social Media.

K Ramakrishnan

Chief Marketing Officer

Caf Coffee Day


Disclosure: Caf Coffee Day is client of Simplify360.


9/13

Blog with more than 10 million views everyday.

Believed to be sold to CNN for over USD 200M

Went from zero to $200M revenue in 6 years


Pete and his team exploited Twitter to the

limits. Riding on more than a million fans, every

day few stories went viral.


10/13

Tata DOCOMO had about 42.34 million users at the end of December 2010.

Around 9% Market Share in highly competitive Indian Telecom Market

Had over USD 2B in revenues in 2011


Excellent use of Social Media to

position as the Technology leader and

visionary company.

More than 8 million fans onFacebook, Tata Docomo has become

a prominent brand for the Youth.


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Slightly less than USD 4 Billion in Revenue in 2011, when the company

was less than 10 years old.


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A Little about Us

Simplify360 enables

organizations to effectively

implement social media

concepts in to core business

functions.

Powered by Simplify360

AnalyticsTM, it extends a

sophisticated and user-

friendly environment torealize value via actionable

intelligence.

Social Media Management

SaaS Infrastructure


13/13


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10 breathtaking social media case studies

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