1 world mail & express americas 2010 | 23 rd february 2010 | c.-g. mende | austrian post key...
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1World Mail & Express Americas 2010 | 23rd February 2010 | C.-G. Mende | Austrian Post
Key Figures Austrian Post
Revenues: EUR 1,723.2m
Employees: ca. 26,000 FTE*
EBIT: EUR 93.7m
Austrian Post Group (Q1-3 2009)
Subsidiaries in 11 countries
Revenue: EUR 561.3m
Employees: ca. 4.000 FTE*
Shipments: ~100m p.a.
* Periodical average
Parcel & Logistics Division (Q1-3 2009)
Services provided in 11 countries
* Periodical average
2World Mail & Express Americas 2010 | 23rd February 2010 | C.-G. Mende | Austrian Post
Parcel deliveryBecoming part of the customers' sales process
3World Mail & Express Americas 2010 | 23rd February 2010 | C.-G. Mende | Austrian Post
Market and Competition
2004 2007 2008 2009e 2010e
2004 2007 2008 2009e 2010e
5,3% 0,9%
CAGR 04 - 07
CAGR 07 - 08
National CEP-Markets 2004 - 2010(€ bn Turnover)
International CEP-Markets 2004 - 2010(€ bn Turnover)
23,627,6 27,8
30%32% 32%
70% 68% 68%
Express
Standard
+7,5%
+4,3% +1,4%
+0,1%
8,6% 2,2%
CAGR 04 - 07
CAGR 07 - 08
9,2
11,8 12,1
60%59% 58%
40% 41% 42%
Express
Standard
+8,0%
+9,5% +4,9%
+0,3%
29%-7,0%
71%
27,2
+- 0%
11,3
48%
52%-20,0%
+- 0%
- 2,2%
CAGR 08 - 09
-7,1%
CAGR 08 - 09
46%
54%
28%
72%
ca.27,0
ca.11,5
-0,7%
1,7%
-9,8
+2,8%
+0,2%
+3,6%
CAGR 09 - 10
CAGR 09 - 10
Market development 2009
■ Decline of European market volume by approx. 10%
■ Enforced (price-) competition
■ Switch from Express to (cheaper) standard services
■ Decrease of volume- and turnover, declining margins
■ B2C segment is (only) growth market
Competition 2009
■ Trend towards “cost-cutting” (fixed-costs, personnel, marketing, subcontractors etc.)
■ Increases focus on sales activities (aggressive pricing, special offers, new products etc.)
■ Increased focus on B2C Segment
Expectations 2010
■ Volume development is seen slightly optimistic
■ Expectation of stable prices, competition remains hard
■ Sustainable change of demand from express to standard
■ B2C segment as main market driver (due to rising revenues in e-commerce)
■ In 2010, most market participants will be seeking to grow cautiously while maintaining careful cost management
4World Mail & Express Americas 2010 | 23rd February 2010 | C.-G. Mende | Austrian Post
Momentum in parcels in the past and expected development in near future
“The international air express market should recover this year after a 6.9% volume decline in 2009” (New study from aviation consultants Air Cargo Management Group)
“The global express market size is expected to reach US$209.92 billion in 2012, growing at an annual growth rate of 4.87%.” (Global Courier, Express & Parcel (CEP) Market - 2009 Edition)
Per capita expenses for Express- and Parcel services
“German mail order and online business grows 2 digit, whereas stationary trade is expected to grow 2% in 2010“ (German E-Commerce and Distance Selling Trade Association)
“Turnover in mail-order business reaches ~30bn in 2009“ (German E-Commerce and Distance Selling Trade Association)
B2C E-Commerce Sales of Major Global Companies, 2006-2008
Country
of Origin 2008 2007 2006
Amazon.com USA 13.098 10.842 8.537 +29.2 +38.5
Otto Group Germany 5.500 4.889 4.048 +12.5 +20.8
Staples USA 5.262 4.093 3.905 +37.5 +14.3
Office Depot USA 3.280 3.581 3.427 -2.0 +14.0
Dell USA 3.280 3.069 3.108 +14.3 +7.7
Arcandor Germany 3.500 3.000 n.a. +16.7 n.a.
Hewlett-Packard USA n.a 2.485 2.471 n.a. +9.7
Tesco UK 2.393 2.339 1.792 +18.8 +31.0
OfficeMax Inc. USA 2.119 2.339 2.232 -3.1 +14.3
Apple USA 2.460 1.973 n.a. +33.3 n.a.
Growth %
'08/'07
Growth %
'07/'06Company
Web Sales (bln EUR)
Source: yStats.com
0
50
100
150
200
USA AU JP NZ
EU-27
W.E
urope
S.Euro
pe
E.Euro
pe
19982008
in EUR
5World Mail & Express Americas 2010 | 23rd February 2010 | C.-G. Mende | Austrian Post
What do our customers expect?
Customer Expectations remain constant for about 20 years now …
1= not important 2= less important 3= important 4 = quite important 5 = very important
Reliability features
Price
6World Mail & Express Americas 2010 | 23rd February 2010 | C.-G. Mende | Austrian Post
What do we do? (1)
Market Research
DesignProduct-
ion StorageMarketing
TradeDelivery
Customer
Extend the value chain …
7World Mail & Express Americas 2010 | 23rd February 2010 | C.-G. Mende | Austrian Post
1. Consult the Experts
3. Cut WISMO (“where is my order”) Inquires
2. Automate Tasks
4. Extend Your Focus to the Return Trip
5. Get a Grip on Inventory
Top 10 Shipping Tips for 2010 By a Vice President of Customer Technology Marketing of one of the Integrators
6. Compete on an International Level
8. Integrate Your Shipping Processes
7. Ship to the Right Address
9. Pick the Right Mode of Transportation
10. Stay Connected
What do we do? (2)
8World Mail & Express Americas 2010 | 23rd February 2010 | C.-G. Mende | Austrian Post
And this is how we did (1) …
“With less staff due to layoffs, it is no wonder that this year, we saw an increase in the error rate.”
“For the most part, our readership made great strides in decreasingcosts. But they paid a price for those decisions.”
Source: www.PARCELindustry.com
9World Mail & Express Americas 2010 | 23rd February 2010 | C.-G. Mende | Austrian Post
And this is how we did (2) …
January 2010 Snapshot of “Verkehrsrundschau” in Germany
18 (mostly small) companies rank higher in Customer satisfaction than any of the key players in the (German) Market
19
20
10World Mail & Express Americas 2010 | 23rd February 2010 | C.-G. Mende | Austrian Post
Parcel deliveryBecoming part of the customers' sales process
A good crisis wasted
11World Mail & Express Americas 2010 | 23rd February 2010 | C.-G. Mende | Austrian Post
Our Thinking vs. Customer Expectations
FactoryProduct-
ionCustomerFactoryFactory
Product-ion
Product-ion
CustomerCustomer
Industrial Thinking
Innovation CustomerFactory InnovationInnovation CustomerCustomerFactoryFactory
We need to turn the process around
Market Research
DesignProduct-
ion Storage Marketing Trade Delivery Customer
Extending the value chain
12World Mail & Express Americas 2010 | 23rd February 2010 | C.-G. Mende | Austrian Post
Innovations?
„The biggest innovation in the (financial) industry over the past 20 years had been the cash machine.“
Paul Volcker, Former Federal Reserve Chairman (1979 to 1987), now chairman of President Obama’s Economic Recovery Advisory Board; during a conference of high-level bankers on 8th December 2009
13World Mail & Express Americas 2010 | 23rd February 2010 | C.-G. Mende | Austrian Post
Customer expectation ?
1= not important 2= less important 3= important 4 = quite important 5 = very important
My Logistic partner creates offers which inspire me instead of only managing my demand
My Logistic Partner does not “sell” flexibility, but changes processes where needed to create value for my customers
My logistic partner supports my products
My Logistic Partner works with me to find solutions which be import for my customers in future
My Logistic partner understands my market
My Logistic partner helps me to sell more
My logistic partner understands different geographic markets and offers more than “one size fits all”
Illustrative