www.ueg.org – March 2014

www.ueg.org – March 2014

1st UEG Communication Seminar

Presentation of the European Union of Gymnastics

www.ueg.org – March 2014

How to work togetherto optimise the communication of an event?

www.ueg.org – March 2014

Allocation of the event by the EC UEG

www.ueg.org – March 2014

Allocation ECh RG 2016

Allocation GAGF 2016

News UEG (31.01.2014)

www.ueg.org – Mars 2014

UEG + NF=

a team

Signature of the event contractbetween the UEG and the NF

www.ueg.org – March 2014

Newssignature of the

contract

Newspreparatory

meeting

www.ueg.org – March 2014

Objective : to relay a maximum of information

an event

Before,during,

and after

www.ueg.org – March 2014

Which tools are at our disposal?

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UEGWebsite

NFWebsite

Event Website

UEG WebsiteLaunch of its new version: February 2012

• Year 2013 :+ 56% visits / 2012+ 47% visitors / 2012+ 44% page views / 2012

www.ueg.org – March 2014

A website in two languages including English.

www.ueg.org – Décembre 2013

UEG Website - November 2013

ECh TRA Official Website - March 2014

Mobile Version of the UEG Website

www.ueg.org – March 2014

The development of the mobile version includes 8 layouts:Home page - Albums - Forms - News - Events - other pages

The mobile version will be optimized for the smartphone and tablet format

Creation of a UEG « button » to be installed on the users’ mobile device

Facebook Page of the UEGLaunch: beginning of 2012

www.ueg.org – March 2014

www.ueg.org – March 2014

www.ueg.org – March 2014

Twitter Account of the UEGLaunch: beginning of 2012

www.ueg.org – March 2014

www.ueg.org – March 2014

www.ueg.org – March 2014

• Newsletter sent in French and in English

• 5 Newsletters sent in 2012 

• 14 Newsletters sent in 2013

• Sent approximately to 700 contacts

UEG NewsletterSteadily increasing

www.ueg.org – March 2014

www.ueg.org – March 2014

UEG YouTube Channel – «Europeangymnastics»Launch: May 2012

• Figures June 2012 :- 87 online videos- 852 subscribers- 363 131 views

• Figures November 2013 :- 243 online videos- 3 329 subscribers- 1 479 003 views

www.ueg.org – March 2014

UEG YouTube Channel

• Publication of:- Promotional Clips for events + partners- Full routine Clips- Photo Slideshow of the events

• Broadcasting Live Streaming

www.ueg.org – March 2014

www.ueg.org – Décembre 2013

UEG YouTube Channel

UEG Live StreamingSteps of the LIVE

• First Step:UEG took the signal produced by the NF/OC at the ECh TeamGym in Aarhus/DEN end of October 2012 for broadcasting on its YouTube channel

• Second Step:UEG and EBU present beginning of 2013 the Live Streaming of Artistic and Rhythmic Championships on a dedicated platform

• Third Step:UEG produced and broadcasted the finals of the ECh Aerobic Gymnastics in Arques/FRA at the beginning of November 2013 for its YouTube channel

www.ueg.org – March 2014

Key figures:

• Total n° of visits = 60 604 (the platform was visited 60 604 times)

• Average viewing time per live stream = 41 minutes

• Max. daily audience (identified on Sunday) = 11 196 viewers

• 57 countries served

Live coverage - Moscow

www.ueg.org – March 2014

Key figures :

• Total n° of visits = 59 120 (the platform was visited 59 120 times)

• Total n° of downloaded applications = 1 300

• Average viewing time = 28 min. on site – 40 min. on application

• Max. daily audience (identified on Saturday) = 7 337 viewers

• 49 countries served

Live coverage - VienneLive Streaming on mobiles

www.ueg.org – March 2014

www.ueg.org – March 2014

To finish:

The important thing isto communicate

and the sooner the better!

Imagine that we are in the same office, that we are part of

the same team!

www.ueg.org – March 2014

Conclusion:

The UEG tools are at your disposalthroughout the year to communicateon an international level.

www.ueg.org – March 2014

Dear colleagues, thank you for your attention!

www.ueg.org – March 2014