www.ueg.org – march 2014 24th european championships in trampoline – guimarães, portugal 2014...
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www.ueg.org – March 2014
24th European Championships in Trampoline – Guimarães, Portugal 2014
WE ARE READY, ARE YOU?
1st UEG Communication Seminar
Diana Costa - POR
www.ueg.org – March 2014
1st UEG Communication Seminar
Communication Strategy
Before Event
Event
After Event
Event Logo
Event Official Site and Facebook*Event Teaser*
Event Media Partners
Best Moments Video
Monitoring journalists Daily news on the Official Site, on the UEG website and Facebook*
Daily Videos on the UEG YouTube Channel*Daily Photos on Facebook*
Open Day for journalists
Interviews with medalists
Clipping
Finals Live on National TV and on the UEG YouTube Channel 45’ Summary television
www.ueg.org – March 2014
1st UEG Communication Seminar
Event Teaser*
http://www.trampeuro2014.com/
www.ueg.org – March 2014
1st UEG Communication Seminar
Event Teaser*
Guimarães - one of the most important historical cities in Portugal. Our first king, D.Afonso Henriques was born in this city and it is considered the cradle of our country.
Interaction with the
public
Winning the
Crown
Powerfull message
Mobilization of public
Suspense
Creating Emotion
www.ueg-gymnastics.com - Mars 2011 5
1st UEG Communication Seminar
Event Official Site and Facebook*
Event Official site – English - Universal language; crossing borders
-General Program-Schedules-Live Results-Tickets-Merchandising-Start Order
www.ueg-gymnastics.com - Mars 2011 6
1st UEG Communication Seminar
Event Official Site and Facebook*
Facebook Cover – A week before the event
www.ueg-gymnastics.com - Mars 2011 7
1st UEG Communication Seminar
Photos on Facebook*
Daily Photos
Daily News
Daily Results
Daily Videos
Daily Clipping
www.ueg-gymnastics.com - Mars 2011 8
1st UEG Communication Seminar
WE ARE READY, ARE YOU?
Thank you!