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Electronic Electronic CommerceCommerce

Uthairatt Phangphol

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•Contents Part 1: Introduction to E-Part 1: Introduction to E-Commerce and E-Commerce and E-MarketplacesMarketplacesChapter 1. Overview of E-CommerceChapter 2. E-Marketplaces: Mechanisms, Tools, and Impacts of E-CommercePart 2: Internet Consumer Part 2: Internet Consumer RetailingRetailingChapter 3. Retailing in E-Commerce: Products and ServicesChapter 4. Consumer Behavior, Market Research, and Advertising

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•Contents Part 3: Business-to-Part 3: Business-to-Business E-CommerceBusiness E-CommerceChapter 5. B2B E-CommerceChapter 6. E-Supply Chains, Collaborative Commerce, and Corporate PortalsPart 4: Other E-Commerce Part 4: Other E-Commerce Models and ApplicationsModels and ApplicationsChapter 7. Innovative E-Commerce Systems: E-Government and E-Learning to Consumer-to-Consumer CommerceChapter 8. Mobile Computing and Commerce and Pervasive ComputingChapter 9. The Web 2.0 Environment and Social Networks

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•Contents Part 5: E-Commerce Part 5: E-Commerce Support ServicesSupport ServicesChapter 10. E-Commerce Fraud and SecurityChapter 11. E-Commerce Payment SystemsChapter 12. Fulfilling E-Commerce Orders and Other E-Commerce Support Services

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•Contents Part 6: E-Commerce Part 6: E-Commerce Strategy and Strategy and ImplementationImplementationChapter 13. E-Commerce Strategy and Global E-CommerceChapter 14. Economics and Justification of E-CommerceChapter 15. Launching a Successful Online Business and E-Commerce ProjectsChapter 16. Regulatory, Ethical, and Compliance Issues in E-CommerceOnline Part 7: Auctions and Application DevelopmentChapter 17. Dynamic Trading: E-Auctions, Bartering, and NegotiationsChapter 18. Building E-Commerce Applications and Infrastructure

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•RFID Radio frequency Radio frequency

identification (RFID)identification (RFID) is a technology that uses electronic tags (or transponders), instead of bar codes, to automatically identify objects or items. The tags can be attached or embedded in objects, animals, or humans. RFID readers use radio waves to interact with the tags. The radio waves enable the unique identification and location of the objects, transmission of data, and/or storage of information about the object. Some tags can be read from several meters away and beyond the line of sight of the reader.

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•DELL

DELL—USING E-COMMERCE FOR SUCCESS

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•Application Case

DELL—USING E-COMMERCE FOR SUCCESS

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E-Business ModelE-Business ModelE-

Business

Telecommunication

Communication

Collaboration

&

Network

E-Commerce

Internal Business

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E-Business ModelE-Business Model1. Enterprise Communication

And Collaboration• E - Mail

•Voice - Mail

• Chat - System

• Teleconferencing

•Discussion Forum

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2. Electronic Commerce•ATM

•Visual Market

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E-Business ModelE-Business Model

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3. Internal Business System

•Management Information System

• Enterprise Resource Planning :ERP

•Customer Relationship Management :CRM• Transaction ProcessingTransaction Processing•Process Control SystemProcess Control System

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E-Business ModelE-Business Model

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A Framework for A Framework for Electronic CommerceElectronic Commerce

1.E – Commerce Application

2. E – Commerce Infrastructure

3. E – Commerce Supporting

4. E – Commerce Management

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A Framework for Electronic Commerce

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A Framework for Electronic Commerce1. E – Commerce Application

E-Retailing

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E - AdvertisementE - AuctionsE – Service (Online Payment , E- Baking ,

E – Job , E – Community )E - GovernmentM- Commerce(M-Billing , M-Entertainment

, M- Banking)

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2. E – Commerce 2. E – Commerce InfrastructureInfrastructure

•Network

•Channel Communication•Format And Content Publishing•Security

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Network

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Network

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2. E – Commerce InfrastructureNetwork

-

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3. E-Commerce 3. E-Commerce SupportingSupporting

• E – Commerce Application Development

• E – Commerce Strategy

• E – Commerce Law

•Domain Name Registration

•Web Site Promotion

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4. E-Commerce 4. E-Commerce ManagementManagement

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•ManagementManagement

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5. E-Commerce 5. E-Commerce PracticePractice

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•PracticePractice

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Orbis Corporation

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Major Business Pressures & the Role of EC

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Consumer BehaviorConsumer BehaviorInternet MarketingInternet Marketingand Advertisingand Advertising

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Business-To-Business(B2B)Business-To-Consumer (B2C)Consumer-To-Consumer (C2C)Consumer-To-Business(C2B)Business-To-Business-To-Consumer (B2B2C)

Intrabusiness E-CommerceBusiness-To-EmployeeGovernment-To-CitizenExchange-To-Exchange

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Type of ECType of EC

The Web 2.0 Environment

and Social Networks

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Thank Thank YouYou