chapter 9: electronic commerce software. electronic commerce, seventh annual edition2 web...
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Electronic Commerce, Seventh Annual Edition 2
Web Development Spectrum
• HTML Editors – FrontPage, Expression Web, Dreamweaver.
• Standalone Web site Templates - (Search on “Web Templates” )
• Web Stores ( Example: Yahoo!Merchant Solutions)
• Shopping Cart Systems – (Examples: Miva Merchant, Cart32)
• Database Management - (http://en.wikipedia.org/wiki/Comparison_of_relational_database_management_systems)
• Site Building Environments – (IBM Websphere, Lotus Domino)
Electronic Commerce, Seventh Annual Edition 4
Other E-Commerce Software
Middleware – Generic term for software that connects applications
Web Services - Cross-platform XML-based information Sharing
ERP - Enterprise Resource Planning Software
SCM - Supply Chain Management software
Electronic Commerce, Seventh Annual Edition 7
Web Hosting Terminology
• Free Hosting – (Advertising-Supported)
• Shared Server – (Share w/Others)
• Dedicated Server - (Just Yours)
• Co-located Server - (You Own & Manage)
• Managed Hosting – (Completely Outsourced)
• E-Commerce Hosting – (Payment Transaction Enabled)
Electronic Commerce, Seventh Annual Edition 9
Website Hosting
https://www.godaddy.com/
http://www.hostway.com/web-hosting/
http://www.1and1.com/
http://smallbusiness.yahoo.com/webhosting/
Electronic Commerce, Seventh Annual Edition 10
Mall-Style Commerce Service Providers
Commerce Service Providers (CSP) that offer mall-style commerce services
• Examples: eBay Stores, Amazon WebStore, Yahoo!Shopping
Electronic Commerce, Seventh Annual Edition 12
IBM WebSphere Commerce
• An enterprise-class end-to-end development environment suitable for midsize to large businesses
• Includes:
– Web Development via Catalog templates & Advanced catalog tools
– Demo: http://www.youtube.com/watch?v=5G7b86a_r1U
Electronic Commerce, Seventh Annual Edition 13
Microsoft Commerce Server 2002/7
• Allows businesses to sell products or services on the Web using the following tools:– User profiling and management– Transaction processing– Product and service management– Target audience marketing
• Provides many predefined reports for analyzing site activities and product sales data
Electronic Commerce, Seventh Annual Edition 14
Customer Relationship Management Software
• Provides:
– Sales automation
– Customer service center operation management
– Marketing Campaign Management
Electronic Commerce, Seventh Annual Edition 15
Content Management Software
• Helps companies control large amounts of text, graphics, and media files
Electronic Commerce, Seventh Annual Edition 16
E-Commerce Knowledge Discovery & Management Universe
DATAWAREHOUSE
CLICKSTREAMDATA Forms Cookies Log Files Session History
DATA
MINING
QUERY
RESULTS
OFF-LINE DATA Product Data Customer Data Customer Behavior
Electronic Commerce, Seventh Annual Edition 17
Data Mining
Process of employing computer analysis techniques
to extract Knowledge from a database and MODEL behavior.
SOME DATA MINING TECHNIQUES:
Outcome Models – (Decision Tree)
Cluster Models - (Cluster Analysis)
Affinity Models - (Association & Linkage)
OBJECTIVE: Help Understand & Predict Customer Behavior.