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Buon Compleanno

Wszystkiego dobrego z okazji rocznicy

Përshëndetje!

merci beaucoup! Вітаю

Συγχαρητήρια για το γάμο σας!

Comóradh Happy

ขอแสดงความยิ�นด�ในการจบการศึ�กษา!

Sėkmės!

Ich vermisse dich!

Happy Valentinsdag!

Boldog születésnapot!

Sweet un ar bymtheg!

Fi a mea, Valentine

OMC!

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Oh My Card!

Moniroth Chhean Monika Wegrzyniak

Grade: 11thAge: 16

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Mission Statement

Opportunity There are about 307,000,000 people currently living in the

United States. There are about 38,000,000 immigrants in the United States. There are over 30 different languages spoken in the United

States. It is very difficult to find a card in another language.

Mission Statement Oh My Card! is an online business that allows our customers to

put their own creativity on the card. OMC! is also affordable; and we won’t allow language barriers to hinder our customers from customizing their own cards.

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Business Profile Type of Business

Retail Unique Features:

Able to be translated into different languages.

Variety of designs, sizes and themes. Our cards are customizable, giving our customer

the freedom to create their own cards.

Legal Structure Partnership Both have skills that can benefit our business Sharing financial commitment Pool resources and expertise Limited start up costs.

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Qualifications Qualifications

Have taken Poetry classes Fluent in three languages: English, Polish, and Cambodian. As well

as learning Spanish Have taken a Graphic Design Class Have taken eight art classes altogether

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Consumer Profile By Location

Nationwide

By Population Both males and females aged 16 – 45; who have access to

the internet.

By Personality/ Behavior Don’t have the time to go out to the store and choose a

card. That can’t keep track or keep forgetting special occasions.

By Income Middle income

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Competitive Advantage

Oh My Card!

Hallmark Zazzle.comFactors

ExcellentQuality of Product//Service

Price

Location

Brand/Reputation

Unique Knowledge

Good Excellent

Affordable Affordable Affordable

Sells more than just

cards

Customizable

Translatable and

Personal Profiling

Storefront/ Online

Online Online

Very Good Good Excellent

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Marketing Plan

Affordable

People who want a card in another

language.

Word of mouth

Free Samples Website

Online Customizable cards

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Marketing Plan

Purchase Retention

•See Before You Buy Feature

• Translatable

• Personal Profile

•Free Greeting Cards with Website link

•Business Cards

•Word of mouth

•OMC Facebook Page

• Excellent quality

• Mailed within a week

•Free over sea shipping for military families.

Long Term ( 6 months-1 year)

Current & Short Term (1 month -6 months)

Awareness

Expand Card Business

Discounts on Personal Profile Orders

Discounted – Free shipping

$50.00 $10.00 $20.00Monthly cost, by phase:

Awareness Purchase Retention

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Cost of Materials/Direct Labor Definition of One Unit

One Translated Birthday Card

Cost of Sales Per Unit

Direct Labor(Labor Cost per Hour)

Time (in hours) to make 1 unit

Direct Labor Cost Per Unit

$8.25 6.67 min. or .111 hrs

$0.92

Total Direct Labor Per Unit $0.92

Material Description Cost/Total Quantity Cost Per Unit

Scrapbook Paper $11.99 / 58 $0.21

Supplies $53.95 $0.10

Total Material Cost Per Unit $0.31

Total Other Variable Costs Per Unit $0.00

Cost of Sales Per Unit $1.23

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Economics of 1 Unit

Definition of One Unit One Translated Birthday Card

Selling Price per Unit $5.00 + shipping

Direct Labor per Unit $0.92

Materials per Unit $0.31

Total COGS per Unit $1.23

Total Other Variable Costs per Unit

$0.00

Total Cost of Sales $1.23

Contribution Margin $3.77

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Average Monthly Fixed Costs

Type of Fixed Cost Monthly Cost Entrepreneurial Stipend $60.00

Advertising (5000 Business Cards) $60.00

Depreciation (Computer, Printer, Laptop, etc.)

$140.35

Utilities (Cell Phone, Internet) $75.00

Rent (From Home) $10.00

Total Monthly Fixed Costs $345.35

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Time Management PlanBusiness Schedule for a Typical Week (168

hours)

Column1

School: 60 Hours

Free time: 58 Hours

Business: 50 Hours

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Monthly Sales Projections

0100200300400500

J an Feb Mar Apr May J une J uly Aug Sept Oct Nov Dec

Uni

ts S

old

Total Units

2,610 cards

Full Capacity

13,230 cards

Break-Even Units

59 cards

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Projected Yearly Income Statement

Selling Price Per Unit $5.00 + shipping

# of Units Sold 2,610 cards

Total Sales $13,050.00

Total COGS $3,210.30

Other Variable Costs $0.00

Total Variable Costs $3,210.30

Gross Profit $9,839.70

Yearly Fixed Costs $4,144.20

Other Costs/Unforeseen $1,036.05

Total Fixed Costs $5,180.25

Profit before Taxes $4,659.45

Less Estimated Taxes @25% $1,164.86

Net Profit $3,494.59

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ItemWhere I will buy

this?Cost of Item

Laptop Best Buy Already Owned

Printer Best Buy Already Owned

Scanner Best Buy Already Owned

Card SuppliesAC Moore / Michael’s / Internet

$ 53.95

Cell Phone AT&T / Verizon Already Owned

CASH RESERVE covering 3 months of fixed expenses

$ 1,036.05

Estimated TOTAL START-UP INVESTMENT $1,090.00

Start-up Investment

10 hours $82.50$8.25x =

Total: $1,172.50

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Return

…on Sales

…on Investment298%

Annual Net Profit

Start-Up Inv.

$3,494.59

$1,172.50= $2.98

27%

Annual Net Profit

Total Sales

$3,494.59

$13,050.00=

$0.27

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Financing Strategy

Source Amount Debt Equity

Personal Savings

$772.50 X

Relatives/Friends $400.00 X

Totals: $1,172.50

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Business Responsibility Plan

We will donate 7% of our annual net profits to the St. Jude Children's Research Hospital, which we will use to hold a card craft day for active patients.

We will notify our customers about our donations by putting it on our business cards and our website.

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Business & Educational Goals

To provide more options for themes as well as to get all the card designs on our website.

• Moniroth: To graduate in the top 3 of my grade and to get accepted into the college of my choice.

• Monika: To graduate in top 10 of my grade and get accepted to the college of choice.

Business

Personal

• We will expand our business by adding personalized invitations to our merchandise.

Sh

ort

Term

Lon

g T

erm • Moniroth: To have a major in

criminology as well as a minor in forensics.

• Monika: To get accepted into Medical School.

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Where Magic makes the card

Thank you for your consideration of

Oh My Card!

You may visit us at:

www.ohmycard.webs.com