1 break.com: summary overview background established in 1998 as big-boys.com, a video-sharing site ...
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Break.com: Summary Overview Break.com: Summary Overview
Background
Established in 1998 as Big-Boys.com, a video-sharing site
Purchased in May 2004 by Keith Richman, co-founder of Billpoint, and changed name to Break.com
100% owned by Richman and a few business partners – has never taken any venture financing
Based in Beverly Hills, CA with 20 employees
Content
Online entertainment network and community powered by traditional user-generated content
Content base skews toward 15-35 year old male-oriented humor, sports and racy categories
Majority of the content is original and created by users specifically for Break.com
Pays $250/ video for videos it wants to feature, incentivizing users to create high-quality videos (est. to spend ~$250K/ month buying user videos)
Generate revenue through banner ($20 CPM) and text ads only – no pre-rolls
User Metrics
Partnerships
Leverages AdBrite to sell its banner and text ads
Established partnerhsip with Amp’d Mobile in Nov. 2005 to distribute videos through mobile, charging $2.99/ month for unlimited access
Unique Users (MM)
Web page views (B)
Time/ person(min.)
1.4 1.9 1.3
16.1 21.5 15.3
Source: Nielsen//NetRating used for page view, time data, AdBrite; BambiBlogs.com; Break.com; Multichannel News; Amp’d Mobile; PureVideo; ComScore Video Matrix
Note: estimated
to generate ~100MM streams/ month
3-mo. growth: 12.8%
2.6 2.53.5
2.6 2.9 3.3
Jul-06 Aug-06 Sep-06
Jul-06 Aug-06 Sep-06
MM NR
*
Internal break.com sources estimate uniques of approx 13MM
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Case study: Break.comCase study: Break.comFunctionality Functionality
Break.com demo
Advertising:
• Banner ads – no pre-rolls or text
Content
• User-generated
• Share it with friends (viae-mail)
• Embed & blog it
Interactivity:
• Promote to home page
• Rate It
• Recommend
• Comment
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Heavy.com: Summary Overview Heavy.com: Summary Overview
Background
Established in 1999 as a P2P digital content sharing site by Simon Asaad & David Carson
Polaris venture capital holds a 25% stake in Heavy
Polaris lead a $10MM round in January 2006 Expected to generate ~$20MM adv.
revenues in 2006, a 300% increase over 2005 (recently valued at ~$200MM – source: paidContent.org)
Based in New York, NY with 20 employees
Content
Broadband entertainment network focused on providing high-quality content
Content base skews toward 18-34 year old male-oriented humor and racy categories
Content is a mix of video, animation, and games created by Heavy and/or its partners, e.g., NBC delivered through distinct channels
Generates revenue through banner ads, pre-rolls, and branded production, e.g., Burger King videos
Ad sales and marketing conducted internally
User Metrics
Partnerships
Recently announced partnership with TiVo to provide content for TiVo’s VoD service
Established partnership with Verizon Wireless in April 2006 and created a channel on Vz’s V Cast subscription mobile offering
Parnter with Sony PSP, video iPod, and Virgin Mobile to distribute non-wireless mobile content
Unique Users (MM)
Web page views (B)
Time/ person(min.)
0.9 1.0 0.6
1.5 1.2 1.0
Source: Nielsen//NetRating used for page view, time data, Heavy.com; Multichannel News; PureVideo; ComScore Video Matrix; paidContent.org; FT.com; VCMike’s Blog
Note: estimated
to generate 80-90MM streams/ month
3-mo. growth: (5.4%)
8.3 7.5 6.8
3.0 3.5 2.7
Jul-06 Aug-06 Sep-06
Jul-06 Aug-06 Sep-06
MM NR
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Case study: Heavy.comCase study: Heavy.comFunctionality Functionality
Heavy.com demoAdvertising:
• Banner ads
• Pre-rolls
Content sharing:
• Heavy/ partner produced channels
• Share it with friends (viae-mail)
• Blog it
Interactivity:
• Rate It
• Comment
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Digg.com: Summary Overview Digg.com: Summary Overview
Background
Established in Nov. 2004 as an information and news sharing site by Kevin Rose
Closely held (Rose owns ~30-40%) with minimal venture financing – received $2.8MM round in Oct. 2005 to support initial growth
Expected to generate ~$3MM in adv. revenuesin 2006 (recently valued at $200MM – source: BusinessWeek, 8/2006)
Based in San Francisco, CA with ~20 employees
Content
Online user-driven news/ information community
Target IT professionals, developers, professional “geeks” and news junkies
Content is a mix of categorized text (primary) and video (secondary) postings from blogs, professional news sites and random Web sites
Users tag news stories they like (dig) and dislikes, driving what content appears on the home page
Generate revenue through banner and text ads only – focused on growing audience with minimally invasive advertising
User Metrics
Partnerships
Leverages Federated Media to sell its banner ads
Digg.com founders started a video production company, Revision3, in Sept. 2006
Focused on high-end humor and tech content targeted at young, tech-oriented people
Advertising model is 1950s throwback – based on sponsors named in advance of ‘shows’ by hosts
Unique Users (MM)
Web page views (B)
Time/ person(min.)
0.6 0.5 1.2
2.2 2.1 2.5
Source: Nielsen//NetRating used for page view, time data, Digg.com; Multichannel News; PureVideo; ComScore Video Matrix; Federated Media; HowStuffWorks.com; BusinessWeek (8/06); Red Herring
Note: estimated
to generate 20-30MM streams/ month
3-mo. growth: 13.8%
1.2 1.2 1.31.6 1.8
2.1
Jul-06 Aug-06 Sep-06
Jul-06 Aug-06 Sep-06
MM NR
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Case study: Digg.comCase study: Digg.comFunctionality Functionality
Digg.com demo
Advertising:
• Limited banner and text ads
• No pre-rolls (link directly to other video sites, e.g., YouTube)
Content
• User-posted and recommended
• Share it (viae-mail)
• Blog it
Interactivity:
• Edit It
• Rate (Digg) It
• Comment