090914 twitter case study

8/8/2019 090914 Twitter Case Study

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Dolphin TermMr. Niphat Namkiatsakul ID: 4931203044

Email: [email protected] Tel: 087-3038858

Mr. Ittipon Sitahirun ID: 4931203134


Mr. Phongphat Ajchariyavaranon ID: 4931203165


Mr. Phithakchai Somjai ID: 4931203191


Mr. Ritnatee Pinitpaisarn ID: 4931203196


Mr. Thumrongthum Kumpilo ID: 4831205225


Miss. Ganookwan Thatinjun ID: 4831205222


Section: 1

Course: Strategic Management

2009Twitter 2009


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Twitter

A. Case Abstract

B. Company Profile


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C. Industry Profile 3-5 pages


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D. Competitor Analysis 5-7 pages


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E. External Audit

External Factor Evaluation (EFE) Matrix

Key External Factors Rating

Opportunities

1. By 2011, Indias technology industry will exceed$110 billion in annual revenue, up from $48.5billion in 2006.

32. There are integration of architect, design and

implement technology, and industry-specificsolutions.

23. There has been a shift from typical desktop PCs to

a more mobile product line such as notebooks.

34. Worldwide unit sales of PCs rose 10.9 percent. 25. The substitute products such as remanufactured

or refilled ink cartridges have been gainingmarket share.

46. Consumers are aggressively a shopping for new

products and are demanding new features.3

7. Consumers use the internet as a primary source forresearch before making a technology-relatedpurchase.

28. China is one of the worlds fastest-growing

computer markets.2

9. Computer shipments worldwide grew by 10percent.

3Threats

1. Technology products have a short product lifecycle.

32. Apple is one of the fastest growing computer

manufactures.3

3. Other companies have also started branding theirdurability to business customer.

44. Canon Inc., Dell., and IBM are main direct

competitor of Hp.3


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F. Internal Audit

Financial Analysis

Figure 1: Income Statement

The financial management of HP show about the way to manage finance by

offering broad range of financial manages service to its customer so their customer can be

a part to improve HP Company. The income statement continuous growth for the last 3


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years that can show us about development of company and HP can affect to competitor

like a Dell. Nowadays many companies try to enter in this business so Dell has a problem

to keep at the market and the years 2007 Dell has a growth that decrease about 15.5% and

HP is growing about 25.8%. Besides that, HP has a management effectiveness return on

assets about 6.53 % that is mean HP can receive the profits from the assets and HP has

the good management of financial. Return on equity of HP is about 18.30% show us

about the effectiveness of company that can manage the equity to get the profits.

Figure 2: Key statistics for HP Corporation


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G. TOWS Matrix

Strengths Weaknesses

Opportunities

SO Strategies:

- Using branding that peoplewell-known to enter to Chinamarket (S1, O4, O5, O8)

- Expanding new way forchoosing product and givinginformation through internet(S3, O7)

- Tend to using refill and reuseproducts are growing up thatHp has CSR to protectenvironment (S5, O5)

- Hp shifts PCs to a moremobile product line in orderto offer the new product tocustomers (S4, O6)

WO Strategies:

- Lunch a new product which isCMDB by using integrationsof technology and expandingto a new segment (W2, O2)

-

Increasing a way of buyingprocess of customer forreducing time less (W4, O7)

- Buy new integration oftechnology to develop newproducts (W3, O2)

Threats

ST Strategies:

- Launch promotion forcustomers to exchange oldproduct to be discount (S5,T1)

- Using marketing strategy topromoted to entering newmarket and increase existingmarket share (S3, T2, T3, T4)

WT Strategies:

- Improve production processand manage the capabilitiesfor gain more competitiveadvantage (W3, T2)

- Reduce time process tocustomers (W4, T3)


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H. SPACE Matrix

From SPACE Matrix, the result of analysis is conservative because growth of

market has been increasing continually and HP has good financial but entry into market is

quit hard which these is many strong exist competitor. That means the weight of industry

strength is medium. In the part of financial strength, Hp has higher income than somecompetitors. It should be high financial strength. The product quality of Hp is the same

with competitors, also customers still have switching buying products that we analysis

competitive advantage should be low. Hp has quite well in the Environmental Stability

because the price of Hp is appropriate with product and they have barrier to entry for

defend new competitor in the market. So the good strategy that we suggest, is market

penetration or product development.

6

5

4

3

2

1

-6 -5 -4 -3 -2 -1 1 2 3 4 5 6-1

-2

-3

-4

-5

-6

Competitive

IS

ES

CA

FSConservative Aggressive

Defensive


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I. Grand Strategy Matrix

We determine HP on Quadrant I because nowadays there is fast growing of

computer market from technology that always improve. And in the computer market,

there are many competitive but HP is a largest world company and one of lead of

computer market. So, the strategy that appropriate for HP is Market penetration and HP

should be use market penetration to increase existing market shares.

Rapid Market Growth

Quadrant II Quadrant I

Strong

Competitive

Position

Slow Market Growth

Weak

Competitive

Position

Quadrant III Quadrant IV


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J. The Internal-External (IE) Matrix

The IFE Total Weighted Score

Strong Average Weak

3.0 to 4.0 2.0 to 2.99 1.0 to 1.99

High I II III

3.0 to 3.99

Medium IV V VI

The EFE Total

Weighted Score

2.0 to 2.99

Hewlett Packard

Low VII VIII IX

1.0 to 1.99

Strategy Suggestion: Hold and Maintain because both of EFE and IFE is medium rate.


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K. Strategy Map

Vision

Mission

Objective

Corporation Strategy

Product development Strategy

Marketing Activity

Activity Objective Description

Promote HPs product

directly to consumers and

business

Reduce cost of operationthat has to spend for agent

There is HPs Centre forselling and marketing itsproducts and service ineverywhere

Offer a variety of choices

to unwanted computer

Minimize the impact on the

environment

Offer a variety of choicesFor example, Trade-in,

return for cash, Recycle,and Donate

Production Activity


Invest in research and

developmentDevelop their new products

Doing a research anddevelopment to respondcustomers need


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Suggestion for strategy:Market penetration

Marketing Activity


Launch a campaign with

computer exhibition

Increasing sales and catchmore market share bypromote the new product

Create campaigns to attractcustomer by demonstrationof product at exhibition

Using mass media strategy

Increasing more customerto be well-known HPsproduct

Put a new way likesinternet to get morecustomer and also using togive information, showingnew product, and gettingfeedback

Production Activity


Invest new technology in

production

Improving quality ofproduct

Finding new technologythat can produce the goodquality to provide thecustomer

M. Reference

http://finance.yahoo.com/q/ks?s=HPQ

090914 twitter case study

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