twitter case study: just falafel
DESCRIPTION
A Case Study on Just Falafel's twitter usage - presentation at ArabNetTRANSCRIPT
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Tweeting Falafel
#TalkBack
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Menu
Why Twitter Activities Results
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§ Just Falafel is doing phenomenally on Facebook; yet despite many people knowing the brand, not many advocates have tried it
§ We used twitter to talk to individuals and get them to try Just Falafel through awareness, engagement, and directions for ordering or visiting our restaurants
§ Facebook is a community Hub; whereas twitter is a tactical tool to connect with influencers, generate leads, and provide customer care
Why Twitter
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Twitter Data High Growth High Mobility
Industry Relevance Action Orientation
Sour
ces:
Twitt
er in
tern
al Da
ta D
ec 2
012
and
Com
pete
US
2012
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Menu
Why Twitter Activities Results
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We made people socially hungry through:
What we did
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Meal Time Conversations
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Food Engagement
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Mouthwatering Promotions
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Driving People to Restaurants
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Highlighting a Health Aspect
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Discussing Franchising Opps
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Location Based Targeting
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Follower Based Targeting
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Interest Based Targeting
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Menu
Why Twitter Activities Results
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8,917,296
Results: Impressions
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169,536
Results: Engagements
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10,273
Results: Followers
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Twitter Sales LONDON
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JF Sales Trends
Gross Sales Twitter Ad Spend
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JF Sales Trends
Gross Sales
7 Days Later
Twitter Ad Spend
Regression Analysis Shows: 10% of sales fluctuations are accounted for by Twitter ad spend variation
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Twitter Franchises TURKEY
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Results: Franchising
Impressions:
455,000 Clicks on Tweet: "
17,421 Site Visits: "
3,737 Retweets:"
68 Replies: "
54 Applications: "
43 Turkey Franchising Campaign: 13 – 20 January 2013
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