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<School> <Mascot> Program Plan The model for achieving and sustaining a high level of success in the <Mascot> football program The X’s and O’s are the easy part  Fourth and one - go for it.

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<School> <Mascot>

Program Plan

The model for achieving andsustaining a high level of success in

the <Mascot> football program

The X’s and O’s are the easy part 

Fourth and one - go for it.

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Program vs. Team

• The biggest decision the head coach can make is to treat the

football operations as a program rather than as a team

 – That is, to take a long-term view of the football operations and not

look at this next season as the only thing that matters

 – When that decision is made, then everything will fall into place

• A football program is like a company in that it has no end point, it

continues long after the people involved today have moved on

 – A program can have any number of teams (projects, or seasons), but a

team can belong to only one program – The program has no time limitations and is not bound to any single

time period (season), and the members belong to both the program

and to the specific team(s) within that program

 – A program view is that every decision is made for the program and that

there will be multiple teams in multiple seasons, the things we do

today will help us not only in this season, but those seasons that will

follow

• A football team is like a project, something that is done one time,

to meet specific objectives, with a definite end point

 – A team view is that everything is for the team we have this season,

nothing else existed before this team, nothing is seen to follow after

this team, the only relationships are those that interact with the team

this season

 – We know that there will be teams that follow this year’s team, andthat we honor those teams that came before, but operationally, this

team right now is the only team that matters

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Program Plan

Once the decision has been made to be a

program rather than a team, the first order of 

business is to begin organizing as a program.

The primary areas to consider include:

• Program goals, objectives, and strategies

 – This defines the ‘look and feel’ of the footballprogram

• Infrastructure

 – Using the hard and soft infrastructure items to

identify relationships related to the football

program, and then build and enhance those

relationships

• Operations

 – How the day to day work of running the football

program will be done

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Primary Responsibilities of the Head Coach

• As head coach I am responsible for developing and

communicating the Mission Statement and the Core Values

of the program – These define the overriding principles under which we will

operate the <School> football program

• Once I have established the Mission Statement and Core

Values, I will then develop my vision for the team in these

areas: – On the field

• Goals and expectations for the team for wins and losses, league,

section, state

• What I see for the offense, defense, special teams, team attitude

 – Off the field

• What the players do when they are not playing/in-season

 – Stands

• What the stands will be like – full, crazy, band, student section,

talking, excitement

 – Classroom

• Expectations for the players as students

 – Community

• Community service, working with parents, family, vendors, localbusinesses, school staff and administration, Booster’s 

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Mission Statement

Football offers tangible benefits to a young man because it requires

him to develop will-power, self-control, clear thinking under pressure,

memory, sportsmanship, leadership, teamwork, and helps in the

formation of good habits.

Participate

The <mascot> football program will bring student athletes together

and enable each player to grow and mature by emphasizing the

following actions in every aspect of the program:

• We will build confidence, self-esteem, and a feeling of contribution within each person in our program

• We will encourage open and honest communication from all

program members

• We will respect the dignity and diversity of each person on the

program

• We will commit to program unity through strong leadership

principles and trust in each other

• We will acknowledge our Core Values each and every day

It is the mission of the <Mascot> football program to create an

environment where each player will have the opportunity to play a part

in these actions each day, recognize the benefits, and prepare him to

be successful after <School>.

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Core Values

oyalty When you have loyalty, your words and deeds match each other. To

me loyalty includes values like honesty, integrity, and

trustworthiness. When the players take the field I have to trust

them that they will do everything in their power to perform their

assigned task. Conversely, they have to trust that the staff and I are

also doing everything we can to enable them, and the team, to besuccessful.

ourage The personal strength that enables a leader to handle fear, make

difficult decisions, take risks, confront change, accept responsibility

and be self reliant.

eadership Although there are some exceptions, leaders are made, not born.

By developing leadership abilities in the players it will make us a

better team. The more we invest in developing team leaders, the

greater our return.

elf-sacrifice A team cannot be successful if players think just of themselves.When the players see the needs of others as importantly as they

see they own needs they can truly begin to reach out to others

around them. One of the constants in leadership is sacrifice which

an ongoing process and not a one-time payment. Sacrifice is the

loss of the right to think about yourself. As responsibilities increase

rights decrease.

erseverance No matter how hard a task is, perseverance shows that you have

the persistence necessary to succeed. The willingness to continue

working toward something after the fun has left is dependent on

the attitude of the player. Our attitude cannot stop our feelings, bu

they can keep our feelings from stopping us.

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PROGRAM GOALS

If no one laughs at your dreams, you're not dreaming

big enough.

If you're not going to make your dreams epic, why

bother to dream at all?

Scott Miller – Song "Say Ho" 

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Vision to Reality

• The implementation of the vision

statement(s) will not happen by wishing, it

takes hard work, by a lot of people, in a lot

of areas, to achieve program success

• For the hard work to be effective it requires

substantial planning every year – Strategic planning is the formal consideration of 

an organization's future course necessary to

support the program vision. All strategic planning

deals with at three key questions:

• "What do we do?"• "For whom do we do it?"

• "How do we excel?“ 

• The result of the yearly planning will be the

goals, objectives, and strategies for

successfully achieving the vision

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Definitions

• The language of planning is full of specialized terms.

However the largest/highest importance definitions are the

following which identify the boundaries for the Goals,Objectives, and Strategies:

• Goals vs. Objectives

 – Goals are broad; objectives are narrow

 – Goals are general intentions; objectives are precise

 – Goals are intangible; objectives are tangible

 – Goals are abstract; objectives are concrete

 – Goals can't be validated as is; objectives can be validated

• Goals  – Goals are defined as all-encompassing statements

about the general direction of the football program.

Actions must be taken in order to reach Goals. Actions

must be evaluated to gauge Goal accomplishment.

 – Objectives  – Objectives are defined as methods for attaining

the football program Goals. Good objectives are S.M.A.R.T.:

specific, measurable, achievable, realistic and time-related

(Drucker, 1954). An Objective can be achieved through one or

more Strategies. A Goal will likely have several objectives.• Strategies  – Strategies are defined as means for achieving a

specific Objective. These are the transition from vision to plan to

action. Strategies represent projects or initiatives designed to

reach Objectives and to attain Goal(s). Strategies describe

complex program functions involving multiple teams, coaches,

and/or school departments. Strategies are reviewed and revised

yearly. There may be multiple Strategies to meet an objective.

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Planning the Plan

• Initial steps

 – Decide to use a formal process for the planning

 – Decide how to plan the plan – Use the Program

Plan as the foundation

 – Decide on a viable time frame, 3-5 years as an

example

 – Once the commitment to use a formal process,

and a schedule is set, then start planning the plan

• Program Plan

 – Use the “Is – Later – How” chart/concept as the

model – Perform the “Is” review 

• Define the areas

• Define the 1st level components of each area

 – Develop the Vision and Goals (V&G) – this sets the

path for everything else – Develop the “Later” goals and objectives for the

components, compare to the V&G

• If doing something does not support the V&G then

it should not be done

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Is – Later – How Model

• A) Is – Analyze the capabilities, functions, operations, etc., to

determine the true current situation• B) Later – Based on what the current situation is, determine the

next state, the improvement, the new configuration of the

capabilities

• C) How – After the current state and the desired state are

determined, then and only then, do you start figuring out how to

move from A to B

 – Most of the time people charge off on the How without having a clear

end point in sight, long before the Later has been determined. Working

in this fashion can expend a lot of time and energy without ever

reaching a clear end point.

 – Avoid that trap, set the end state and then determine how to move

from A to B – don’t start at A, start working and doing things, and then

see where we end up.

A) Is

B) Later

C) How

Δ Time

Δ Capability

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Overview of Strategies

• Strategies are those things that we will act

upon, the tasks that we will work on to meet

the objectives

• Where we see an “Strategy A” we will

basically see a block of work, or task, or

actions that will need to be completed tosupport the program goals

• A strategy will require

 – Time (when it will be done)

 – Task (what is to be done)

 – Talent (who will do it)

• A project is a grouping of similar strategies

so that there are not a lot of closely relatedactivities going on

 – A project will have several strategies grouped

together

 – A strategy with either stand by itself as a discreet

activity, or will be part of a project

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NOTE

Everything listed from here

on for the goals, objectives,

and strategies is just an

example, these may or may 

not be valid for your 

 program. These would need 

to be redone for your  program based on your 

vision. These are just one

 possible configuration and should not be considered 

the only way to go on this.

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Areas for Program Goals

• Since the <Mascot> football program interacts with

so many aspects of the school, the goals for the

program should go farther than just wins and losses – The program can reasonably expect to have

approximately 4%-7% of the total school population

(~2,000, 80-140) players each season

 – If we include cheerleading, band, clubs working snack

shack, administration, staff, teachers, etc., the impact

to the school will be substantial and will interact with awide range of the school operations

• To support this wider set of interests the goals are

divided into the following areas:

 – GMAP (God/Omnipotent Being, Motherhood, & ApplePie)

• Those program goals that are not specific to any one area

of the program, but are generally considered to be good

things to accomplish

 – Football

• Goals that are specific to the football operations – Academic

• Goals that support the educational aspects of the

program

 – Community

• Goals for building relationships with the community

including the parents, general area, and the students andstaff at <School>

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My Vision for the Football Program

Area Comments

On the field

(In Season)

• WIN

• Beat <Team1>, <Team2>, and <Team3>

each year

• Aggressive

• Well-disciplined

• Tireless, superbly conditioned

• Offense: Explosive, never stop attacking

no huddle

• Defense: Relentless, tackling machines,

championship-level

• Kicking: Game breakers

In The

Classroom

• 3.0 GPA for each individual player

• 2.5 team GPA for varsity

• 2.2 team GPA for JV and Freshmen

• Players sit in the front rows, they

contribute to the class

• Teachers expect more from the players

• No discipline issues (detentions, referra

• Regular academic progress reports are

routine part of the school year

Off the field

Off Season)

• Off-season weight room participation

• Participate in other HS sports

• Participate in outside associations

• Participate in school clubs, ASB

• Men of character

• Doing right thing, at right time, all the

time

n The School

and

Community

• Community service projects – individualand squads

• Helpful at home

• Observe faith

• Volunteer

• Excellent relations with the schooladministration and staff 

• Football is a considered a beacon of ho

well an athletic program can be a value

part of the academic environment

n The Stands

• Student section

• Games are THE event for the week

• Noisy

• Band at each game

• Stands are full

• Half-time activities – <LocalYouth> at

half-time, contests, something always

going on

• <Local_JR_High> 8th graders on sideline

for final home game

Overall

• The program, and all members, are a Class Act, in all things, at all times

• The program is operated as an autonomous entity and will include yearly planning,

detailed scheduling, substantial communications, and conservative financial operation

• Player development is constant, on-going, and targeted toward guiding transitioningincoming freshmen to the best players possible for their senior year

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Program Goals

• GMAP

1. Disseminate the mission statement, core values, and vision through all

aspects of the football program.

2. Create an environment that helps prepare the student athletes to

become good men, good husbands, and good fathers.

• Football

3. Foster a program environment that is dedicated to attracting and

supporting excellent coaches, players, and support staff 

4. Bring the football program to the forefront of the <School> activities,

to make the football games the big event each week

5. Develop a football program that is continually highly competitive at all

levels

6. Provide exemplary coaching focused on player success and retention

7. Provide leading edge technologies, equipment, and facilities to

support player success

• Academic

8. Have the highest team GPA at <School>

9. Ensure that all players achieve academic eligibility for NCAA recruiting

10. Apply for the Academic Team award(?) in the NCS each season.

• Community

11. Provide fundraising programs and activities that promote economicdevelopment and partnerships with the community.

12. Exceed school and district goals for community service

13. Provide opportunities for the community, parents, staff, and students

to become involved in the <School> football program

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Program Goals – GMAP

No. Goal

1 Disseminate the mission statement, core values, and vision through a

aspects of the football program.

No. Objectives S.M.A.R.T?

1.1 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

1.2 Specific?Measurable?

Achievable?

Realistic?

Time-related? _______________

1.3 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

1.4 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

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Program Goals – GMAP

No. Goal

2 Create an environment that helps prepare the student athletes to

become good men, good husbands, and good fathers.

No. Objectives S.M.A.R.T?

2.1 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

2.2 Specific?Measurable?

Achievable?

Realistic?

Time-related? _______________

2.3 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

2.4 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

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Program Goals – Football

No. Goal

3 Foster a program environment that is dedicated to attracting and

supporting excellent coaches, players, and support staff 

No. Objectives S.M.A.R.T?

3.1 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

3.2 Specific?Measurable?

Achievable?

Realistic?

Time-related? _______________

3.3 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

3.4 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

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Program Goals – Football

No. Goal

4 Bring the football program to the forefront of the <School> activities

to make the football games the big event each week

No. Objectives S.M.A.R.T?

4.1 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

4.2 Specific?Measurable?

Achievable?

Realistic?

Time-related? _______________

4.3 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

4.4 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

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Program Goals – Football

No. Goal

5 Develop a football program that is continually highly competitive at a

levels

No. Objectives S.M.A.R.T?

5.1 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

5.2 Specific?Measurable?

Achievable?

Realistic?

Time-related? _______________

5.3 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

5.4 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

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Program Goals – Football

No. Goal

6 Provide exemplary coaching focused on player success and retention

No. Objectives S.M.A.R.T?

6.1 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

6.2 Specific?

Measurable? Achievable?

Realistic?

Time-related? _______________

6.3 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

6.4 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

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Program Goals – Football

No. Goal

7 Provide leading edge technologies, equipment, and facilities to

support player success

No. Objectives S.M.A.R.T?

7.1 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

7.2 Specific?Measurable?

Achievable?

Realistic?

Time-related? _______________

7.3 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

7.4 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

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Program Goals – Academic

No. Goal

8 Players in the program will achieve the highest academic standing at

<School>

This goal includes item 8, 9, and 10.No. Objectives S.M.A.R.T?

8.1 Have the highest team GPA at <School>

within 3 seasons.

Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

8.2 Ensure that all players each seasonachieve academic eligibility for NCAA

recruiting as determined by the NCAA

Clearinghouse

Specific?Measurable?

Achievable?

Realistic?

Time-related? _______________

8.3 Apply for the Academic Team award(?)

in the SJS after each season.

Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

8.4 During the season there will be zero

missed practices, games, seasons due

to academic issues (100% eligibility)

Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

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Program Goals – Community

No. Goal

11 Provide fundraising programs and activities that promote economic

development and partnerships with the community.

No. Objectives S.M.A.R.T?

11.1 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

11.2 Specific?Measurable?

Achievable?

Realistic?

Time-related? _______________

11.3 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

11.4 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

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Program Goals – Community

No. Goal

12 Exceed school and district goals for community service

No. Objectives S.M.A.R.T?

12.1 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

12.2 Specific?

Measurable? Achievable?

Realistic?

Time-related? _______________

12.3 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

12.4 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

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Program Goals – Community

No. Goal

13 Provide opportunities for the community, parents, staff, and student

to become involved in the <School> football program

No. Objectives S.M.A.R.T?

13.1 Implement a cohesive communications

program by the first game of the first

season.

Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

13.2 Specific?Measurable?

Achievable?

Realistic?

Time-related? _______________

13.3 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

13.4 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

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Program Goals – xxx

No. Goal

9

No. Objectives S.M.A.R.T?

9.1 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

9.2 Specific?

Measurable? Achievable?

Realistic?

Time-related? _______________

9.3 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

9.4 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

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Program Goals – xxx

No. Goal

10

No. Objectives S.M.A.R.T?

10.1 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

10.2 Specific?

Measurable? Achievable?

Realistic?

Time-related? _______________

10.3 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

10.4 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

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STRATEGIES ANDPROJECTS

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Summary of ObjectivesProgram Goals

GMAP Football Academic Community

ject 1 2 3 4 5 6 7 8 9 10 11 12 13

alty program X X X X X X X X X

-Field football

formance X

am Awards X X X X

mote <Mascot>

otballX X X X X

rastructure X X

otball Schemes X

aches Training X X

“X” indicates that there is some relationship between the program goal (1-13) and the Objectives. This relationship may be

major point of the objective (and associated strategies), or it may be weaker relationship. It just means that I think there is

ssible interaction here.

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Project: Loyalty Program

escription: Initiate the <Mascot> Loyalty Program.

Rationale: The loyalty program will be used as a method of measuring,

assessing, and increasing the dedication and loyalty each player

has to the football program, the academics, and the community.

Outcome: An operating leadership council that has provided real, thought-

out input to the 20xx program goals

Evaluation: June, 20xx, after school is out for the summer.

Notes: These would be repeated as necessary to cover all of the program

goals. The strategies shown here are a small portion of the overa

Loyalty Program. Refer to the Loyalty Program file/presentation f

complete details.

No. Strategies Affected and/or Incorporated

Player leadership council

Establish the player leadership council to form the base for

developing the players into leaders.

Player input on 20xx program goals

Present the program goals to the players and actively seek their

input.

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Project: On-Field Football Goals

escription: Formally identify, document, and use on-field specific objectives

for the season

Rationale: Develop goals, with the players, that are “real” in that they are

used to measure performance and not just as wall-slogans

Outcome: Visible criteria by which to measure team performance

Evaluation: December, 20xx, after the season is over

Notes:

No. Strategies Affected and/or Incorporated

Work with the players (leadership council?) to develop realistic

performance measures for the games and season. These can be

re-evaluated prior to the start of the season.

Put the goals for each game up on a board in the team room so

that the performance against the goals is visible to everyone

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Project: On-Field Football Goals

escription: Full integration of video operations into all levels of the program

Rationale: ‘The eye in the sky doesn’t lie’ is the primary truth, the players an

coaches cannot argue with what they see on the video.

Outcome: Players and coaches have access to video for scout and self-assessment

Evaluation: End of each season

Notes: Base assumption is that we are using Hudl for video managemen

No. Strategies Affected and/or Incorporated

Implement video recording at all levels. Frosh is sideline only, JV

and varsity are sideline and end zone

Implement live game tagging (Hudl) for all games at all levels,

including varsity scout games (to be merged with Hudl exchanges

or scout video)

Evaluate and modernize video equipment including cameras,

projection equipment, computers, networking, anything that hasto do with the collection, uploading, and viewing of the video

Implement ‘official’ acquisition of opponent scout video by eithe

sending scouts or through Hudl video exchange

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Project: Team Awards

escription: Formally identify, document, and implement a recognition

program that acknowledges and rewards the players that best

support the program goals.

Rationale: The use of awards for recognition is a time-tested approach to

reward individuals that best represent the ideals of the program.Requirements for the awards will be developed with the team

leadership.

Outcome: A program environment where the players know what is required

for individual and team recognition

Evaluation: December, 20xx, after the team banquet

Notes:

No. Strategies Affected and/or Incorporated

Implement helmet decals for academic, community, and football

performance

Establish the year-end banquet as a formal event (guest speaker,players and staff in ties) where the team is recognized and award

are presented.

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Project: Promote <Mascot> Football

escription: Build solid, loyal relationships with the extended <School>

community

Rationale: The players and coaches are one branch of the program family

tree. The parents, staff, community members, and students are

the other branches. To have a successful program we must involvas many people as we can in our “family”. 

Outcome: A tighter, larger, and more loyal community family than just the

parents of the players

Evaluation: End of each grading period (quarter).

Notes:

No. Strategies Affected and/or Incorporated

“Teacher(s) of the Week” Involve teachers and staff by presenting a team jersey to the

teacher(s) that are selected by the team leaders. The teachers/staff are asked to wear

the jersey on game days and attend the games.

Games are Events. Do whatever we can to make the games the event of the week. Use

victory bell, get a tunnel, setup a student section, sing the school fight song after eachgame.

Pre-season involvement. Before the season have a <Color1> vs. <Color2> Game betwe

freshmen and JV, have a parent meeting before the game with a BBQ, lots of activities

like taking pictures of younger kids in HS uniforms. Have Football 101 classes for the

parents, show the game videos sometime during the week following the game.

Community wide pep rallies. For big games, and homecoming only.

Stag Night. Golf outing/card games with players’ dads. Get’s the dads on our side as we

Adopt a Player. Elementary and Jr. HS classrooms adopt a player for the season.

Build media relations. Contact the local media and establish cordial relations. Invite the

to the fall scrimmage(s). Provide them with team materials like rosters and highlight

videos.

Support other teams. Get all the players to attend the games of other teams. Such as t

whole team dressing in <School> gear and going to the away <Team2> - <School>

basketball game. Ask the other teams to all come to a specific game (“<Color1> Out”). 

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Project: Infrastructure

escription: Identify and assimilate technologies and equipment that will

support the development of a great football program

Rationale: The tools that the coaches and players use to improve their

performance will help achieve victories.

Outcome: Providing a top-quality infrastructure will support the program an

attract excellent coaches and players.

Evaluation: End of each grade reporting period (quarters?)

Notes:

No. Strategies Affected and/or Incorporated

Enhance the weight room by analyzing current and projected

needs and acquiring the equipment needed (or divesting excess

equipment)

Acquire an end-zone camera system to tape the games and

practices from behind the line of scrimmage. This view is essentia

for improving player coaching.Review expected operations and determine if there is any

additional equipment that would benefit the coaches, staff or

players. This would include player uniforms, equipment, padding,

helmets, computer technology, projection systems, seating, etc.

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Project: Football Schemes

escription: Develop the concept of operations for how the team will operate

on the field

Rationale: Using the program goals and objectives determine the operating

schemes for the offensive, defensive, and special teams

Outcome: A comprehensive plan for how the offense, defense, and special

teams will operate to meet the program goals

Evaluation: December, 20xx, after the team banquet

Notes:

No. Strategies Affected and/or Incorporated

Develop the offensive scheme

Develop the defensive scheme

Develop the kicking scheme

Integrate the independent O-D-K schemes into a cohesive plan fo

how the football team will be successful

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Project: Coaches Training

escription: Establish a program environment where it is expected that the

coaches and staff will constantly improve their knowledge and

abilities

Rationale: Because of the importance of the position the coach holds in the

players lives it is critical that the best coaches be found andretained, and that the coaches on staff improve their capabilities

each day

Outcome: A staff that is constantly seeking to upgrade their skills and talent

Evaluation: Coaches evaluations in December, 20xx, after the team banquet

Notes:

No. Strategies Affected and/or Incorporated

Ensure that all coaches have met all of the <School>, <District>,

<League>, <Section>, and <State> requirements for identification

certifications, and training

Provide opportunities for staff members to take advantage of educational clinics, classes and materials (books, internet boards,

DVD’s, etc.). Make it clear that coaches are expected to constantl

improve their education and skills.

Develop the skills of the staff by assigning challenging assignment

and positions

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Infrastructure

Infrastructure is the basic physicaland organizational structures and

entities needed for the operation of 

the football team. It provides the

foundation for building relationshipswith the entities that interact with

the program.

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Infrastructure is:

• The mechanism by which things are done,

the “How” things work 

• Communications

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External Relationships

Football Program

(Players, coaches, managers,trainers, anyone in day-to-day

operations)

Parents andFamily

Community

Alumni

Teachers

Students

Other Teams(coaches) at

School

School Admin

DistrictAdmin

Governingbodies

•League

•Section

•State

Booster Club

EventSponsors

Vendors

Media

Colleges,NCAA

Opponents

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Examples of Infrastructure

Area Comments Examples

Governance

• The rules and bylaws under which the

program must operate

• Program rules

• School rules

• District rules

• League bylaws

• Section bylaws

• State bylaws

Economic

• The financial environment within whichthe program must operate

• Each district and/or school may have

different operating requirements for

holding fundraisers, handling money,

approvals, etc.

• Fundraising• Sponsors

• Donors

• Booster Club

• Vendors• Equipment

• Inventory

External

Relationships

• Identifying and cultivating relationships

with entities that are external from the

football program

• Working with these entities is

• Parents & family

• Community

• Students

• Vendors

• Teachers and st

• Administration

• District

administration

Practice

• Field equipment, facilities that support

the daily practices

• Sleds, bags,

cones, markers

• Footballs

• Colored jerseys

• Schedules

• Video cart

• Weight room

• Practice field(s)

ommunications

• Channels that support the

communication of the program missionstatement, goals, objectives,

• Also included are the tactical items such

as practice schedules, updates, articles

• E-mail

• Web site

• Twitter

• Facebook

• Face to face

• Hudl

• MaxPreps

• Meetings

• Flyers

• Phone calls

Game Time

• Equipment that supports the team

during the games

• Headsets

• Game balls

• Wrist coaches

• Signal boards

• Game uniforms

• Busses

• Locker room

Medical• Personnel, equipment, and facilities that

provide first aid and medical support

• Trainer

• Training room

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OPERATIONS

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Operations

• Operations are those tasks and activities that are performed to

ensure the program operates optimally

• These operations require people to do things within an

organizational structure with a common goal

• These tasks and activities can be grouped into the following

categories:

 – Roster – Keeping track of the people that are part of, or interact with,

the program including coaches, staff, players, trainers, managers,partners, donors, administration, anyone that interacts with the

football program, and is not limited to the players on this roster this

season

 – Communications – Ensuring that the people on the program roster are

aware of what is going on with the program, the schedule, updates,

game articles, fund raising contacts, and includes the ‘ branding’ of the

program

 – Loyalty Program – A method of measuring, assessing, and increasing

the dedication and loyalty each player has to the football program

 – Schedule – What is happing when, from the long-term schedule to the

daily practice plan

 – Finances – Raising, controlling, and using funds to support the program

goals, objectives, and operations

 – Player Development and Conditioning – The long-term physical and

mental development of the players

 – Game Performance – Scouting, game evaluation, player grading, game

planning, video operations

 – Schemes – The offensive, defensive, and kicking schemes that will be

used on the field

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Operations: Roster and Personnel

escription:

Rationale:

Outcome:

Evaluation:

Notes:

No. Strategies Affected and/or Incorporated

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Operations: Communications

escription:

Rationale:

Outcome:

Evaluation:

Notes:

No. Strategies Affected and/or Incorporated

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Operations – CommunicationsChannel Target Method Notes

Team Site General net population eTeamz • Allows the use of the

MessageCast capability

• No cost for the site

Facebook Team [email protected] as

the user

• Current information,

schedule

• Links to sponsors, friends

vendors, anyone we can

Twitter Team BullfrogFootbal as the user • Daily quotes, updates,

schedules, events,

comments

• Try to get as many follow

as possible, including

vendors, parents, school,

anyone that has any kind

interest in the team

• Linked to Facebook so

tweets appear there as w

YouTube Team, general net Bullfrog Football channel

[email protected] as

the user

Phone Tree

Hudl

CalPreps

MaxPreps

Posters, Flyers

E-mail [email protected]

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Operations: Loyalty Program

escription:

Rationale:

Outcome:

Evaluation:

Notes:

No. Strategies Affected and/or Incorporated

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Loyalty Program

• A method of measuring, assessing, and increasing the

dedication and loyalty each player has to the football

program, the academics, and the community

• The goal of the football program is to build better

individuals, not just focus on the football aspect

 – Program focuses on the total person

 – Promotes citizenship, good grades, supports other sports and

community service

• The Loyalty Program will support this goal by measuring

and reinforcing the player activity and participation

 – The program begins with the start of the second semester

each year (return from Christmas break)

 – The coaches and leadership council will set criteria, andpoints, in a number of different areas

• The criteria are not just football specific and includes academics,

community, and football

 – The players are drafted into squads and compete with each

other, individually and as squads

 – During the school year the players (and squads) score points

by completing/meeting these criteria

 – Points needed (“standard”) are compared to points earned 

• Player does not play in scrimmage/game until points needed is

met

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Operations: Player Development

escription:

Rationale:

Outcome:

Evaluation:

Notes:

No. Strategies Affected and/or Incorporated

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Operations: Scheduling

escription:

Rationale:

Outcome:

Evaluation:

Notes:

No. Strategies Affected and/or Incorporated

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Operations: Financial Overview

escription:

Rationale:

Outcome:

Evaluation:

Notes:

No. Strategies Affected and/or Incorporated

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Financial Overview

• Napoleon once said that an army travels on

it’s belly – The same can pretty much be said

of a football program, it operates on the

monies that flows through the program

• Like any high school sports program the

football team will have inventory, expenses,income, items that have to be replaced,

none of which are possible without careful

financial management

• It is the responsibility of the head coach to

implement a financial control system that

will work effectively with the following

areas:

 – Financial interactions with <School>

 – Budget

 – Inventory

 – Fundraisers

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Operations: Financial Interactions with <School>

escription:

Rationale:

Outcome:

Evaluation:

Notes:

No. Strategies Affected and/or Incorporated

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Financial Interactions with <School>

• At <School> the district does not fully fund the

football program

 – They provide no additional funding other than a setamount each season for safety equipment

 – These funds that are normally used to purchase new

helmets and shoulder pads, and get helmets

reconditioned

 – The Pay to Play fee is used by the district to pay the

coaching stipends

• Other than those items, the school district provides

no other direct funding

• That means that the football program is responsible

for managing their financial operations

• Activity Approvals

 – All fundraising activities require the approval of the

school administration

 – There are forms that are required for each activity and

an approval process that they must process through

 – This approval takes a bit of time so last-minute

fundraising activities are not likely to get through

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Game Performance

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It is time for you to leave.

Thus spake the master Coach:

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PARKING LOT

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Summary of Projects

Goal  Obj.  Strategy <Mascot> Loyalty

program On-Field football

Performance Team Awards 

Promote<Mascot>Football 

Infrastructure  Football Schemes  Coaches Tra

MAP 

1  X 

2  X 

otball 

3  X  X  X  X  X 

4  X  X 

5  X  X  X  X 

6  X 

7  X  X 

demic 

8  X 

9  X  X 

10  X 

munity 

11  X 

12  X 

13  X  X 

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Goalseneral Area GMAP Football Academic Community

On the field

• Foster a program

environment that is

dedicated to

attracting and

supporting excellent

coaches, players, andsupport staff 

• Develop a football

program that is

continually highly

competitive at all

levels

•Provide exemplarycoaching focused on

player success and

retention

• Provide leading edge

technologies,

equipment, and

facilities to support

player success

In The

Classroom

• Ensure that all players

achieve academic

eligibility for NCAA

recruiting

• Have the highest

team GPA at <School>

• Apply for the

Academic Team

award(?) in the NCS

each season.

Off the field

• Exceed school and

district goals for

community service

n The Schoold Community

• Provide opportunities

for the community,

parents, staff, andstudents to become

involved in the

<School> football

program

• Provide fundraising

programs and

activities thatpromote economic

development and

partnerships with t

community.

n The Stands

• Bring the football

program to the

forefront of the

<School> activities, to

make the football

games the big event

each week

Overall

• Disseminate the

mission statement,

core values, and

vision through all

aspects of the football

program.

• Create an

environment that

helps prepare the

student athletes to

become good men

good husbands, an

good fathers.

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Types of Hard Infrastructure

• Transportation infrastructure

• Energy infrastructure

• Water management infrastructure

• Communications infrastructure

• Solid waste management

• Earth monitoring and measurement

networks

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Soft Infrastructure

• Soft infrastructure includes both physical assets such

as highly specialized buildings and equipment, as well

as non-physical assets such as the body of rules andregulations governing the various systems, the

financing of these systems, as well as the systems

and organizations by which highly skilled and

specialized professionals are trained, advance in their

careers by acquiring experience, and are disciplined if 

required by professional associations (professional

training, accreditation and discipline)

• Unlike hard infrastructure, the essence of soft

infrastructure is the delivery of specialized services to

people. Unlike much of the service sector of theeconomy, the delivery of those services depend on

highly developed systems and large specialized

facilities or institutions that share many of the

characteristics of hard infrastructure.

 – Governance infrastructure – Economic infrastructure

 – Social infrastructure

 – Cultural, sports and recreational infrastructure

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Soft Infrastructure

• Governance infrastructure

 – The system of government and law enforcement, including the

political, legislative, law enforcement, justice and penal systems, as

well as specialized facilities (government offices, courthouses, prisons,

etc.), and specialized systems for collecting, storing and disseminating

data, laws and regulation

 – Emergency services, such as police, fire protection, and ambulances,

including specialized vehicles, buildings, communications and

dispatching systems

 – Military infrastructure, including military bases, arms depots, training

facilities, command centers, communication facilities, major weaponssystems, fortifications, specialized arms manufacturing, strategic

reserves

• Economic infrastructure

 – The financial system, including the banking system, financial

institutions, the payment system, exchanges, the money supply,

financial regulations, as well as accounting standards and regulations – Major business logistics facilities and systems, including warehouses as

well as warehousing and shipping management systems

 – Manufacturing infrastructure, including industrial parks and special

economic zones, mines and processing plants for basic materials used

as inputs in industry, specialized energy, transportation and water

infrastructure used by industry, plus the public safety, zoning and

environmental laws and regulations that govern and limit industrial

activity, and standards organizations – Agricultural, forestry and fisheries infrastructure, including specialized

food and livestock transportation and storage facilities, major feedlots,

agricultural price support systems (including agricultural insurance),

agricultural health standards, food inspection, experimental farms and

agricultural research centers and schools, the system of licensing and

quota management, enforcement systems against poaching, forest

wardens, and fire fighting

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Soft Infrastructure

• Social infrastructure

 – The health care system, including hospitals, the financing of health

care, including health insurance, the systems for regulation and testing

of medications and medical procedures, the system for training,

inspection and professional discipline of doctors and other medical

professionals, public health monitoring and regulations, as well as

coordination of measures taken during public health emergencies such

as epidemics

 – The educational and research system, including elementary and

secondary schools, universities, specialized colleges, research

institutions, the systems for financing and accrediting educational

institutions

 – Social welfare systems, including both government support and private

charity for the poor, for people in distress or victims of abuse

• Cultural, sports and recreational infrastructure

 – Sports and recreational infrastructure, such as parks, sports facilities,

the system of sports leagues and associations – Cultural infrastructure, such as concert halls, museums, libraries,

theatres, studios, and specialized training facilities

 – Business travel and tourism infrastructure, including both man-made

and natural attractions, convention centers, hotels, restaurants and

other services that cater mainly to tourists and business travelers, as

well as the systems for informing and attracting tourists, and travel

insurance

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Notes

• You can’t have a championship-level program unless

all aspects of the game are accounted for.

 – The kicking, passing, running, tackling, it has to be a fullpackage

 – That doesn’t happen overnight, it has to be grown 

 – Special players will certainly help, and may often cover

weaknesses in the program, but they are not the norm,

the only way to a championship team each year is to

build a program

• Only run the Midline Trap, no need for any other trap

• Good defense plays fast – must know what to do and

have confidence in the assignment. The offense

causes problems by introducing variability. Option

does this as does motions and formations. Make the

defense question what they are supposed to do and

the offense gains an advantage.

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Inventory

• Video

 – Hudl – Cameras

 – Tripods

 – Computer

 – Projector – DVD player

 – Cart

 – Ethernet

connection – End Zone

system

• Practice

 – Balls – Cones

 – Colored jerseys

• SAQ 

 – 4-way Tug-o-war

 – Raised ropes

 – Ladders

• Field – 5-man sled

 – Gauntlet

 – 5-man chute

 – Blocking bags – Step-over bags

 – Hand shields

 – Paint machine

 – Electric Arm

 – Sideline

markers

 – Popsicle sled

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TESTING STUFF

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Program Goals – Football

No. Goal

x Win the league championship and host a playoff game

No. Objectives S.M.A.R.T?

1 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

2 Specific?

Measurable? Achievable?

Realistic?

Time-related? _______________

3 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

4 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

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• Win league

 – Beat Newark Memorial

 – Beat JF Kennedy

 – Beat American

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Program Goals – Football

No. Goal

x Win the NCS finals

No. Objectives S.M.A.R.T?

1 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

2 Specific?

Measurable? Achievable?

Realistic?

Time-related? _______________

3 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

4 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

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Areas to Consider

• Vision, Goals

• Roster

• Staff 

• School Support

• Community Support

• Financial

• Communications

• Schedule

• Recent Performance

• Off-Season Program

• Player Development and Conditioning

• Video Operations

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Vision, Goals

he overall “where we want to be and how will we look (to others) when we get there?” part of the

ogram. This sets up everything else in the program.

Characteristic A) Today B) Tomorrow C) How

sion Statement – The

rall purpose of why we

this, what we hope to

omplish through football

e Values – What we

eve as the basis for our

avior

the field – How the team

perform on the field

he Classroom – How the

yers will perform in the

sroom and at school

the field – How the

yers will act away from

ool

he School and

mmunity – The

tionship between the

tball program and the

al area

he Stands – What the

me night experience will

erall  – The overallception of the football

gram

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Plan to Meet Our Goals

Schedule

• Year 1 – Survival

• Year 2 – Foundation

• Year 3 – Increase

Expectations

• Year 4 – Win Section

• Year 5 – Win State

Plan

• Player Eligibility

• Win conference

• Win all home games

• Qualify for the post-

season

• Average 28 points per

game

• Average 12 or less

defensive points per

game

• Be +5 or better in the

turnover margin

• Average 4+ yards per

carry

• Four (4) explosive plays

on Special Forces

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Schedule

• Year 1 – Survival

• Year 2 – Foundation• Year 3 – Increase Expectations

• Year 4 – Win Section

• Year 5 – Win State

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YEAR 1 – Survival

• Develop a sense of accountability in

personal behavior: STAY OUT OF TROUBLE!

• Survive, evaluate, and determine what

needs to be done to succeed.

• Develop strength and speed.

• Build a sense of TEAM – Power Squads,

Leadership Council.

• Build great relationships with our players.

• Establish a community service program.

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YEAR 2 – Foundation

• Vertical integration from middle school

through the Varsity program.

• Improve in every area offensively,

defensively and on special teams.

• Improve our academic performance.

• Develop strength and speed.

• Build a sense of Football Community: OneTeam, One Fight

• Become a force in community service.

• Commit to a 2 Platoon System.

• Establish our Booster Program to financially

keep us competitive in the light of cuts.

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YEAR 3 – Increase Expectations

• Continue to establish our Youth Outreach

Programs in the summer

• Utilize our Leadership Core and Power

Squads to hold our players accountable to

each other

• Become a Championship Caliber community

service program

• Have each assistant coach take a strongerrole in the Power Squads

• Create an “Anytime, Anywhere, Anybody”

mentality of competitiveness on the field

• Make the playoffs

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YEAR 4 – Win Section

• Complete vertical integration of our

program from middle school through

Varsity.

• Win the League

• Play for a Section championship

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YEAR 5 – Win State

• This begins today

• Win the League

• Win the Section

• Play for a State Championship

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Academics

• Player Eligibility

 – Zero (0) ineligible football players

 – No missed games or team events due to grades

• Study Table: Twice a week

• Weekly Grade Checks

• Peer Tutors at Study Table (National Honor

Society)

• Rewards for academic successes

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Roster

ho are the players on the team, what does the team ‘look like’.

Characteristic A) Today B) Tomorrow C) How

umbers  – What are

e numbers of playerse have, by age/class

• 75 players in

program• Two teams – JV and

varsity

emographics  – What

pes of players – racial,

nancial, age?

• We are not targeting

any specific

demographic

• The analysis is to

identify any issues

we need to know

about

• N/A

ze  – How tall are the

ayers?

peed  – How fast are

e players?

• Fastest in 4.7-4.8

• OL in 5.1-5.3

• SAQ 

rength  – How strong

e the players?

• OL/DL • Off-season weights

orale  – What is theorale, the team

pirit?

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In the Classroom

ow the players will perform in the classroom and at school

Characteristic A) Today B) Tomorrow C) How

PA • 3.0 GPA for each

individual player• 2.5 team GPA for

varsity

• 2.2 team GPA for JV

and Freshmen

assroom • Players sit in the front

rows, they contribute

to the class

• Teachers expect more

from the players

onitoring and

porting

• Regular academic

progress reports are a

routine part of the

school year

scipline • No discipline issues

(detentions, referrals)

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Off the Field

ow the players will conduct themselves when football is not in season (December – May)

Characteristic A) Today B) Tomorrow C) How

the school • Off-season weight

room participation• Participate in other

HS sports

the community • Participate in outside

associations

• Participate in school

clubs, ASB

haracter • Men of character

• Doing right thing, at

right time, all the

time

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In The School and Community

he relationship between the football program and the local area

Characteristic A) Today B) Tomorrow C) How

t the school • Excellent relations

with the schooladministration and

staff 

• Football is a

considered a beacon

of how well an

athletic program can

be a valued part of 

the academic

environmentthe community • Community service

projects – individual

and squads

• Volunteer

• Breast Cancer

awareness game – 

 jerseys and gear

t home • Helpful at home

• Observe faith

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In The Stands

hat the game night experience will be

Characteristic A) Today B) Tomorrow C) How

• Student section

• Games are THE eventfor the week

• Noisy

• Band at each game

• Stands are full

• Half-time activities – 

FFL/Little Huskies,

contests, something

always going on

• Centerville 8th graders

on sideline for final

home game

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Overall

he overall perception of the football program, the “Goodwill” that the program earns 

Characteristic A) Today B) Tomorrow C) How

• The program, and all

members, are a ClassAct, in all things, at all

times

• The program is

operated as an

autonomous entity

and will include

yearly planning,

detailed scheduling,

substantialcommunications, and

conservative financial

operations

• Player development

is constant, on-going,

and targeted toward

guiding transitioning

incoming freshmen to

the best players

possible for their

senior year

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Program Goals – GMAP

No. Goal

x Create an environment that prepares the student athletes to become

good men, good husbands, and good fathers.

No. Objectives S.M.A.R.T?

1 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

2 Specific?Measurable?

Achievable?

Realistic?

Time-related? _______________

3 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

4 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

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Program Goals – GMAP

No. Goal

x Disseminate the mission statement, core values, and vision through a

aspects of the football program.

No. Objectives S.M.A.R.T?

1 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

2 Specific?Measurable?

Achievable?

Realistic?

Time-related? _______________

3 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

4 Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

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Program Goals – Community

No. Goal

x Build a strong relationship with the community

No. Objectives S.M.A.R.T?

1 Provide fundraising programs and

activities that promote economic

development and partnerships with the

community

Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

2 Exceed school and district goals for

community service

Specific?

Measurable? Achievable?

Realistic?

Time-related? _______________

3 Provide opportunities for the

community, parents, staff, and students

to become involved in the <School>

football program

Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

4 Bring the football program to the

forefront of the <School> activities, to

make the football games the big event

each week

Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

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Program Goals – Community

No. Goal

x Build a strong relationship with the community

No. Objectives S.M.A.R.T?

1 Provide fundraising programs and

activities that promote economic

development and partnerships with the

community.

Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

2 Exceed school and district goals for

community service

Specific?

Measurable? Achievable?

Realistic?

Time-related? _______________

3 Provide opportunities for the

community, parents, staff, and students

to become involved in the <School>

football program

Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

4 Bring the football program to the

forefront of the <School> activities, to

make the football games the big event

each week

Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

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Program Goals – On The Field

No. Goal

x Develop a highly successful football program that attracts players and

coaches

No. Objectives S.M.A.R.T?

1 Foster a program environment that is

dedicated to attracting and supporting

excellent coaches, players, and support

staff 

Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

2 Provide exemplary coaching focused onplayer success and retention

Specific?Measurable?

Achievable?

Realistic?

Time-related? _______________

3 Provide leading edge technologies,

equipment, and facilities to support

player success

Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

4 Develop a football program that is

continually highly competitive at all

levels

Specific?

Measurable?

Achievable?

Realistic?

Time-related? _______________

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4 – Competitive Football Program

1. Continually highly competitive at all levels

2. Average 28 points per game

3. Average 12 or less defensive points per

game

4. Be +5 or better in the turnover margin

5. Average 4+ yards per carry

6. Four (4) explosive plays on Special Forces

7. Qualify for the post-season

8. Win all home games

9. Win conference

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Average 28 points per game

• Points 100% of the time we enter the red

zone

• 75%+ Touchdown percentage from the red

zone

• Strive to end every possession with a kick

• Establish flexibility in offensive system

 – Balance

 – Audible System – Sight Adjustments

• Completion Percentage of 60% or better

• Give up less than 15 sacks during regular

season

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Average 4+ yards per carry

• Use motion and shifts to allow for maximum

blockers at the point of attack

• Acquire the attitude that we want to run the

ball

• Identify defensive alignments and make thenecessary adjustments to run the ball

effectively

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Average 12 or less defensive points per game

• Be fundamentally sound in all aspects

including tackling and assignments

• Adjust our defense to strength or field

indicators

• Effort from snap to whistle for 4 quarters

• Force the offense to run more than eight

plays per possession

• Average less than 3 yards per first down

• Make opponents become one-dimensional

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Be +5 or better in the turnover margin

• Respect the football

• Effectively rush the passer

• Maximum hats to the football

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Four (4) explosive plays on Special Forces

• Devote a large portion of practice time to

progressive special teams

• Utilize our best athletes on special teams

• Attempt to pressure the kicker on punt

returns and limit returns on our punts

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Qualify for the post-season

• Win all games where we are the favorites

• Win games we “are not supposed to win” 

• Condition bodies for extended season

• Develop depth to play in the absence of 

regulars

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Win all home games

• Make our stadium a place that is not

enjoyable for opponents to visit

• Eliminate mental distractions associated

with big games

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Win the Conference

• Outwork the conference members mentally

and physically

• Scouting the opposition is a key component

• Embrace and appreciate the history of 

conference games

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LEADERSHIPDEVELOPMENT PROGRAM

inf  L uence

int E grity

communic A tion

attitu D e

courag E ous

sac R ifice

goal  S

servant H oodv I sion

P erseverance

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Job Description/Tasking

• Line leader for warm-ups

• Organize community service projects

• Lead for fundraising events

• Monitor/collect/report dedication points

• Summer leadership sessions

• Captains for games

• Possible disciplinary actions

• Hallway recruiting

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What do these NFL Coaches have in Common?

• Mike Holmgren

• Brian Billick• George Seifert

• Mike Shanahan

• Dick Vermiel

• Steve Mariucci• Denny Greene

• Ray Rhodes

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Why have a leadership program?

• Leaders are made, not born.

• Very few role models exist today.

• It makes us a better team.

• The more we INVEST, the greater our return.

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Who participates in the leadership program?

• Initially all seniors, and 2 juniors selected by

team.

• Eventually all participants will be selected by

the team.

• Confirmed by their coaches.

• No more than 12

• Captains must be chosen from this group.

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Logistics of the leadership program.

• Sunday evenings at my house.

• Have food.

• No more than 45 minutes.

• At least 5 meetings.

• Start the first week of summer practice.

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Lesson Plans

• Players must be involved. Participants must

talk and share.

• Every core value will have an activity that

helps strengthen the value.

• The participants will have responsibilities

outside of the meeting time.

 – Calling incoming players, calling middle school

players and being assigned a group of players to

know.

• Have a personalized folder with all of the

information in it.

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Lesson Plans

• 10 Core Values

• Signs relaying each core value

• An example of each core value

• Use quotes to strengthen each value

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Core Values

inf  L uence

int E grity

communic A tion

attitu D e

courag E ous

sac R ifice

goal  S

servant H ood

v I sion

P erseverance

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Influence

• List 3 people that have influenced you or

that you have followed.

• Leaders touch the heart before they ask for

a hand.

• PEOPLE BUY INTO THE LEADER FIRST, THEN

INTO THE LEADERS VISION.

• If you consider the messenger to be

credible, then you believe the message has

value. People want to go along with people

they get along with.

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Integrity

• When you have integrity, your words and

deeds match each other.

• A person with integrity does not have

divided loyalties, have anything to hide,

have anything to fear, or have to pretend to

be something that they are not.

• A person with integrity does have a single-

mindedness in purpose, have the glue to

keep what they say, think, and do into awhole person so that there are never out of 

sync with each other.

• Our beliefs and talk match each other.

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Communication

• The ability to communicate effectively is an

indispensable requirement of sound

leadership.

• Two main components, speaking and

listening.

• Be specific, get to the point, choose your

words carefully, and stress a positive before

addressing a negative.

• The greatest attribute of a leader is the

ability to listen.

• Watch the speaker, be patient as you listen,and ask questions to clarify the meaning

being relayed.

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Attitude

• Single greatest reason for failure.

• People are fired for the following reasons.

Incompetence 30%, Inability to get along

17%, Dishonesty 12%, Negative attitude

10%, Lack of Motivation 7%, Refusal to

follow instructions 7%, Other reasons 8%.

• Incompetence is skill related, the rest are

attitude related.

• Out attitude cannot stop our feelings, but

they can keep our feelings from stopping us.

• It is improbable that a person with a badattitude can continuously be a success.

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Courageous

• Courage is present in every great leader.

• Leadership courage is more than single acts

of bravery.

• Leadership courage is the personal strength

that enables a leader to handle fear, make

difficult decisions, take risks, confront

change, accept responsibility, and be self 

reliant.

• Courage enables you to follow your instincts

and pursue our vision.

• As a leader, courage is not something youpurse, it is something you embody.

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Sacrifice

• The constant in leadership is sacrifice, an

ongoing process, not a one time payment.

Sacrifice is the loss of the right to think

about yourself. As responsibilities increase,

rights decrease.

• President of the United States

• Martin Luther King Jr.

• THE GREATER LEVEL OF LEADERSHIP ONE

WANTS TO REACH, THE GREATER THE

SACRIFICES THEY HAVE TO MAKE.

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Goals

• We must have end plan.

• You can not build a house without knowing

what kind of a house you want.

• For us to be conference champions, what do

we need to do 1 month from now, 1 week

from now, and 1 day from now.

• Must think about what happens day to day.

• Our overall MISSION.

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Servanthood

• Servanthood is the essence of teamwork.

• When we see the needs of others as

importantly as we see our own needs we

can truly begin to reach out to others

around us.

• Self interest and selfishness breed

dissension and alienation among the team.

• What is in it for me?

• What can I contribute?

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Vision

• “The soul never thinks without a picture.”

Aristotle

• Passion, Motivation, Direction, and Purpose

• WITHOUT VISION GOOD THINGS WILL

HINDER YOU FROM ACHIEVING THE BEST

THINGS

• Vision is the difference between filling dirt

bags and building a dike in order to save a

town. Building a dike gives meaning to the

chore of filling bags with dirt. In our case

winning a conference championship gives

meaning to lifting weights.

• Vision gives significance to the otherwise

meaningless details in our life.

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Perseverance

• Perseverance is one of the most important

positive habits of life.

• Perseverance demonstrates work ethic.

• Perseverance not only lets you get your

work done, it shows that you will do

everything necessary to reach our goals.

• No matter how hard a task is, perseverance

shows that you have the persistence

necessary to succeed.

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Leadership Pyramid

Personhood

Teammates follow you because of who you are and what you stand for.

It is seniors who have been committed to the program and servant

leadership for years. Few make it to this level, but those who do are

legendary.

Personal Investment

Teammates follow you because you have personally invested in them.

You put relationship ahead of winning. You put team ahead of yourself.

Putting other people ahead of yourself.

This is where the true team is built.

Production

Teammates follow you because you produce on the field. This is where

success is sensed by your teammates. You must master your position

and your scheme. Carry out your assignments to perfection

Permission

Teammates follow you because they want to. Teammates will follow

you because you are a senior or a captain. Getting to know your

teammates on a personal level

Position

Teammates follow you because they have to. Teammates will follow

you because you are a co-captain. They don’t know you or what you

stand for. 

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Recognition

• There are a number of recognition awards

available

• The companies market an individual

leadership plaque, along with a perpetual

plaque that replicates the individual award

but has places for yearly recipients

• That would probably be a good way to go – 

give the recipient an individual award and

then put his picture on the perpetual plaque

• That would establish a long-term position on

the importance of the leadership

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Torch Bearer Award

• Leadership award to the team member who

shows the most dedication to the team

mission statement, team vision statement,

and team leadership core values.

• Who ever controls the locker room controls

the team.

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Pregame Music

• Have each of the groups put together a pre-

game CD

 – For each home game we have (this year 5 of 

them) I divide the Varsity up into 5 groups.

 – Each group is responsible for making a 45 minute

pre-game music CD under the following criteria:

• No swear words or profanity

• Must contain one AC/DC song, one Van Halen Song

• Any other music of their team's choice

 – Kids love doing it.

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Discount Card Sales

• Each Line Leader is responsible for his group

meeting the goals

• Works with the coach advisor to make sure

everything is done well

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Event Leader: xxx

Event: Dinner at Chevy’s 

Date/Time:

Location: Chevy’s by Newpark Mall 

Description

Steps: Contact Sadie Hawkins, Manager at the

restaurant

• Discuss the specifics of the event

• Set the date and time

• Be sure to check the school schedule fo

conflicts (games and other events)

• Work the flyer details

Coordinate with your coach

Print the flyers

Distribute the flyers Really work people to attend the event

Who will be handing out the flyers, when

and where

Participate in the event

Call Ms. Hawkins for recap Find out how the event went. Did they ge

what they wanted out of it?

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Program Goals – GMAP

Is

Later

How

otes

Is

Later

How

otes

Is

LaterHow

otes

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Vision as Umbrella – Does this Metaphor Work?

• A) Is – Analyze the capabilities, functions, operations, etc., to

determine the true current situation

Vision

On The Field Off The FieldIn The

ClassroomCommunityStands

Core Values & Mission Statement

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Vision as Umbrella – Does this Metaphor Work?

• A) Is – Analyze the capabilities, functions, operations, etc., to

determine the true current situation

Core Values & Mission

Statement

Vision

On The Field Off The FieldIn The

ClassroomCommunityStands

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1 – Disseminate the mission statement, core values, and vision

– Disseminate the mission statement, core values, and vision through all aspects of the football

rogram.

Is

Later

How

otes

Is

Later

How

otes

Is

Later

How

otes

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2 – Good men, good husbands, and good fathers

– Create an environment that helps prepare the student athletes to become good men, good husband

nd good fathers.

Is

Later

How

otes

Is

Later

How

otes

Is

Later

How

otes

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3 – Attracting and supporting excellent coaches, players, and support staff 

– Foster a program environment that is dedicated to attracting and supporting excellent coaches,

ayers, and support staff 

Is

Later

How

otes

Is

Later

How

otes

Is

Later

How

otes

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4 – Bring the football program to the forefront of the <School> activities

– Bring the football program to the forefront of the <School> activities, to make the football games th

g event each week

Is

Later

How

otes

Is

Later

How

otes

Is

Later

How

otes

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5 – Football program that is continually highly competitive at all levels

– Develop a football program that is continually highly competitive at all levels

Is

Later

How

otes 5A - Schedule

5B – Offense

5C – Defense

5D – Special Teams

5E – Morale – What is the morale, the team spirit?

5F – Numbers – What are the numbers of players we have, by age/class

5G – Demographics – What types of players do we have – racial, financial, age?

5H – Speed – How fast are the players?

5I – Size – How big (Overall) are the players?

5J – Strength – How strong are the players?

Is

Later

How

otes

Is

Later

How

otes

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5A - Schedule

5A - Schedule

Is

Later • Win conference

• Win all home games

• Qualify for the post-season

How

otes

Is

Later

How

otes

Is

Later

How

otes

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5B – Offense

B – Offense

Is

Later • Average 28+ points per game

• Average 4+ yards per carry

How

otes

Is

Later

How

otes

Is

Later

How

otes

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5C – Defense

C – Defense

Is

Later • Average 12 or less defensive points per game

• Be +5 or better in the turnover margin

How

otes

Is

Later

How

otes

Is

Later

How

otes

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5D – Special Teams

D  –  Special Teams 

Is

Later • Four (4) explosive plays on Special Forces

How

otes

Is

Later

How

otes

Is

Later

How

otes

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5E – Morale – What is the morale, the team spirit?

– Morale – What is the morale, the team spirit?

Is

Later

How

otes

Is

Later

How

otes

Is

Later

How

otes

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5F – Numbers – What are the numbers of players we have, by age/class

Is

Later

How

otes

Is

Later

How

otes

Is

Later

How

otes

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5G – Demographics – What types of players do we have

 – Demographics – What types of players do we have – racial, financial, age?

Is

Later

How

otes

Is

Later

How

otes

Is

Later

How

otes

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5H – Speed – How fast are the players?

H – Speed – How fast are the players?

Is

Later • Fastest in 4.7-4.8

• OL in 5.1-5.3

How

otes

Is

Later

How

otes

Is

Later

How

otes

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5I – Size – How big (Overall) are the players?

– Size – How big (Overall) are the players?

Is

Later

How

otes

Is

Later

How

otes

Is

Later

How

otes

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5J – Strength – How strong are the players?

 – Strength  – How strong are the players?

Is

Later

How

otes

Is

Later

How

otes

Is

Later

How

otes

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6 – Provide exemplary coaching focused on player success and retention

– Provide exemplary coaching focused on player success and retention

Is

Later

How

otes

Is

Later

How

otes

Is

LaterHow

otes

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7 – Provide leading edge technologies, equipment, and facilities

– Provide leading edge technologies, equipment, and facilities to support player success

Is

Later

How

otes 7A – Equipment

7B – Facilities

7C – Technologies

A – Equipment

Is

Later

How

otes

Is

Later

How

otes

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7A – Equipment

A – Equipment

Is

Later

How

otes

Is

Later

How

otes

Is

Later

How

otes

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7B – Facilities

B – Facilities

Is

Later

How

otes 7B.1 – Coaches Offices

7B.2 – Game Field

7B.3 – Locker Room

7B.4 – Meeting Rooms

7B.5 – Practice Field

7B.6 – Training Room

7B.7 – Weight Room

Is

Later

How

otes

Is

Later

How

otes

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7B.1 – Coaches Offices

B.1 – Coaches Offices

Is

Later

How

otes

Is

Later

How

otes

Is

Later

How

otes

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7B.2 – Game Field

B.2 – Game Field

Is

Later

How

otes

Is

Later

How

otes

Is

Later

How

otes

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7B.7 – Facilities, Weight Room

B.7 – Facilities, Weight Room

Is

Later

How

otes 7B.7.A – Access/Location

7B.7.B – Audio

7B.7.C – Capacity

7B.7.D – Ceiling

7B.7.E – Equipment

7B.7.F – Flooring

7B.7.G – Walls

B.7.A –

Access/Location

Is

Later

How

otes

B.7.B –

AudioIs

Later

How

otes

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8 – Have the highest team GPA at <School>

– Have the highest team GPA at <School>

Is

Later

How

otes

Is

Later

How

otes

Is

LaterHow

otes

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9 – Ensure that all players achieve academic eligibility for NCAA recruiting

– Ensure that all players achieve academic eligibility for NCAA recruiting

Is

Later

How

otes

Is

Later

How

otes

Is

LaterHow

otes

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10 – Apply for the Academic Team award(?) in the NCS each season.

0 – Apply for the Academic Team award(?) in the NCS each season.

Is

Later

How

otes

Is

Later

How

otes

Is

LaterHow

otes

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11 – Provide fundraising programs and activities

1 – Provide fundraising programs and activities that promote economic development and partnership

ith the community.

Is

Later

How

otes

Is

Later

How

otes

Is

Later

How

otes

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12 – Exceed school and district goals for community service

2 – Exceed school and district goals for community service

Is

Later

How

otes

Is

Later

How

otes

Is

LaterHow

otes

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13 – Provide opportunities for the community

3 – Provide opportunities for the community, parents, staff, and students to become involved in the

School> football program

Is

Later

How

otes

Is

Later

How

otes

Is

Later

How

otes

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Program Goals – Worksheet

Is

Later

How

otes

Is

Later

How

otes

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Program Goals and Objectives – GMAP

1. Disseminate the mission statement, core

values, and vision through all aspects of the

football program.

2. Create an environment that helps prepare

the student athletes to become good men,

good husbands, and good fathers.

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Program Goals – Football

3. Develop a football program that is

continually highly competitive at all levels

4. Foster a program environment that is

dedicated to attracting and supporting

excellent coaches, players, and support

staff 

5. Bring the football program to the forefront

of the <School> activities, to make the

football games the big event each week

3. Provide exemplary coaching focused on

player success and retention

4. Provide leading edge technologies,

equipment, and facilities to support player

success

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Program Goals – Academic

8. Have the highest team GPA at <School>

9. Ensure that all players achieve academic

eligibility for NCAA recruiting

10. Apply for the Academic Team award(?) in

the NCS each season.

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Program Goals – Community

11. Provide fundraising programs and activities

that promote economic development and

partnerships with the community.

12. Exceed school and district goals for

community service

13. Provide opportunities for the community,

parents, staff, and students to become

involved in the <School> football program

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Platoon

ve a team roster of sufficient size and ability so that the team can be split into a full defensive team and

l offensive team. Coaches would coach their side of the ball, very few players (objective is none) would

y both ways. Special teams would come from the full roster.

Consideration Costs/Cons Benefits/Pros

ayers

e key is to have enough players

split the team and have

serves at each spot. Initial

ought is that 35 would be

solute minimum, >45 would be

timal.

• Number of players to implement

this is hard to attain

• If it doesn’t work then all the

effort to get the numbers is lost

• May have the numbers but must

also have the skills. Most teams

need at least 18 good players to

be competitive.

• More players on the field, mo

opportunity to play, more

players come out

• Players are fresher in 4th quart

achese coaches would need to

ecialize in a position

• May have to put a coach in aposition that he does not like or

want to coach

• Coach would be able to focus a smaller set of players and giv

them more attention

• He would have a specific set o

skills to sharpen

ayer Specialization

yers are expected to choose

eir position by the summer

fore their junior year.

• Should good players be

specializing, especially in HS

• The players would focus on th

position and become very goo

at that position

actice

e offense and defense would,

r the most part, practice on

ferent sides of the field.

• Team unity may be hurt if the

only time the squads meet is for

scrimmage – a competitive

situation

• Coaches get to run their side o

the ball and do what they nee

for the full practice time

• Longer time for each side of th

ball

• May be able to reduce the

practice time and still get the

work done

erall/Other • Team identity may suffer

• May develop into Us vs. Them

mentality if one side is not

performing well

• May have problems with

implementing – how many

losses are acceptable before this

starts to work

• Gate – More friends and famil

in the stands

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Promoting the Football

Program at Bret Harte

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Promoting Football at Bret Harte

• Actively recruit our own hallways.

Expose as many kids as we can to football.

• Become involved with the local youth

programs as much as possible.

(This includes JH, flag, Little Huskies,

elementary, FFL, Pop Warner etc.)

• Camps/Clinics

(3rd and 4th grade, 5th and 6th grade, JH, 9-

12)(coaches clinics for youth coaches in the

area)

• Set HIGH EXPECTATIONS.Do not be afraid to dream big.

• Be POSITIVE and ENTHUSIASTIC.

It really is contagious.

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Promoting Football at Bret Harte

• Let Them Play!

JH- All Play (as much as possible)

9th Grade- All Play (as much as possible)

JV- Focus changes to winning (play as many

as you can in doing so)

Varsity- Best players at each position

regardless of anything else.

• Get the BOOSTERS behind us.

They can make our life easier if we will let

them.

• Make Football a BIG DEAL!

Make our football program the only show in

town (on Friday/Saturday nights).

• Focus on who we HAVE, not who we don’t. 

We can only play who we’ve got. Stop

worrying about who is “not out”. 

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Promoting Football at Bret Harte

• COACH THEM UP!!!

Find a place for them, and help them be

successful there.

• T-shirts, sweatshirts, hats, pins, buttons etc.

PROMOTE OUR PROGRAM! (also great for

fundraising)

• Newsletter (Bi Monthly or Monthly)

Not as hard or as time consuming as we

might think.

• Involve anyone who is willing in any way.

If they want to help, or support in some way,

make it happen.

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Promoting Football at Bret Harte

• Get them out, and keep them out.

Positive Experiences for them all.

• Get them interested while they are young!

Several ways to do this.

• Be Professional. Someone is always

watching and/or listening.

Be a ROLE MODEL.

• Have players recruit players.

In a positive way!

• Invite younger athletes to observe a practice

session.They get excited when they see a good

practice session.

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Promoting Football at Bret Harte

• Walk the walk, and talk the talk.

Even when down, we have to be UP!

• Be HONEST.

Do what we say, say what we do. Never

make promises we do not intend to keep.

• Be straight forward.

Players appreciate it.

• Discipline.

(Yes, they seek it!) Do not have double

standards. The Belichik way!

• Get the MOMS on OUR side.Football Class For Moms

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Promoting Football at Bret Harte

• Let them know we care for them outside

football.

Be involved in the players lives. They do not

care how much we know until they know

how much we care.

• Help other programs in your school.You never know when they might push a kid

our way in return.

• Get all school staff on board.Make them all excited about our program.

• LOVE THE GAME.

It shows!

• Ask successful coaches what they do.

You never know “everything”. It never hurts

to see what works for others.

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Promoting Football at Bret Harte

• Always, ALWAYS, talk “WE” and "OUR". 

Eliminate “I” and “Me” from your vocabulary. 

• Always be COACHING.

Weight room, Plyos, Speed work, Practice,

Games...all are places for us to have an impact on our

players, IF you take the time to do so.

• Make all kids feel as though they are important to the

team.

Starters and non-starters alike, they are part of our

family.

• Be good to our volunteers.

They make our job easier!

• Be humble.

Always take the responsibility in a loss, always givethe credit away to the kids in a win.

• Be good to the media.

They can make us look really good, or really bad.

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Promoting Football at Bret Harte

• Do anything you can to help them.

They work hard for you, work hard for them. Go the “extra

mile”. Be willing to commit your time to making them better

while you have them. Help them find a place to play after

they are done playing for you if they have the desire to play

college ball.

• Highlight VideosPlayers and parents love them.

• Let the coaches coach.

Happy assistants will do a GREAT job of helping you build a

program, promoting the program etc. If you do not let

them coach, they will not be happy.

• Eliminate all the things that are not important to the

program. (Addition by subtraction) Concentrate on drills

and skills that are vital to what we do. Eliminate the ones

that are time wasters.

• Establish an “IDENTITY” in all phases of the game.

Offensively find a system we like, that we can sell, and that

we can COACH (on the run if need be). Defensively find a

defense that we can make adjustments on the fly with and

sell it to the kids. Special Teams are VITAL, we must

establish some kind of identity in all phases and aspects of 

the game.

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Promoting Football at Bret Harte

• Adopt a Player

Elementary classrooms adopt a player for

the season. (This idea came from an

elementary teacher, and football mom in my

school. Might want to check to see that all

elementary teachers wish to be involved.)

• Community wide Pep Rallies

For big games, and homecoming only.

• Stag NightGolf outing/card games with players’ dads.

Get’s the dads on your side as well. 

• WinHate to say it, but winning gets more people

involved. Find ways to win games. Also find

ways to STOP losing.

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My Vision

• It’s a football family 

• Build a football dynasty

• Games become an event, Friday Night Lights

• Build men of character

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How to Implement the Vision

• Loyalty Program

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Football Family

• Each family has different parts, all working

toward the same thing

 – The team is the same – number of separate

entities that are working toward a common goal

• Keep friends close

• Be decisive in action

• Absolutely loyal

 – Every Wed they gather all 3 levels and each HChands out a Loyalty t-shirt to most deserving

player at each level

 – Varsity players are Big Brothers to freshmen

players

• Card with 5 questions – Varsity player has to talkwith the freshmen to answer the questions

• Matched by positions

• Keep things in the family

 – Loose lips cause problems

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His Vision – Dynasty

• Priority for success:

 – Defense

• Spend ½ of practice time on defense

 – Run the ball

 – Special teams – work for field position

 – No turnovers – field position and morale

 – Weight room• Weights are changing, getting much more specific.

• Emphasis on core work

 – Teach tackling

• Teaches in shorts and t’s 

• Real measure of how well coached the team is – Adjust to personnel each season

 – Discipline

• Discipline Drill (Speckman) – A get-off drill that

requires mental discipline

 – Identify and work with the core group

• Train everyone, but there will always be a core

group that are the team leaders

 – Loyalty Meetings

• Wed after practice, all 3 levels. Reward loyalty to

the team

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His Vision – Games are Events

• Do whatever you can to make the games the

event of the week

 – Victory bell

 – Tunnel

 – Student section

 – Sing school fight song after each game

 – Green-White (Blue/white) Game• Between freshmen and JV

• Parent meeting before

• BBQ, lots of activities

• Pictures of younger kids in HS uniforms

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His Vision – Character

• A player with character is

 – On time

 – Dependable

 – Loyal

• What does the last string player say about the

coach and staff?

• Dungee – Treat everyone fair, but don’t treat

everyone the same

 – Not everyone has the same conditions so things

that work on John won’t work on Tim 

 – Works with others

• Community service

 – Hard working – Leadership meeting with players

• Talk about other players, aspirations, goals

 – His word means something

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His Vision – Leadership

• View of leadership has changed

• Players do what they see, not what they

hear

 – Very often they have no male role model

• Staff  – usually very little respect given

• Must teach players how to lead

• Positional Power vs. Relational Power

 – Positional based on job title

 – Relational based on building relationships with

others. How to build relationships?

• Care about others

• Talking with them

• Going to other sport’s games 

• Weight room – Sr’s with Frosh 

• Swim Party’s 

• Dinners

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Ideas

• Get teachers involved

 – For home games players give their white jersey to

a teacher and ask them to come to the game

 – Contact the teachers, make yourself known, and

ask for feedback on the players

• Good stuff as well as bad

• Program Perception

 – Take an honest look at the program and then

add/change it

• Ex: no profanity

 – Enhancing perception of the team• Former players come back to talk to the team

• Coaches preach it in training

• T-shirts

• Jumping jacks – We-Will-Hit-You

• Slogans on walls• Phrase kids that walk it

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Why The Spread (Blue)

• It is a hybrid formation

 – Combination of the flexbone and the Run and

Shoot

• Gives the offense the capability, by

alignment, to stretch a defense

 – Vertical - 4 quick receivers – Horizontal - 2 wide receivers

• This dictates a balanced response from the

defense

 – Cannot gang up on the run game

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Players

• Fullback (B-back)

 – Aligns with heels 5-yards from tip of ball

 – Lines directly behind the QB

 – Not a wishbone fullback, but a tailback

• Solid inside runner

• Perimeter runner

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Team Rules

• No profanity

 – Swearing does not make you a man

 – It is the sign of a weak mind

 – You won’t be able to swear after starting work,

why do you think you should be able to do so

now?

• No explicit lyric in weight room or locker