The EU and Cultural PolicyThe Creative Europe Programme

Date: in 12 ptsCulture

The Context

• Cultural policy is primary a national competence. Not an EU one!

• Thus: we do not directly fund operas, musical groups, restauration of churches or media productions.

• We can however help the sector in a variety of other ways.

• EU support in those areas where it delivers added value.

Date: in 12 ptsCulture

The Cultural and Creative Sectors: an untapped potential

• 4,5% European GDP.

• 8 million direct jobs.

• Superior growth rate.

Date: in 12 ptsCulture

WHAT?

Creative Europe

The objectivesGeneral objectives

• Promote European cultural and linguistic diversity, Europe's cultural heritage• Strengthen the competitiveness of the European cultural and creative

creative sectors, in particular the audiovisual sector

Support CCS capacity to operate transnationally and internationally

Promote transnational circulation and reach new audiences

Strengthen the financial capacity of CCS

Foster policy development, innovation, new business models

Specific objectives

CULTURE / MEDIASub-programmes

Cross-sectoral Strandincl. Guarantee Fund

ME-DIA

56%EUR 823

mln.

CUL-TURE 31%EUR 454

mln.

CROSS SEC-

TORALSTRAND

13%183 mln.

Budget2014-2020

EUR 1.46 bln. = + 9%

ABOUT CREATIVE EUROPE

Runs 7 years (2014-2020); €1.46 billion

Offers funding for:

• Cross-border cultural cooperation• Training for cultural and creative

professionals/artists• Literary translations

• Development of European films, TV programmes and games

• Distribution and promotion of European films, festivals, cinema networks

2014-2020

1. CULTURE SUB-PROGRAMME

Supporting Europe’s artists and cultural

practitioners

2014-2020

Date: in 12 ptsCulture

Culture - support for projects that: • - Operate transnationally, circulate works of art, circulation of artists.

• - Contribute to audience development.• - Have an educational dimension, e.g.:

• New skills• Support innovation• Develop new business models• Create innovative spillovers• Foster intercultural dialogue and mutual understanding through cultural practices.

TRANSNATIONAL COOPERATION PROJECTS

Up to 250,000 artists and cultural professionals supported to work together across borders.

Cultural workers offered opportunities to gain skills and knowledge.

2014-2020

LITERATURE

Grants for the translation of more than 4,500 literary works.

Thousands of book lovers to enjoy their favourite authors in their own language for the first time.

2014-2020

NETWORKS & PLATFORMS

Networks supported to help strengthen the capacity of cultural players to operate transnationally

New platforms to showcase emerging talent and stimulate Europe-wide programming of cultural and artistic activities

2014-2020

2. MEDIASUB-PROGRAMME

Supporting Europe’s audiovisual industries

2014-2020

Date: in 12 ptsCulture

MEDIA - support for: • Training for audiovisual

professionals.

• Market access activities

• Audience Development

• Festivals

• Development of audiovisual projects

• TV programming

• Co-production funds

• Distributors and sales agents

• Cinema Networks

Creative Europe

Training - key elements Training subjects:

Audience development, marketing, distribution and exploitation

Financial and commercial management

Project development and production

Challenges of the Digital Shift

Annual support for +/- 80 training initiatives, reaching over 1500 professionals.Budget 2014: €7.5 M

Creative Europe

Training: of interest for non-MEDIA countries:

Training action also open for participants from countries which are not participating in the MEDIA sub-programme, provided that:

• General rule: nationals from countries not participating in the MEDIA sub- programme cannot represent more than 20% of participants.

• For specific "International Actions" aiming at building expertise, knowledge and capacities for European professionals to peer, network and collaborate with Non-European professionals to enable access to international professional networks, the proportion of nationals from countries not participating in the MEDIA sub- programme should represent between 35% and 50% of participants.

Creative Europe

Market access – Key elementsSubjects:

Support for major professional’s markets, and pan European professional databases

Business to Business events and online tools providing platforms for professionals .

Events facilitating the financing, co-production and the sales of European works across all genres.

Annual support for 50-60 Market Access actions.Budget 2014: €8.17 M.

Creative Europe

Audience Development – Key elementsSubjects:Stimulating the appetite of the European audience (especially young people and children) for European films by:

Audience Development Events - Multi-territory marketing or promotional events showing non-national European films on various distribution platforms.

Film Literacy Projects - Cooperation projects between Film Literacy initiatives across Europe in order to increase their European dimension and foster best practices.

The goal is to fund 10 projects of each type per annum, Budget 2014: € 1.9 M

Creative Europe

Subjects:Support for European Film Festivals focused on the audience that:

Are committed to promoting European film, especially from countries with less established filmmaking industries.

Contribute to promoting diversity by screening a substantial number of productions from at least 15 participating European countries.

Include film literacy activities. Have a clear audience development strategy before, during and after the

festival.

Annual support for +/- 80 Festivals, budget 2014: €3.25 M.

Festivals – key elements

Date: in 12 ptsCulture

WHO?

Creative Europe

Who can participate?

Creative Europe

• Armenia, Azerbaijan: No official expression of interest received to date.• Belarus: Not eligible as there is no Framework Agreement with the EU.• Israel: First contacts • Switzerland: On hold

Other countries

Date: in 12 ptsCulture

HOW?

Date: in 12 ptsCulture

How to get funding (1)?

Culture:• Call for proposals each year for cooperation projects and literary

translations.

• Culture: all fields of the Programme are eligible for funding: e.g. architecture, libraries, museums, heritage, design, festivals, music, literature, performing arts, publishing, visual arts.

• Always about co-operation (except lit. translation), always transnational.

• Always minimum number of partners from different countries (3 or 6 minimum).

Date: in 12 ptsCulture

How to get funding (2)?• Max. funding per project: CAT 1: EUR 200.000 - CAT 2: EUR

2.000.000,-.

• Project duration: up to 48 months

• Always co-financing: 40-50% 'own resources' needed

• Subsequent applications possible in same category. Parallel applications possible in different categories (for different topics!)

• Creative Europe Desk in country needed.

Date: in 12 ptsCulture

How to get funding (3)?

MEDIA:• Substantial differences between the standard participation

conditions for the Culture sub-programme calls and the detailed technical specifications for the MEDIA sub-programme calls.

• Consult the individual Guidelines for each MEDIA scheme for details. http://eacea.ec.europa.eu/creative-europe/actions/media_en.

Date: in 12 ptsCulture

Where to look?

• For open and closed calls for proposals + guidelines.• For the selection results.• For the project library.• For guidelines 'how to apply'.

http://eacea.ec.europa.eu/creative-europe/actions/culture_en http://eacea.ec.europa.eu/creative-europe/actions/media_en.

• Consult your country's Creative Europe Desk!

• Also useful: http://www.creativeeuropeuk.eu/find-partner and http://www.cultureagora.info/en/home.

Date: in 12 ptsCulture

Where to look for calls?

Date: in 12 ptsCulture

Here are the open MEDIA calls:

Creative Europe

Creative Europe Culture Sub-programme All actions - Selected projects

(for cooperation projects: coordinators + partners and for 2015, only cooperation projects have been taken into account)

30

Creative Europe

Creative Europe Culture Sub-programme Cooperation projects Selected projects (Coordinators + partners)

31

IT UK FR DE ES SI BE PL HR AT FI NL CZ HU PT RS NO SE EL RO LV SK DK IE CY EE LT MK IS BA AL BG ME05

1015202530354045 42

3835

32 32

2622

18 17 1613 13 12 12 12 12

9 9 8 7 6 6 5 5 4 4 4 4 3 2 1 1 1

2014

UK IT FR DE ES BE NL PL IE CZ PT SI RS EL SE FI HU RO AT HR DK NO SK LV TR EE LT BG MK BA IS LU MT AL GE LI ME0

10

20

30

40

50

60

4843 41

38

31

24 24

16 14 13 13 13 12 11 11 10 10 10 9 9 8 8 8 7 6 5 5 4 3 2 2 2 2 1 1 1 1

2015

Creative Europe

Creative Europe Culture Sub-programme 2015 Cooperation projects - Selected projects by Sector

32

Creative Europe

Creative Europe Culture Sub-programme 2015 Cooperation projects - Selected Projects - Priorities

33

Date: in 12 ptsCulture

FINALLY

Date: in 12 ptsCulture

How to increase your chancesCE Desks (1)?

• Install a knowledgeable and active CE Desk with people who know the sector!!

• Attend the Desk trainings.

• Get help from other Desks. Ask for stages.

• Contact other Desks: http://ec.europa.eu/programmes/creative-europe/tools/creative-desks_en.htm

Date: in 12 ptsCulture

How to increase your chances (2)Cultural organizations?

• Creative Europe is a competitive programme: the best projects win. Independent experts decide.

• Start as a project partner; not as project leader

• Learn from previously funded projects. See our dissemination platform VALOR: http://ec.europa.eu/programmes/creative-europe/projects/

Date: in 12 ptsCulture

Date: in 12 ptsCulture

HOW DO I FIND OUT MORE?

http://ec.europa.eu/creative-europe

OR

The Education, Audiovisual and Culture Executive Agency:

http://eacea.ec.europa.eu

2014-2020

PHOTOS: ©SHUTTERSTOCK

Thank you for your attention!

2014-2020

PHOTOS: ©SHUTTERSTOCK