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SINCERITYTEAMWORKINNOVATIONSATISFACTION

Wowprime4A2A0013 4A2A0014 4A2A0023 4A2A0071 ::::1CONTENTS

12

Company Introduction / / 1990(:)37,148

2

199015121337,148,000,0004 / /

3::::2030

5 / / NO.1 1+1+1=94::1+1+1=9::

6

Summary of Operations /

1993

2001

51993TASTY!8 /

2002

2004

61530~459 /

02004

02005

/

02005

02007

/

20092010201120127200912 /

813 /

914

Survey AnalysisSWOT / / 4P / PPCB Model Strength Weakness Opportunity Threat1.2.3.4.1.2.3.

1.2.3.

1.2.3.4.10SWOT

16SWOT / / 4P / PPCB Model Strength Weakness Opportunity Threat1.2.3.4.1.2.3.

1.2.3.

1.2.3.4.10 : 6 ~ 8 CAS

17SWOT / / 4P / PPCB Model Strength Weakness Opportunity Threat1.2.3.4.1.2.3.

1.2.3.

1.2.3.4.1018SWOT / / 4P / PPCB Model Strength Weakness Opportunity Threat1.2.3.4.1.2.3.

1.2.3.

1.2.3.4.1019SWOT / / 4P / PPCB Model Strength Weakness Opportunity Threat1.2.3.4.1.2.3.

1.2.3.

1.2.3.4.1020SWOT / / 4P / PPCB Model

11-----3021SWOT / / 4P / PPCB Model PricePlacePromotionProduct1222SWOT / / 4P / PPCB Model PricingProductCustomerBranding13PricingProduct$300CustomerBranding23

Financial Information 103(1)102(4)102(3)102(2)102(1)() 116.8 109.7 121.5116.6147() 52.47 52.5153.2553.9454.51() 7.867.969.07 10.0911.2() 46.1 45.243 43.737.6() 413.6411.67 8.074.69

14EPS4EPS13

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future prospect / 12315

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203016203028

17291. 2012 WOW2. 2013 3. 2009-4. 2009- 5.http://www.wowprime.com/history_page.aspx6.http://zh.wikipedia.org/wiki/%E7%8E%8B%E5%93%81%E9%9B%86%E5%9C%987.http://www.managertoday.com.tw/?p=14168.http://blog.youthwant.com.tw/girl32537/blog2/36/

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The EndQ & A